MARKET RESEARCH

In 2016, Facebook created a deck of playing cards with various insights and company stats printed on them. These cards were then sent to agencies around the world so they would be able to access the information and also receive the deck of cards as a gift of sorts. This showed me how useful the design of playing cards can be and gave me the idea to incorporate information onto the cards so as to shed light on something as well as being a source of fun.

What are the objectives?

Re-designing cards - going off of the standard design - to generate interest from young people in the game. Offering attractive options and re-invigorating traction towards buying tactile games rather than having everything online.

Offering an eco-friendly alternative to products already on the market by using sustainable materials - filling a gap in the market and incentivising those who care about sustainability to buy the product.

What are the objectives?

The product aims to educate people on an important subject matter that is already being talked about, whilst at the same time allowing a fun game to be played. Selling playing cards as a mode of communicating information is unique and is, again, attractive to those who want to have these conversations with friends and have a physical reminder of the reality and gravity of the situations we are facing.

How do we meet those objectives? 05-

Creating a unique and modern design. Using Eco-friendly materials. Have facts on the cards relating to the topic of climate change and the environment. Market them on social media platforms. Retail them for as low as possible.

I also dabbled with the possibility of hand-making them to add an extra unique incentive to consumers.

Price of manufacturing and distribution - can it compete on the market?

Debate on hand-making them versus paying a manufacturer.

What are the constraints?

The use of facts on a topic where new information and data comes out all the time makes us run the risk of losing money or/and credibility.

What are the opportunities?

To fill a gap in the market and make profit. Create future products along the same lines - reenvisioning the card game sector. (Themed cards, focusing on sharing information on a variety of different topics; fast fashion, endangered animals, or moving towards historical events and movements.) Design could be modified in the future to be used as an educational tool for kids in school.

The size and pricing makes them perfect birthday gifts or celebration gifts - we could come out with lines dedicated to different holidays or celebrations as well.