TIMBER RIDGE CAMPAIGN START DATE: SEPTEMBER 9TH, 2026
TIMBER RIDGE REPORTING SUMMARY SEPTEMBER 2026
Online Ads/Geofencing Analytics Campaign IDs (5068967, 5068939)
IMPRESSIONS 9,991 ads served Impression: An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
CLICKS
REACH 1,518 devices reached
FREQUENCY 6.58 ads per device
Reach: The total number of devices your ads were served on.
Frequency: The number of times the ads were displayed per device.
CTR
relative to # of ads purchased
.10% & above is the target
Clicks: Registers when a consumer actually clicks on the ad.
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves.
10
0.10%
WEIGHTED ACTIONS 2 2 Total View Throughs see next page for extended details
Glossary Additional Terms: Weighted Actions: Anything the client deems important to track that can be tracked, beyond impressions, reach, clicks and CTR. Actions are counting clickthrough and viewthrough conversions—both online and offline. Actions also include conversion zone foot traffic. Clickthrough Conversions: A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Viewthrough Conversions: A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Conversion Zone: This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, we check to see if any users who were served an ad later appeared in that zone.
Geo Fencing by Ad by Target and Conversion Fence by Day
Display Domain Delivery (Top 15)
YOUR ONLINE ADS INFO
Animated Ads
YOUR ONLINE ADS INFO
Target Audience: Creekmoor
Raymore
~4 mi
Large established master-planned community; golf/lake + villas
Westbrook Villas at Creekmoor
Raymore
~4 mi
Direct villa/lifestyle competitor
Ridgeway Villas at The Legends
Raymore
~3 mi
Villa product
Estates & Villas of The Good Ranch
Raymore
~4 mi
Villa/maintenance-oriented product
Pickering Place
Belton
~7 mi
55+ / low-maintenance community
Fountains at Raintree
Lee's Summit
~10 mi
55+ active-adult + maintenance-provided
Kensington Farms
Lee's Summit
~12 mi
New-home competitor/model location
Eagle Glen
Raymore
~3 mi
Established residential community
Cedarwood at Eagle Glen
Raymore
~3 mi
Established homeowners
Foxwood Springs
Raymore
~3 mi
Senior/active lifestyle audience
Knoll Creek
Raymore
~5 mi
New-home competition
Cunningham at Creekmoor
Raymore
~4 mi
New construction / Creekmoor lifestyle
Eastbrooke at Creekmoor
Raymore
~4 mi
New construction / lifestyle
Tuscany
Peculiar
~8 mi
New construction competitor
ZIP CODE/ CITY 64080 64083 Pleasant Hill / south Lee's Summit area Raymore 64063 64012 Lee's Summit Belton 64086 64078 Lee's Summit Peculiar 64030 64082 Grandview South/West Lee's Summit 64701 64081 Harrisonville Lee's Summit
Understanding Geofencing By combining online ads with location-based targeting, we’re able to give your business the extra edge it needs to stand out
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NEWS | GAMING | ENTERTAINMENT WEBSITES/APPS
ONLINE ADS (Not Social Media ads)
We create professional digital ads that appear on websites and apps people use every day—like news, lifestyle, or weather apps— not just on social media. These ads link directly to your home’s listing or a custom landing page.
✅ Puts your business in front of buyers actively browsing online ✅ Increases traffic to your business
✅ Helps generate more interest in your brand
GEOFENCING TECHNOLOGY
We use a digital tool called geofencing to target people based on where they go. For example, if someone visits a nearby neighborhood, a shopping center, or even a competing business, they can start seeing ads for your business on their phone. Reaches local buyers who are already out looking Targets people who are likely to be in the market Gives your business more exposure than traditional marketing alone
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