REPORTING SUMMARY OCTOBER 2026
Overland Ridge Online Ads/Geofencing Analytics Campaign IDs (5026334, 5026328, 5026343)
IMPRESSIONS 10,001 ads served Impression: An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
CLICKS
relative to # of ads purchased
9
Clicks: Registers when a consumer actually clicks on the ad. Location Performance (Top 15)
REACH 1,691 reached
FREQUENCY 5.91 ads per device
Reach: The total number of devices your ads were served on.
Frequency: The number of times the ads were displayed per device.
CTR
WEIGHTED ACTIONS 9
.10% & above is the target
0.09%
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves.
2 foot traffic visits to your model home/community this month 7 Total View Throughs see next page for extended details
Display Domain Delivery (Top 15)
Geo Fencing by Ad by Target and Conversion Fence by Day
Glossary Additional Terms: Weighted Actions: Anything the client deems important to track that can be tracked, beyond impressions, reach, clicks and CTR. Actions are counting clickthrough and viewthrough conversions—both online and offline. Actions also include conversion zone foot traffic. Clickthrough Conversions: A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Viewthrough Conversions: A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Conversion Zone: This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, we check to see if any users who were served an ad later appeared in that zone.
Forest Ridge Online Ads/Geofencing Analytics Campaign IDs (5032074, 5032197, 5032198)
IMPRESSIONS 9,105 ads served Impression: An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
CLICKS
REACH 1,373 devices reached
FREQUENCY 6.63 ads per device
Reach: The total number of devices your ads were served on.
Frequency: The number of times the ads were displayed per device.
CTR
WEIGHTED ACTIONS 0
relative to # of ads purchased
.10% & above is the target
Clicks: Registers when a consumer actually clicks on the ad.
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves.
8
Location Performance (Top 15)
0.09%
0 Total View Throughs
see next page for extended details
Display Domain Delivery (Top 15)
Glossary Additional Terms: Weighted Actions: Anything the client deems important to track that can be tracked, beyond impressions, reach, clicks and CTR. Actions are counting clickthrough and viewthrough conversions—both online and offline. Actions also include conversion zone foot traffic. Clickthrough Conversions: A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Viewthrough Conversions: A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Conversion Zone: This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, we check to see if any users who were served an ad later appeared in that zone.
Sanctuary Online Ads/Geofencing Analytics (Oct 27th thru Oct 31st, 2026) Campaign IDs 5129429, 5129437
IMPRESSIONS 5,639 ads served Impression: An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
CLICKS
REACH 2,774 devices reached
FREQUENCY 2.03 ads per device
Reach: The total number of devices your ads were served on.
Frequency: The number of times the ads were displayed per device.
CTR
WEIGHTED ACTIONS 0
relative to # of ads purchased
.10% & above is the target
Clicks: Registers when a consumer actually clicks on the ad.
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves.
18
Location Performance (Top 15)
0.32%
N/A foot traffic visits to your model home/community this month N/A Total View Throughs see next page for extended details
Display Domain Delivery (Top 15)
Glossary Additional Terms: Weighted Actions: Anything the client deems important to track that can be tracked, beyond impressions, reach, clicks and CTR. Actions are counting clickthrough and viewthrough conversions—both online and offline. Actions also include conversion zone foot traffic. Clickthrough Conversions: A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Viewthrough Conversions: A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Conversion Zone: This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, we check to see if any users who were served an ad later appeared in that zone.
YOUR ONLINE ADS INFO
ANIMATED ADS
YOUR ONLINE ADS INFO
ANIMATED ADS
YOUR ONLINE ADS INFO
TARGETING INFO FOREST RIDGE: $200k+, single family homeowners, ages 35-65, house hunters, luxury buyers, high end decor stores, professional athletes OVERLAND RIDGE/FOREST RIDGE: Current single family homeowners HHI 150+ house hunters empty nesters families with kids park hill school district AREAS TO TARGET: Riss lake , The National, Staley Farms, Shoal Creek, Cooper Hill, Estates at Chapel Ridge, Thousand Oaks, Chapel Hill, Silverbrooke, Forest Ridge Estates, Staley Farms, Overland Ridge ZIP CODES TO TARGET: 64151, 64154, 64152, 64181, 64155, 64156, 64112, 64113, Sanctuary NOTES: Since launching in late-October, the campaign has generated 8 clicks and 5 people searching for them online after seeing the ads. The 0.11% CTR is a great sign—it’s the best of all our communities so far. People are interested and learning more; they just may not be ready to visit or buy quite yet.
ZILLOW NEW HOMES UPDATE FOREST RIDGE
ZILLOW NEW HOMES UPDATE OVERLAND RIDGE
ZILLOW NEW HOMES UPDATE SANCTUARY AT RISS LAKE - ACTIVE 10/23