Ellie Cohen Interior Design Portfolio

P O R T F O L I O

E

E

Even a million miles away...

Space is the place.

COPYRIGHTS © 2019 AYELET COHEN All rights reserved. No part of this book may be used or reproduced in any manner without the written permission of Ayelet Cohen.

AYELET COHEN (“Ellie”) PHONE / 1 415-881-0285 EMAIL / cohen812@gmail.com WEB / elliecohendesign.com ACADEMY OF ART UNIVERSITY 601 Brannan St, San Francisco, CA 94107 DIRECTOR / Kathleen Valkuchak INSTRUCTOR / Leonarda Tamayo Course / Portfolio TYPEFACE / BigCity Grotesque Pro, Neuropol X SOFTWARE / InDesign, Illustrator, Photoshop, 3ds Max, Revit, Autocad

2 Binding / By Ayelet Cohen

ellie cohen B o r n o u t s i d e Te l -Av i v, I h a d t h e opportunity to explore the city as I became in tune with urban lifestyle and culture.

With an innate ability to design alluring spaces, my passion stems from an awareness of my surroundings. A forward t h i n k e r, a f u t u r e b u i l d e r, a n d an opportunist when it comes to teaching and learning, I try to engage in every avenue that constitutes the interior design realm and the human expierence.

CONtENtS

5

HAND SKETCHES Dancing Venue Pg 120-125

4

GRAPHIC DESIGN Pg 110-119

3

HOSPITALITY Carnelian Care Pg 74-109

1

COMMERCIAL

National Geographic Pg 8-47

2

COMMERCIAL

Important Market Pg 47-73

N AT I O N AL GEOGRAPHIC Compreh ensi D ve

esi gn

6

Comprehensive Design of the Company’s new headquarters offices including a

g 2019

Spr in

Mixed Use Project.

public exhibition space, Cafe and retail store.

Two-story building, 13,200 sqft The Presidio, San Francisco

REVIT 3DS MAX PHOTOSHOP ILLUSTRATOR

7

34 Graham St. The Presidio San Francisco Ca

20,000 sq. ft Total

Located on a National Park; former Army Base. A preserved landmark near the Golden Gate Bridge. The Presidio neighborhood is historically the first settled area in San Francisco.

With its rich Military history, the former base is now a bustling area for recreational facilities, Schools and businesses. The adjacent parking lot near building is occupied regulatory with food trucks and other events.

The park itself maintains and preserves its history by following its classical Mission Revival style architecture. Red tile roof with a stucco facade.

8

NATIONAL GEOGRAPHIC

COMMERCIAL DESIGN

9

SITE ANALYSIS

Neighborhood The site is located at 34 Graham st., Right in front of the original Main Post of the army base, currently taken by a large lush green grass for picnic and activities.

Surrounded by building such as the Presidio

Additional Information

Visitor Center, The Walt Disney Museum, The Presidio Trust, YMCA, and a few cafes and

•

Highway 101 is underground

small businesses. Since Located in a National

•

Off the Grid food event is in the Main Post Lawn

•

View of the Golden Gate Bridge, Marin and

Park, the landscaping around consists of many trees, plants and wildlife animals. Main landmark is the Golden Gate bridge.

1 2 3 4 5 6 7 8 9

10

PALACE OF FINE ARTS CRISSY FIELDS PRESIDIO VISITOR CENTER COMMISSIONAIRE RESTAURANT THE PRESIDIO TRUST THE WALT DISNEY MUSEUM THE LODGE INN S.F NATIONAL MUSEUM PRESIDIO YMCA

NATIONAL GEOGRAPHIC

One building located in adjacent to the site. The building hosts multiple business. Other buildings are located at least 150 feet away.

The area sees a light foot and car traffic of visitors and locals. High way noise is not an acoustical issue.

San Francisco has an average high temperature of 64 degree and a low temperature of 51 degrees. Within that,the sun hits all sides of the building during the summer, and in the winter only the east and south sides. Wind comes front he north west and since the site is located near the ocean, the breeze will be cool.

COMMERCIAL DESIGN

11

CLIENT

The National Geographic Society started in Washington DC in 1888 as a small group of travelers and their patrons in the late Victorian Age at a time when European and American explorers were finding a strong audience at home for tales of adventure and foreign cultures.

Shortly after, the society started one of the most prolific magazine in the world., which covered a wide spectrum of world cultures, natural resources and with an emphasis on photography, exploration and education.

One of the most noted aspect of the society, is their ability to sponsor work of major scientist, adventurists and films; all research done is then published either in their newspaper or on their television shows and movies.

12

PROGRAM The Society new partnership with 21st century fox has fulfilled an old ambition to open a mixed-use building that will house their West Coast corporate office as well as space for Visitor.

My plan is create a unique flow that connects the different rooms and makes it easy for the visitor to navigate. Within the circumference of the existing building, having an accessible strategy of flow is important, especially in the exhibition room. Its also a priority to attract customers from surrounding business to come and enjoy the cafe My proposal is to place the cafe in the front corner, where pass-byers can see and hear from the outside.

PROJECT SCOPE Public Spaces • Main Lobby Reception desk and waiting area for groups • Cafe small kitchen, sales counter, and seating for 14 • Store one retail point of sales system and small storage room • Exhibition a flexible space for various types of displays

Support Spaces • Loading dock for deliveries, approximately 400 s.f.

• Telephone/data closets, one per floor • Janitorial closet, one per floor

Offices • Offices • Reception area with four waiting chairs and a receptionist desk • Small meeting room for six people • Conference room for 16 people • Copy/print room with supply closet • Kitchenette • 12 Workstations • Private offices

• Regional Manager • Senior Editor • Senior Web Editor • Art Director • Controller • Marketing Director

13

PROGRAMING

In these diagrams, I assessed the needs of any public exhibition space and the importance of its adjacencies. I conducted the Occupancy Codes and Load Factors. And Additionally, i assess the need for plumbing, acoustical concerns, or natural daylight KITCHEN

recommendations.

Since it was important for me to connect the four main

CAFE

LOADING DOCK

COAT RM.

LOBBY

EXHIBITION

STORAGE RM.

RETAIL

RESTROOMS

public spaces; Lobby, Retail, Cafe, and Exhibition space.

I made the decision of their connected rooms in order to make it as more efficient for walking about .

MEETING ROOM

REGIONAL MANAGER

FI RST FLOOR

REST ROOMS

14

KITCHEN

WORKSPACE

RECEPTION

PRIVATE OFFICE’S (6)

COPY RM

CONF. RM

NATIONAL GEOGRAPHIC

RETAIL

STORAGE RM.

MEETING ROOM

REGIONAL MANAGER

REST ROOMS

KITCHEN

WORKSPACE

RECEPTION

PRIVATE OFFICE’S (6)

COPY RM

SECOND FLOOR

CONF. RM

COMMERCIAL DESIGN

15

CONCEPT

Critical Habitat National Geography most important subjects are earths conservation. Critical Habitat is a specific geographic areas that contain features essential to the conservation of an endangered specie or threatened area that may require special management and protection.

Encroachment, the biggest factor of the environmental change, it disrupts biodiversity and threatens the earth from coastlines to glaciers. Its devastates the flora and fauna and the ecosystem.

16

Through the theme of conservation, this project takes bits of information from current Environmental factors and displays them through elements of design in the interior space in order to bring the issues close to home.

NATIONAL GEOGRAPHIC

Soil is the earth’s fragile skin that anchors all life on Earth. Forests and trees are the lungs of the earth. They are comprised of countless species that create a dynamic and complex ecosystem and is among the most precious resources to humans.

Increased demand for agriculture commodities generates incentives to convert forests and grasslands to farm fields and pastures.

The arctic and the ocean are suffering from the deforestation and the soil mismanagement. Water from the rain picks up toxics from the ground left from bad farming and cutting down trees. When trees get cut down the CO2 stores inside of them not only creates greenhouses gases, but as well as goes into the ocean and destroyer marine with its acidity. Which in a full circle, finds it self in the arctic, and into the melted ice.

The full circle of this theme will be shown in the circulation of the building. Each space is devoted to each factor. The Arctic, Soil Erosion, Deforestation and Ocean acidification separate the spaces within the building. The themes are revealed through colors, textures, forms abstraction, aesthetics and elements found in nature.

COMMERCIAL DESIGN

17

SPACE PLANNING LEVEL 1

Many trials and tribulations took to figure out the right sizing and proportions of each room's needs.

The placements of the rooms where they made sense were all in the corners.

I particularly thought the exhibition hall needs less amount of lighting, due to sensitive materials that

E

might be there like ancient treasures or delicate art.

The first floor is devoted to the public. Each space A

B

C

D

E

is located in its own corner, and through the open 1

www.autodesk.com/revit

circulation, the guest is invited to visit each space Consultant Address Address Address Phone

RETAIL

410 SQFT

with an organized flow. The notion of Critical Habitat Consultant Address Address Address Phone

UP

1830 SQFT

200 SQFT

TELECOM

2

ELEV

is to connect the rooms and present awareness of the Consultant Address Address Address Phone

EXHIBITION

STORAGE

STAIR A

Consultant Address Address Address Phone

environmental factors that are defined in each area.

ELEC PANEL

Consultant Address Address Address Phone

By having them exposed, the floor plan solves the

LOBBY

440 SQFT

3

COAT RM

STAIR B

75 SQFT

RR

LOADING DOCK

325 SQFT

400 SQFT

CAFE

problem of way-finding, as well as engages the No.

Description

Date

guests.

UP

570 SQFT

KITCH

180 SQFT 4

.

PRIVATE

NATIONAL GEOGRAPHIC

PUBLIC

FIRST FLOOR PLAN A

B

C 1/4" = 1' 0"

D

E

Project Number Issue Date Author Checker

Project Number Date Drawn By

1

RR

Consultant Scale Address Address Address Phone

KITCH

CAFE

300 SQFT

200 SQFT

600 SQFT

Checked By

www.autodesk.com/revit

A101

1/4" = 1'-0"

B

C

D

2/7/2017 4:21:27 PM

FIRST FLOOR PLAN A

E

1

600 SQFT

400 SQFT

Consultant Address Address Address Phone

UP

JAN CLOS 100 SQFT

LOBBY

600 SQFT

400 SQFT

TELECOM

ELEV

LOADING DOCK

UP

RR

STAIR A

360 SQFT

Consultant Address Address Address Phone

ELEC PANEL

ELEV

Consultant Address Address Address Phone

COAT RM

EXHIBITION

60 SQFT

Description

EXHIBITION 1200 SQFT

Date LOBBY

3

750 SQFT

STAIR B

Date

STORAGE

RETAIL

200 SQFT

200 SQFT

350 SQFT 4

.

PRIVATE

4

.

PRIVATE

NATIONAL GEOGRAPHIC

NATIONAL PUBLIC GEOGRAPHIC

PUBLIC

Project Number Date Drawn By Checked By

Scale

Project Number Issue Date Author Checker

A101

1/4" = 1'-0"

1/4" = 1' 0"

Project Number

2/7/2017 4:21:27 PM

1/4" = 1' 0"

FIRST FLOOR PLAN

FIRST FLOOR PLAN

FIRST FLOOR PLAN

FIRST FLOOR PLAN

18

Description

UP

STORAGE

200 SQFT

No.

STAIR B

UP

RETAIL

Consultant Address Address Address Phone

Consultant Address Address Address Phone

100 SQFT

No.

2

ELEC PANEL

COAT RM

1100 SQFT

3

Consultant Address Address Address Phone

JAN CLOS 100 SQFT

2

TELECOM

STAIR A

Consultant Address Address Address Phone

1

Consultant Address Address Address Phone

LOADING DOCK

CAFE

Consultant Address Address Address Phone

www.autodesk.com/revit

KITCH

200 SQFT

NATIONAL GEOGRAPHIC

Date Drawn By Checked By

Scale

Project Number Issue Date Author Checker

A101

1/4" = 1'-0"

FINAL FLOOR

PLAN LEVEL 1

10

9

UP

UP

ENTER

5

8

1

4

6

ENTER

11 UP UP

2

0' 4' 0' 1/16”=1’-10” 10' 20' 40' 0' ONE 4'FLOOR8' LEVEL PLAN CL 1

1

1/16" = 1'-0"

REF

8'

7 3

REF

16'

16'

80'32' 32'

PLAN TRUE NORTH NORTH

PLAN TRUE NORTH NORTH

LEVEL ONE FLOOR PLAN CL 1 LOBBY 1/16" = 1'-0" 2 CAFE 3 KITCHEN 4 COAT CHECK 5 EXHIBITION 6 RESTROOMS 7 LOADING DOCK 8 TEL ROOM 9 RETAIL STORE 10 STORAGE 11 JANITOR CLOSET

COMMERCIAL DESIGN

19

CODE ANALYSIS LEVEL 1

STAIRS LOBBY CAFE EXIBITION STORE

20

SQFT

OCC TYP

LOAD FACTOR

800

A-3

650

A-2

1700

A-3

26 50 GROSS 13 30 NET 56

800

M

50 NET

30 NET

TOTAL

16 111

1 HR FIRE RATED WALLS 2 HR FIRE RATED WALLS EXIT PATH FIRE EXTINGUISHER NATIONAL GEOGRAPHIC

ADA BATHROOM LEVEL 1

ROOM

OCCUPANCY TYPE

OCCUPANTS

MALES/ FEMALES

TOILETS

SINKS

DRINKING FOUNTAINS

M/F CAFE

A-2

85

28

.22/.42

.66

.11

EXIBITION

A-3

56

5.5

.01/.01

.01

.01

M

11

42.5

.57/.57

.43

.17

1/2

1

1

RETAIL

TOTAL

COMMERCIAL DESIGN

21

RCP PLAN LEVEL 1

CEILING PANELS +AFF 8' 6" TYP

DROP DN CEILING +9' 4" AFF TYP

S S

P6

P6

S

P6

S

S

S

+9' 10" AFF TYP

S EX

+10' 4" AFF TYP

EX

S

S

S

EX

S

S

+9' 4" AFF EX S

S

S

S

S

P5 EX

S

S

S

S

S

S

LIGHT FIXTUR

EX

EX

RECESS P4

+9' 4" AFF

S

RECESS

S S

S

CEILING

S EX

EX S

DROP DN CEILING

S S

P

S

+9' 4" AFF TYP +9' 10" AFF TYP P1 +10' 4" AFF TYP

S

P3

PENDEN

WALL S

S

S S

1' X 4' S

S

S

S

COVED

S S

S

S

S S

P2

S

EX

S

S

S

1

EX

LIGHT FIXTURE LEGEND LEVEL ONE REFLECTED CEILING PLAN 1" = 10'-0" RECESSED WALL WASHER

+9' 4" AFF

RECESSED LIGHT

EXIT SIG

SPRINK

PLAN TRUE NORTH NORTH

S

CEILING MOUNTED LIGHT

EX

P

PENDENT LIGHT WALL SCONCE 1' X 4' SUSPENDED LED LIGHT COVED LED STRIP

EX S

EXIT SIGN WITH STROBES SPRINKLERS W/ FIRE DETECTOR

WALLPA

22 PLAN

TRUE

BR

WALL PANELS

COOKIE S ANDW HICH

MACIATO

WRAP

DRIP

S ALAD

JUICE

BOW L

WATER

S OUP

HOT COCO

CHIP S

2' - 1"

EQ

ELEVATION 3 LEVEL 1 CAFE 1/4" = 1'-0"

TYP

5' - 0"

3' - 6"

TYP

PROJECTION

WALLPAPER

SCREEN

NAT GEO

10' - 10"

TYP

LEVEL 1

1' - 6"

2

ING

3' - 5"

EQ

EQ

EQ

2' - 8"

RESIN

GLASS PANELS WAVY PANEL 3' - 4"

BRASS

HT FIXTURE LEGEND RECESSED WALL WASHER RECESSED LIGHT

BRASS

6' - 11"

ELEVATIONS

EQ

2' - 9"

EQ

RESIN

CAKE

AME RICANO E SS PRE SS O

10' - 10"

1' - 0

CAFE LATTE

PRINT ELEVATION 2 RECEPTION 1 1/4" = 1'-0"

LEVEL 1

CEILING MOUNTED LIGHT PENDENT LIGHT WALL SCONCE 1' X 4' SUSPENDED LED LIGHT

CAFE LATTE

CAKE

AME RICANO

COOKIE

E SS PRE SS O

S ANDW HICH

MACIATO

WRAP

DRIP

S ALAD BOW L

WATER

S OUP

HOT COCO

CHIP S

2' - 1" PROJECTION

BRASS

NAT GEO

SCREEN

GLASS PANELS WAVY PANEL 4"

10' - 10"

WALLPAPER

5' - 0"

ELEVATION 3 LEVEL 1 CAFE 1/4" = 1'-0"

3' - 6"

2

BRASS

3' - 5"

EQ

1' - 6"

RESIN

2' - 8"

EQ

EQ

EQ

EQ

2' - 9"

EQ

RESIN

JUICE

10' - 10"

WALL PANELS

6' - 11"

SPRINKLERS W/ FIRE DETECTOR

3' - 6"

RESIN EXIT SIGN WITH STROBES

1' - 0" 1' - 11"

COVED LED STRIP

23

24

25

LOBBY ARCTIC The lobby and the cafe both share the arctic concept and a representation of an iceberg breaking UP

through geometric shapes and white colors. The 1

flooring designate the guests to the back of the building where the exhibition is located. The Arctic is represented by the concept of critical habitat is shown through the use of geometric shapes and the color of the ocean, its ice and the sun rays that UP

shine.

REF

2

0'

4'

8'

16'

32'

1 26

NATIONAL GEOGRAPHIC

2 COMMERCIAL DESIGN

27

28

NATIONAL GEOGRAPHIC

CAFE ARCTIC The arctic, with its share edges as well as flow organic lines. When the ice creaks its presence is sharp, but when it melts, the edges turn soft.

In this open space, i am highlighting these sentiments through lines, shapes and form. Primely white, the blues serve as a contrast with the help of the notion of ice, snow and ocean.

The purpose of the arctic, is to connect the lobby and the cafe together, like a broken iceberg.

Sustainability is noted here through flooring, walls and custom made tables and bench which are all used from recycled materials.

COMMERCIAL DESIGN

29

RETAIL STORE DEFORESTATION Human activity has destroyed a large portion of the earths lungs, the trees. Due to mass encroachment of the rainforest’s, materials such as wood should be conserved. Although the retail store symbolizes trees, aside from renewable material such as cork, no wood is used.

In order to convey the circumstances of deforestation, I designed a display table in a form of a tree, a long with its skeletal shelving system. The register area is illuminated with neon light that shine through recycled green resin gives the form of a tree branch.

In order to block the sun, as well as further the concept, a window covering with layers of thin tree branches made from resin, is placed. This gives the ability to place items in front of the window.

30

NATIONAL GEOGRAPHIC

COMMERCIAL DESIGN

31

32

EXIBITION SPACE SOIL EROSION

Erosion is a natural process, but human activity can make it happen more quickly.

Going through the exhibition space is like going through a delta, with eroded shorelines. The theme is layered by long curvaceous lines. The lines invite the guest in and form a subliminal way finding. Diffused and sharp lighting create another illusion of layers in the upper area of the ceiling, The light also suggest a more intimate exhibition space, and endorse the displayed images. Inspired by the worlds most eroded country, Madagascar.

33

SPACE PLANNING LEVEL

2

The floor plan on here resembles the circulation in the first floor. The round about gives the people the option to feel as if they are not in a corner, and rather unified. In order to create an enjoyable workspace, The focus of this floor plan is to bring outside light as much as possible, and utilize the B

A

C

D

nature around the building. Glass walls serve as

E

1

PRIVATE OFFICE

MEETING ROOM

REGIONAL MANAGER

PRIVATE OFFICE

PRIVATE OFFICE

160 SQFT

area. Theres visibility from all parts of the floor.

160 SQFT

160 SQFT

200 SQFT

300 SQFT

partition from the private offices and the communal The employees working in the workstations are

UP

STAIR A TELECOM

2

ELEC PANEL ELEV

100 SQFT

KITCHEN

WORKSPACE

320 SQFT

900 SQFT

the middle of the floor plan is the only private work

RECEPTION 530 SQFT

3

JAN CLOS

80 SQFT

CONF. ROOM

DN

PRIVATE OFFICE

REST ROOM

520 SQFT

PRIVATE OFFICE

160 SQFT

250 SQFT

160 SQFT

not confined to only sitting at their desk, as there is other areas they can sit in. The collaboration room in

COPY RM

area.

I designed this floor plan to have the feeling of the

STAIR B

open ocean, and go along with the them theme of

PRIVATE OFFICE

160 SQFT

4

critical habitat; which is an awareness factor.

PRIVATE PUBLIC SECOND FLOOR PLAN 1/4" = 1'0" B

A

C

D

E

B

A

C

D

E

1

CONF. ROOM

REST ROOM

450 SQFT

200 SQFT

1

JAN CLOS

REGIONAL MANAGER

60 SQFT

320 SQFT

CONF. ROOM

REST ROOM

PRIVATE OFFICE

475 SQFT

150 SQFT

175 SQFT

UP

PRIVATE OFFICE

175 SQFT

UP

STAIR A TELECOM

160 SQFT

ELEC PANEL

RECEPTION

ELEV

530 SQFT

2

STAIR A

2

TELECOM

PRIVATE OFFICE

ELEC PANEL

PRIVATE OFFICE

ELEV

KITCHEN

WORKSPACE

160 SQFT

WORKSPACE

300 SQFT

1000 SQFT

870 SQFT

COPY RM

RECEPTION

100 SQFT

320 SQFT

COPY RM 100 SQFT

3

DN

KITCHEN

3

STAIR B

DN

STAIR B

640 SQFT

JAN CLOS

80 SQFT

MEETING ROOM 190 SQFT

PRIVATE OFFICE

160 SQFT

PRIVATE OFFICE

160 SQFT

PRIVATE OFFICE

160 SQFT

REGIONAL MANAGER

PRIVATE OFFICE

260 SQFT

MEETING ROOM 200 SQFT

160 SQFT

PRIVATE OFFICE

160 SQFT

PRIVATE OFFICE

160 SQFT

PRIVATE OFFICE

160 SQFT

4

4

PRIVATE

PRIVATE

PUBLIC

PUBLIC SECOND FLOOR PLAN 1/4" = 1'0"

34

PRIVATE OFFICE

160 SQFT

SECOND FLOOR PLAN 1/4" = 1'0"

NATIONAL GEOGRAPHIC

FINAL FLOOR

PLAN

LEVEL

U.C U.C U.C REF REF REF

4

3

UP

5

2

U.C REF

5

6

STAIR A

ELEV

11

9

1

7

8

10

DN

12 13

5

5

STAIR B

5

2

0'

1

10'

20'

1 RECEPTION 2 CONFERENCE ROOM 3 REGIONAL MANAGER OFFICE 4 SMALL CONFERENCE ROOM 5 PRIVATE OFFICE (1-5) 6 KITCHEN LEVEL TWO FINAL FLOOR 7 1/16"RELAXING = 1'-0" ZONE 8 OPEN WORK SPACE 9 COLLABORATION ROOM 10 COPY ROOM 11 TELEPHONE ROOM 12 WATER CLOSET 13 JANITOR CLOSET

COMMERCIAL DESIGN

40'

80'

PLAN NORTH

TRUE NORTH

PLAN

35

CODE ANALYSIS LEVEL 2

STAIRS 1 HR FIRE RATED WALLS 2 HR FIRE RATED WALLS SQFT

LOBBY

6600

OCC TYP B

LOAD FACTOR 66 100 NET TOTAL

36

66

EXIT PATH FIRE EXTINGUISHER

NATIONAL GEOGRAPHIC

ADA BATHROOM

ø

LIGHT MIRROR

8' - 9"

2' -

RESIN

5"

2' - 4" 0' - 10"

0' - 4"

LEVEL 2

2' - 2" 0' - 7"

W ALLPAPER

3' - 7"

CONCRETE

PRINT ELEVATION 1= RESTROOM 2ND LVL 2.1 1/4" = 1'-0" 11' - 2"

1' - 8" 7' - 10"

R

2'

2' - 2"

-0 "

2' - 5"

3' - 9"

4' - 9"

6' - 10" 2' - 0"

2

2' - 3" 3' - 0"

3' - 2"

2' - 11"

1' - 11"

2' - 0"

6' - 8"

16' - 3"

1' - 7"

1' - 6"

0"

3' - 10"

1' - 8"

2' - 0"

2'

3' - 11"

1' - 7"

R

16' - 3"

3' - 1"

4' - 7"

SECOND FLOOR ADA RESTROOMS 1/4" = 1'-0"

ROOM

OCCUPANCY TYPE

OCCUPANTS

MALES/ FEMALES

B

66

33

TOILETS

SINKS

DRINKING FOUNTAINS

M/F OFFICE

COMMERCIAL DESIGN

2/3

1

1

37

RCP PLAN LEVEL 2

S

S P12

P12 P12

S

S

S S

P10

S EX

S

S P13

P10 S

P13

LIGHT FIXT

S P8 S

EX

S S

S

S P13

P13

EX

EX

S

EX

P10

S

EX

S

S

P9

P15 S

P15

S

S

P10

P10 P10

P14

EX

EX

P10 S

S

S

EX

S

S

P12

EX

EX

S

P12

S

S

S

EX

S

S

P11

S

REC

P10

REC

EX

S

EX

S

S

CEIL

S

S

P

P15 S

PEN

WAL S

S

P15

S

6" X S

S

P11

X

S

S

S

S

S P12

P12

COV P12

S

EX

EXIT

S

SPR

P10 S S

S

2

LIGHT FIXTURE LEGEND LEVEL TWO REFLECTED CEILING PLAN 1" = 10'-0" RECESSED WALL WASHER

P10

PLAN TRUE NORTH NORTH

RECESSED LIGHT

X

CEILING MOUNTED LIGHT

P

PENDENT LIGHT WALL SCONCE 6" X 8' SUSPENDED LED LIGHT

Legen

COVED LED STRIP EX S

38

EXIT SIGN WITH STROBES SPRINKLERS W/ FIRE DETECTOR

NATIONAL GEOGRAPHIC

A

ELEVATIONS AND DRAWINGS LEVEL 2

B

C

D

E

0 Roof 27' - 1"

LEVEL TWO REFLECTED CEILING PLAN 14' - 2"

B

C

D

E

0 Roof 27' - 1"

LEVEL TWO REFLECTED CEILING PLAN 14' - 2"

COMMERCIAL DESIGN

39

RECEPTION OCEAN ACIDIFICATION

Colors are bleached in order to show the idea of Ocean Acidification which causes tremendous disruption to the ecosystem. The toxicity of the ocean is represented here gently, in order not to disrupt the work flow, and rather impose a relaxing and happy atmosphere, but at the same time remind National Geographic employees, what matters the most.

Colors,textures, shapes and movement and light are design elements which are taken from coral reefs, and when they bleach white, the representation if the environmental is exposed.

40

NATIONAL GEOGRAPHIC

COMMERCIAL DESIGN

41

The conference room draws inspiration from the coral reefs. When the ocean becomes acidic, the coral reef becomes pale and turns into a white, and neutral color formation.

The exaggeration of the color scheme is taken directly from corals underwater which rests in the same height as the gradient of the ocean on the wall. The ceiling as adorned with a light bulb in a shape that resembles coral texture, and The glass doors are placed with see through, red corals adhesive.

The custom made entertainment system offers the users an extra space to place items and serves as a buffet style casework.

42

NATIONAL GEOGRAPHIC

CONFERENCE ROOM OCEAN ACIDIFICATION

COMMERCIAL DESIGN

43

BREAK AREA OCEAN ACIDIFICATION

The area is spacious, and has plenty of space to encourage employees to work in three different areas beyond their work station.

Once again, the ocean acidification concept is applied with the “bleached� gradient. The focal point, being the custom fabricated ceiling partition separates the spaces lets the sunshine in. Inspires by white coral texture. It is contrasted by the patina copper bar base.

In order to unify the building, cork is used again

44

Dedicated to relieve work stress, and ignite creativity.

as custom benches as well as purchased table and

The break room is designed with the psychology of

stools. The cork is soft both in look and in feel and is

color in mind. Yellow, is considered the happiest color,

easily replaced. Underneath the TV wall in the area

is carefully placed edges of the room in a rhythmic

that separates the benches from the couches is a fish

sense.

tank with healthy corals.

NATIONAL GEOGRAPHIC

COMMERCIAL DESIGN

45

IMPORTANT MARKET i al D Commerc

esi

gn

46

Important Market is located in a emerging new neighborhood in the eastern side of San Francisco. Area dedicated to sports and Medical Center.

The design focus is to merge a retail neighborhood market with a stylish restaurant that will liven up the neighborhood and bring people together.

Mission Bay, San Francisco REVIT, 3DS MAX PHOTOSHOP

47

1101 4th St. Mission Bay San Francisco Ca

7,750 sq. ft Total

Located in a prime location, Mission Bay is in an emerging new

neighborhood dedicated to a medical center UCSF as well as San Francisco Giants Baseball Stadium and the New warriors Chase center.

Great Transit, New neighbors. The city developed this area in less than 30 years. What used to be the Bay, is now a man made land occupied by over 16,000 units of residential units and over 40,000 sqft of commercial space not including parks and recreation.

48

IMPORTANT MARKET

COMMERCIAL DESIGN

49

SITE ANALYSIS

Neighborhood Even during constructions, the neighborhood is becoming more popular each and everyday. The completion of buildings, and the industries filling them up, brings in many people to work, or reside in the neighborhood.

There is another grocery store near by (Safeway) and few other walkable/near by food establishments.

Many parking lots are in less than a mile walking distance, and provide parking for the many people coming in to the Chase Center or AT&T Park.

Public transportation is right around the corner, and provides easy accesses to the area.

Additional Information

The park right in-front of the building offers

•

Location right off the Pier

comfortable seating area around the local native

•

Emerging Medical Center

plants.

•

View of the Park

Walking distance Market Hall - UCSF Medical Center= 12 min Market Hall - Caltrain= 4 min

50

IMPORTANT MARKET

Sun Analysis Average weather in said location ranges between low winter 45° F and high summer 66° F. Being in the Peninsula, and tucked in by the bay,.

The length of sunshine varies significantly over the course of the year. In 2019, the shortest day is December 21, with 9 hours, 33 minutes of daylight; the longest day is June 21, with 14 hours, 47 minutes of daylight.

Summer Noon Sun Path

COMMERCIAL DESIGN

Winter Noon Sun Path

51

CLIENT

BREAK ROOM

TONY RIVIERA, CEO

PRIMO HOSPITALITY GROUP

KITCHEN MANAGER OFFICE

In an ever lasting transitioning city, Tony Riviera knows how to curate a cul­ture identity. Tony and his group have set a goal to help shape the city of San Francisco and protect the di­versity of its people.

MARKET

Creating a sus­tainable future. They delve deep inside the world in­habitation to bring people together through joy and food. Rivera plans to expend his restaurants concepts worldwide and thus, bring people together to expe­rience something different on their table either at home or at his restaurant.

52

IMPORTANT MARKET

PROGRAM

Requirements

An "Imported" goods retail and restaurant.

• Upscale Market • Restaurant with 60 seats • Demonstration Kitchen • Open Kitchen • Manager Office • (2) ADA Restrooms • Break Room/ Employee Locker

Seasonal concept, where items for sale will be themed by country/culture. Retail store will consists of dry goods, baked goods, cold goods, organic and local produce, alcohol, wine and prepared foods.

Restaurant will have an on going events which will enhance the current theme of food and teach people how to cook dishes from different parts of the world

REST ROOMS DEMO KITCHEN

A centered bar, communal seating for dinner parties, lounge seating and demonstration kitchen with an open door to the south street with outside seating. Kitchen will be visible from the outside to pedestrians. Retail store design like sea routes for easy access and wayfinding.

RESTAURANT

COMMERCIAL DESIGN

53

CONCEPT

Spice Route Inspiring people through cultural integration.

Importing a culinary adventure and lifestyle to the community of Mission Bay. Using the context of history, voyages, exploration and the transportation of goods all have an important role in our past, current and future. Through the theme of spice route and trade; we learn about and

A maritime network of ancient routes that link East with the West.

The idea of spice route travels from the market to the restaurant. Every season, a different chef from a different part of the world takes over the kitchen

through the world.

and provides food from their region. The same food

In this establishment we want the client to feel as

implementing an encompassing experience. This

if any day is a new excitement. This project delivers and promotes learning about different cultures and nurturing its community.

on the menu is then sold at the market, and by that concept is an integral for building a community. We want the neighbors and the people who are visiting to understand that we all come from somewhere.

Where we are going with our knowledge is the most important notion.

Mission bay being in such development stage. Its the perfect place to bring this concept and establish a memorable place.

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IMPORTANT MARKET

COMMERCIAL DESIGN

55

CASE STUDY 1 WAYFINDING & COLOR

Spar Flagship Store Budapest, Hungary

In this project, color was used in way finding though contrast of large dark colors and thin lines of light­ ness. The wood color around the store is very bold, it precisely highlighted lines that extenuate to various direc­tions going circling the store though geometric shapes and curves. The light color, being white, helps the customers identify the directions they should go.

Most case-goods are white color, identifying that there's a station there. The project also is based on lots of geometric shapes that are a unique timber skeletal interior definition that through their designed form guide shoppers to the back of the store the color of the timber and forms also helps to create a cozy atmos­phere which is rarely found within supermarkets .

56

IMPORTANT MARKET

CASE STUDY 2 WAYFINDING

Epicurean trade San Francisco, California

For my project, I will want to use the same technique of using wood against white. And also to navigate shoppers through shapes and forms.

By defining the case good objects in a relation to the space people will be using. And actually get in­spired by their flow of shopping.

Ill highlight the ceiling to create boundaries and brightening up areas of interest that will help identify placements of products.

COMMERCIAL DESIGN

57

PRELIMINARY FLOOR PLAN

5

1 MARKET FLOOR PLAN 1/16" = 1'-0"

7

6 8 9 10 4

11

2

1 3

NTS

58

1 RESTURANT 2 BAR 3 DEMO KITCHEN 4 OPEN KITCHEN 5 RETAIL MARKET 6 BARISTA STATION 7 MANAGERS OFFICE 8 BREAK ROOM 9 STORAGE 10 DISHWASHER RM. 11 ADA BATHROOM

IMPORTANT MARKET

FINISHED FLOOR PLAN

OVERVIEW The existing building has a glass 1 MARKET FLOOR PLAN 1/16" = 1'-0"

facade that faces an up and coming busy street. To utilize natural lighting efficiently, I placed the 3 main areas in all corners facing the outside.

The Market is in the upper corner is placed ina strategic area, the top edge is in the direction of a park across the street, the train station, and downtown San Francisco.

The kitchen is in the middle and is open for viewing; to follow the concept of a rotating Chef, the customers are encouraged to have a glance and perhaps go from the Restaurant to the Market and vice versa.

The bar in the middle is a solution to the lounging experience.

Enhancing the concept of the spice route, similar to an Island or a ship in the sea. The hidden and

NTS COMMERCIAL DESIGN

secluded area furthers Ancient traditional housing.

59

PLUMBING PLAN

RETAIL

1 MARKET FLOOR PLAN 1/16" = 1'-0"

UNDER CAB. FRIDGE BAR SINK

REF. AND FREEZER KITCHEN

WASTE DRAINAGE

RETAIL

FOOD PREP SINK HAND WASH SINK

BAKERY OVEN

DISHWASHER

OVEN

UTENSIL SINK

REF. PREP TABLE

Floor Waste Drainage Plumbing Cold Water

GREASE TRAP

Plumbing Hot Water

HOOD UNDER CAB. FRIDGE RANG, OVEN AND GRIDDLE COMBO BAR SINK FRYER REF. AND FREEZER UNDER CAB OVEN

Plumbing Waste Electric Layout Exaust Layout KITCHEN

WASTE DRAINAGE BAKERY OVEN OVEN

FOOD PREP SINK HAND WASH SINK

RESTAURANT

DISHWASHER

WASTE SITE

REF. PREP TABLE GREASE TRAP

-

FRYER UNDER CAB OVEN

Floor Waste Drainage Plumbing Cold Water Plumbing Hot Water

-

HOOD DEMO. RANG, OVEN AND KITCHEN GRIDDLE COMBO

UTENSIL SINK

Legend

D

NTS

Legend

Plumbing Waste SINK

HOOD RANGE

OVEN

Electric Layout Exaust Layout

IMPORTANT MARKET

60 RESTAURANT

RCP PLAN

GENERAL NOTES

TIMBER TRUSSES IN A CURVED SKELETAL FORM ATTACHED TO EXPOSED CEILING AND SUSPENDED CEILING WITH 6'-0" SPACE

ALL NEW LIGHTING INSTALLATION TO BE IN ACCORDANCE WITH CALIFORNIA TITLE 24 REQUIREMENTS

S

S

M

ALL WALL MOUNTED SWITCHES @ 48"AFF

S

S

EXPOSED CEILING PAINTED IN WHITE @ 20'-0"

S

1 S

M

Rcp Legend

S

Large Chandelier

P

Medium Chandelier

P

MARKET FLOOR PLAN 1/16" = 1'-0"

SUSPENDED CEILING @ 14'- 0" AFF

P

P

SUSPENDED CEILING @ 10'-0" AFF

Large Pendant

P

Medium Pendant

P

Small Pendant

P

Conic Fixture Floor Mounted

EX

S P

EX

M

M

P

P

EX

P

Linear Pendant Track Lights Under Cabinet Led Lights Custom Walls Cove Led

SUSPENDED CEILING @ 4'-0" AFF VIEW ELEVATION

EX

Custom Glowlight Ropes

Equipment Legend Exit Light W/ Stanby Battery Sprinklers SD

Smoke Alarm

M

Motion Sensor Light

S

P P P P S

EX

S

S

P

P PP

Bottle Lights Pedant Glowlight Rope Wall Sconce

WALL MOUNTED SCONCE @ 6'-6 AFF TYP

P P P PS P P P

P P P P P P P

P

S

P PP

S

P P

P P PP

EX

6" Recessed Light Bulb Rope Lights

EX

NTS

COMMERCIAL DESIGN

Exhaust Fan S

Speakers

D

Switch Dimmer Switch

SPECIAL CEILING @ 13'-0" FROM FLOOR VIEW ELEVATION

61

RESTAURANT NORTH VIEW

62

IMPORTANT MARKET

COMMERCIAL DESIGN

63

64

IMPORTANT MARKET

DEMO KITCHEN SOUTH VIEW

OVERVIEW To create a Demo Kitchen that stands out, I went with a very lit area for it. The natural light from the outside corners, as well as the inside glow from the rope lights, gives the space sufficient attention it needs.

A Style of the past is incorporated. the Limestone, and arch resembles that of an ancient temple or a preserved palace.

The idea behind having the demo kitchen by the entrance is, it grabs the attention of passers. The outside opens and is perfect for barbeque's when there's a game on.

Being in the mission bay, food is a great way to get to know your neighbors.

COMMERCIAL DESIGN

65

66

67

RESTAURANT BAR

OVERVIEW The design direction in this particular setting was to enhance the ship experience of the spice rote journey.

The bar shelving, in order, not to be so much of a focal point; due to the very large height from floor to ceiling. The pendant lights were incorporated squaring the bar.

A shiny mirror chrome base resembles the ocean and blends in with the surrounding environment.

Since the bar is in the middle of the room, the bar shelving stands separately and is easily accessible from all 4 sides of the bar.

68

IMPORTANT MARKET

COMMERCIAL DESIGN

69

70

IMPORTANT MARKET

MARKET SOUTH VIEW

OVERVIEW The Design approach of this unique market experience resembles that of the inside of an old ship.

Colors and textures are balances in a way where the merchandise on display is the main attraction.

A blue detached ceiling, similar to the ocean, is present to navigate the customers to all areas of the store, and creating a harmony between the wooden textures.

COMMERCIAL DESIGN

71

CARNELIAN CARE Hospitali

gn esi ty D

72

Carnilian Care, Senior Housing Located in the heart of San Francisco, a senior living center. The average age of the residents is expected to be 75 years. The center will provide private condominiums, community activity spaces, a dining facility, and onsite nursing care.

Dbouce Triangle, San Francisco REVIT, 3DS MAX PHOTOSHOP

73

67 Belcher St. Deboce Triangle San Francisco Ca

10,874 sq. ft. gross

Geographically situated between the Castro, the mission, and the Lower Haight. Duboce triangle offers convenient access to its namesake park, transit and other urban conveniences.

The neighborhood has recently seen a big boom in development, particularly new residential buildings along market street. There is great deal of restaurants, grocery stores, and many social gathering areas including parks and recreation.

74

CARNELIAN CARE

HOSPITALITY DESIGN

75

CLIENT

A nonprofit group which has purchased an existing twostory office building with 10,874sq. ft. gross.

Project Public Spaces • Front Lobby Reception desk and 4 waiting chairs.

• Community Room 600 s.f. minimum.

• Dining Room 500 s.f. min.

• Library/ Reading Room 300 s.f. min.

• Exercise Room 300 s.f. min.

Private Spaces • Kitchen 250 s.f. min.

• Staff Office 300 s.f. min.

• Nurse's Office 150 s.f. min.

• 8 Studio Apartments (further enhanced.)

• Public Restrooms 300 s.f. Min (2 per gender, 1 ADA) •Janitor's Closet • Telecom Closet

"To encourage a deeper connection and foster a diverse range of creative solutions"

• Mechanical Room

- Client Statement

76

CARNELIAN CARE

S

PROGRAM

Scope Housing Requirements • 8 Single Studios Or • 4 Single Studis + 2 Couple Apartments

Single Studio

415 S.f Minimum Queen OR Full Bed

Kitchenette

Seperate Living Room

Accessible Bathroom Closet

Laundry Closet (Stacked W/D)

Couples Apartmenets 820 S.f Minimum

King Bed Or 2 Single Beds

Kitchenette

Seperate Living Room

(2) Accessdibe Bathrooms (2) Closet

Laundry Closet (Stacked W/D)

My role as the designer is to plan the interior renovation of the building and meet the client's programming requirements. Within this project proposal for a essential solution to encourage activity and socialization would be to place all community spaces in a way where they all meet in the middle of the floorplan, Similar to a "pizza pie" triangular cut.

I think its fundamental for the elders to be seen in case of any emergency, but also have their privacy. And they're for small visible nooks would be vital to the floorplan, as well as ample open space for groups.

HOSPITALITY DESIGN

77

CONCEPT STATEMENT

Dynamism Denotes systems that admit not only matter and extension, but also determinations, tendencies, and forces intrinsic and essential to matter.

This project calls for an integrated senior living home with the objective of creating a nest for further growth. There is a need to facilitate a place where the elders can thrive-and feel better each day. By invoking a feeling of movement and awareness through organic motions, I employ the philosophical theory of dynamism. It is autonomous yet a connected philosophy. To mindfully put a provoking sensation in the space planning and create harmony between nature and nurture. Energy embodies this concept through shapes and flow and furthers the idea by the choices of materials and their functions.

78

The design of the space will enhance flexibility for the different stages of the elders and create a comfortable setting and functions through the use of creative architectural design elements. The goal is to create an inviting atmosphere and encourage visitation,through the use of pastel colors ranging from cool to warm. The design will utilize organic and wholesome approaches to designing an effective space planning while maintaining a sustainable approach to the interior as well as the exterior it contains.

CARNELIAN CARE

Dynamism Suggest movement and energy, continuous change, activity, or progress.

The phenomena of the universe in terms of some immanent force.

Active strength of body or mind.

HOSPITALITY DESIGN

79

BRANDING

Furthering the concept, the name carnelian care arises from the energy stone, which most associated with stimulants and energy boost as well as many

ca nilian ca e

physical healing properties.

The font chosen in handwritten cursive is to go with

the theme and the flow energy. Denoting movement

r

r

and elegance, using the color scheme of the carnelian

Senior Assisted Living

stone for the color palette and overall atmosphere of the facility.

Various logos designed for various purposes.

ca nilian ca e r

Senior Assisted Living

r

ca nilian ca e r

r

Senior Assisted Living 80

CARNILIAN CARE

Senior Assisted Living

HOSPITALITY DESIGN

81

SITE ANALYSIS

ADDRESS

67 Belcher St San Francisco CA 94114

ZONING

RTO - Residential Transit Oriented District

PARCEL 3537/074

NEIGHBORHOOD Castro/Upper Market

Local Amenities Home Banks Grocery Stores Pharmacy Hair Salons Cafe Bars Restaurants Hospital Movie Theater Park Hotel

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CARNILIAN CARE

OVERVIEW The foremost important thing for seniors is accessibility and proximity. San Francisco is blessed with much to offer for anyone, This particular location is young and filled with action, many restaurants and outdoor activity, yet it is also very residential and community based, Located right next to the Castro, the first gay neighborhood in San Francisco. Although the area changed in the last decade or so. Many business still flourish.

MUNI METRO 10 minutes or less

BUS 10 minutes or less

BUS 10-20 minutes

Bicycle Route

TRANSIT SCORE

100

WALKERS SCORE

97

BIKERS SCORE

94

HOSPITALITY DESIGN

Riders's Paradise World-class public transportation

Walker's Paradise Daily errands do not require a car.

Biker's Paradis

83

SUN ANALYSIS

SUMMER SUNSET BUILDING ORIENTATION The sun path of the particular building shows where it would most and least have impact inside the

PREVAILING WINDS

building. After carefully analyzing the diagram, I placed areas of importance carefully out the sun.

Places if importance were communal areas as well as bedrooms.

As much as natural lighting is important, it also can cause a problem with the elderly eye sight.

WINTER SUNSET

67 BELCHER ST . SAN FRANCISCO

84

SUMMER

WINTER

Dawn: 05:18:27 Sunrise: 05:48:50 Culmination: 13:07:44 Sunset: 20:26:55 Dusk: 20:57:22 Daylight duration: 14h38m5s Distance [km]: 151.731.563 Altitude: -23.32째 Azimuth: 328.80째

Dawn: 06:38:10 Sunrise: 07:06:47 Culmination: 11:59:08 Sunset: 16:51:16 Dusk: 17:19:53 Daylight duration: 9h44m29s Distance [km]: 147.478.201 Altitude: -70.30째 Azimuth: 318.93째 CARNILIAN CARE

T

PROPERTY LINE

SUMMER SUNRISE

2 LEVEL BUILDING

1 LEVEL BUILDING

SITE

3 LEVEL BUILDING

2 LEVEL BUILDING

3 LEVEL BUILDING

3 LEVEL BUILDING

3 LEVEL BUILDING

WINTER SUNRISE

SUMMER SOLITICE

WINTER SOLITICE

HOSPITALITY DESIGN

85

BUILDING EXTERIOR ENVIRONMENT

ULTRA GLASS Tafetta Textured-glass surfacing Low-iron clear glass 100% Recyled content Local Maufacturer

ECO-STUCCO Lime Plaster for Wall & Facade Treatment LEED® certified

Recyceld Annodized Pipes From Demolition Sites

TESLA Solar Glass Roof

GREENSCREEN Recyceld Steel-Lanscape Trellis System

86

OVERVIEW The Design Direction for the Facade of this building was to further enhance to Exterior to resemble the interior. The Half circles serve to purpose of blocking the sun which will rise from the same direction.

87

SPACE PLANNING LEVEL

88

1

CARNILIAN CARE

1

2

3

4

FINAL FLOOR

PLAN LEVEL

1

15

2

1

7

3

6

7

12

14

5

8

11

9

4

10

13

0' 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

RECEPTION EXERCISE ROOM COMMUNITY/ DINING ROOM KITCHEN LIBRARY ATRIUM, OPEN SPACE PUBLIC RESTROOMS STAFF OFFICE MECHANICAL ROOM TELECOM ROOM JANITORS CLOSET PATIO DECK BBQ AREA POOL BIKE STORAGE HOSPITALITY DESIGN

8'

16'

32'

64'

PLAN NORTH

TRUE NORTH

Overall open space for this energetic floorplan. The Middle Atrium is an open-air circulation and visibility throughout. It serves as a middle point for all of the areas, and have easy access from and to.

The outdoor space is wide open to the community and dining room, revealing a larger floorplan than intended and encouraging an outdoor lifestyle.

89

LOBBY

Lorem ipsum

A grand entrance to the facility, just as the concept states, there is a movement to the design. Most elements have curvaceous ongoing linear forms, and there are no hard edges in any of the features. The balance between dark and light is present with warm and glowing lighting.

90

91

92

RECEPTION DESK

Lorem ips

To follow the existing style.

A coveted and private area is located for the reception. A place where visitors often come to check on their loved ones, as well as new members, needed to be impressed The style is elegant, young, and colors compliment each other and the theme.

A curvaceous custom table allows for wheelchair access underneath the glass. And it also brings the visitor sitting down closer to the reception person.

93

LIBRARY Lorem ipsum An area for quiet, the serene colors make this library a perfect place to get lost in a book or research.

To continue the movement and dynamism concept.

The ceiling, the floor, the bookshelf, and the lighting has a similar appearance and are continuous.

Furniture chosen to create a delicate surrounding and in proportions to the environment. Space incorporates outdoor lighting through the bookshelf and gives a solution to the space being in the middle of the building.

94

CARNILIAN CARE

HOSPITALITY DESIGN

95

96

CARNILIAN CARE

COMMUNITY SPACE AND THE OUTDOOR The indoor community and dining room are connected to the outdoor patio. The solution was to enlarge the area as well as create a dynamic space

Lorem ipsu

for people to be active. There is a large open-air which is easily moved and changed to fit the needs of the area, whether its to host a party or to follow the concept of energy and movement, which encourages changes.

The importance of place a low impact swimming pool was a priority in this project.

The design elements and language in this space is less dramatic than the entrance due to the outdoor being so revealing. The focal point being the shiny ceiling and columns and bringing the outside inside.

HOSPITALITY DESIGN

97

SPACE PLANNING

98

CARNILIAN CARE

1

2

3 4 FINAL FLOOR

PLAN

LEVEL

1

A

2

3

2

4

UP

MW

R

DN

CLOS

W/D

3 MR

A

2

MW

MW

B

MR

4

B

C

R

W/D CLOS

7

MW

C

W/D

5

CLOS

W/D MR

1

D

MW MW SH. CLOS. MINI. R

FIRE PLACE

TEL. W/D

0'

D

8'

16'

UP

MR

6 CLOS

32'

64'

DRESSER

CLOS

BUILT IN SHELVING

0' 0'

8' 8'

16' 16'

32' 32'

64' 64'

PLAN NORTH

TRUE NORTH

The second floor is dedicated to the residents. Among each apartment or studio, there is a nurse's office centered in the middle. This was an essential feature as there is always someone available at night and in 1 2 3 4 5 6 7

COUPLES APARTMENT A COUPLES APARTMENT B SINGLE STUDIO A SINGLE STUDIO B SINGLE STUDIO C SINGLE STUDIO D NURSE OFFICE HOSPITALITY DESIGN

close vicinity to the elders.

Each apartment is a comfortable solution to the requirements, Each studio has an open living room area which he can host a guest or other residents.

99

100

101

MATERIAL BOARD

To

un

firs

sam

wa

Th

the

lob

lib

Av

rub as

102

CARNILIAN CARE

COUPLES APARTMENT SKETCHES

To follow the main direction and concept and unite the community and public spaces on the first level. It was vital for me to keep some f the same design elements such as coved lighting, wall textures, and similar color schemes.

The curvaceous opening to the bedroom and the wooden wall resembles that of in the main lobby. The same wood material chosen for the library bookshelf is fused throughout the space A vital solution I wanted to enhance was rubber flooring for comfort, sustainability, and as well as the ability to be replaced easily.

HOSPITALITY DESIGN

103

FURNITURE & LIGHTING

104

CARNILIAN CARE

COUPLES BEDROOM SKETCHES

HOSPITALITY DESIGN

105

106

107

STRONG AGRONOMY n esi g Graphic D

108

Promotional and Branding Materials Strong Agronomy is a parent company for 3 Agricultural Brands.

In this ongoing project, I lead the creative direction and graphic art as well as collaborate with other Designers as well as with the marketing team.

Santa Cruz, California ILLUSTRATOR IN-DESIGN PHOTOSHOP

109

LOGO PROGRESS

Sun-valley Handwritten Font to resemble the Santa Cruz Beach, as well as represent the young atmosphere at the company

PRELIMINARY LOGO DESIGNS. MADE IN 2016

Coastal Starts CANNABIS TRANSPLANTS

CURRENT LOGO DESIGNS. MADE IN 2019

Coastal Moon

CANNABIS

ORGANIC BLUEBERRIES

In Collaboration With Danny Fernandez 110

CANNABIS NURSERY

In Collaboration With Teekay Walton

PROPOSED BUSINESS CARD Just like the company progress, I included their

The effort to create a harmonic business card that

culture and style in the 2nd phase of the logos.

combined all the brands together was a challenge.

Using color schemes and animation that represent

In order to uniform the logos. I decided to go with a

the coastal brands.

monochromatic scheme.

In collaboration with vector artists I was able to

for me to collaborate with professionals in the

s man Hu

marketing materials and products. It was important

Plants He al thy l a

He

come up with precise graphics that then went on all

industry in order to produce marketing material that

Darren Story CFO

(415) 609-7482 Darren@strong.ag

is efficient and strategic.

linktr.ee/strongagronomy

Coastal Moon

CANNABIS NURSERY

ORGANIC BLUEBERRIES

S

CANNABIS

S

CANNABIS

Coastal Moon

CANNABIS NURSERY

ORGANIC BLUEBERRIES

S 111

PROMOTIONAL MATERIALS

As the graphic designer of the brands, i was in charge of creating all marketing materials for the promotion team.

The scope ranged from banners, table clothes, tents, clothing apparel, brochure, coupons and much more.

As the brand grew, so was the demand in producing attractive material whom are not pictured in this portfolio book.

112

113

WHEAT-PASTING ACTIVATION

The idea behind this activation was to incorporate a sense of curiosity about the brand. The purpose of bringing the logo to life with the ocean texture and a hazy atmosphere in this Halloween themed wheat=pasting posters.

Additionally, the slogans and words written were kept simple to attract specific customers but also describe the company in the least amount of words possible.

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115

LABELING

Specific guidelines were ordered for designing the labeling for both of the brands.

For the cannabis jars, the different colors make for different strains. Banjo being a unique strain the Strong Agronomy, is the reason behind the logo colors being incorporated solely on this strain.

Coastal Moon Labeling is intentionally similar to the Coastal Moon brand only with a different color palette and a moon that enhances the product.

116

117

DANCING VENUE n esi g Interior D

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Sketching Development Hand Rendering Study for a Music Venue with the intention of a creating an atmosphere for dancing.

PEN PENCIL WATERCOLOR

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OUTSIDE VIEW

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An upstairs and Downstairs view of the outdoor patio in this music venue A very spacious, airy, and light-filled space was the goal.

The thought of a large number of people dancing in the daytime was the inspiration. Materials chosen are reflective of the counterculture of postmodernism and industrial.

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To the left, a view of the bar and a glance at the concert hall.

The materials chosen reflect the serenity of the space.

Materials are chosen; metals, wood, brick, glass, ceramic flooring, and led lighting.

The outdoor has an unusual setting, vast open space for mingling, dancing, and hanging out. The imaginary space is kept secluded and covered to keep the acoustics down.

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INSIDE VIEW

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thank you!