CAMPAIGN START DATE:
REPORTING SUMMARY NOVEMBER 2026
Online Ads/Geofencing Analytics Campaign IDs 5132570, 5132756, 5132829
IMPRESSIONS 92,287 ads served Impression: An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
CLICKS
REACH 20,826 devices reached
FREQUENCY 4.43 ads per device
Reach: The total number of devices your ads were served on.
Frequency: The number of times the ads were displayed per device.
CTR
WEIGHTED ACTIONS 732
relative to # of ads purchased
.10% & above is the target
Clicks: Registers when a consumer actually clicks on the ad.
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves.
49
0.05%
725 foot traffic visits to your model home/community this month 7 Total View Throughs see next page for extended details
Location Performance (Top 15)
Glossary Additional Terms: Weighted Actions: Anything the client deems important to track that can be tracked, beyond impressions, reach, clicks and CTR. Actions are counting clickthrough and viewthrough conversions—both online and offline. Actions also include conversion zone foot traffic. Clickthrough Conversions: A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Viewthrough Conversions: A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Conversion Zone: This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, we check to see if any users who were served an ad later appeared in that zone.
YOUR ONLINE ADS INFO
These are animated ads
YOUR ONLINE ADS INFO
Target Audience Redirect: ellermanteamnewhomes.com/garret-tranch
ZILLOW NEW HOMES UPDATE GARRETT RANCH