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WNY Wilds entices visitors with new campaign, Art in Our Nature
PM Research has lease agreement with CurtissWright
Submitted Photos
BELMONT — The Western NY Wilds Offices of Planning, Development and Tourism has launched its newest marketing communications campaign aimed at enticing visitors to explore the Art in Our Nature — from the works created by the many talented artists and artisans tucked within the hills to the beautiful landscapes that are like works of art in themselves. The Art in Our Nature marketing campaign is the first to be rolled out under Allegany County’s new branding as the Western NY Wilds. From the creative collaboration of Josiah Brown, the marketing consultant behind the new brand, Genesee Valley Media, and the Western NY Wilds Office of Tourism, the campaign launched its first video across social media on Monday. “In the months since launching our new branding as the
Western NY Wilds we’ve received a lot of positive feedback from the countywide community and leaders across business, government, and the tourism industry,” said Gretchen Hanchett, executive director of the Greater Allegany County Chamber of Commerce, which contracts with
the county for Tourism. “We’ve also had a significant amount of interest from Allegany County businesses and organizations who want to identify themselves with the Western NY Wilds brand, which is very exciting,” she said. “The launch of the Art in Our Nature marketing communications campaign is the next step in telling the Western NY Wilds story.” The marketing campaign will feature content that highlights the Western NY Wilds population of artists and artisans, the deep relationship with nature that exists here and inspires human creativity and celebrates the wild natural beauty that is evident all around us. The campaign will run throughout the spring and summer seasons into October, culminating with the Allegany Artisans Studio Tour Weekend.
“A unique attribute of our county is the density of our creative talent,” Hanchett said. “With the launch of this new marketing communications campaign, we’re inviting visitors to experience the range of creative talent we have available here; visitors have access to a variety of artistic experiences — whether through learning in a class, shopping for unique artisan works, or being inspired to capture the beauty of the Wilds for themselves.” The Art in Our Nature campaign will target visitors across digital and traditional marketing mediums, including print, social media platforms, video and email. More information on the Western NY Wilds can be found at www.wnywilds.com. The Art in Our Nature video can be found at www.wnywilds.com/video.
WELLSVILLE — PM Research Inc. has entered into a lease agreement with the Steam & Air Solutions business of Curtiss-Wright to utilize a portion of the office space located at Plant 2, 2475 Tarantine Boulevard. The lease agreement, effective March 16, will allow Curtiss-Wright to utilize a portion of the office space for the 32 employees who currently work at the former Dresser-Rand office building located in downtown Wellsville. “We are very excited to have come to an arrangement that benefits all parties, especially the employees who can retain their positions within our local economy," said Scott Vossler, general manager of PM Research, in a press release. "The lease will allow PM Research to maintain full utilization of the manufacturing area within the building, while providing office space for the needs of Curtiss-Wright and its employees." In 2018, PM Research signed a lease agreement to occupy the former GE/Lufkin Building on Tarantine Boulevard. The company says it has been steadily growing into the building’s manufacturing facility since that time. The growth of the See PM pg 2...
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