Cedar Commons Presentation

Cedar Commons Dobbs Ferry

Presented by The Berkowitz Marrone Team

Cedar Commons Project Overview

Cedar Commons 41-45 Cedar Street, Dobbs Ferry • • • • •

15 Condos including 2 affordable units 2 Bedroom units ranging from 1000-1675sf 24 Parking spaces 1400sf Retail Space Green Design featuring: o Green roof offering harvested rainwater irrigation o Recycling and composting center Possible Amenities

• • • • • • • • • • • • • elliman.com

Virtual Doorman Elevator Private Storage 1-2 parking spots per unit Bicycle Storage Landscaped Roof Deck with seating 10’ ceilings Hardwood floors Oversized windows Solid wood entry doors Designer-caliber kitchen and baths WiFi Energy-efficient heating & air conditioning

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Your Agent, Your Advocate More than a century since we were founded in New York City, we have grown to become one of the largest independent residential real estate brokerages in the nation. We have earned our reputation for excellence and integrity—and we empower our agents to embody those values every day.

Drawing on decades of real estate knowledge and the resources that come with our scale and reach, an Elliman agent is an essential advocate, dedicated to guiding you every step of the way.

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Our Scale Is Your Strength With over 7,000 agents and more than 100 offices in key markets across the country, we have the reach and resources to promote your property from coast to coast.

Our scale enables your agent to leverage a powerful network of referrals and services that puts our national strength to work for you.

#1 Brokerage in New York City

Direct Access to

7,000+

Agents Nationwide

$28.7

Billion in Sales

One of the Largest

Independent Residential Real Estate Brokerages in the U.S.

Strategic Partnerships

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Your Network, Your Community Douglas Elliman agents belong to a network of real estate professionals spanning key markets across the country.

They are colleagues, neighbors and members of the communities where they live and work. They promote local businesses, volunteer their time and forge true partnerships to support the causes they care about.

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We Bring Buyers to Sellers

OUR DIVIS IONS — Global Markets — DE Title Services — Sports & Entertainment — Commercial Sales & Leasing

Douglas Elliman works within every facet of the real estate industry, with visibility and insight into how each one supports our core commitment: connecting buyers with sellers.

— Relocation

Each of our specialized divisions provides high-level buyers that your agent can bring to your property.

— Residential Leasing

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— Development Marketing — Residential Sales

— Property Management

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We Open a World of Opportunities 1.5 Million

Clients Within Our Database

Our exclusive partnership with Knight Frank makes us the world’s largest privately-owned global property network, with the stature and presence that attracts buyers from around the world.

The annual Douglas Elliman | Knight Frank Wealth Report provides comprehensive and in-depth analysis of the prime properties, major investments, high-net-worth individuals ($1M+) and ultra-high-net-worth individuals ($30M+) at the top tier of global real estate.

28,500

Agents Worldwide

595

Offices in 60 Countries

15,000

Affluent Individuals Profiled in Our Wealth Report

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The Berkowitz Marrone Team

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About Owen & Carol

Creative. Collaborative. Committed.

We are Everywhere Your Buyers Are • Extensive Personal Network throughout NYC, Long Island, the Hamptons, Miami, Boston, Aspen, Houston and Los Angeles • Direct Access to over 3000 Elliman Agents and their clients in NYC, Westchester & Greenwich We Are Westchester Experts • Specializing in condominiums, single-family homes and all major towns throughout Westchester • Widely regarded as experts in our field and regularly quoted in media from around the region and across the globe We Get The Job Done • #1 Team for GCI and Transactions at Elliman Westchester since 2015 • Elliman Pinnacle Award Winners representing $1Million+ GCI since 2015 • $50 Million+ in Sales | 86 Transactions in 2020

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2020 Closed Transactions 52 WEBSTER AVENUE, UNIT #5, New Rochelle 150 MOUNT TOM ROAD, Pelham 66 BEECH STREET, White Plains 543 MAIN STREET # 609, New Rochelle 16 NORTH RIDGE ROAD, Mahopac 265 STORER AVENUE, New Rochelle 216 BEVERLY ROAD, Scarsdale 275 STATE STREET, #3D, Hackensack NJ 30 ELM TREE LANE, Pelham 435 FORT HILL ROAD, Scarsdale 48 NORTH RIDGE ROAD, Mahopac 52 WEBSTER AVENUE, UNIT 43, New Rochelle 81 CHAUNCEY AVENUE, New Rochelle 245 STORER AVENUE, New Rochelle 23 SOUTH RIDGE ROAD, Mahopac 32 PRATT STREET, New Rochelle 1479 STADIUM AVENUE, Bronx 1 CHELSEA ROAD, New Rochelle D-1 BEECHER LANE, Peekskill 44 HIGHRIDGE ROAD, New Rochelle 67 HOYT STREET, South Salem 16 DOGWOOD HILLS ROAD, Pound Ridge 143 MONTEREY AVENUE, Pelham 1718 WESTCHESTER AVENUE, Peekskill 214 FOREST AVENUE, New Rochelle 172 WILMOT ROAD, New Rochelle 9 PARTRIDGE LANE, Connecticut 30 SOUTH RIDGE ROAD, Mahopac 92 PINEBROOK ROAD, New Rochelle 40 NORTH RIDGE RIDGE, Mahopac 39 HOLLY DRIVE, New Rochelle 2736 WINDMILL DRIVE, Yorktown Heights 210 SECOR LANE, Pelham 59 CODY DRIVE, Connecticut 30 WALLICK CLOSE, Scarsdale 74 AQUEDUCT aka 90 KING AVENUE, Yonkers 15 VERMONT AVENUE, Congers 18 VAUGHN AVENUE, New Rochelle 416 SIXTH AVENUE, Pelham 10 LAKESIDE DRIVE, New Rochelle 4 KINGSTON ROAD, Brewster 148 VALLEY STREAM ROAD EAST, Larchmont 317 MARBLEDALE ROAD, Tuckahoe

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50 WEBSTER AVENUE, # 2F, New Rochelle 29 BRENTWOOD DRIVE, Verona NJ 10 CATERSON TERRACE, Hartsdale 175 HUGUENOT STREET, #1707, New Rochelle 170 MT. TOM ROAD, Pelham 133 PARRY ROAD, Connecticut 66 HILLSIDE CRESCENT, New Rochelle 1360 PARK LANE, Pelham 255 OLD LAKE STREET, West Harrison 17 NEWCOMB PLACE, White Plains 266 ANCON AVENUE, Pelham 915 WYNNEWOOD ROAD, #E4, Pelham 343 EIGHTH AVENUE, Pelham 9 FRENCH RIDGE, New Rochelle 502 MT HOLLY ROAD, Katonah 1255 NORTH AVENUE, #C-1Z, New Rochelle 10 SOUTH LANE, Katonah 48 SEAVIEW AVENUE, New Rochelle 122 LORING AVENUE, Pelham 5 LOCKWOOD ROAD, Scarsdale 540 MONTEREY AVENUE, Pelham 914 WYNNEWOOD ROAD, #2G/2H, Pelham 6 W ORCHARD ROAD, Chappaqua 33 MAYHEW AVENUE, Larchmont 4784 BOSTON POST ROAD, #C-34, Pelham 20 DISBROW LANE, New Rochelle 68 RUNYON PLACE, Scarsdale 15 PASADENA PLACE, Mount Vernon 3616 EDGEHILL ROAD, Yorktown Heights 1458 MOHAWK ROAD, Mohegan Lake 15 KNOLL COURT, Fishkill 225 STANLEY AVENUE, #219, Mamaroneck 11 HUBERT PLACE, New Rochelle 158 ELMWOOD ROAD, South Salem 22 SOUTH RIDGE ROAD, Mahopac 13 WALWORTH TERRACE, White Plains 9 LINDSAY STREET, Yonkers 31 PARCOT AVENUE, New Rochelle 24 WINDING BROOK ROAD, New Rochelle 84 MAPLE AVENUE, Pelham 52 WEBSTER AVENUE, UNIT #12, New Rochelle 32 BURLING LANE, UNIT #203, New Rochelle

© 2020 DOUGLAS ELLIMAN REAL ESTATE. EQUAL HOUSING OPPORTUNITY.

Full Service

Our full-service marketing department specializes in new real estate developments throughout Westchester & Connecticut.

In New York City and in top luxury destinations across the country, Douglas Elliman has been a leader in the New Development landscape for years and our track record for success is unrivaled in the industry.

Elliman Regional Project Marketing combines this same level of expertise and service with market-specific knowledge that meets the unique needs of our regional custom builders and developers.

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Our Suite of Services

RESEARCH

DESIGN CONSULTATION

• Evaluation of market dynamics • Competitive project analysis • Target Buyer market analysis • Historical sales and absorption data overview

•

• • •

•

MARKETING Project positioning and Communications strategy • Target demographics • Integrated marketing and public

relations launch • Budgeting • Customized Promotional Collateral: •

Video Photography Renderings Floor Plans Brochures

Establish design positioning and building identity Unit mix Services and amenities Review interior finishes, fixtures, and equipment Advice on sales center | model

units

SALES • Exclusive Sales Support for the project • Advice on initial and ongoing

pricing • Inventory release strategy • Broker outreach • Monthly reporting and tracking

• Website Development • Lead Generation • Advertising – Print, Digital,

Direct Mail, Social Media • Public Relations • Event Marketing • Signage

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Our Program

The Berkowitz Marrone Team in conjunction with Regional Marketing will customize our suite of services to meet your specific needs.

Whether you are looking for a full-service team to collaborate with you from concept stage through final sell-out, a consultant to assist you during the initial design phase or a comprehensive marketing plan to help you launch the project, we will develop the right approach for you and your budget.

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Our Team The Berkowitz Marrone Team at Douglas Elliman Real Estate owen.berkowitz@elliman.com

Michael Fitzgibbon

Executive Manager of Sales, Westchester michael.fitzgibbon@elliman.com

Suzanne Bijou

Marekting Director, Westchester & New England suzanne.bijou@elliman.com

Wendy Varnit

Marketing Manager, Westchester wendy.varnit@elliman.com

Gigi Blanco

Senior Public Relations Manager giselle.blanco@elliman.com

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Š 2020 DOUGLAS ELLIMAN REAL ESTATE. EQUAL HOUSING OPPORTUNITY.

How We Sell Your Property

Your Story, Your Spotlight

With our industry-leading public relations and innovative marketing expertise, we know how to tell the unique story of your property like no one else can.

We help your agent put your property in the spotlight and set the stage for attracting the right buyer.

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Spreading the Word Through an Exclusive Network Through our tight-knit network of Douglas Elliman agents and the vital connections and contacts they’ve built, we preview your listing for a priority audience to match your property with potential buyers.

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Preparing For Launch Our in-house PR and marketing teams work with your agent to prepare a comprehensive, strategy-driven plan for promoting your property.

From premium photography for custom websites and email campaigns to staging your home for live and virtual viewings, we make sure everything is in place to launch your listing.

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A Leading Site That Captures Buyer Traffic With nearly 90 percent of buyers searching for property online, we average more than 1.2M visitors and 2.4M page views per month on Elliman.com.

Visually stunning and optimized for search, Elliman.com attracts online searchers to your property while syndicating your listing to Wall Street Journal, The New York Times, Zillow, Realtor.com and other sites where buyers browse.

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The Power of Press

R E AC H Total reach of articles mentioning brokerage:

Sotheby’s

20.3B

With our commanding visibility in the press, dedicated events and powerful social media presence, Douglas Elliman is the leading name in real estate news and communications. That means increased exposure for your property and unmatched access to buyers worldwide.

Our in-house public relations team is the best in the business, by all measures, making Douglas Elliman the leading voice in real estate news in publications including The New York Times, Wall Street Journal and Financial Times to name a few.

40.4B

Compass

40.4B

28.3B

A RTI C LES Total number of articles mentioning brokerage:

Sotheby’s

23K

Total potential reach of all articles that mentioned Douglas Elliman.

15.7K Compass

16K

$374M

Total ad value equivalent of all news content that mentioned Douglas Elliman.

15,700+

Total number of online press articles that mentioned Douglas Elliman.

That is almost 423 articles per work week, or 60 articles a day.

A D VA LU E Total ad value of all news press mentions:

Sotheby’s

$188M

Compass

$374M

$262M

By The Numbers – Editorial – January 1, 2019 – December 31, 2019

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Westchester and Fairfield Counties #1 for PR Reach and Ad Value

Re ach

Total reach of articles mentioning brokerage

By The Numbers – Editorial – January 1, 2020 – June 30, 2020

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Social Channels That Reach Buyers With approximately 500,000 users across all platforms and delivering more than 50 million impressions annually, our social media channels reach buyers where they are, drive traffic to our website and give your listing the visibility it deserves.

INSTAGRAM @DouglasElliman (Across all of our profiles)

230K 692K 11.2M followers

interactions

page views

FACEBOOK @DouglasElliman (Across all of our profiles)

105K followers

150K

interactions

23.6M page views

LINKEDIN DouglasEllimanRealEstate (Across all of our profiles)

56K

followers

70K

interactions

1M

page views

TWITTER @DouglasElliman (Across all of our profiles)

28K followers

elliman.com

40K

interactions

5.2M page views

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Advertising That Reaches the Right Audiences Through our strategic partnerships and longstanding relationships with media outlets, we put your property in all the right places.

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Your Marketing Plan

Marketing Approach Position Cedar Commons as Brooklyn living re-imagined, a sophisticated and modern boutique condominium offering charm, style and convenience in a premier Rivertowns locale. Capitalize on the friendly village vibe, community amenities, high walkability, the beauty of the Hudson River and proximity to New York City.

Pre-Launch • Professional Photography • Floorplans • Custom Brochure • Neighborhood Video highlighting unique Rivertowns lifestyle • Property Website • Lead Generation: utilizing Google Search and Display, Facebook and Instagram • Buyer Packets • Signs Introductory Marketing • Regular Social Media Posts on the Berkowitz Marrone Team and Douglas Elliman’s various social media channels which enjoy a large and powerful following • Personal Outreach to Top Area Brokers and personal emails to the Berkowitz Marrone exclusive database of contacts • Digital E-blast Campaign to spread the word about the property to all local brokers as well as NYC brokers • Broker E-Blast targeting any broker who has sold top properties in the Rivertowns • On-going Previews for Brokerage Community • Grand Opening Event announcing opening of sales office • Brochure Display in windows of Elliman’s Westchester offices • Public Relations Outreach via Douglas Elliman’s Corporate PR Department • Broad Online Presence on all of the top real estate sites including: o Elliman.com | Knight Frank.com | Zillow.com | Realtor.com | Trulia.com o WSJ.com | DailyVoice.com | Over 50 other syndicated real estate sites elliman.com

© 2020 DOUGLAS ELLIMAN REAL ESTATE. EQUAL HOUSING OPPORTUNITY.

Print & Digital Advertising Plan Target Audience Affluent professionals in Greater NYC Metro with emphasis on Manhattan & Brooklyn Digital •

Facebook Boosted Posts and Targeted Ads

•

Instagram Stories and Posts

•

Google Display Ads targeting website visitors of top sites such as NYTimes.com, WSJ.com, NYMag.com etc.

•

Google Search Ads delivered to audiences searching for relevant search term

•

Westchester Magazine.com E-Newsletter

Print • • • • • •

Elliman Magazine NY Post NY Times Homes Magazine NY Cottages & Gardens Westchester Magazine Local Newspapers

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Your Property, Our Priority Unequalled experience and expertise National scale, global reach An integrated network behind every agent A personal approach that puts you first

OU R STR E N GTH S , YOU R R E SU LTS

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