MARKETING UPDATE MARKETING UPDATE
Monthly Report September 2026 IOWA AND SOUTH DAKOTA
newh me d i v i s i o n
MARKETING UPDATE PROVIDED A FLYER FOR PARADE OF HOMES ON VARIOUS HOUSES PROVIDED MATERIALS FOR HOME FOR HOLIDAYS PROMO
in process: Zillow New Construction We’ll be working on putting together a plan to address the zillow concerns, explore what additional content or features we can incorporate, and identify opportunities to improve the overall effectiveness of the listings.
Greenway Online Ads/Geofencing Analytics Campaign IDs 4922134, 4922132, 4922140
IMPRESSIONS 10,504 ads served Impression: An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
REACH 1,896 devices reached
FREQUENCY 5.54 ads per device
Reach: The total number of devices your ads were served on.
Frequency: The number of times the ads were displayed per device.
CLICKS
CTR
relative to # of ads purchased
7
Clicks: Registers when a consumer actually clicks on the ad.
.10% & above is the target
.07%
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves.
Location Performance (Top 15)
WEIGHTED ACTIONS 40
0 foot traffic visits to your model home/community this month 40 Total View Throughs 0 Lead from Filled Out Forms
See below for detailed actions
Display Domain Delivery (Top 15)
No weighted Actions This Month Glossary Additional Terms: Weighted Actions: Anything the client deems important to track that can be tracked, beyond impressions, reach, clicks and CTR. Actions are counting clickthrough and viewthrough conversions—both online and offline. Actions also include conversion zone foot traffic. Clickthrough Conversions: A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Viewthrough Conversions: A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Conversion Zone: This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, we check to see if any users who were served an ad later appeared in that zone.
Prairie Village Online Ads/Geofencing Analytics Campaign IDs 4922086, 4922102, 4922108
IMPRESSIONS 16,581 ads served Impression: An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
REACH 4,875 devices reached
FREQUENCY 3.40 ads per device
Reach: The total number of devices your ads were served on.
Frequency: The number of times the ads were displayed per device.
CLICKS relative to # of ads purchased 12
CTR .10% & above is the target .07%
WEIGHTED ACTIONS 37
Clicks: Registers when a consumer actually clicks on the ad.
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves.
Location Performance (Top 15)
0 foot traffic visits to your model home/community this month 37 Total View Throughs 0 Lead from Filled Out Forms
See below for detailed actions
Display Domain Delivery (Top 15)
No Weighted Actions This Month Glossary Additional Terms: Weighted Actions: Anything the client deems important to track that can be tracked, beyond impressions, reach, clicks and CTR. Actions are counting clickthrough and viewthrough conversions—both online and offline. Actions also include conversion zone foot traffic. Clickthrough Conversions: A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Viewthrough Conversions: A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Conversion Zone: This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, we check to see if any users who were served an ad later appeared in that zone.
Shadow Creek Online Ads/Geofencing Analytics Campaign IDs 4922127, 4922128, 4922118
IMPRESSIONS 13,979 ads served Impression: An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
REACH 4,926 devices reached
FREQUENCY 2.84 ads per device
Reach: The total number of devices your ads were served on.
Frequency: The number of times the ads were displayed per device.
CLICKS
CTR
WEIGHTED ACTIONS 27
relative to # of ads purchased
.10% & above is the target
Clicks: Registers when a consumer actually clicks on the ad.
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves.
7
.05%
Location Performance (Top 15)
0 foot traffic visits to your model home/community this month 27 Total View Throughs 0 Lead from Filled Out Forms
See below for detailed actions
Display Domain Delivery (Top 15)
Weighted Actions This Month Glossary Additional Terms: Weighted Actions: Anything the client deems important to track that can be tracked, beyond impressions, reach, clicks and CTR. Actions are counting clickthrough and viewthrough conversions—both online and offline. Actions also include conversion zone foot traffic. Clickthrough Conversions: A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Viewthrough Conversions: A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Conversion Zone: This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, we check to see if any users who were served an ad later appeared in that zone.
CURRENT BILLBOARDS- REFRESED ON 9/5
CURRENT IOWA TARGETING INFO The targeting Info for Greenway: 25+, Renters, House Hunters, in the zips below:
50003 50131 50263 50265 50266 50322 50323 50324 50325
The targeting Info for Shadow Creek: Single family Homeowners, HHI $100k+ in these zips:
The targeting Info for Prarie Village: Single family homeowners, HHI of 75k+ in these zips:
50003 50131 50263 50265 50266 50322 50323 50324 50325 50309 50311 50312 50314 50315 50319 50320 50321 50324
50003 50131 50263 50265 50266 50322 50323 50324 50325
CURRENT IOWA ONLINE ADS
SOCIAL MEDIA - AUG 2026 UPDATE: YouTube Analytics & a few of the Highest preforming videos Iowa Channel South Dakota Channel
Iowa Facebook: Click here to view page
South Dakota Facebook: Click here to view page
SOCIAL 2026UPDATE: UPDATE: SOCIALMEDIA MEDIA- -MARCH JULY 2026 Google Business Pages: A couple of the pages, have been randomly suspended I am in the process of figuring out why that is. (google does this sometimes where they just suspend pages and don’t tell you)
Prairie Village Google Business Page Shadow Creek Google Business Page Galway Village Google Business Page
Creekside Place: Google Business Page Willows Edge: Google Business Page McGee Farms: Google Business Page Ollerich Farms: Google Business Page
ZILLOW NEW HOMES UPDATE - IOWA PRAIRIE VILLAGE
ZILLOW NEW HOMES UPDATE - IOWA GREENWAY COMMONS
ZILLOW NEW HOMES UPDATE - IOWA SHADOW CREEK
ZILLOW NEW HOMES UPDATE - SOUTH DAKOTA CREEKSIDE PLACE
ZILLOW NEW HOMES UPDATE - SOUTH DAKOTA GALWAY VILLAGE
ZILLOW NEW HOMES UPDATE - SOUTH DAKOTA MCGEE FARMS
ZILLOW NEW HOMES UPDATE - SOUTH DAKOTA WHISPER RIDGE EAST
ZILLOW NEW HOMES UPDATE - SOUTH DAKOTA WILLOWS EDGE