THE PARTNERSHIP
THE REACH
reecenichols.com
LOCAL TRAFFIC
ReeceNichols.com is a powerful hub for real estate in the Kansas City area, commanding an impressive 85% of all local online traffic in the market. With its dominant presence, the site ensures that virtually every lead generated, whether from ReeceNichols listings or even from other real estate companies, comes back through its system. This unparalleled traffic and lead-capture capability make it a crucial tool for agents and clients alike, streamlining the buying and selling process by keeping opportunities within reach and maximizing visibility for all properties listed
LISTING VISIBILITY
ReeceNichols is the #1 real estate brokerage in Kansas and Missouri. We have more views on our websites than other local competitors - meaning, when your property is posted to the site, it will have views from across the country We will also syndicate your listing to all major real estate websites
SOCIAL MEDIA
We utilize multiple tools and platforms to ensure that your property is advertised to as many potential buyers as possible. Our online marketing of your property will ensure that your property receives maximum exposure to potential buyersas soon as the listing is available online
THE NETWORK
The HomeServices of America enterprise is comprised of an ever-expanding family of market-leading real estate brokerages, mortgage companies, settlement service providers, insurance companies, corporate relocation and affiliated businesses and we are the owners of the Berkshire Hathaway HomeServices and Real Living Real Estate franchise networks.
Although we have a national presence as the country's largest residential brokerage firm, our model is decidedly local.
$136.1 Billion in home sales
239,231 homes sold
40+ companies across the U.S.
900+ offices nationwide
41,000+ agents
#3 Residential Real Estate Company in the United States
HOME MATCH
Search, save and view homes for sale from your home computer or mobile device, through both ReeceNichols.com and our mobile app Home Match also tracks showings, feedback, market activity and open houses for sellers
COMING SOON MARKETING
When you take advantage of our Home Match tool, you will receive email notifications of upcoming ReeceNichols listings, plus listings that are not available to the general public.
BUYSIDE MARKET ANALYSIS
This tool allows you to see the current real-time buyer demand for your home
ZILLOW PARTNERSHIP
ReeceNichols works directly with Zillow to provide up-to-date and accurate listing information Your listing agent will be shown as the first point of contact with your home’s detailed information.
ESTIMATED HOME VALUES
With our estimated home values tool, you can instantly see estimated home values at any time This tool uses automated data modeling techniques to provide you with three different value estimates to review.
OPEN HOUSE CELEBRATION
One weekend a month, our team hosts hundreds of open houses throughout the metro area
Buyers can search the complete region for home inventory from anywhere by downloading our app Benefit: Whether they are driving through neighborhoods or searching from home, the ReeceNichols mobile app gives buyers access to the complete listing inventory with the touch of a button.
THE #1 TEAM
When it comes to buying or selling a property, having a real estate team on your side is a game-changer. Not only will they always be available to take calls and show properties, but they'll also bring a wealth of experience and expertise to the table.
We have over 250 agents and a fantastic full support staff to keep our marketing and business operations at peak performance It's all about the power of teamwork, and we believe there's strength in numbers! We love helping our clients sell their homes and find their dream homes each year.
2,463 CLIENTS SERVED IN 2025
$1,017,827,618
THE SUPPORT STAFF
Team Lead Operations Expansion
re that you are out working with your clients to buy and sell and we are behind not having to worry about the rest!" - Rob Ellerman, Tead Lead
OFFICE MANAGER
KC Missouri Offices
Team member for 20 years
Dotloop organization & submission, warranty setup
Works with RN Corp on commission reports
Tracks agent production & reports to Team Lead
AGENT OPERATIONS
KS & Expansion Offices
Team member for 3 years
Dotloop organization & submission Commission breakdowns for each contract
Track agent/team volume
Leads Department
Prequalifying leads
Lead Sources
Lead SEO
Zillow Training
EXPANSION DIRECTOR
Team member for 10 years
Setting up new offices
Recruiting new agents
Working with brokers as an advocated for our teams in each market
Training Department
Specialized training for new and experienced agents
Ongoing contract training and support
Custom training materials and courses
We have a full-time marketing department that will provide top-of-the-line marketing for your community including full-color flyers, marketing plats, plan sheets, social media graphics, postcards, etc. If additional pieces are needed they are quick to provide.
Donna, our head creative, brings over 30 years of expertise in graphic design and marketing. She thrives on helping new clients refine their style, with a special passion for designing logos that clients instantly love. Based in the heart of downtown Kansas City, Donna’s energy is contagious, whether she’s talking about her work, her daughter, or her many travel adventures.
Ava is your go-to gal for all things real estate marketing! With four years of experience under her belt, she’s a pro at helping marketing materials stand out. Based in the Kansas City metro, Ava serves clients nationwide while enjoying life with her husband and their spunky Dachshund, Lottie who definitely runs the show!
Taylor is a vibrant and outgoing social media expert, known for her ability to craft engaging content that connects with audiences. With a love for sports and a passion for travel, she explores new places and captures the excitement of her adventures. Her expertise in building online communities and storytelling makes her a go-to voice in the digital space.
THE ROB ELLERMAN TEAM AT REECENICHOLS
Our Marketing Department has a template library that is updated monthly with content for your social media. They also have staff who are dedicated solely to social media and are there to assist agents as needed.
This website also includes templates for flyers, presentations, postcards, door hangers. You can choose to have Marketing Staff do it or you have the flexibility to do it yourself!
THE ROB ELLERMAN TEAM
We have a full-time social media staff member who is always working to provide new and exciting content our teams social media platforms.
We run social media ads with a link that requires the interested party to sign in to view the home. We also use forced registration on custom websites that we advertise on multiple platforms. This allows our agents to follow up directly with them leading to higher lead conversion ratios.
We offer custom online ad and geofencing packages to help agents market their listings in a
targeted, high-impact way— without relying on social media.
How This Helps Agents & Sellers:
Increases listing visibility beyond the MLS or real estate portals
Reaches potential buyers where they’re already browsing online
Drives more traffic to listings and generates interest faster
Puts your listing in front of the right audience with trackable performance
GEOFENCING TECHNOLOGY
Geofencing is a location-based digital strategy that allows us to draw a virtual “fence” around key areas—like a specific neighborhood, shopping center, or even a competing open house. When someone enters that area and uses their phone or browses online, they begin seeing your real estate ads.
How This Helps Agents & Sellers:
Targets people in precise, high-traffic areas who are
likely to be in home-buying mode
Reaches buyers actively touring open houses or
nearby new construction
Increases exposure to high-intent, local prospects who may be ready to act
Provides sellers with modern, proactive marketing that gives their home an edge
THE ROB ELLERMAN TEAM AT REECENICHOLS
All magazines have text codes assigned to the listings for buyers to text for more information.
This is a big lead resource for inquiries.
THE ROB ELLERMAN TEAM AT REECENICHOLS
We spend $700k+ a year in marketing for the team. Benefits in: team branding, team leads, and the opportunity to market your personal listings
Quarterly In-house magazine and agent incentives
We love to acknowledge your achievements and do that by awarding 'gifts' based on your volume. We also produce a internal magazine to make sure every team member is able to stay up to date on all things Ellerman!
Profit-sharing
After 5 years on the team, you will be added and get a percentage of the proceeds of the team. (2021 $150k+ given to agents)
In-house ongoing training
Our team trainer is ALWAYS available to answer any questions
Support Staff
Our goal as support staff is that you are out talking to clients and selling and leaving the rest up to us...not sure if we will do something...just ask!
Team Culture
We try to maintain a 'family type' atmosphere within our team. This starts at the top with Rob, he is always welcome to new ideas and is always looking out for our agents/staff. We also try to invest in our local communities with not only donations but helping as a team
Quarterly meetings with the entire team and quarterly staff and manager meetings to make sure we are doing everything we can for our agents.
Easily accessible team resources
Events/details all in one place
Team directory & chats
Assess to the truck calendar, design libraries, forms/checklists, etc
RET DESIGN LIBRARY
Our Marketing Team manages a team Design Library that is super user friendly. We are adding new items monthly. There are not only social media but also postcards, presentations, popby tags, and event designs!
Our Team Provides:
Provide RET/ReeceNichols yard signs, pointer signs and personalized sign riders
Free team Iboxes provided by RET
Flyer boxes/tubes provided by RET
Custom marketing & advertising to fit your business needs
Custom business cards designed by RET Marketing
Custom listing presentation designed around your preferences
Custom buyer guide presentation to fit your style
Professional flyers created by RET Marketing
Customized letterhead, MLS header, cover sheets
Custom Facebook announcement
Team social media exposure
Support for advertising your listings
Team 2 page ad in Real Estate Magazine
Full-page ad in rotating issues of Lifestyle Magazines
Custom team magazine, distributed to high volume locations around lake
Training on initial set-up, by both RET and ReeceNichols
Personal team training/support
Support of your RET Manager, the entire team of RET agents & staff
Office Manager to assist with paperwork & issues
Team Events and 'Family' Environment
Leads via the RET Lead Coordinator
Pays for Premier Zillow Zip Codes throughout Kansas City
Our team-branded website that feeds all MLS listings
Free company website, staff can help you personalize
Free personal mobile app provided by ReeceNichols
ReeceNichols provided resources: Office broker, Office staff, Insurance, Title, etc
LEVEL
60% - NEW AGENT
65% - <$2M
70% - $2-5M
75% - $5-7M
77 5% - $7-10M
80% - >$10M
OTHER PLANS AVAILABLE FOR HIGHER VOLUME
FEES
A $225 Reece Nichols Agent Services Fee (ASF) is paid on ALL transactions (including team leads) and will be deducted from your commisison For transactions over $1M the ASF is $350
TEAM LEADS
Team leads are paid at 40% to the Agent. The $225 Agent Services Fee (ASF) will be your cost and deducted from your commission.
TEAM REFERRALS
Leads referred to/from you by another RET Lake agent will be calculated based on what the agents involved negotiate before the deal is completed. The Reece Nichols Agent Services Fee will also be negotiated between agents.
For referrals to RET agents at one of our other offices, you will retain 100% of the agreed upon referral fee.
Referrals to agents outside the team are paid at agent split level.
BONUSES
Agent retains 100% of bonuses
Instead of billing sales associates monthly for every service used, Reece Nichols Realtors have an Agent Services Fee (ASF) which covers the systems, tools, and services needed in today’s fast-paced real estate industry. The ASF is $225.00 and is collected from every closed side. This fee is increased to $350 for transactions over $1M. A $425 Reece Nichols transaction fee is charged to your client on each transaction.
WHAT YOU GET FOR YOUR AGENT SERVICES FEE:
Y O U R L O G O
