THE NEXT MOVE IS YOURS
WHY ELLIMAN
WHO WE ARE The Future of Real Estate Since 1911 Douglas Elliman is one of the nation’s largest independent residential real estate brokerages, with over a century of expertise in luxury real estate. Since 1911, we have built a legacy of excellence, combining deep market knowledge with a powerful global network to deliver exceptional results. With a presence in key markets across the U.S. and around the globe, we offer unrivaled access, insight and opportunities for our agents and clients alike.
W E LC O M E H O M E
YOUR NEW CHAPTER AT DOUGLAS ELLIMAN A Personalized Connecticut Onboarding Checklist Initial Setup О Complete the new hire paperwork included in the onboarding packet. You may complete this in advance or in person at the Greenwich office.
Licensing & Transfer О Step 1: CT License Transfer - Provide a $25.00 check payable to: Treasurer, State of Connecticut. This will be submitted with the CT DCP transfer form signed by management. The transfer is sent via FedEx from the office. О Step 2: MLS & Board Transfer - Once CT DCP confirms your transfer to Elliman, Elliman Licensing will notify your MLS (SMART, Greenwich, or both) and your Board. This is handled via email and typically processed quickly. To be considered an active agent, you must be current with: CT DCP, MLS and Board of REALTORS®. О Step 3: IT & System Access - Once your MLS confirms Elliman affiliation, Elliman IT will send you a Welcome Email to set up systems and logins. IT will also assist with computer setup if needed at the Greenwich office.
Teams (If Applicable – CT Specific) О Team transfers must be completed directly by the team lead and agent with CT DCP. This process is handled online through CT DCP (not by the office or Elliman). If you are changing your team name: О Update this with CT DCP first О Establish the new Elliman team
Listings Transition Please provide the following as soon as possible: О A list of listings you are bringing with you (confirmation that transfer is approved by your previous firm). О A current high-resolution headshot and/or lifestyle photos. О Listing photos from previous firm. If you wish to use existing listing photos, approval is required to purchase them. Marketing will contact the previous firm for pricing if necessary. You will write a check directly to that firm. Elliman will reimburse you (this avoids delays caused by payment processing).
Listings & Marketing Materials You will receive a packet of Elliman listing documents for client signatures. Once listings are officially Elliman listings: О You (or your assistant/team member) will upload them to the MLS. Purchased photos should be included. О Marketing will retain copies of photos for further Elliman marketing materials.
TAILORED FOR SUCCESS Launch your Brand with Clarity, Confidence & Impact Launch - Public Relations Outreach - Press exclusive - Internal national announcement - Elliman Insider - The Brief - National Douglas Elliman newsletter to all agents - Media outreach to local and regional news outlets
Launch - Marketing & Advertising - Full page ad in Greenwich Time - Direct mail campaign to local Greenwich neighborhoods
Launch - Digital & Social Media - Create social assets for Wendy to post - Announce on Elliman Connecticut social and DE national accounts - Targeted AdPro social media campaign on Facebook and Instagram - Create custom E-newsletters to send to sphere (past clients, brokers, etc.)
Listing Promotion & Launch Support - If needed - Creating brochure for current listings in advance - Creating postcards for current listings in advance - Incorporating listings into upcoming print and digital ad placements • Westchester Magazine, New York Post, Wall Street Journal, NY Cottages and Gardens, Greenwich Magazine, Private Air, etc.
Listing Presentation & Pitch Materials - Create custom listing presentation (bio pages, past sales, awards, testimonials, etc.)
Agents Brand Strategy & Development - Logo development - Custom brand templates (social, email, print and ads) - Create custom team eNewsletter
Any Other Touch Points? - ___________________________________
OUR MISSION We exist to transform your vision of luxury into the place you call home.
THE VALUES THAT DRIVE US Luxury is personal and ever-evolving. Great relationships are the ultimate closer. Ownership and partnership, not management. Success is built by investing in the long-term.
THE DIFFERENCE WE DELIVER Legacy Backed by more than a century of excellence, we empower agents with the reputation and strength of a trusted industry leader.
Expertise We support top-tier talent with the knowledge, tools, and strategy that keep our agents at the forefront of the industry.
Global Through powerful international partnerships, we connect agents and their clients to buyers and opportunities around the world.
Culture More than a brokerage, we are a community of high-achieving agents who celebrate individuality, uplift one another, and grow together.
E L L I M A N E V E RY W H
HERE
115 Offices 6600+ Agents 550+ Staff & Support
ELLIMAN GLOBAL We Open A World Of Opportunities At Douglas Elliman, we’ve set the global standard in ultra-luxury real estate—built on rarefied properties, skilled agents, and a reputation that commands attention in the world’s most coveted markets. Our network doesn’t just reach high-net-worth buyers—it draws them in. Elliman Global extends that reach even further, through partnerships with The Wall Street Journal, Mansion Global, JamesEdition, PropGOLuxury, and Barrons. These premier global platforms ensure your listing is reaching over 12 million ultra-high net worth potential buyers globally. Elliman’s approach to our international growth strategy is unique in respect that we plan to wholly own our international hubs. No licensing/franchising nor any loose partnerships that provide a smoke-screen of an appearance of international reach. We have already opened hubs in luxury destinations like Cap Ferrat (South of France), Chamonix (French Alps) and St. Barths.
Wall Street Journal: 27.5M+ Quarterly Reach in 65+ Countries Mansion Global: 3.1M+ Quarterly Reach in 60+ Countries Barrons: 3M+ Quarterly Reach in 60+ Countries James Edition: 1.5M+ Monthly Reach in 140+ Countries PropGOLuxury & Nikkei: 20K Monthly Reach
TAPPING INTO NYC MARKET Leveraging NYC Reach
33%
of Fairfield Buyers are coming from NYC*
With over 2,000 agents and 20 offices in NYC, Connecticut agents can leverage the many advantages of being part of one of the top Manhattan brokerages. According to data from real estate market reports cited in public sources, about one-third (approximately 33%) of all home buyers in Fairfield County have historically come from New York City—a share that reflected pandemic-era relocation trends where many NYC residents moved to suburban communities in Fairfield County.* With such a firm foothold in Manhattan since 1911, Douglas Elliman has deep roots with media outlets allowing for preferred rates for advertising and established channels for public relations exposure. This allows Douglas Elliman Connecticut the advantage of getting into publications that are cost prohibitive for other brokerages. Publications like WSJ, NYP, NYT, Westchester Magazine, FT etc. Agents can also foster relationships with New York agents to deepen their referral networks and grow their pool of clients.
*Source CT Comptroller Oct 2024
LEADERSHIP THAT POWERS PERFORMANCE While innovation drives success for our agents and Michael S. Liebowitz
partners, relationships and thoughtful leadership are
President and Chief Executive Officer Douglas Elliman Inc.
the most essential.
Deva Roberts
Bill Begert
Todd Bourgard
Heather Capriola
Executive Vice President, General Counsel & Secretary
Chief Operating Officer, Western Region
Chief Executive Officer of Brokerage, Long Island, Hamptons and North Fork Regions
Chief Financial Officer, Brokerage
Melissa Webb
Catherine Lee
Christina Macro
Jay Phillip Parker
President of Brokerage, Texas Region
President of New Development, Texas
President of Brokerage, Mid-Atlantic Region
Chief Executive Officer of Brokerage, Florida Region President of Douglas Elliman Development Marketing, Florida
Susan de França
Jamie Gagliano
Lena Johnson
President & Chief Executive Officer Douglas Elliman Development Marketing
Chief Operations Officer
President of National Brokerage
Bryan Cohen
Richard Ferrari
Stephen Larkin
Lisa Seligman
Chief Operating Officer & Counsel, DE Development Marketing
President and Chief Executive Officer of Brokerage, New York City and Northeast Region
Executive Vice President & Chief Communications Officer
Senior Vice President, Human Resources
Natalie Passerini
Kellen Porter
Christopher Reyes
Chief Marketing Officer
Chief Operating Officer, Florida Region
Chief Technology Officer
TRANSCENDING TEMPLATES & TROUBLE-TICKETS Our support team is built for real conversations, not ticket numbers. You won’t be routed through layers of forms nor automated replies—instead, you’ll have direct access to people who know your business and can respond quickly. Whether you need a small tweak or a fully customized creative solution, we’re hands-on, flexible, and ready to tailor our work to fit exactly what you’re trying to achieve.
Jennifer Crowley
Enda Cusack
Priyanka Banerjee
Managing Director of Sales Connecticut & Westchester
Director of Marketing New England & Westchester
Vice President of Public Relations - NYC, Westchester, MA, CT & NJ
Lora Calderin
Lucas Chaves
Joe Rosado
Marketing Manager Connecticut & Westchester
Graphic Designer Massachusetts & Connecticut
IT Support Engineer New England & Westchester & NJ
REGIONAL SUPPORT Local Expertise Meets Daily Agent Success Our regional and local teams are embedded in the markets they serve—providing hands-on support, expert guidance, and personalized service day in and day out. We’re right there for our agents, every step of the way, helping them navigate challenges, seize opportunities, and grow with confidence.
BUSINESS ACHIEVEMENTS The Power of Elliman
$1.7M
1
Highest National
of the Largest Independent
Average Price Point
Brokerages in the Nation
1
#
#
1
Brokerage in the Hamptons
in Westchester, Long Island in Queens,
for the Second Straight Year
Nassau and Suffolk County in every real
by The Real Deal*
estate category across the board**
*SALES DATA FROM JUNE 2023 TO JUNE 2024 **SOURCE: ONEKEY MLS - 2025
Notable Sales NEW YORK CITY
• In 2019: 220 Central Park South - $240 million • In 2024: Central Park Tower - $115 million, the first nine-figure residential sale in NYC since late 2021 HAMPTONS
• In April 2025: $70 million sale on Further Lane in East Hampton, the largest sale of the year to date CONNECTICUT
•2 023: $138 million Copper Beach Farm, Greenwich –
most expensive residential sale in CT to date FLORIDA
• $69.5 million – Highest sale ever in Bal Harbour (Miami) • $100 million sale in 2024 – most expensive residential land deal in Miami-Dade County since 2022 • $152 million sale in 2024 – 10 Tarpon Island, Palm Beach’s biggest deal of the year NANTUCKET
• Second highest-priced sale to date LONG ISLAND
• Sale of Erchless, an opulent, historic estate on the North Shore of Long Island, last asking $23 million, marking the all-high time highest single-family sale for both Nassau County and Old Westbury, NY. COLORADO
•2 024: $108 million off market deal in Aspen – most
expensive residential sale in Colorado to date
DIVISIONS
Residential Sales & Leasing is the foundation of our business, built on over 100 years of excellence in luxury real estate. Our deep expertise, combined with unrivaled global intelligence, allows us to navigate markets with precision and deliver exceptional results. With a legacy of success, we continue to set the standard in residential real estate.
Douglas Elliman Development Marketing provides expert marketing, sales, and leasing for new developments across NYC, Long Island, Westchester, NJ, FL, CA, MA, TX, and internationally. Our hybrid platform pairs seasoned new development specialists with top brokerage professionals, delivering unmatched expertise and real-time market intelligence.
Elliman Capital is Douglas Elliman’s in-house mortgage platform, created to simplify and elevate the financing experience for agents and their clients. Offering a comprehensive range of lending solutions, from jumbo and conventional loans to construction and bridge financing, Elliman Capital serves a diverse array of borrowers with speed, transparency, and competitive rates. By integrating technology and expertise, it delivers a seamless, end-to-end lending experience within the Elliman ecosystem. (Florida & NY State)
Commercial Sales & Leasing provides integrated real estate services for investors, owners, developers, and tenants across industries. Our expert team uncovers opportunities and crafts solutions for complex challenges by leveraging market trends, decades of experience, and a vast professional network.
Douglas Elliman’s Estate, Trust & Probate Division is a team of real estate specialists dedicated to guiding clients through trust, conservatorship and probate transactions—with the utmost in professionalism and care. Purpose-built for institutional sellers, legal professionals, and families, we offer tailored expertise, rigorous compliance, and unwavering support every step of the way.
Title Services provides clients with personalized, reliable title solutions, ensuring a seamless experience through consistent communication and expert problem-solving. With full-time in-house counsel and competitive pricing, we are committed to delivering exceptional service tailored to each client’s unique needs.
Sports & Entertainment has worked with some of the most recognized names in sports, music, fashion, film and television. As former professional athletes, attorneys, financiers and entertainment VIPs, each with more than a decade of real estate experience, our agents know the nuances of high-profile deals, appreciate their clients’ need for discretion and dedicate themselves to delivering win after win, year after year.
Farm & Ranch blends deep-rooted agricultural expertise with world-class luxury real estate services, offering unparalleled guidance in buying and selling premier rural properties. With a legacy of excellence, they connect clients to the finest farms, ranches, and equestrian estates nationwide.
Relocation provides seamless, customized relocation services for individuals, families, and corporations, ensuring a smooth transition with expert real estate guidance. Backed by a nationwide network and personalized support, they make moving effortless—whether across the city or across the country.
S&E LEADERSHIP TEAM Guiding Agents to Elite Performance
Rosemarie Laffler
Annie Martinez
Samantha Feld
National Director | S&E Division
National Coordinator | S&E Division
Public Relations | S&E Division
UNPARALLELED EXPERIENCE FROM START TO FINISH Your Vision. Our Team. Elite Clientele We collaborate with top names in sports, music, fashion, film, television, equestrian and finance.
Expertise & Success Our agents bring 10+ years of real estate experience with backgrounds including professional athletes, attorneys, financiers, producers, and business leaders, all with a track record of high-profile, luxury transactions.
Mission, Growth & Agent Support The S&E Division leads luxury real estate for elite clients by strengthening agent relationships within sports and entertainment and driving strategic growth through partnerships, brand visibility, agent development, and expanded client reach—delivering exceptional results year after year.
Marketing & Branding Agent Tools • S&E Logos • S&E Designation on email signature • Dedicated roster of divison agents • Letterhead • Business cards • Personalized welcome letter • Email and social media assets • Website title cards • Elliman Insider PR opportunities
HOW WE SUPPORT AGENTS
PUTTING OUR AGENTS IN THE LEAD – FASTER Our Sales Leadership, Learning & Development, Technology, Public Relations, Marketing, and Operations Departments work seamlessly together, creating a 360-degree support system for our agents. This interconnected approach ensures agents have the tools, resources, and strategies needed to excel at every stage of their business.
Sales Leadership Learning & Development Public Relations Branding & Marketing Information Technology Operations & Support
SALES LEADERSHIP Expert Guidance That Elevates Every Agent
Our seasoned sales managers, backed by an accomplished regional leadership team, bring deep industry knowledge and handson experience to every stage of an agent’s career. With personalized coaching, strategic business development, and unwavering support, they transform good agents into top producers while fostering a culture of excellence across the organization.
PROFESSIONAL DEVELOPMENT Bespoke Training Opportunities
Douglas Elliman is powered by our awardwinning, dedicated Learning & Development team, offering a robust mix of live and 24/7 on-demand sessions, in-person master classes and live panels designed to keep agents ahead of the curve. Through our dynamic My Learning platform, agents gain access to cutting-edge technology tools, business-building strategies, and ongoing education tailored to every stage of their real estate career.
Top 10 Learning & Development Team* 24/7 Training Available 1,311+ live virtual session 200+ on-demand courses
*SOURCE: 2024 ONCON ICON AWARDS
PUBLIC RELATIONS The Leading Voice in Real Estate
Public Relations at Douglas Elliman plays a vital role in amplifying our brand presence through strategic media outreach, press coverage, and thought leadership. With consistent features in top-tier publications and a strong presence in national and local news, our Public Relations team ensures our agents, listings, and market insights receive the recognition they deserve.
Elliman Insider Elliman Social Elliman Daily Podcast
#1 IN FAIRFIELD & WESTCHEST
PUBLIC RELATIONS REACH BY ARTICLE VO
TOTAL NUMBER OF ARTICLES THAT MENTIONED THE B
By The Numbers - Editorial - January 1, 2025 - December 31
TER COUNTIES
OLUME PUBLIC RELATIONS The Leading Voice in Real Estate
Public Relations alone has the power and persuasive reach to sell a home even before it hits the market. Douglas Elliman punches far beyond it weight when it comes to PR as demonstrated by this chart with scores far surpassing our local competition. Being one of the top luxury real estate companies headquartered on Madison Avenue has had it’s advantages in getting the clout and coverage in many of the world’s leading media outlets.
ROKERAGE.
1, 2025
COMMUNITY RELATIONS Our Greatest Impact is Made Together
At Douglas Elliman, caring is at the heart of who we are. Through Elliman Cares, we unite our agents and staff to give back, support meaningful causes, and strengthen the communities we call home. From local initiatives to national partnerships, we’re dedicated to raising awareness, lending our time and resources, and making a lasting impact where it matters most. Together, we serve not only as real estate professionals, but as agents of change.
THE POWER OF PRESS By all measures including reach, article volume and ad value, Douglas Elliman is one of the leading names in real estate news. Year over year, in 2024 Douglas Elliman increased its potential reach of over 130 billion impressions and equivalent advertising value of $1.2 billion.
130B
Total potential reach of all articles that mentioned Douglas Elliman.
$1.2B
Total ad value equivalent of all news content that mentioned Douglas Elliman.
25,000
Total number of articles mentioning the brokerage.
SOURCE: MELTWATER BY THE NUMBERS - EDITORIAL - JANUARY 1, 2024 - DECEMBER 31, 2024
Stats page
Each region has their own stats.
YO U R N E I G H B O R H O O D G U I D E TO T H E U P P E R E A S T S I D E
SPRING 2024
BRANDING & MARKETING Empowering Agents. Elevating Brands.
Marketing at Douglas Elliman is designed to empower agents with the tools, strategies, and support they need to elevate their business and stand out in a competitive market. From custom brand campaigns, curated events and market reports to self-service templates and bespoke publications, our luxury brand presence ensures impactful exposure at every level.
Elliman.com Elliman Equestrian Vicinity Magazine Luxury Listing Presentation Buyers & Sellers Guides Neighborhood Guides Market Reports AND MUCH MORE!
The E-List, W Regional Print Campaign, New York City
Regional Social, Animated Market Report
BRANDING & MARKETING (cont’d) Rooted in Every Market We Serve
Our Regional Brand Campaigns strengthen the Elliman name by making it locally relevant—
Westchester
rooted in the unique character of each market we serve. Through tailored messaging and creative, we drive brand recognition, agent visibility, and meaningful community connections.
Events, Sponsorships & Activations Regional Print, Digital & Out-of-Home Advertising Localized Organic Social & Digital Content
Regional Brand Video, The Hamptons
Custom Listing Presentations Below with Custom Hardcover with raised Codex Branding
Team Logo Exploration: Options and Style Mood Board
CUSTOM AGENT/TEAM BRANDING Refining & Amplifing Your Brand
Douglas Elliman elevates agent collateral to a bespoke, luxury standard—crafting custom marketing materials that reflect the sophistication of your own brand. From refined print pieces to polished digital social media templates, every detail is thoughtfully designed with premium aesthetics, tailored messaging, and exceptional production quality. The result is collateral that not only showcases your listings beautifully, but also reinforces an agent’s presence in the high-end market with elegance and distinction.
Agent/team Branding Ad
Custom Listing Marketing Collateral: Brochure, Social media assets etc.
Elliman Productions
Canva
BRANDING & MARKETING (cont’d) Tools
Our marketing tools are built to elevate. With powerful resources—many right in the palm of your hand—we equip agents to stand out, tell their story, and win business.
Cloze - CRM & Email Marketing Platform Canva - Social Media + Creative Marketing Platform XpressDocs - Print Marketing Platform Elliman Productions - Instant Video Content Creation AdPro - Ai Powered Social Media Advertising ListingCopy.ai - Ai Tool to Create Listing Copy
404 Park Avenue South Penthouse 15A NOMAD
|
N E W YO R K
XpressDocs Brochure
Just Listed | 27 West 72nd Street XpressDocs Postcard
BRANDING & MARKETING (cont’d) Designed to Impress. Built to Perform
Our turnkey marketing templates—both print and digital—are elegantly designed and effortlessly accessible. Created to be at your fingertips, these polished materials make it easy to market with confidence, consistency, and luxury-level quality at every touchpoint.
Cloze CRM
INFORMATION TECHNOLOGY Tech That Works As Hard As The Industry Demands
Technology at Douglas Elliman is designed to streamline, simplify, and supercharge the agent experience. From innovative business platforms to data-driven tools and mobilefirst solutions, our tech ecosystem empowers agents to work smarter, stay connected, and deliver results at every stage of the real estate journey.
MyDouglas Elliman Inspirations Home Valuation Tool Private Listings Marketproof Pro (NYC only) Elli AI (Coming Soon)
OPERATIONS & SUPPORT Operational Excellence, Locally Driven
This team keeps business moving—managing the day-to-day operations that keep every transaction on track. From listing input and contract processing to file compliance and data accuracy, they ensure every detail is handled with precision. Their work allows agents to stay focused on clients and closings, knowing the backend is running smoothly and efficiently.
Transaction Management Listing Agreement & Contract Questions Company Listing & Contract Files Listing & Contract Forms Additional Local Paperwork
www.elliman.com