180 Isla Dorada Blvd, Coral Gables | Listing Presentation

180 Isla Dorada Blvd Coral Gables

Lourdes Alatriste Executive Director of Luxury Sales Knight Frank Residential Cardholder 2022 Variety’s Showbiz Elite Over $205M Sold in 2021 M: 305.926.5322 lourdes.alatriste@elliman.com

Recognized by the Wall Street Journal as one of the top sales agents worldwide, Lourdes Alatriste is a leader in the Miami premium real estate market. Throughout her career, Lourdes has cemented her success as a high-end luxury property advisor. In each calendar year, she has surpassed her own sales records. Her relationships from Europe, Mexico, and South America to the Hamptons and beyond are a product of her excellent reputation.

She entered the Real Estate Title business in her early 20’s and had her own title company soon after for over 20 years. This business experience along with her outstanding professionalism and encyclopedic knowledge of Miami’s finest and exclusive neighborhoods like Miami Beach, Gables Estates, Coral Gables, Bal Harbour and others, have proven to be tremendous assets in brokering in Miami.

Lourdes has represented both sellers and buyers, many of them celebrities, top CEOs and other high net worth individuals and influencers. Her clients have come to depend on her considerable expertise and market knowledge. They receive the highest level of personalized attention.

As Partner and Private Office Advisor, Alatriste focuses on fostering and continually nurturing relationships with international clientele to expand the international reach and communications strategy, which includes liaising with E&V’s Yachting and Aviation divisions. She consistently leverages the strength of the Douglas Elliman Real Estate and Knight Frank Residential network, in more than 60 countries and with more than 25,300 professionals worldwide.

Marketing Strategy

Your Listing Our Strategy Douglas Elliman provides the marketing resources and expertise to position and promote your property for a successful sale.

1. Pre-Launch From planning, pricing, staging and professional photography to developing marketing assets, including direct mail and email campaigns, property websites, brochures and more.

2. Launch Posted on Elliman.com and syndicated across leading real estate websites. To complement online search, word is spread via digital marketing, direct mail and personal networking.

3. Post-Launch A coordinated 360-degree strategic marketing and public relations plan is developed to ensure that all marketing channels are saturated with content about your property.

Exclusive Marketing Plan Print, Digital and Social Print Marketing

Social Media

• Professional, Soft Touch 6-Page Brochure including High Resolution Photography and Property Details.

• Dedicated Grid and Story Property Post Across @LourdesAlatriste Social Media Channels + Paid for Boost Additional Exposure. Platforms include Instagram and Facebook.

• Placement in Dynamically Designed Advertisements in the Miami Herald.

Digital Marketing • Dedicated Property Website with Customized URL • Interactive Digital Brochure, Linking to Dedicated Property Website and Additional Marketing Materials.

• Digitally Cross-Market all listings to the National Elliman Agent Network consisting of over 7,000 agents.

• Digital Display of Print Advertisement in all ePapers for: • Miami Herald • Hyper targeted digital advertising strategy delivering relevant media to High Net-Worth Individuals (Partner: YourBrandVoice) International Marketing The power of the Douglas Elli man network extends far beyond local borders with a strategic alliance with Knight Frank Residential, the world's largest privately-owned global property agency and consultancy.

Together, we market properties to affluent audiences in 60 countries across 6 continents.

Additional opportunities for International exposure could span our Global Network including website presence on Knightfrank.com to International Public Relations and more.

• Targeted social media advertisements on @LourdesAlatriste Instagram, Facebook, and YouTube targeting Ultra-High-NetWorth Individuals

Lourdes Alatriste Executive Director of Luxury Sales Knight Frank Residential Cardholder M: 305.926.5322 lourdes.alatriste@elliman.com