MARKETING UPDATE MARKETING UPDATE
Monthly Report October 2026 IOWA AND SOUTH DAKOTA
newh me d i v i s i o n
MARKETING UPDATE
IN PROCESS: ZILLOW NEW CONSTRUCTION We saw some great activity this month, with increased listing views in several communities, including Creekside Place, McGee Farms, and Whisper Ridge East. We're continuing to make improvements across the board, including refreshing community images, transitioning listings to the spec home category to up our completion score, and optimizing community and floor plan content. We're also exploring opportunities to capture additional photos and videos highlighting the communities, nearby attractions, and local amenities to give potential buyers a better feel for each location. The new system is going live 11/5 and we will provide updated scores once those are available and track any variance that needs to be fixed or improved. MONTHLY EMAIL & BLOG CONTENT | HUBSPOT We’re collaborating with Bokka to finalize the HubSpot template for monthly email and blog content. Once the template and production schedule are confirmed, we’ll provide copy and images by the established deadlines to keep monthly communications on track. GEOFENCING/ONLINE AD SUMMARY Geofencing and online ads delivered 44,608 impressions and 55 clicks across Greenway, Prairie Village, and Shadow Creek. All three communities met or exceeded the report’s 0.10% click-through rate target, with Greenway leading at 0.16%. Tracking also recorded 4 community/model visits and 59 view-through actions. MAJESTIC VILLAGE SIGNAGE Putting up 2 4x4 Signs - 1 at the intersection of Ephesus & Sparta and 1 at Ephesus & Santorini
Greenway Online Ads/Geofencing Analytics Campaign IDs 4922134, 4922132, 4922140
IMPRESSIONS 11,025 ads served Impression: An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
REACH 2,040 devices reached
FREQUENCY 5.40 ads per device
Reach: The total number of devices your ads were served on.
Frequency: The number of times the ads were displayed per device.
CLICKS
CTR
relative to # of ads purchased
18
Clicks: Registers when a consumer actually clicks on the ad.
.10% & above is the target
.16%
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves.
Location Performance (Top 15)
WEIGHTED ACTIONS 26
3 foot traffic visits to your model home/community this month 23 Total View Throughs 0 Lead from Filled Out Forms
See below for detailed actions
Display Domain Delivery (Top 15)
No weighted Actions This Month Glossary Additional Terms: Weighted Actions: Anything the client deems important to track that can be tracked, beyond impressions, reach, clicks and CTR. Actions are counting clickthrough and viewthrough conversions—both online and offline. Actions also include conversion zone foot traffic. Clickthrough Conversions: A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Viewthrough Conversions: A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Conversion Zone: This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, we check to see if any users who were served an ad later appeared in that zone.
Prairie Village Online Ads/Geofencing Analytics Campaign IDs 4922086, 4922102, 4922108
IMPRESSIONS 16,594 ads served Impression: An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
REACH 4,936 devices reached
FREQUENCY 3.36 ads per device
Reach: The total number of devices your ads were served on.
Frequency: The number of times the ads were displayed per device.
CLICKS relative to # of ads purchased 16
CTR .10% & above is the target 0.10%
WEIGHTED ACTIONS 22
Clicks: Registers when a consumer actually clicks on the ad.
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves.
Location Performance (Top 15)
0 foot traffic visits to your model home/community this month 22 Total View Throughs 0 Lead from Filled Out Forms
See below for detailed actions
Display Domain Delivery (Top 15)
Weighted Actions This Month Glossary Additional Terms: Weighted Actions: Anything the client deems important to track that can be tracked, beyond impressions, reach, clicks and CTR. Actions are counting clickthrough and viewthrough conversions—both online and offline. Actions also include conversion zone foot traffic. Clickthrough Conversions: A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Viewthrough Conversions: A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Conversion Zone: This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, we check to see if any users who were served an ad later appeared in that zone.
Shadow Creek Online Ads/Geofencing Analytics Campaign IDs 4922127, 4922128, 4922118
IMPRESSIONS 16,989 ads served Impression: An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
REACH 5,232 devices reached
FREQUENCY 3.25 ads per device
Reach: The total number of devices your ads were served on.
Frequency: The number of times the ads were displayed per device.
CLICKS
CTR
WEIGHTED ACTIONS 15
relative to # of ads purchased
.10% & above is the target
Clicks: Registers when a consumer actually clicks on the ad.
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves.
21
0.12%
Location Performance (Top 15)
1 foot traffic visits to your model home/community this month 14 Total View Throughs 0 Lead from Filled Out Forms
See below for detailed actions
Display Domain Delivery (Top 15)
Weighted Actions This Month Glossary Additional Terms: Weighted Actions: Anything the client deems important to track that can be tracked, beyond impressions, reach, clicks and CTR. Actions are counting clickthrough and viewthrough conversions—both online and offline. Actions also include conversion zone foot traffic. Clickthrough Conversions: A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Viewthrough Conversions: A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Conversion Zone: This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, we check to see if any users who were served an ad later appeared in that zone.
CURRENT IOWA ONLINE ADS
CURRENT IOWA TARGETING INFO
The targeting Info for Greenway: 25+, Renters, House Hunters, in the zips below:
50003 50131 50263 50265 50266 50322 50323 50324 50325
The targeting Info for Shadow Creek: Single family Homeowners, HHI $100k+ in these zips:
The targeting Info for Prarie Village: Single family homeowners, HHI of 75k+ in these zips:
50003 50131 50263 50265 50266 50322 50323 50324 50325 50309 50311 50312 50314 50315 50319 50320 50321 50324
50003 50131 50263 50265 50266 50322 50323 50324 50325
SOCIAL MEDIA - OCTOBER 2026 UPDATE: YouTube Analytics & a few of the Highest preforming videos Iowa Channel South Dakota Channel
Iowa Facebook: Click here to view page
South Dakota Facebook: Click here to view page
SOCIALMEDIA MEDIA- -OCTOBER MARCH 2026 SOCIAL 2026UPDATE: UPDATE: Google Business Pages: A couple of the pages, have been randomly suspended I am in the process of figuring out why that is. (google does this sometimes where they just suspend pages and don’t tell you)
Prairie Village Google Business Page Shadow Creek Google Business Page Galway Village Google Business Page
Creekside Place: Google Business Page Willows Edge: Google Business Page McGee Farms: Google Business Page Ollerich Farms: Google Business Page
ZILLOW NEW HOMES UPDATE - IOWA PRAIRIE VILLAGE
ZILLOW NEW HOMES UPDATE - IOWA GREENWAY COMMONS
ZILLOW NEW HOMES UPDATE - IOWA SHADOW CREEK
ZILLOW NEW HOMES UPDATE - SOUTH DAKOTA CREEKSIDE PLACE
ZILLOW NEW HOMES UPDATE - SOUTH DAKOTA GALWAY VILLAGE
ZILLOW NEW HOMES UPDATE - SOUTH DAKOTA MCGEE FARMS
ZILLOW NEW HOMES UPDATE - SOUTH DAKOTA WHISPER RIDGE EAST
ZILLOW NEW HOMES UPDATE - SOUTH DAKOTA WILLOWS EDGE