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1810 Main Road Marketing Proposal

Page 1


1810 MAINROAD

PRESENTED BY

Jamesport

WhyElliman?

Total potential annual reach

Equivalent advertising value annually

29.7K+ Media articles annually

Numbers – Editorial – January 1, 2025 – December 31, 2025

11.0B

REACH

Total reach of mentions of the brokerage

11.0B

ARTICLES

Total reach of articles mentioning the brokerage

Total ad value of all news press mentions $

101.8M

AD VALUE

Aleadingsitethatcapturesbuyertraffic

With nearly 90 percent of buyers searching for property online, we average more than 10 million visitors and 27 million page views per year on Elliman.com. Visually stunning and optimized for search, Elliman.com attracts online searchers to your property while syndicating your listing to the Wall Street Journal, Zillow, Realtor.com, and other sites where buyers browse

Socialchannelsthatreachbuyers

With approximately 709,000 users across all platforms and delivering more than 461 million impressions annually, our social media channels

Reach buyers where they are, drive traffic to our website, and give your listing the visibility it deserves.

INSTAGRAM 425K Followers · 11.3K Engagements · 215M Impressions

@DouglasElliman (Across all of our profiles)

@KRISTY.NADDELL 7,376 Followers

FACEBOOK 121K Followers · 10.9M Engagements · 195M Impressions

@DouglasElliman (Across all of our profiles)

@KRISTY.NADDELL

LINKEDIN 91K Followers · 413K Engagements · 195M Impressions

DouglasEllimanRealEstate (Across all of our profiles)

LINKEDIN.COM/IN/KRISTYNADDELL

GOOGLE MY BUSINESS

KRISTY NADDELL

X 22K Followers · 85K Engagements · 11.7M Impressions

@DouglasElliman (Across all of our profiles)

TIKTOK 44K Followers · 687K Engagements · 23.4M Impressions

@DouglasEllimanRealEstate (Across all of our profiles)

PINTEREST 1K Followers · 415 Engagements · 17K Impressions

@DouglasElliman (Across all of our profiles)

YOUTUBE 5K Followers · 14K Engagements · 8.5M Impressions

Douglas Elliman (Across all of our profiles)

OurBespokeApproach

From marketing and public relations to advertising and syndication, Douglas Elliman’s approach is fully integrated and meticulously crafted. Our expert teams will architect a bespoke campaign that leverages unique relationships and Douglas Elliman’s global reach and elite partnerships. Every detail from visual storytelling to press exclusives will be executed with precision and distinction.

CuratedCoverage,CaptivatingBuyers

The Douglas Elliman Public Relations approach to obtaining optimal exposure for our exclusive listings is highly targeted, strategic and completely 360. Every plan we produce in support of the properties we sell and lease considers every aspect of the home including location, price point, design, architecture, provenance and lifestyle. From editorial features in regional newspapers and magazines and on television and podcasts of note, to engaging social media campaigns and highly curated events and brand experiences, we work to bring your property to life in a way that elevates the marketing and sales experience in ways unique to Douglas Elliman.

TAILORED, THREE-PRONG PR APPROACH

Outreach to publications that write about the world’s most special homes for sale to reach high-net-worth homebuyer audiences.

Robb Report

Outreach to highly regarded publications that cover design, culture and art.

Galerie Cottages & Gardens Dwell

Outreach to the regional publications that matter and drive traffic to listings and open houses.

Dan’s Papers

East End Living

Hamptons Magazine

Hamptons Real Estate Showcase

Marketing& Advertising

1810 MAIN ROAD, JAMESPORT

The4-PhaseMarketingStrategyThatSells

Phase1

PRE-LAUNCH (1-10 DAYS)

• Execute Listing Agreement

• Gather Home Documents

• Professional Photography & Videography

• Collateral Development

• Generate “Coming Soon” Buzz

• Explore PR Opportunities

Phase2

BUZZ CREATION (11-30 DAYS)

• Listing goes LIVE – Douglas Elliman, Zillow, Trulia, Realtor com, MLS, and many more

• Host New Listing Caravan Tour

• Target Outreach

• “Just Listed” Direct Mailing

• Phone Calls

• Social Media Campaign

• B2B Email to targeted DE Agents

• Regional Print and Digital Advertising

Phase3

SUSTAIN MOMENTUM (31-45 DAYS)

• Advertising Placements in Additional Media Outlets

• Continue Social Media Efforts

• Close Communication with Sellers

Phase4

EVALUATE & ADJUST (46+ DAYS)

• Re-evaluate Marketing Strategy

• Revisit Offer Price, if Necessary

ExposureThatMatters

ELLIMAN.COM DEDICATED PROPERTY PAGE

With over 10M visitors and 27M page views per year, your property receives a dedicated listing page on elliman.com, which provides maximum visibility and syndicates to key partners.

ELLIMAN.COM GLOBAL SYNDICATION

Once your property goes live on Elliman.com, it automatically syndicates to a number of elite, globally-recognized websites such as Wall Street Journal, James Edition, Realtor.com, Zillow, and many more.

ELLIMAN’S SOCIAL SPHERE

With approximately 751,000 users across all our social channels and delivering more than 431 Million impressions annually, Douglas Elliman harnesses the power of our social sphere for increased access and visibility.

DOUGLAS ELLIMAN AGENT NETWORK

Reaching 6,600 Douglas Elliman agents with ultra-high-net worth clients in key luxury markets around the country.

ELLIMAN DIGITAL MAGAZINE

Our digital magazine, Elliman Insider, reaches 12,000 unique visitors per month, and is delivered directly to the inboxes of Elliman agents. Our meaningful and relevant stories ultimately direct attention to your property.

ELLIMAN ADVERTISING PLAN

Offering a highly tailored advertising plan and bespoke opportunities to reach ultra-high-net-worth individuals.

Custom Collateral Overview

The creative tactics deployed to market 1810 Main Road, Jamesport will follow a consistent look and feel across all channels, aligning the property with a top-tier marketing approach The photography, video and copy will be designed to convince buyers that your listing is the place to call their next home.

Hyper-Targeted DirectMail Campaigns

Design custom mail, ranging from postcards and exclusive invitations to brochures. We can target specific buildings, zip codes, and neighborhoods, craft ing a campaign that eff ectively reaches and prospects various geographic areas.

Emails Designedfor Storytelling

Utilizing our exclusive CRM, we can reach over 1,000 agents in our local market and over 8,000 in our national market with personalized emails highlighting your property. Additionally, we’ll tap into our existing email database to extend our messaging.

JustListed

$XXX,XXX|XBeds|XBaths|XHalfBath

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READ MORE

Subhead

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Subhead 1810 Main Road, Jamesport

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KristyB Naddell

Lic Assoc RE Broker O6313548100 M6319058584 E kristynaddel@ellimancom

Social Mediathat Engages

Captivating social media graphics will be crafted to showcase your property on our team’s social handle as well as on Douglas Elliman’s New York Instagram feed, reaching over 25,000 engaged users.

Likedbydouglasellimannewyorkand

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#DouglasElliman #TheNextMoveIsYours #MassachusettsRealEstate #LuxuryRealEstate #LuxuryListings

Premium Printed Brochures

We specialize in crafting stunning brochures, ideal for highlighting your home’s features at open houses. We can seamlessly transform these brochures into digital flipbooks that include customizable links, ensuring your prospective buyer can explore the property further.

Property LaunchParty

From custom designed invites to an exclusive on-site soiree, we’ll ensure clients, agents and others can experience the space first hand. Food and beverage, festive music and property collateral will make the event extra special

JUSTLISTED

1810MainRoad,Jamesport

BROKER’SOPENHOUSE

MMM/DD/YYYY

12:00PM-1:30PM

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MediaPlan

NYPostCo-OpPage

RegionalCo-OpPages-SHPress,Dan’s,Suffolk Times,NFRESDan’sPapers-DeedsHalfPage

DENewYorkFacebookPost

Poston@Houses(21Mfollowers)

Poston@IG Mansions(945Kfollowers)

PostonAgents’Handles

CustomEBlastCampaign

AdProSocialMediaAdvertising

DigitalPropertyBrochure

PrintPropertyBrochure

Papers

YourEllimanAgents

KristyB.Naddell

Lic. Assoc. R.E. Broker

O 631 354 8100 | M 631 905 8584 | kristy naddell@elliman com

Kristy B. Naddell is one of the most recognized names in North Fork real estate, consistently ranked among the top Douglas Elliman agents on Long Island’s East End. With a proven track record of success and deep local expertise, she represents some of the most desirable luxury homes and waterfront properties on the North Fork of Long Island.

A Top Producer for more than a decade and Rookie of the Year in her very first year, Kristy blends her financial background and marketing insight to deliver unmatched results for her clients

Before entering real estate, she worked on Wall Street as a High-NetWorth Advisor and later in digital advertising sales, experiences that shaped her analytical approach, negotiation skills, and client-first mindset all essential to her success as a North Fork real estate agent. Known for her white-glove service, honesty, and integrity, Kristy guides buyers and sellers through every stage of the process with professionalism and care She understands the emotional and financial importance of every transaction whether helping a client purchase a North Fork waterfront home, market a luxury estate in Southold, or invest in new construction. Her ability to combine local market knowledge, strategic pricing, and targeted online marketing has made her one of the most effective agents in the North Fork real estate market today. A standout moment in Kristy’s career includes serving as the exclusive agent for Estates at Royalton, an 11-home subdivision where she launched and managed the full marketing campaign selling 85% of the homes within the first year. This achievement highlights her marketing innovation and deep understanding of buyer behavior in the North Fork luxury home market.

Within Douglas Elliman, Kristy plays an active role as a mentor and team leader, helping train new agents and organize community-focused events that strengthen the firm’s presence across the North Fork. Her dedication, leadership, and outstanding sales performance have made her a respected figure among both clients and colleagues.

Outside of real estate, Kristy enjoys spending time with her fiancé and rescue dog while embracing the North Fork lifestyle from coastal walks to vineyard weekends Passionate about design and architecture, she often assists clients with home staging and renovation ideas, bringing creative vision to every property she represents.

#UnlockYourFuture #1NorthForkAgentbyTransactions, SalesVolumeandGrossCommissionIncome for2020,2021,2023,2024,2025* RankedTop15%NationwidebyRealTrendsVerified**

KenCereola

Licensed Real Estate Salesperson

O: 631 354 8100 | E: kenneth cereola@elliman com

Few professionals know the North Fork as deeply as Ken Cereola. With more than two decades of experience helping shape the region through leadership in hospitality, branding, and the local wine industry, Ken has developed lasting relationships with business owners, farmers, builders, developers, and longtime residents throughout the community.

His career has been defined by a deep understanding of the North Fork’s land, businesses, and evolving real estate market This experience gives Ken a valuable perspective when representing residential properties, commercial real estate, agricultural land, vineyards, and development opportunities He understands not only the value of a property today, but also its history, potential, and place within the surrounding community.

As a licensed real estate agent with Douglas Elliman, Ken combines extensive local knowledge with strong marketing expertise, meaningful community connections, and a practical understanding of land use and development. His thoughtful, relationship-driven approach allows him to guide buyers, sellers, investors, and developers with insight and authenticity.

Ken lives, works, and remains deeply connected to the North Fork, making him a trusted resource for those looking to buy, sell, invest, or explore the full potential of real estate and land throughout the region.

Kristy’sNotableSales

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