JOIN OUR DES MOINES TEAM
the partnership
RE/MAX CONCEPTS You have the power of the most recognized real estate company behind your home. You never know where your buyer will come from. Through RE/MAX, your property is displayed to buyers around the world in 36 local languages and 40 currencies.
THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
remax concepts value
THE REAL ESTATE SERVICE CENTER Settlement services are available to ALL lenders and we can do FSBO and Cash closings
MAX PROPERTY MANAGEMENT Full Service in-house property management company!
MAX INSURANCE Provides coverage for all insurance needs of you and your clients
CONCEPTS REAL ESTATE SCHOOL Offers real estate education for everything from pre-license courses to continuing education hours
TRANSACTION SERVICES Electronic Contracts & Forms MLS Data Entry - Including photos & Changes Order Termite Inspection & Home Warranty Abstract Location Assistance
Tax Proration, Abstract & Title Opinion Mortgage Payoff CD/HUD Statement & Deed Delivery Meet with clients for Deed Package Signing
FULL AGENT SUPPORT
PEACE OF MIND FOR YOU
Personal ACR/TC Training and Free CEU's Agent Services Team Field Services Team Transaction Admin Support Specialist* 1-on-1 Tech Consults & Business Planning Dotloop, GSuite, Forewarn, Structurely, List Hub
Office Cameras & Safety Procedures Data & Privacy Policies and Procedures Paperwork Compliance Procedures Continuous Process Review Full Broker/Owner Support 10 Managing Brokers and Managers Buyer Agency Reimbursement
THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
THE CUSTOM MARKETING Using Every Opportunity to Gain, Maximize & Track Buyer Exposure!
THE THE THE ROB ROB ROB ELLERMAN ELLERMAN ELLERMAN TEAM TEAM TEAM AT AT AT RE/MAX RE/MAX REECENICHOLS CONCEPTS CONCEPTS
the support staff
Rob
With more than 30 years of leadership in real estate, Rob has built one of the region's most successful and expansive teams. He is passionate about helping agents grow both personally and professionally, providing the mentorship, systems, and support they need to achieve their goals. Known for his expertise in philanthropy, creative financing, real estate investments, and innovative problemsolving, Rob consistently looks beyond traditional real estate approaches to create opportunities for both clients and agents.
"Our philosophy is simple: your focus should be on helping your clients buy and sell real estate. Our job is to work behind the scenes, taking care of everything else so you don't have to." — Rob Ellerman, Team Lead
Teresa
Sue
Missy
Office Manager KC Missouri Offices Team member for 20 years
Agent Operations Expansion Offices Team member for 5 years
Expansion Director Team member for 10 years
Dotloop organization & submission Commission breakdowns for each contract Track agent/team volume
Dotloop organization & submission, warranty setup Works with RN Corp on commission reports Tracks agent production & reports to Team Lead
Leads & Client Services Julie Lead & Client Services Team member for 1 year
Sets & assigns appointments Works all lead sources Manages phone & lead routing Courtesy Truck Manager
Setting up new offices Recruiting new agents Working with brokers as an advocate for our teams in each market
our marketing team We have a full-time marketing department that will provide top-of-the-line marketing for your community including full-color flyers, marketing plats, plan sheets, social media graphics, postcards, etc. If additional pieces are needed they are quick to provide.
“You need it, we design it.” - Donna, Marketing Director Donna, our head creative, brings over 30 years of expertise in graphic design and marketing. She thrives on helping new clients refine their style, with a special passion for designing logos. Based in the heart of downtown Kansas City, Donna’s energy is contagious!
As the Marketing & Events Coordinator, Ava oversees listing marketing, agent branding, team communications, client events, and creative campaigns. Outside of work, Ava enjoys spending time with her husband and their Dachshund, Lottie.
Taylor is a vibrant and outgoing social media expert, known for her ability to craft engaging content that connects with audiences. Her expertise in building online communities and storytelling makes her a go-to voice in the digital space.
Donna
Ava
Taylor
Marketing Director Team member for 18 years
Marketing & Events Coordinator Team member for 6 years
Social Media Manager Team member for 10 years
THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
The #1 Team NATIONAL RECOGNITION. LOCAL LEADERSHIP. When you hire The Rob Ellerman Team, you're partnering with one of the most successful real estate teams in the country. Our proven systems, experienced agents, and dedicated support staff work together to provide unmatched service, strategic marketing, and results-driven representation.
#2 IN THE UNITED STATES BY HOMES SOLD #3 IN THE UNITED STATES BY SALES VOLUME 2025 BY THE NUMBERS
2,463
$1.017B SALES VOLUME
TEAM MEMBERS
Helping more families buy and sell with confidence.
Over one billion dollars in real estate sales.
A full team of experts behind you every step of the way.
FAMILIES SERVED
250+
WHAT THIS MEANS FOR YOU
Industry-leading marketing and technology
More resources, more marketing power, and more support, all working together to maximize your home's exposure and results.
Local expertise with national reach
the home search app
House Information
Buyers can search the complete region for home inventory from anywhere by downloading our app. Benefit: Whether they are driving through neighborhoods or searching from home, the REMAX mobile app gives buyers access to the complete listing inventory with the touch of a button.
THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
the internet exposure
Our listings receive maximum online exposure through an extensive digital marketing network. Once a listing goes live, it is syndicated to more than 400 real estate websites, while also being featured across our teamowned websites to help connect buyers with your listings. We own hundreds of domains that direct buyers and sellers to our team websites, listings, and landing pages. This ongoing SEO strategy helps increase online visibility, drive more traffic to our listings, and connect more clients with our team.
THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
the custom print media Our team publishes a full-size full color, custom catalog of all of our homes distributed in
280+ locations in Ames, Des Moines and surrounding areas.
All magazines have codes assigned to the listings for buyers interact with the listing agent online to get more information. This is a big lead resource for inquiries. THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
forced registration
We run social media ads with a link that requires the interested party to sign in to view the home. We also use forced registration on custom websites that we advertise on multiple platforms. This allows our agents to follow up directly with them leading to higher lead conversion ratios.
THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
next level exposure
We offer custom online ad and geofencing packages to help agents market their listings in a targeted, high-impact way—without relying on social media.
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NEWSWEBSITES/APPS | GAMING | ENTERTAINMENT
ONLINE ADS (Not Social Media ads)
Our team designs digital ads that appear across popular websites, mobile apps, and online platforms your target buyers are already using. These ads are clickable and lead directly to your listing or landing page. How This Helps Agents & Sellers:
Increases listing visibility beyond the MLS or real estate portals Reaches potential buyers where they’re already browsing online Drives more traffic to listings and generates interest faster Puts your listing in front of the right audience with trackable performance
GEOFENCING TECHNOLOGY
Geofencing is a location-based digital strategy that allows us to draw a virtual “fence” around key areas—like a specific neighborhood, shopping center, or even a competing open house. When someone enters that area and uses their phone or browses online, they begin seeing your real estate ads.
How This Helps Agents & Sellers:
Targets people in precise, high-traffic areas who are likely to be in home-buying mode Reaches buyers actively touring open houses or nearby new construction Provides sellers with modern, proactive marketing that gives their home an edge
THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
the unlimited marketing
Unlike other marketing channels, billboard advertising provides 24/7 exposure to potential customers. We create branding and buyer-targeted slides to help attract potential buyers for your listings. Our billboards are strategically rotated across prime locations throughout the city for maximum exposure.
THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
the social media platforms
Our full-time Social Media Director creates fresh, engaging content for our social media platforms, showcasing our listings, agents, events, and community while strengthening our brand presence.
FACEBOOK The Rob Ellerman Team Iowa
INSTAGRAM therobellermanteamiowa
LINKED IN therobellermanteam
YOUTUBE The Rob Ellerman Team
THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
the community outreach
OUR COMMUNITY Our team understands the importance of giving back to the communities that have helped us get to where we are today! We gave over $200K to charity in 2024. Below are some of the charitable organizations we've had the privilege to assist:
Children’s Mercy
The Golden Scoop
Hope Haven
Special Olympics of Missouri
Harvesters
St. Jude Children’s Hospital
Boys & Girls Club
National Cancer Foundation
Drumm Farm for Kids
United Way
Run for Lil Hearts
American Lung Association
Lee’s Summit Cares
Night of Hope
Wayside Waifs
Habitat for Humanity
THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
the new home
Our team is the exclusive marketing team for over 30 NEW HOME communities. We use this lead source and as a cross-marketing tool within the team.
THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
the team culture
Recognition & Rewards We celebrate your success through quarterly incentives, team recognition, and our in-house magazine, keeping everyone connected and informed. Ongoing Training From new agent onboarding to continued education, our dedicated trainer and leadership team are here to provide guidance and support every step of the way. Dedicated Support Staff Our support team handles the details so you can focus on what you do best—building relationships, serving clients, and closing deals. Team Culture We believe success is built on collaboration. Through client events, community involvement, team meetings, and an opendoor leadership approach, we've created a culture where everyone is invested in each other's success. Profit Sharing After five years on the team, agents become eligible for our profit-sharing program, giving you the opportunity to share in the team's continued success. (2025: $100k - LIFETIME PROFIT SHARING TOTAL $870,921.21)
THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
f Editio n kof ic
Marketing Investment We invest $2 Million+ annually in marketing to strengthen our team brand, generate leads, and maximize exposure for your listings.
sid T In er K E R
the team incentives
THE VOLUME INCENTIVES
The incentive program is given out on a quarterly basis. If you bypass a level during a quarter, you still get all incentives from the $1M level and up.
$1M-$2.99M
$3M-$4.99M
$5M-$5.99M
RET Million Club T-shirt or Hat
$150 Marketing Credit
Quarterly Mastermind Entry
$7M-$9.99M
$10M-$14.99M
$15M +
Dues Paid
$750 Shopping Spree
Team Trip
THE TEAM PLAYER INCENTIVE POINT SYSTEM FOR ATTENDANCE
2 POINTS for Team Quarterly Meetings Expansion Locations: In Person or Zoom Qualifies 2 POINTS for Team/Rob Events (All Markets) 1 POINT for Individual Office Team Meetings (Max 5) 3 POINTS for Events Sponsored by our Preferred Vendors
AGENTS WITH 20 + POINTS WILL GO IN A DRAWING 1 AGENT & A GUEST WILL BE ABLE TO GO ON THE
2027 TEAM TRIP! DATES AND LOCATION TBD
36
IF WINNER IS ALREADY QUALIFIED FOR TRIP, $1,500 IN CASH WILL BE GIVEN AS SPENDING MONEY.
THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
the team tools
RET TEAM PORTAL Easy access to team resources Company events, updates, and announcements in one place Team directory and group chats Quick access to the truck calendar, design library, forms, checklists, and more
THE ROB ELLERMAN TEAM AT REECENICHOLS
The Design Library
Our Team Design Library is your one-stop resource for marketing inspiration and professionally designed templates. Browse custom social media graphics, direct mail pieces, flyers, postcards, door hangers, presentation templates, and more, all created by our in-house marketing department. Customize the templates yourself or submit a request and let our marketing team handle the design for you.
THE ROB ELLERMAN TEAM AT REECENICHOLS
the team benefits
Listing & Marketing Tools
✓ RET & RE/MAX yard signs, directional signs, and personalized sign riders provided ✓ Complimentary RET iBoxes ✓ Flyer boxes and brochure tubes provided by RET ✓ Custom marketing and advertising tailored to your business ✓ Professionally designed business cards ✓ Custom listing presentations and buyer guides ✓ Professional flyers and print marketing ✓ Customized letterhead, MLS headers, and cover sheets ✓ Custom Facebook listing announcements ✓ Team social media promotion ✓ Access to team billboard advertising opportunities ✓ Custom team magazine distributed throughout the Kansas City metro ✓ Design library with customizable templates for social media, flyers, postcards, presentations, door hangers, and more
Training & Support
✓ Comprehensive onboarding and technology setup with both RET and RE/MAX ✓ Ongoing one-on-one training and coaching ✓ Dedicated support from your RET Manager ✓ Agent Operations Manager available for transaction and paperwork assistance ✓ Guidance from experienced agents and staff whenever you need it Lead Generation & Technology
✓ Leads distributed through the RET Lead Coordinator ✓ Team-branded website with full MLS integration ✓ Support personalizing your company-provided website Culture & Benefits
✓ Multiple client appreciation events throughout the year ✓ Team events and a collaborative, family-oriented culture ✓ Preferred Partner network of trusted vendors ✓ Profit-sharing opportunities for eligible long-term team members THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
The Expansion Network
Whether your clients are relocating, purchasing a second home, or making a move across state lines, you can confidently connect them with one of our experienced agents. Our growing presence creates more referral opportunities, strengthens relationships, and helps you continue serving your clients long after they've left your market. No matter where life takes them, our team is there to help.
Kansas City Metro (5 office locations) Des Moines & Ames, Iowa Springfield, Missouri Lake of the Ozarks, Missouri
Dallas–Fort Worth, Texas St. Petersburg, Florida Tampa, Florida Sioux Falls, South Dakota
THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
the splits YOUR SALES- BASED ON TOTAL COMMISSION LEVEL < $2,000,000 $2,000,000 - $3,000,000 $3,000,000 - $5,000,000 $5,000,000 - $10,000,000
%* 70% 75% 80% 85%
*5% paid to REMAX for the franchise fee
FEES Both buyer and seller fees will be at your expense if you don’t charge. $300 Fee to RE/MAX (monthly) $600 (no credit*) or $750 ($165 credit*) Buying Fee—paid by buyer *credit towards monthly RE/MAX fee $750 Seller Fee—paid by seller $410 Yearly fee to RE/MAX $164 E & O Insurance TEAM REFERRALS Leads referred to/from you by a Des Moines Metro RET agent will be calculated based on what the agents involved negotiate before the deal is completed. For referrals to RET agents at one of our expansion offices, you will retain 100% of the agreed upon referral fee. Referrals to agents outside the team are paid at agent split level. BONUSES Agent retains 100% of bonuses
THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
the steps for application
1. Create/Login to your Iowa Licensing account a. Visit: https://iowaplb.force.com/IPLB_login 2. Start your application a. Log in to your account and select Submit an Application/Renew. b. Answer the initial questions. c. From the dropdown menu, choose Real Estate Commission. d. Select Salesperson/Broker Application. 3. Complete the application a. Complete the application questions b. Upload required documents c. Submit your application 4. Upload the required documents a. 12-hour course completion certificate(s) b. 60-hour pre-license course certificate c. State exam pass notice d. National exam pass notice e. Errors & Omissions (E&O) Insurance certificate 5. Purchase E&O Insurance a. Obtain your E&O policy through RISC: i. www.risceo.com/states/iowa/ b. Once your policy is active, upload the E&O certificate to your application. 6. Submit your application a. Before submitting, you'll need the sponsoring brokerage information: i. Brokerage: RE/MAX Real Estate Concepts ii. Firm Number: F04363000
THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
the transfer agent
1. Submit Your License Transfer a. Complete the online transfer request through the Iowa Real Estate Commission. b. If you haven't already, create an account on the Iowa licensing portal and associate your real estate license with your profile. i. Note: You may continue practicing real estate while your transfer is processing. Your license will remain Active under your current broker until the Commission officially completes the transfer. 2. Set Up Your Team Accounts a. You will receive login information from Agent Services for: Gmail and Dotloop b. Once received: i. Complete the required enrollment forms in Dotloop. ii. Update your passwords and profile information in both Google and Dotloop. iii. Transfer your contacts, emails, and other data using the migration link provided. 3. MLS & Board Updates a. If your Matrix password changes, you'll receive an email from Cindy or Judy at DMAAR. b. The board will update your broker information in Matrix. c. Update your personal profile information in Matrix, ShowingTime, and IAR 4. Marketing & Branding a. Once your information is recieved our team will order you yard signs, sign riders, and business cards 5. Activate Your RE/MAX Technology a. Watch for an email from RE/MAX eCare with instructions to activate your account. b. Log in at maxtech.me using the username and password you create. c. After activation: Add your MLS ID and primary email address to your LeadStreet profile. d. Set up your personal LeadStreet website. e. Send your domain name and GoDaddy login information to Bekah so your domain can be pointed to your new website.
THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
the new agent
NEW AGENT ONBOARDING CHECKLIST (CRAAR):
%* 70% · Receive Gmail & Dotloop account info from Agent Services 75% · Complete enrollment forms on Dotloop 80% 85% · Complete license application online
· Update passwords and profiles on Google & Dotloop
· Send headshot to Donna Schultze, Marketing Director · Create database by pulling together list of contacts and contact information · Receive MLS info from CRAAR · Go to CRAAR office to set up account for Sentrilock · Receive email from RE/MAX eCare with link to activate account · Use maxtech.me to login with the username/ password you create · Make sure to add MLS ID & primary email address in Profile on Leadstreet · Setup your personal website on Leadstreet · Send domain and GoDaddy login to Bekah to point to website · Donna (RET) will order your 6 riders and 1000 business cards · Set up profiles on Realtors Property Resource, realtor.com (click here), Trulia/Zillow (click here) · Attend Matrix & Showing Time classes at CRAAR · Attend training –schedule will be provided · Talk to Grace at RE/MAX office about getting set up on the printer
THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
the onboarding 1. Complete Your Online Profiles Update or create your professional profiles on: Realtor.com, Realtors Property Resource (RPR), Zillow, etc Also update your social media profiles, including: Facebook, Instagram, LinkedIn, X (Twitter), if applicable 2. Watch for Setup Emails from Agent Services You will receive emails with instructions for: Lead setup Printing account setup Forewarn account activation Scheduling your Meet & Greet with the Concepts Service Center (ACR/Transaction Coordinator) 3. MLS & Training Watch for your Flex MLS login from Central Iowa. Attend team training (schedule will be provided). Attend the CIBR New Member Class (held the third Thursday of each month). Helpful Team Resources Free Continuing Education RE School offers complimentary CE courses for Concepts agents. Monthly Team Breakfast Held the first Thursday of each month Location: Windsor Heights Office – Concepts Training Room Helpful Links RE/MAX Dashboard: maxtech.me Dotloop Help Center: support.dotloop.com LeadStreet Support: www.engageremarketing.com/events/
THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS
re/max contacts Bekah Kentfield (Director of Agent Services) bekah@realestateconcepts.net 515.669.4050
Jaimee Moore (Director of Operations) jaimee@realestateconcepts.net 515.271.8962
Madison Ward Marketing Strategist Email: madison@realestateconcepts.net Phone: 515-707-4664
Michelle Kelley (Director of Training & Education) michellek@realestateconcepts.net
THE ROB ELLERMAN TEAM AT RE/MAX CONCEPTS