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JOIN OUR LAKE OF THE OZARKS TEAM

the partnership In a time where online visibility strongly impacts purchasing choices, casting a wide net is crucial to reaching prospective buyers -- whether they're local or relocating from another location. When you list with ReeceNichols, your listing is shared globally, and you will reap the benefits of our local, national, and global affiliations.

REECENICHOLS REAL ESTATE

#1 residential real estate company in Kansas and Missouri $5.27 billion in home sales 12,440 homes sold 50+ offices throughout Kansas & Missouri 2,700+ agents

LEADING REAL ESTATE COMPANIES OF THE WORLD

#1 residential real estate network worldwide based on closed sales volume 550 companies are part of this global affiliate 1.2 million annual global transactions 4,700 offices worldwide 136,000 sales associates 70+ countries served THE ROB ELLERMAN TEAM AT REECENICHOLS

the reach

reecenichols.com LOCAL TRAFFIC ReeceNichols.com is a powerful hub for real estate in the Kansas City area, commanding an impressive 85% of all local online traffic in the market. With its dominant presence, the site ensures that virtually every lead generated, whether from ReeceNichols listings or even from other real estate companies, comes back through its system. This unparalleled traffic and lead-capture capability make it a crucial tool for agents and clients alike, streamlining the buying and selling process by keeping opportunities within reach and maximizing visibility for all properties listed.

85.9k Buyer & seller registrations on reecenichols.com in 2024

3,700+ ReeceNichols agents who receive Listing Alerts

LISTING VISIBILITY ReeceNichols is the #1 real estate brokerage in Kansas and Missouri. We have more views on our websites than other local competitors meaning, when your property is posted to the site, it will have views from across the country. We will also syndicate your listing to all major real estate websites.

35.3k followers on ReeceNichols social media profiles

SOCIAL MEDIA We utilize multiple tools and platforms to ensure that your property is advertised to as many potential buyers as possible. Our online marketing of your property will ensure that your property receives maximum exposure to potential buyersas soon as the listing is available online.

THE REACH

THE ROB ELLERMAN TEAM AT REECENICHOLS

the network The HomeServices of America enterprise is comprised of an ever-expanding family of marketleading real estate brokerages, mortgage companies, settlement service providers, insurance companies, corporate relocation and affiliated businesses and we are the owners of the Berkshire Hathaway HomeServices and Real Living Real Estate franchise networks. Although we have a national presence as the country's largest residential brokerage firm, our model is decidedly local.

$136.1 Billion in home sales 900+ offices nationwide 239,231 homes sold 41,000+ agents 40+ companies across the U.S. #3 Residential Real Estate Company in the United States

THE ROB ELLERMAN TEAM AT REECENICHOLS

THE AUTOMATIC SERVICES

HOME MATCH

TEAM WEBSITE EXPOSURE

Search, save and view homes for sale

Your listing is featured across our

from your home computer or mobile

network of team websites, increasing

device, through both ReeceNichols.com

visibility while capturing buyer inquiries

and our mobile app. Home Match also

that are sent directly to our team for

tracks showings, feedback, market activity

immediate follow-up.

and open houses for sellers.

COMING SOON MARKETING

ESTIMATED HOME VALUES

When you take advantage of our Home

With our estimated home values tool, you

Match tool, you will receive email

can instantly see estimated home values

notifications of upcoming ReeceNichols

at any time. This tool uses automated

listings, plus listings that are not available

data modeling techniques to provide you

to the general public.

with three different value estimates to review.

BUYSIDE MARKET ANALYSIS

OPEN HOUSE CELEBRATION

This tool allows you to see the current

Each month, our team hosts hundreds of

real-time buyer demand for your home.

open houses throughout the area on a dedicated weekend, supported by custom digital ad.

THE ROB ELLERMAN TEAM AT REECENICHOLS

the home search app

Your Own Personal Home Search App

Buyers can search the complete region for home inventory from anywhere by downloading our app. Benefit: Whether they are driving through neighborhoods or searching from home, the ReeceNichols mobile app gives buyers access to the complete listing inventory with the touch of a button.

THE ROB ELLERMAN TEAM AT REECENICHOLS

THE CUSTOM MARKETING Using Every Opportunity to Gain, Maximize & Track Buyer Exposure!

THE ROB ELLERMAN TEAM AT REECENICHOLS

The #1 Team NATIONAL RECOGNITION. LOCAL LEADERSHIP. When you hire The Rob Ellerman Team, you're partnering with one of the most successful real estate teams in the country. Our proven systems, experienced agents, and dedicated support staff work together to provide unmatched service, strategic marketing, and results-driven representation.

#2 IN THE UNITED STATES BY HOMES SOLD #3 IN THE UNITED STATES BY SALES VOLUME 2025 BY THE NUMBERS

2,463

$1.017B

250+

FAMILIES SERVED

SALES VOLUME

TEAM MEMBERS

TEAM IN KS & MO

Helping more families buy and sell with confidence.

Over one billion dollars in real estate sales.

A full team of experts behind you every step of the way.

Ranked #1 Year After Year by KC Business Journal

WHAT THIS MEANS FOR YOU

Industry-leading marketing and technology

More resources, more marketing power, and more support, all working together to maximize your home's exposure and results.

Local expertise with national reach

the support staff

With more than 30 years of leadership in real estate, Rob has built one of the region's most successful and expansive teams. He is passionate about helping agents grow both personally and professionally, providing the mentorship, systems, and support they need to achieve their goals. Known for his expertise in philanthropy, creative financing, real estate investments, and innovative problemsolving, Rob consistently looks beyond traditional real estate approaches to create opportunities for both clients and agents.

Rob

"Our philosophy is simple: your focus should be on helping your clients buy and sell real estate. Our job is to work behind the scenes, taking care of everything else so you don't have to." — Rob Ellerman, Team Lead

Teresa

Sue

Missy

Office Manager KC Missouri Offices Team member for 20 years

Agent Operations KS & Expansion Offices Team member for 5 years

Expansion Director Team member for 10 years

Dotloop organization & submission, warranty setup Works with RN Corp on commission reports Tracks agent production & reports to Team Lead

Dotloop organization & submission Commission breakdowns for each contract Track agent/team volume

Leads & Client Services Julie Lead & Client Services Team member for 1 year

Sets & assigns appointments Works all lead sources Manages phone & lead routing Courtesy Truck Manager

Setting up new offices Recruiting new agents Working with brokers as an advocate for our teams in each market

Training Department Sandra Team Trainer Team member for 16 years

Specialized training for new and experienced agents Ongoing contract training and support Custom training materials and courses

our marketing team

We have a full-time marketing department that will provide top-of-the-line marketing for your community including full-color flyers, marketing plats, plan sheets, social media graphics, postcards, etc. If additional pieces are needed they are quick to provide.

“You need it, we design it.” - Donna, Marketing Director Donna, our head creative, brings over 30 years of expertise in graphic design and marketing. She thrives on helping new clients refine their style, with a special passion for designing logos. Based in the heart of downtown Kansas City, Donna’s energy is contagious!

As the Marketing & Events Coordinator, Ava oversees listing marketing, agent branding, team communications, client events, and creative campaigns. Outside of work, Ava enjoys spending time with her husband and their Dachshund, Lottie.

Taylor is a vibrant and outgoing social media expert, known for her ability to craft engaging content that connects with audiences. Her expertise in building online communities and storytelling makes her a go-to voice in the digital space.

Donna

Ava

Taylor

Marketing Director Team member for 18 years

Marketing & Events Coordinator Team member for 6 years

Social Media Manager Team member for 10 years

THE ROB ELLERMAN TEAM AT REECENICHOLS

the social media guide Our Marketing Department has a template library that is updated monthly with content for your social media. They also have staff who are dedicated solely to social media and are there to assist agents as needed.

This website also includes templates for flyers, presentations, postcards, door hangers. You can choose to have Marketing Staff do it or you have the flexibility to do it yourself!

THE SOCIAL MEDIA

THE ROB ELLERMAN TEAM AT REECENICHOLS

the social media apps

Our full-time Social Media Director creates fresh, engaging content for our social media platforms, showcasing our listings, agents, events, and community while strengthening our brand presence.

FACEBOOK The Rob Ellerman Team ReeceNichols - Lake of the Ozarks

INSTAGRAM therobellermanteamlakeofozarks

LINKED IN therobellermanteam

YOUTUBE The Rob Ellerman Team

THE ROB ELLERMAN TEAM AT REECENICHOLS

custom team website BUYERS CAN SEARCH FOR YOUR HOME BY MILE MARKER AT

LOZ123.COM

THE ROB ELLERMAN TEAM AT REECENICHOLS

the internet exposure

We have the internet search tools in place to give your listings the best exposure to buyers. Once your listing goes live it is fed to over 400 partner websites. robellermanteam.com retlakehomes.com loz123.com ellermanteamnewhomes.com ellermanteamspringfield.com *We own 100s of domains that point to various team websites, listings, etc - always working to improve a potential buyer's search to land on our listings or potential client to find our team!

THE ROB ELLERMAN TEAM AT REECENICHOLS

Forced registration

We run social media ads with a link that requires the interested party to sign in to view the home. We also use forced registration on custom websites that we advertise on multiple platforms. This allows our agents to follow up directly with them leading to higher lead conversion ratios.

THE ROB ELLERMAN TEAM AT REECENICHOLS

Next level exposure We offer custom online ad and geofencing packages to help agents market their listings in a targeted, high-impact way— without relying on social media.

NEWS | GAMING | ENTERTAINMENT WEBSITES/APPS

ONLINE ADS (Not Social Media ads)

Our team designs digital ads that appear across popular websites, mobile apps, and online platforms your target buyers are already using. These ads are clickable and lead directly to your listing or landing page. How This Helps Agents & Sellers:

Increases listing visibility beyond the MLS or real estate portals Reaches potential buyers where they’re already browsing online Drives more traffic to listings and generates interest faster Puts your listing in front of the right audience with trackable performance

GEOFENCING TECHNOLOGY

Geofencing is a location-based digital strategy that allows us to draw a virtual “fence” around key areas—like a specific neighborhood, shopping center, or even a competing open house. When someone enters that area and uses their phone or browses online, they begin seeing your real estate ads.

How This Helps Agents & Sellers:

Targets people in precise, high-traffic areas who are likely to be in home-buying mode Reaches buyers actively touring open houses or nearby new construction Increases exposure to high-intent, local prospects who may be ready to act Provides sellers with modern, proactive marketing that gives their home an edge

THE ROB ELLERMAN TEAM AT REECENICHOLS

the LOZ APP ADVERTISING

This local app is just another great place for your listing to be showcased! It redirects them directly to you for great connections! Your profile page will be automatically added when you join the team.

THE ROB ELLERMAN TEAM AT REECENICHOLS

the print media

The Custom Magazine Our team publishes a full-size full color, custom catalog of all of our homes distributed in 300 locations.

The Real Estate Magazine Printed every 4 weeks and delivered to over 400 locations and includes lead tracking codes

THE ROB ELLERMAN TEAM AT REECENICHOLS

Our Community

Our team understands the importance of giving back to the communities that have helped us get to where we are today! We gave over $200K to charity in 2025. Below are some of the charitable organizations we've had the privilege to assist: Children’s Mercy

The Golden Scoop

Hope Haven

Special Olympics of Missouri

Harvesters

St. Jude Children’s Hospital

Boys & Girls Club

National Cancer Foundation

Drumm Farm for Kids

United Way

Run for Lil Hearts

American Lung Association

Lee’s Summit Cares

Night of Hope

Wayside Waifs

Habitat for Humanity

THE ROB ELLERMAN TEAM AT REECENICHOLS

THE TEAM EVENTS At the Rob Ellerman Team, we believe relationships are at the heart of everything we do. That's why we invest in meaningful events that bring our agents, staff, clients, and communities together throughout the year. From educational trainings and networking opportunities to large-scale client appreciation events and community fundraisers, our calendar is designed to help you build lasting relationships, grow your business, and enjoy being part of a team that celebrates success together.

ellermania Our biggest annual client appreciation celebration featuring food, entertainment, prizes, and family fun.

vendor booth party

quarterly team meetings

A annual networking event that connects agents with our trusted Preferred Partners

Company updates, education, recognition, and collaboration to keep everyone informed and growing.

See why Ellermania has become one of our signature client appreciation events! Scan the QR code to watch the highlight video.

THE ROB ELLERMAN TEAM AT REECENICHOLS THE ROB ELLERMAN TEAM AT REECENICHOLS

THE TEAM EVENTS

Annual Kickoff Celebration At the beginning of each year, we gather as a team to celebrate the people who make our success possible. Our annual Kickoff Party is an opportunity to recognize the hard work, dedication, and accomplishments of our agents and staff while looking ahead to an exciting year together. Whether you've closed your first transaction, reached a new milestone, or simply shown up day after day for your clients and teammates, we believe every success deserves to be celebrated. It's an evening filled with recognition, encouragement, laughter, and connection.

THE ROB ELLERMAN TEAM AT REECENICHOLS THE ROB ELLERMAN TEAM AT REECENICHOLS

the team culture

We spend $700k+ a year in marketing for the team. Benefits in: team branding, team leads, and the opportunity to market your personal listings. Quarterly In-house magazine and agent incentives We love to acknowledge your achievements and do that by awarding 'gifts' based on your volume. We also produce a internal magazine to make sure every team member is able to stay up to date on all things Ellerman! Profit-sharing After 5 years on the team, you will be added and get a percentage of the proceeds of the team. (2021 $150k+ given to agents) In-house ongoing training Our team trainer is ALWAYS available to answer any questions. Support Staff Our goal as support staff is that you are out talking to clients and selling and leaving the rest up to us...not sure if we will do something...just ask! Team Culture We try to maintain a 'family type' atmosphere within our team. This starts at the top with Rob, he is always welcome to new ideas and is always looking out for our agents/staff. We also try to invest in our local communities with not only donations but helping as a team . Quarterly meetings with the entire team and quarterly staff and manager meetings to make sure we are doing everything we can for our agents.

THE ROB ELLERMAN TEAM AT REECENICHOLS

f Editio n kof ic

Insider K T RE

the team incentives

The incentive program is given out on a quarterly basis. If you bypass a level during a quarter, you still get all incentives from the $1M level and up.

$1M-$2.99M

$3M-$4.99M

$5M-$5.99M

RET Million Club T-shirt or Hat

$150 Marketing Credit

Quarterly Mastermind Entry

$7M-$9.99M

$10M-$14.99M

$15M +

Dues Paid

$750 Shopping Spree

Team Trip

The Team Player incentive Earn points throughout the year simply by participating in team meetings, events, and preferred vendor events. Every event you attend brings you one step closer to exciting rewards while staying connected with the team and continuing to grow your business. Agents who earn 25+ points during the calendar year will be entered into a drawing for our Annual Team Trip for themselves and one guest. If the winner has already qualified for the trip, they'll receive $1,500 in spending money instead. *It will be noted on the calendar event in Connecteam the number of point opportunities per event. **Program runs January 1 - December 31, 2026 and drawing will be announced soon after end date.

Transaction Coordination Focus on your clients while we help manage the details. Through our partnership with Parallel, you'll have access to experienced Transaction Coordinators trained on the Rob Ellerman Team's systems and processes. New listing preparation Contract-to-close transaction management Compliance review and deadline tracking 36 Coordination with clients, title companies, and lenders

THE ROB ELLERMAN TEAM AT REECENICHOLS

24/7 agent support whenever you need it

the team tools

RET TEAM PORTAL Easy access to team resources Company events, updates, and announcements in one place Team directory and group chats Quick access to the truck calendar, design library, forms, checklists, and more

THE ROB ELLERMAN TEAM AT REECENICHOLS

THE DESIGN LIBRBARY

Our Team Design Library is your one-stop resource for marketing inspiration and professionally designed templates. Browse custom social media graphics, direct mail pieces, flyers, postcards, door hangers, presentation templates, and more, all created by our in-house marketing department. Customize the templates yourself or submit a request and let our marketing team handle the design for you.

THE ROB ELLERMAN TEAM AT REECENICHOLS

the expansion network

Whether your clients are relocating, purchasing a second home, or making a move across state lines, you can confidently connect them with one of our experienced agents. Our growing presence creates more referral opportunities, strengthens relationships, and helps you continue serving your clients long after they've left your market. No matter where life takes them, our team is there to help.

Kansas City Metro (5 office locations) Des Moines & Ames, Iowa Springfield, Missouri Lake of the Ozarks, Missouri

Dallas–Fort Worth, Texas St. Petersburg, Florida Tampa, Florida Sioux Falls, South Dakota

THE ROB ELLERMAN TEAM AT REECENICHOLS

the team benefits Our Team Provides: Provide RET/ReeceNichols yard signs, pointer signs and personalized sign riders Free team Iboxes provided by RET Flyer boxes/tubes provided by RET Custom marketing & advertising to fit your business needs Custom business cards designed by RET Marketing Custom listing presentation designed around your preferences Custom buyer guide presentation to fit your style Professional flyers created by RET Marketing Customized letterhead, MLS header, cover sheets Custom Facebook announcement Team social media exposure Support for advertising your listings Digital billboard for marketing listings and team Full-page ad in rotating issues of Parade of Home Magazines Training on initial set-up, by both RET and ReeceNichols Personal team training/support Support of your RET Manager, the entire team of RET agents & staff Office Manager to assist with paperwork & issues Team Events and 'Family' Environment Leads via the RET Lead Coordinator Pays for Premier Zillow Zip Codes throughout Kansas City Our team-branded website that feeds all MLS listings Free company website, staff can help you personalize Free personal mobile app provided by ReeceNichols ReeceNichols provided resources: Office broker, Office staff, Insurance, Title, etc

THE ROB ELLERMAN TEAM AT REECENICHOLS

the client summary Other Agents:

Our Team

Place a Generic Yard Sign In Your Yard

BASIC STEPS

Enter Your Listing in the Flex MLS System

Place Ibox on Your Home for Safety and Tracking Enter Your Listing in the Flex MLS System Place a Generic Yard Sign In Your Yard

Home Match Program/Sell My Home

Instant Listing Alert/Buyside Program

Add to website: ReeceNichols.com Relocation and National Exposure Corporate Partnerships Exclusive Mobile App & Ad Etour with our Reece & Nichols office

EXCLUSIVE TO REECENICHOLS

BASIC STEPS

Place Ibox on Your Home for Safety and Tracking

Add to website: ReeceNichols.com Relocation and National Exposure Corporate Partnerships Exclusive Mobile App & Ad Etour with our Reece & Nichols office

Personalized Yard Sign & Pointers

#1 Lead Generator - custom website

Cross-Marketing within our team

Uploading to 100’s of Websites

Personalized Email Blast sent out to agents & buyers

Advertise monthly in Parade of Home magazine

Professionally done flyers

Extended Web Presence on Zillow.com

Post YouTube video of the property

Full-time staff always here to help!

THE ROB ELLERMAN TEAM AT REECENICHOLS

the splits YOUR SALES BASED ON TOTAL COMMISSION LEVEL START OUT ON A 68% SPLIT IF BRAND NEW OR UNDER 2M. 2M-3M 70% 3M-5M 73% 5M+ 75% FEES $25 Rob Ellerman Team Fee $50 Reece Nichols Agent Services Fee (ASF) These fees are paid on ALL transactions (including team leads) and will be deducted from your commission. A $325 Reece Nichols Fixed Fee Commission (FFC) will be charged to your client on every transaction. TEAM LEADS– Team leads are paid at 40% to the Agent. The $25 team fee & $50 Agent Services Fee will be your cost and deducted from your commission. TEAM REFERRALS Leads referred to/from you by another RET Springfield agent will be calculated based on what the agents involved negotiate before the deal is completed. The Ellerman Team Fee & Reece Nichols Agent Services Fee will also be negotiated between agents. For referrals to RET agents at one of our other offices, you will retain 100% of the agreed upon referral fee. Referrals to agents outside the team are paid at agent split level. BONUSES Agent retains 100% of bonuses

THE ROB ELLERMAN TEAM AT REECENICHOLS

the brokerage FEES Instead of billing sales associates monthly for every service used, Reece Nichols Realtors have an Agent Services Fee (ASF) which covers the systems, tools, and services needed in today’s fast-paced real estate industry. The ASF is $225.00 and is collected from every closed side. This fee is increased to $350 for transactions over $1M. A $425 Reece Nichols transaction fee is charged to your client on each transaction.

WHAT YOU GET FOR YOUR AGENT SERVICES FEE:

THE ROB ELLERMAN TEAM AT REECENICHOLS