THE PARTNERSHIP
You have the power of the most recognized real estate company behind your home. You never know where your buyer will come from. Through RE/MAX, your property is displayed to buyers around the world in 36 local languages and 40 currencies.
THE REAL ESTATE SERVICE CENTER
Settlement services are available to ALL lenders and we can do FSBO and Cash closings
MAX PROPERTY MANAGEMENT
Full Service in-house property management company!
MAX
INSURANCE
Provides coverage for all insurance needs of you and your clients
CONCEPTS REAL ESTATE SCHOOL
Offers real estate education for everything from pre-license courses to continuing education hours
TRANSACTION SERVICES
Electronic Contracts & Forms
MLS Data Entry - Including photos & Changes
Order Termite Inspection & Home Warranty
Abstract Location Assistance
FULL AGENT SUPPORT
Personal ACR/TC
Training and Free CEU's
Agent Services Team
Field Services Team
Transaction Admin Support Specialist*
1-on-1 Tech Consults & Business Planning
Tax Proration, Abstract & Title Opinion
Mortgage Payoff
CD/HUD Statement & Deed Delivery
Meet with clients for Deed Package Signing
PEACE OF MIND FOR YOU
Office Cameras & Safety Procedures
Data & Privacy Policies and Procedures
Paperwork Compliance Procedures
Continuous Process Review
Full Broker/Owner Support
10 Managing Brokers and Managers
Dotloop, GSuite, Forewarn, Structurely, List Hub
Buyer Agency Reimbursement
THE TEAM BENEFIT
THE SUPPORT STAFF
Team Lead Operations Expansion
re that you are out working with your clients to buy and sell and we are behind not having to worry about the rest!" - Rob Ellerman, Tead Lead
OFFICE MANAGER
KC Missouri Offices
Team member for 20 years
Dotloop organization & submission, warranty setup
Works with RN Corp on commission reports
Tracks agent production & reports to Team Lead
AGENT OPERATIONS
KS & Expansion Offices
Team member for 3 years
Dotloop organization & submission Commission breakdowns for each contract
Track agent/team volume
Leads Department
Prequalifying leads
Lead Sources
Lead SEO
Zillow Training
EXPANSION DIRECTOR
Team member for 10 years
Setting up new offices
Recruiting new agents
Working with brokers as an advocated for our teams in each market
Training Department
Specialized training for new and experienced agents
Ongoing contract training and support
Custom training materials and courses
We have a full-time marketing department that will provide top-of-the-line marketing for your community including full-color flyers, marketing plats, plan sheets, social media graphics, postcards, etc. If additional pieces are needed they are quick to provide.
Donna, our head creative, brings over 30 years of expertise in graphic design and marketing. She thrives on helping new clients refine their style, with a special passion for designing logos that clients instantly love. Based in the heart of downtown Kansas City, Donna’s energy is contagious, whether she’s talking about her work, her daughter, or her many travel adventures.
Ava is your go-to gal for all things real estate marketing! With four years of experience under her belt, she’s a pro at helping marketing materials stand out. Based in the Kansas City metro, Ava serves clients nationwide while enjoying life with her husband and their spunky Dachshund, Lottie who definitely runs the show!
Taylor is a vibrant and outgoing social media expert, known for her ability to craft engaging content that connects with audiences. With a love for sports and a passion for travel, she explores new places and captures the excitement of her adventures. Her expertise in building online communities and storytelling makes her a go-to voice in the digital space.
When it comes to buying or selling a property, having a real estate team on your side is a game-changer. Not only will they always be available to take calls and show properties, but they'll also bring a wealth of experience and expertise to the table.
We have over 250 agents and a fantastic full support staff to keep our marketing and business operations at peak performance It's all about the power of teamwork, and we believe there's strength in numbers! We love helping our clients sell their homes and find their dream homes each year.
2,463 CLIENTS SERVED IN 2025 $1,017,827,618 SALES VOLUME IN 2025
by Real Trends/Wall Street Journal RANKED #5 NATIONWIDE
Buyers can search the complete region for home inventory from anywhere by downloading our app Benefit: Whether they are driving through neighborhoods or searching from home, the REMAX mobile app gives buyers access to the complete listing inventory with the touch of a button.
Your home will be syndicated to 100s of websites throughout the nation to ensure maximum exposure. Also, using a retargeting service we will automatically create digital ads that will blast your listings on social media channels (Facebook, Instagram) and targets consumers who are actively searching for homes. And just like Amazon follows you around with that pair of shoes you were looking at, consumers will be followed with your listings.
We run social media ads with a link that requires the interested party to sign in to view the home. We also use forced registration on custom websites that we advertise on multiple platforms. This allows our agents to follow up directly with them leading to higher lead conversion ratios.
We offer custom online ad and geofencing packages to help agents market their listings in a
targeted, high-impact way— without relying on social media.
How This Helps Agents & Sellers:
Increases listing visibility beyond the MLS or real estate portals
Reaches potential buyers where they’re already browsing online
Drives more traffic to listings and generates interest faster
Puts your listing in front of the right audience with trackable performance
GEOFENCING TECHNOLOGY
Geofencing is a location-based digital strategy that allows us to draw a virtual “fence” around key areas—like a specific neighborhood, shopping center, or even a competing open house. When someone enters that area and uses their phone or browses online, they begin seeing your real estate ads.
How This Helps Agents & Sellers:
Targets people in precise, high-traffic areas who are
likely to be in home-buying mode
Reaches buyers actively touring open houses or
nearby new construction
Increases exposure to high-intent, local prospects who may be ready to act
Provides sellers with modern, proactive marketing that gives their home an edge
across prime locations throughout the city for maximum exposure.
THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
We have a in-house videographer to help you market your listing and promote your personal brand.
When you join our team, you don’t just gain a network of top-performing agents—you gain a trusted circle of vetted professionals ready to help your business thrive.
What This Means for You:
Stress-Free Transactions
From inspections to home warranties, lenders to cleaners our Preferred Partners are handpicked for their reliability, professionalism, and speed
Stronger Client Experiences
You’ll have immediate access to a network of trusted vendors you can confidently refer to clients making you look polished and prepared every step of the way
Boosted Productivity
Spend less time hunting for vendors and more time closing deals Our partners are ready to support your deals, often with exclusive perks or priority service for our team
Marketing Muscle
Many partners sponsor events, client gifts, and open houses giving you more opportunities to wow your clients without the heavy lifting
Built-In Collaboration
Our partners show up for trainings, events, and team functions, building relationships that go beyond the business card. You’ll never feel like you ' re doing this alone
. One-of-a-Kind Access
These vendors are part of our program because we trust them and they’re loyal to our team. That’s a unique edge you won’t find at most brokerages.
Our team is the exclusive marketing team for over 30 NEW HOME communities.
We use this lead source and as a cross-marketing tool within the team.
We spend $700k+ a year in marketing for the team. Benefits in: team branding, team leads, and the opportunity to market your personal listings
Quarterly In-house magazine and agent incentives
We love to acknowledge your achievements and do that by awarding 'gifts' based on your volume. We also produce a internal magazine to make sure every team member is able to stay up to date on all things Ellerman!
Profit-sharing
After 5 years on the team, you will be added and get a percentage of the proceeds of the team. (2021 $150k+ given to agents)
In-house ongoing training
Our team trainer is ALWAYS available to answer any questions
Support Staff
Our goal as support staff is that you are out talking to clients and selling and leaving the rest up to us...not sure if we will do something...just ask!
Team Culture
We try to maintain a 'family type' atmosphere within our team. This starts at the top with Rob, he is always welcome to new ideas and is always looking out for our agents/staff. We also try to invest in our local communities with not only donations but helping as a team
Quarterly meetings with the entire team and quarterly staff and manager meetings to make sure we are doing everything we can for our agents.
Easily accessible team resources
Events/details all in one place
Team directory & chats
Assess to the truck calendar, design libraries, forms/checklists, etc
RET DESIGN LIBRARY
Our Marketing Team manages a team Design Library that is super user friendly. We are adding new items monthly. There are not only social media but also postcards, presentations, popby tags, and event designs!
Leads via the RET Lead Coordinator
Pays for Premier Zillow Zip Codes th
Provides a team client review system
Our team branded website that feeds a Free company website, staff can help y Free use of our billboard
ReMax provided resources: Office brok
YOUR SALES- BASED ON TOTAL COMMISSION LEVEL
1 < $2,000,000
2 $2,000,000 - $3,000,000
3 $3,000,000 - $5,000,000
$5,000,000 +
FEES Both buyer and seller fees will be at your expense if you don’t charge
$300 Fee to RE/MAX (monthly)
$350 (no credit*) or $515 ($165 credit*)
Buying Fee paid by buyer
*credit towards monthly RE/MAX fee
$500 Seller Fee paid by seller
$410 Yearly fee to RE/MAX
$164 E & O Insurance
Iowa licensing system- iowaplb.force.com/IPLB login When you do the background check request so you will need to log in there.
Once logged in, click Submit an application/ Renew and then answer the questions. Click Real Estate Commission in the dropdown and select The application for Salesperson/ Broker Application.
An application will be created, and there are three steps - answer the questions, upload submissions and submit. Answer the questions
Upload Submissions: You will need to upload the certificates for the 12-hour classes, 60-hour certificates, and pass notices (separate state and national).
You will also need to upload the E&O certificate you get from RISC. Purchase E&O from RISC www.risceo.com/states/iowa/
Then, you can hit submit. You will need the firm # F04363000 (RE/MAX Real Estate Concepts).
TRANSFERRING AGENT ONBOARDING CHECKLIST (DMAAR):
· Complete online transfer request
NOTE: [If you haven’t already], set up a profile on the licensing bureau’s site
· Make sure to find your license and associate it to your account
NOTE: You can still practice RE during the process of transferring; your license will be Active under current broker until the day the commission updates it.
· Receive Gmail & Dotloop account info from Agent Services
· Complete enrollment forms on Dotloop
· Update passwords and profiles on Google & Dotloop
Transfer contacts, emails and other content link will be provided Matrix login typically remains the same, but if your password changes, Cindy or Judy from DMAAR will email you
· Board will change broker info on Matrix
· You will need to update other profile info on Matrix, ShowingTime, IAR
· Send headshot and photographer who took the photo to sign release in order for us to use it - to Donna Schultze, RET Marketing Director
Donna will order your 6 signs, riders and 500 business cards
· Package includes a choice of hat or shirt, please let Tricia know which you would like and if the shirt what size you want
· Welcome shared on Facebook
· Receive email from RE/MAX eCare with link to activate account
Use maxtech me to login with the username/ password you create
Make sure to add MLS ID & primary email address in Profile on Leadstreet
· Setup your personal website on Leadstreet
· Send domain and godaddy GoDaddy login to Bekah to point to website
NEW AGENT ONBOARDING CHECKLIST (CRAAR):
· Complete license application online
· Receive Gmail & Dotloop account info from Agent Services
· Complete enrollment forms on Dotloop
· Update passwords and profiles on Google & Dotloop
Send headshot to Donna Schultze, Marketing Director
· Create database by pulling together list of contacts and contact information
Receive MLS info from CRAAR
· Go to CRAAR office to set up account for Sentrilock
· Receive email from RE/MAX eCare with link to activate account
Use maxtech.me to login with the username/ password you create
· Make sure to add MLS ID & primary email address in Profile on Leadstreet
Setup your personal website on Leadstreet
· Send domain and GoDaddy login to Bekah to point to website
· Donna (RET) will order your 6 riders and 1000 business cards
Package includes a choice of hat or shirt, please let Donna/Tricia know which you would like and if the shirt what size you want.
· Set up profiles on Realtors Property Resource, realtor com (click here), Trulia/Zillow (click here)
Attend Matrix & Showing Time classes at CRAAR
· Attend training –schedule will be provided
·
· Talk to Grace at RE/MAX office about getting set up on the printer
Sign up for Dropbox, this is the team file-sharing system You will need to purchase the $99 per year plan.
Update or create your profile on realtor.com, Realtors Property Resource, realtor com, Trulia/ Zillow
· Update your profile on Facebook, Instagram, Twitter, LinkedIn, etc.
Receive email with leads setup from Agent Services
Receive printing setup instructions from Agent Services
· Receive email with Forewarn account info from Agent Services
· Receive email to set up Meet and Greet at the Concepts Service Center to meet with ACR/ TC from Agent Services
· Attend training schedule will be provided
· Attend CIBR New Member class (Third Thursday of month)
· Receive Flex MLS login from Central Iowa
Office information:
· RE School with free CE for Concepts agents
Monthly breakfast - 1st Thursday of each month at our Windsor Heights Office in the Concepts Training Room
· RE/MAX Dashboard maxtech me
Dotloop - Help Center support.dotloop.com
· Leadstreet Support www engageremarketing com/events/
Bekah Kentfield
(Director of Agent Services)
bekah@realestateconcepts.net
515.669.4050
Jaimee Moore (Director of Operations) jaimee@realestateconcepts.net
515.271.8962
Madison Ward
Marketing Strategist
Email: madison@realestateconcepts.net
Phone: 515-707-4664
Michelle Kelley (Director of Training & Education) michellek@realestateconcepts.net