Nicole Tirapelli
Elliman selected Nicole Tirapelli to set up our newest Office on Nantucket due to her gifts working with people on Nantucket. A former Ford Dealer outside of Chicago, she moved her family to ‘Sconset during the Pandemic and adores living on the tiny island. She is irrepressibly active in the year-round Community here and has quickly become the broker to watch with her total dedication to hard work, her own red hot interior design acumen and her uncanny ability to put sellers and buyers together.
One of Nicole’s cottages was featured on Magnolia Network fall 2022. She has worked at well re-known Tony Montuano’s restaurant, Spiaggia, in Chicago, and the owner of a Wedding Cake Bakery Flour Cake & Pastry.
Nicole Tirapelli
Nicole builds relationships based on transparent, accurate, and timely follow-up. She understands the emotional significance of buying or selling a home and works closely with buyers and sellers to carefully determine their individual needs and guide them through every step of the process.
Nicole was raised in Valparaiso, Indiana and Florida. She spent over twenty years living in Lincoln Park, Chicago. Currently, she has spent over the last five years on the island of Nantucket and currently resides in Siasconset. She earned a Bachelor’s Degree in Business Administration from St. Mary’s College in California. She serves on the board of Nantucket’s Inquire and Mirror Inky Santa Toy Drive and has been closely involved with Be The Match and on the board of Recipe for Change in Chicago.
#1 Elliman Agent on Natucket
by Sales Volume, Transactions & GCI
What Cleints are Saying about Nicole
Hi Nicole!
I wanted to tell you how great it has been working with you. From the beginning, you proved to be super knowledgeable about the Nantucket market with deep understanding of the various neighborhoods and locations. In a single day, you were able to show us almost 10 properties across the island. And we were able to finally land one the perfect property for us.
Since the purchase, you stayed close and have continued to work with us to make sure the property stays awesome and productive! We consider you more than just our broker but also a partner and a friend!!
Thanks you, Nicole!!"
| 10 Maxey Pond Rd, Nantucket Sold in 2025: $13,500,000
in 2024: $7,600,000
Sold | 11 Pine Street, Nantucket
in 2023: $3,000,000
| 1 Chester St, Nantucket
in 2025: $7,400,000
Sold* | 8 Sconset Ave, Nantucket
in 2023: $1,775,000
Sold* | 160 Madaket Rd, Nanatucket Sold in 2026: $3,750,000
Sold* | 2 Drew Lane* | Nantucket
Rented | 28 Bosworth Rd, Nantucket
Rented | 66 Hulbert Ave, Nantucket
Sold
Rented | 3 Wauwinet Rd, Nantucket
Sold*
We
are global leaders in remarkable properties.
WITH A LEGACY BUILT ON A PROVEN TRACK RECORD OF OUTSTANDING SERVICE & UNMATCHED SUCCESS. WE ARE THE ULTIMATE CHOICE FOR LUXURY REAL ESTATE.
115 OFFICES IN KEY MARKETS
6,000 EXCEPTIONAL ADVISORS
$39.8B IN SALES APPROXIMATELY $1.9M
AVERAGE SALES PRICE, LEADING THE
Strategically located in premier markets, we have the reach and resources to promote your property from coast to coast.
Our market acumen is the industry standard.
Providing in-depth analysis, we lead the conversation on affluence globally through our exclusive Market and Research Reports, equipping your property with the intelligence to be positioned strategically, marketed effectively, and presented to the most relevant buyers.
RESIDENTIAL
BROKERAGE
DEVELOPMENT MARKETING
COMMERCIAL RELOCATION
PROPERTY MANAGEMENT
SPORTS & ENTERTAINMENT
FARM AND RANCH
ESTATE, TRUST AND PROBATE ELLIMAN YACHTS
Residential Brokerage
Whether you’re in the market to buy, rent, or sell a home, our skilled real estate advisors will guide you throughout the entire process— from first consultation to the final transaction.
Elliman Yachts
Providing seamless access to yacht brokerage, advisory and global charter experiences.
Our personalized service lasts long after the transaction.
DRIVEN BY RELENTLESS PASSION AND A DEEP COMMITMENT TO THEIR CLIENTS, OUR ADVISORS’ UNIQUE SERVICE OFFERING IS SIMPLY SECOND-TO-NONE.
We connect you to our unparalleled network.
Between our growing footprint in key wealth pockets nationwide and around the world, our advisors curate a wealth of possibilities, ensuring your property is introduced to the right audiences, in the right markets, with a strategy tailored to your goals.
124B IN TOTAL ARTICLE REACH
$1.14B IN TOTAL AD VALUE EQUIVALENT
29.7K+ IN TOTAL ARTICLE MENTIONS
From editorial features to social media campaigns and curated events, our approach for delivering optimal exposure for your property is strategically targeted.
Magnifying visibility with powerful press.
With an integrated public relations plan that blends traditional media outreach and digital engagement, our in-house PR team generates exposure for our properties.
#1 In Public Relations In Massachusetts.
According to Meltwater Douglas Elliman is the leading name in real estat news. By Article Volume, each & Ad Value Douglas Elliman was mentioned over 3x compared to it’s closest competitor.
5.6B+
TOTAL REACH OF ARTICLE MENTIONS*
Public Relations Plan
The Douglas Elliman Public Relations approach to obtaining optimal exposure for our exclusive listings is highly targeted, strategic and completely 360. Every plan we produce in support of the properties we sell and lease takes into consideration every aspect of the home including location, price point, design, architecture, provenance and lifestyle. From editorial features in newspapers and magazines and on-television and podcasts of note, to thoughtful, engaging social media campaigns and highly curated events and brand experiences, we work to bring your property to life in a way that elevates the marketing and sales experience in ways unique to Douglas Elliman.
In support of the marketing of 198 Hummock Pond Raod, Nantucket the following is a suggested public relations plan. The various press opportunities that follow will be pitched by Douglas Elliman’s Public Relations team for possible exposure. We have strong and ongoing relations with both national and international media outlets and will make the best efforts to present the property for all upcoming opportunities that seem fit.
We present this plan with the recognition that we can only submit the property to the media, not guarantee coverage, as it is ultimately up to the media outlet to make the final decision on what they will publish. However, with Elliman’s strong and well-established press relations, the possibility of 198 Hummock Pond Raod, receiving media attention is significant.
Our plan reflects the following, possible opportunities:
THE EXCLUSIVE
Douglas Elliman’s strategy would be to secure an exclusive timed to the launch of the listing with a top-tier media outlet like the The Wall Street Journal, New York Post, Mansion Global or Robb Report before pitching it out to all publications for property features.
The Wall Street Journal’s real estate coverage runs online and occasionally in print in the newspaper’s Friday “Mansion” section which serves as a trustworthy guide for design enthusiasts and prospective buyers alike, featuring the world’s most distinctive homes and providing in-depth analysis and financing tactics.
The New York Post’s real estate section highlights unique features of the home along with a spotlight on the owners.
Mansion Global is a Dow Jones-owned top-tier luxury outlet read by an affluent audience across the globe.
Robb Report, a subsidiary of Penske Media Corporation, provides its sophisticated readership a peek into the most luxurious, prime real estate in the market.
If accepted in any of the above listed outlets, this exclusive placement will focus on the property. This feature would include a description of the home, high-res images of the property along with quotes from the listing agent and/or the seller.
Public Relations Property Features
After the exclusive runs, we will reach out to a variety of national and international publications such as the below for potential property features highlighting the most note-worthy qualities of the residence, design, lifestyle and location.
• Barron’s
• Cottages & Gardens
• Elle Décor
• Daily Mail
• DesignBoom
• DuJour
• Dwell
• Financial Times
• Galerie
• Lux Exposé
• Mansion Global
• MSN
• New York Post
• Off the MRKT
• Patch.com
• Realtor.com
• Robb Report
• The New York Times
• The Wall Street Journal
Visually stunning, with more than 4.97 million visitors and 27 million page views per year, elliman.com is designed to connect your property with a coveted audience of ultra-high-net-worth buyers. Our digital home is dedicated to showcasing your property.
Elliman Global
At Douglas Elliman, we set the global standard in ultra-luxury real estate—built on rarefied properties, skilled advisors and a reputation that attracts attention in the world’s most desirable markets.
Our network doesn’t just reach high-net-worth buyers—it draws them in. Elliman Global extends that reach even further, through syndication partnerships—
placing your home where serious buyers are actively searching—and making decisions.
Behind every property is our in-house team of marketing and PR experts, crafting strategic, intelligent campaigns that generate attention and drive results. With Elliman Global, your property doesn’t just enter the market—it commands it.
Elliman Global Marketing
elliman.com
OUR NEWLY ENHANCED DIGITAL PLATFORM IS MORE POWERFUL THAN EVER, DELIVERING UNMATCHED VISIBILITY, REACH, AND PRECISION
• Premium property placements that command attention
• Advanced SEO and cutting-edge AI-driven optimization
• A massive audience of over 12M monthly visitors
Global Property Feeds
STRATEGIC SYNDICATION TO PREMIER GLOBAL CHANNELS, REACHING ULTRA-HIGH-NET-WORTH BUYERS
• The Wall Street Journal – 27.5M quarterly reach | 65+ countries
• JamesEdition – 1.5M monthly reach | 140+ countries
• Mansion Global – 3.1M quarterly reach | 60+ countries
• Barron's - 3.1M quarterly reach in 60+ countries
• PropGOLuxury - 20K total audience monthly combined with Nikkei
Global Advertising
TAILORED, FULL-FUNNEL PAID MEDIA CAMPAIGNS BUILT FOR GLOBAL IMPACT
• Holistic go-to-market strategy in partnership with global luxury brands
• Designed to reach the right audience with an emphasis on engagement, traffic, and conversions
• Support that spans every stage from pre-launch to post-launch campaigns
Marketing Collateral
CUSTOM MATERIALS THAT ELEVATE YOUR PROPERTY
• Print and digital formats, brochures, postcards, e-blasts, and more
• Premium design and copywriting services
Elliman Global Public Relations
Global Media Relations
THE MOST INFLUENTIAL BRAND IN LUXURY REAL ESTATE
• Potential annual reach exceeding 124B impressions
• Over $1.14B in equivalent advertising value annually
• More than 29.7K media articles annually
Global Social Media Strategy
A MULTI-PLATFORM APPROACH TAILORED FOR GLOBAL INFLUENCE AND REACH
• Instagram, Facebook, LinkedIn, X, TikTok, YouTube, Pinterest, and Rednote
• A combined following of 754K across all platforms, delivering over 443M impressions
Influencer Partnerships
TARGETED COLLABORATIONS WITH TRUSTED VOICES IN LUXURY LIFESTYLE SECTORS
• Partnerships spanning hospitality, fashion, design, and architecture sectors
Elliman Insider Content
HIGH-IMPACT EDITORIAL CREATING ENGAGEMENT
• Features on exclusive global properties and premier destinations aligned with key markets
• Biweekly newsletters reaching over 30K engaged global readers
Industry-leading technology equips our advisors with the tools and resources they need to stay ahead of the market.
AMPLIFIES THE VISIBILITY OF YOUR PROPERTY ON LEADING PROPERTY WEBSITES *
PROMOTES YOUR PROPERTY ON FACEBOOK AND INSTAGRAM
AI-POWERED PLATFORM THAT ELEVATES YOUR HOME-SELLING EXPERIENCE THROUGH TAILORED INSIGHTS AND EFFORTLESS COLLABORATION WITH YOUR ADVISOR
Elliman Productions
ALLOWS YOUR ADVISOR TO CREATE STUNNING VIDEOS & PHOTOS OF YOUR PROPERTY—ALL FROM THEIR SMARTPHONE
PRE LAUNCH
Maximizing potential with a winning valuation.
EQUIPPED WITH REAL-TIME REGIONAL DATA AND MARKET INSIGHTS, TOGETHER WE IDENTIFY THE OPTIMAL VALUE FOR YOUR PROPERTY.
Introductory Marketing
The Visuals
Professional Photography
Aerial Photography**
Floorplans
Property Brochure | Print & Digital
Listing Video**
Organic Social Media Posts/Reels
Virtual Staging if needed
Targeting the Brokerage Community
E-Blast Campaign to our Top Agent Network
Direct Mail Campaign -
New
Public
Broker
Captivating with compelling videos.
From beautiful animations to 360° property angles and drone footage, we can develop a range of video content to complement your property web page and social feeds, enhancing how buyers engage with your property— leveraging video, which has been shown to generate significantly higher inquiry and interaction—while offering a more immersive first impression.
Spotlighting your home with bespoke visuals.
Our world-class creative team develops a custom suite of stunning visuals, which could include photography, floor plans, staging, drone footage and renderings, ensuring your property is presented with clarity, impact and a level of detail that allows buyers to fully understand and appreciate its value.
PERCENTAGE OF BUYERS WHO WILL VIEW PROPERTY
Asking Price in Relationship to Fair Market Value
Percentage of Prospective Purchasers Who Will Look at Property
Pricing your property.
With access to real-time regional data and internal insights across the Elliman network, your advisor will conduct a thorough market analysis and work with you to determine the optimal price and positioning for your property.
WHY THIS STRATEGY WORKS
1 2 3 4
• Properties priced at market levels indicate proper appraising, assisting in the buyer’s ability to secure a loan.
• More buyers are attracted, and more serious offers are received.
• Marketing time is shortened, with immediate activity from the moment the property becomes available.
• Increased activity on the property can often cause it to sell at or above asking price.
LAUNCH
Marketing Plan
YOUR PROPERTY WILL BE PROMOTED IN THE FOLLOWING DIGITAL AND PRINT PLACEMETS
FACEBOOK BOOSTED POST/AD | CLOSE TO LAUNCH
INSTAGRAM STORY/POST | CLOSE TO LAUNCH
* ADPRO | CAMPAIGN | FB & INSTAGRAM
NANTUCKET MAGAZINE | DISPLAY AD
WALL STREET JOURNAL | DISPLAY AD
BOSTON GLOBE | DISPLAY AD
BOSTON MAGAZINE | ENEWSLETTER
GOOGLE TARGETED DISPLAY AD
BOSTON GLOBE MAGAZINE | DISPLAY AD
WALL STREET JOURNAL | DISPLAY AD
BOSTON MAGAZINE | DISPLAY AD
WELLESLEY WESTON MAG | DISPLAY AD
MANSIONS GLOBAL EXPERIENCE LUXURY | DISPLAY AD
BOSTON COMMON | DISPLAY AD
FINANCIAL TIMES | DISPLAY AD
ALL ADVERTISING SPREAD ACROSS THE LENGTH OF THE LISTING. ALL ADVERTISING SUBJECT TO CHANGE DUE TO AVAILABILITY OR DEADLINE RESTRICTIONS. EQUAL SUBSTITUTION WILL APPLY. *AGENT RESPONSIBLE FOR PLACEMENT AND COST.
Driving engagement with social media.
Leveraging our dynamic social media platforms, we generate leads through visual storytelling that puts your property in front of the right audience.
460.5K FOLLOWERS 7.8M ENGAGEMENT 189.9M IMPRESSIONS
119.2K FOLLOWERS 10.5M ENGAGEMENT 203.8M IMPRESSIONS
100.6K FOLLOWERS 464.2K ENGAGEMENT 7.2M IMPRESSIONS
X
21.8K FOLLOWERS 67.7K ENGAGEMENT 10.6M IMPRESSIONS
TikTok
43.4K FOLLOWERS 706.3K ENGAGEMENT 23.4M IMPRESSIONS
1.0K FOLLOWERS 2.5K ENGAGEMENT 60.1K IMPRESSIONS
YouTube
7.0K FOLLOWERS 28.5K ENGAGEMENT 8.5M IMPRESSIONS
POST LAUNCH
Generating leads with paid media.
LEVERAGING LONGSTANDING PARTNERSHIPS, WE CREATE A HIGHLY TARGETED PLAN THAT PLACES YOUR PROPERTY IN NATIONAL AND INTERNATIONAL PUBLICATIONS, ON DIGITAL DESTINATIONS AND ON SOPHISTICATED AI-LED SOCIAL PLATFORMS.
Gaining an edge with effective marketing.
Meticulously crafted to captivate buyers, we create targeted print, digital and social campaigns designed to elevate your property above the rest.
Douglas Elliman Office Locations
30A West Park Avenue Long Beach, NY 11561
516.432.3400
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516.921.2262
SUFFOLK
124 West Main Street Babylon, NY 11702
631.422.7510
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631.751.6000
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631.499.9191
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631.549.4400
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631.549.7401 *Long Island Corporate
150 Main Street Sayville, NY 11782
RIVERDALE/BRONX 3544 Johnson Avenue Riverdale, NY 10463
718.884.5815
QUEENS 36-29 Bell Boulevard Bayside, NY 11361
718.631.8900
47-37 Vernon Boulevard Long Island City, NY 11101
14 West Montauk Highway Hampton Bays, NY 11946
631.723.2721
99 The Plaza Montauk, NY 11954
631.668.6565
138 Main Street Sag Harbor, NY 11963
631.725.0200
70 Jobs Lane Southampton, NY 11968
631.283.4343
104 Main Street Westhampton Beach, NY 11978
631.288.6244
WESTCHESTER
402 Main Street, Suite 1 Armonk, NY 10504
914.273.1001
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914.234.4590
83 Katonah Avenue Katonah, NY 10536 914.232.3700
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914.723.6800
NEW JERSEY
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732.387.3807
HOBOKEN
221 River Street Hoboken, NJ 07030
201.721.8610
CONNECTICUT
GREENWICH 75 Arch Street Greenwich, CT 06830
203.622.4900
NEW CANAAN
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203.889.5580
631.589.8500
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631.858.2405 *Commercial
200 West Main Street Smithtown, NY 11787
631.543.9400
NORTH FORK
28200 Main Road Cutchogue, NY 11935
631.354.8100
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631.477.2220
THE HAMPTONS
2488 Main Street Bridgehampton, NY 11932
71 Forest Avenue Locust Valley, NY 11560
516.759.0400
631.537.5900
20 Main Street East Hampton, NY 11937
631.329.9400
FLORIDA
AVENTURA
18851 NE 29 Avenue, 530 Aventura, FL 33180
305.728.2420
BAY HARBOR ISLANDS 1021 Kane Concourse Bay Harbor Islands, FL 33154 305.866.4566
BOCA RATON
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561.245.2635
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305.695.6070
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305.695.6060
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561.278.5570
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954.874.0740
2100 North Ocean Boulevard, 402 Ft. Lauderdale, FL 33305
954.828.1858
1121 E Broward Blvd, Suite 200, Ft. Lauderdale, FL 33301
954.947.0121
1 North Ft. Lauderdale Beach Blvd. Ft. Lauderdale, FL 33304
954.522.3339
JUPITER
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561.653.6100
MIAMI
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305.677.5000
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305.695.6300
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NAPLES
MASSACHUSETTS
BOSTON - BACK BAY 20 Park Plaza, Suite 820 Boston, MA 02116
617.267.3500
BOSTON - DOWNTOWN
46-48 Batterymarch Street Boston, MA 02110
617.267.3500
NANTUCKET 12 Oak Street, Suite B Nantucket, MA 02254
508.365.2833
WELLESLEY
40 Central Street Wellesley, MA 02482
781.472.1099
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941.867.6199
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772.763.1500
ST. PETERSBURG
100 Beach Drive NE, Suite 102 St. Petersburg, FL 33701
727.698.5708
VERO BEACH
3001 Ocean Drive, Suite 106 Vero Beach, FL 32963
772.763.1500
WELLINGTON 13501 South Shore Blvd, 102 Wellington, FL 33414 561.653.6195
10680 Forest Hill Boulevard, 220 Wellington, FL 33414 561.758.1605
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954.947.0120
1647 Bonaventure Blvd Weston, FL 33326 954.947.0122
COLORADO
ASPEN
630 East Hyman Avenue Suite 101 Aspen, CO 81611 970.925.8810
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BASALT
310 Market Street, First Floor, Office 102 Basalt, CO 81621 970.925.8810
CALIFORNIA
536 Park Street Naples, FL 34102
239.799.5303
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820 A1A N, E8 Ponte Vedra Beach, FL 32082
904.834.0032
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ORANGE COUNTY
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310.819.3250
28202 Cabot Rd Suite 510 Laguna Niguel, CA 92677 949.354.0450
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RANCHO SANTA FE
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SANTA
LOS ANGELES 150 El Camino Drive, 300 Beverly Hills, CA 90212 310.595.3888
24025 Park Sorrento, Suite B Calabasas, CA 91302 424.203.1800
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MALIBU
23465 Civic Center Way LLC, Building 9, Malibu, CA 90265 310.975.3870
PASADENA
251 S. Lake Ave, Suite 800 Pasadena, CA 91101
626.204.5252
