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Allegany County marketing urges to ‘Live Deliberately’ OLEAN TIMES HERALD 716-372-3121 • BRADFORD PUBLISHING COMPANY
By BOB CLARK
CUBA — A name change and a push to “Live Deliberately” aim to better position Allegany County as a great place to live, work and play. In front of a packed Photo by Bob Clark house at the Palmer Allegany County Board of Legislators Chairman Opera House on Curt Crandall, R-Belfast, introduces the next county Thursday night, planning, administrator, Carissa Knapp, following her appointeconomic development ment by the board on Monday. and tourism officials unveiled a new branding effort for tourism and development efforts. Rebranding the county as the Western By BOB CLARK New York Wilds, the campaign encourages BELMONT — An Allegany County native will serve visitors and residents to as the fifth county administrator. “Live Deliberately” as a The Allegany County Board of Legislators on Monday tagline. appointed Carissa Knapp to the post, effective today. “This evening is an “I really do look forward to helping progressing our exciting date in the county’s goals — small and big,” she said after the history of Allegany appointment. “I’m just really proud to be from this county County,” said Gretchen and to represent my home community.” Hanchett, executive Her appointment was accepted by the legislators director of the Greater without opposition. Allegany County A Belmont Central School graduate, she holds a law Chamber of Commerce. degree from George Washington University, a master’s “It was clear that in community services administration from Alfred Allegany County needed University as well as undergrad degrees from AU and a brand to help us stand Alfred State College. out.” The county administrator post was created in The county had a 1992, with John Margeson the first to hold the title. choice — craft an image County administrators work as appointed managers proactively “or it will of the county’s almost 500 employees, as well as fall victim to letting the being responsible for the county budget process and market decide — and it’s coordinating with various outside agencies and boards. usually inaccurate,” she Knapp is the fourth to be appointed to the post in the said. last seven years. Beginning in late 2018, Margeson retired in early 2013. The next administrator, an effort to assess the Mitch Alger, left the post at the end of 2015 for a post in county’s tourism assets Steuben County. Tim Boyde, who previously served as began, later leading county administrator in Centre County, Pa., served two to a full-on marketing and a half years in the roll before stepping down in early and branding research 2019. drive. To help guide the The last administrator, Deborah McDonnell, took the effort, the county hired post in June, but took a leave of absence in early October consultant Josiah Brown, before resigning later that month. Since McDowell left, known throughout the Boyde assisted Knapp as interim administrator. state as the “New York See ADMINISTRATOR on page 2.... Sherpa” for his work.
Knapp named Allegany County administrator
Photo by Bob Clark Consultant Josiah Brown, nicknamed the “New York Sherpa” for his statewide marketing efforts, speaks on Thursday at the Palmer Opera House in Cuba.
To make the area stand out among the thousands of counties nationwide seeking tourists, residents and businesses, Brown said the key is to find “the purple cow” — if someone driving by sees a purple cow, they’ll likely stop to photograph it, thus helping the area stand out. “If we can’t get them to visit, we probably can’t get them to move here,” Brown said, but added the county could not just show off the same things similar areas have to offer. And while trying to appeal to everyone wouldn’t help, he added that many of the core groups that already come have much in common. “The hunters and fishermen … were seeking the same thing as the artists,” Brown said, seeking a quiet environment away from the hustle and bustle
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over various other places named Allegany — Allegany State Park, counties with similar names in several states, etc. — meant the name had to go from the marketing efforts. “There was a time the Poconos, the Berkshires, the Catskills weren’t those things — and that’s an opportunity,” he said, which led to the decision to brand the area as the See LIVE DELIBERATELY on page 4....
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of city life. “There’s a deliberate nature to here — people want to be here.” The tag line coincides with one of the seminal works of American literature. In his 1854 book “Walden,” transcendentalist writer Henry David Thoreau discussed his decision to spend more than two years living in a small log hut near a pond near Concord, Mass. “I went to the woods because I wished to live deliberately, to front only the essential facts of life,” he wrote, “and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.” “This is the way people live here,” Brown said. “They could be anywhere — they chose to be here.” Brown noted confusion
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