REPORTING SUMMARY AUGUST 2026
Online Ads/Geofencing Analytics
Campaign IDs 4948881, 4948880, 4948879
IMPRESSIONS 89,720 ads served Impression: An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
CLICKS
relative to # of ads purchased
35
Clicks: Registers when a consumer actually clicks on the ad.
REACH 13,579 devices reached
FREQUENCY 6.61 ads per device
Reach: The total number of devices your ads were served on.
Frequency: The number of times the ads were displayed per device.
CTR .10% & above is the
WEIGHTED ACTIONS 63
target
0.04%
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves.
56 foot traffic visits to your model home/community this month 7 Total View Throughs 0 Lead from Filled Out Forms
See next page for detailed actions
Glossary Additional Terms: Weighted Actions: Anything the client deems important to track that can be tracked, beyond impressions, reach, clicks and CTR. Actions are counting clickthrough and viewthrough conversions—both online and offline. Actions also include conversion zone foot traffic. Clickthrough Conversions: A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Viewthrough Conversions: A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Conversion Zone: This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, we check to see if any users who were served an ad later appeared in that zone.
GEO FENCING BY AD BY TARGET AND CONVERSION FENCE BY DAY
YOUR ONLINE ADS INFO New amimated ads - early September Fox Creek Meadows - 1012 NW MacArthur Lane Waukee, IA 50263 Fox Valley - 1615 NW Parkside Lane Waukee, IA 50263 Pavilion Park - 432 Napoli Ave, W Des Moines 50266
Rentals to Target: Rialto Townhomes: 865 NW Sproul Drive, Waukee Fireside at Waukee: 210 NW 2 Street, Waukee, Iowa nd Westlight Waukee: 1345 E. Hickman Road The Reserve at Jordan Creek: 6185 Village View Drive, West Des Moines Is it possible to geofence other locations? DMU: 8025 Grand Avenue, West Des Moines, Iowa 50266 Corporate Headquarters Employing Young Professionals Holmes Murphy / ITA Group West Des Moines: 7000 Vista Drive, Iowa Holmes Murphy – Waukee 2727 Grand Prairie Parkway, Waukee, Iowa Aveda Institute West Des Moines Hair School – Graduates looking for houses in the area. Many younger professionals are sitting for hours scrolling on their phones during their service
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