Our Strategic Approach

Custom Strategy

We’ve developed a 360º marketing campaign that positions Avondale Farm in front of our far-reaching network of qualified buyers to garner optimal visibility and engagement with the right audiences.

Thoughtful Creative

Working with our in-house creative team, we craft engaging messaging, content, and stunning collateral to distribute across multiple channels such as digital, print, and social.

Stunning Visuals

Building upon the existing imagery and video assets, we partner with best-in-class photographers, staging and videography specialists to thoughtfully showcase the property and its unique features.

Targeted Messaging

Leveraging Elliman’s robust CRM platform, we deliver relevant, targeted messaging to exactly the right pool of buyers as well as top brokers. We then gather relevant data to optimize our strategy in real time and adjust where needed to deliver results.

Maximum Online Exposure

Upon launch, Avondale Farm could be prominently featured on the homepage of elliman.com. With more than ten million visits to elliman.com in 2022, the homepage carousel is one of the most coveted pieces of digital real estate.

Exclusive Events

Leverage the local broker community and currate thoughtful events to attract qualified buyers.