CAMPAIGN START DATE: SEPTEMBER 7TH, 2026
GEOFENCING/ONLINE AD REPORTING SUMMARY OCTOBER 2026
Online Ads/Geofencing Analytics Campaign IDs 5064669, 5064896, 5064888
IMPRESSIONS 55,495 ads served Impression: An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
CLICKS
REACH 4,042 devices reached
FREQUENCY 13.73 ads per device
Reach: The total number of devices your ads were served on.
Frequency: The number of times the ads were displayed per device.
CTR
WEIGHTED ACTIONS 4
relative to # of ads purchased
.10% & above is the target
Clicks: Registers when a consumer actually clicks on the ad.
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves.
36
0.06%
1 Total View Throughs
see next page for extended details
Location Performance (Top 15)
Glossary Additional Terms: Weighted Actions: Anything the client deems important to track that can be tracked, beyond impressions, reach, clicks and CTR. Actions are counting clickthrough and viewthrough conversions—both online and offline. Actions also include conversion zone foot traffic. Clickthrough Conversions: A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Viewthrough Conversions: A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Conversion Zone: This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, we check to see if any users who were served an ad later appeared in that zone.
Geo Fencing by Ad by Target and Conversion Fence by Day
Display Domain Delivery (Top 15)
YOUR ONLINE ADS INFO
Animated Ads
TARGETING INFO: Custom homes, 1 million +, Families and downsizers, relocation buyers, luxury buyer. 64083, 64081, 64082 FENCE AROUND COMPETITORS Creekmoor, Lake Winnebago, Bella Terrace, Raintree Lake, Winterset Valley
Understanding Geofencing By combining online ads with location-based targeting, we’re able to give your community the extra edge it needs to stand out
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NEWS | GAMING | ENTERTAINMENT WEBSITES/APPS
ONLINE ADS (Not Social Media ads)
We create professional digital ads that appear on websites and apps people use every day—like news, lifestyle, or weather apps— not just on social media. These ads link directly to your home’s listing or a custom landing page.
✅ Puts your business in front of buyers actively browsing online ✅ Increases traffic to your community ✅ Helps generate more interest in your product
GEOFENCING TECHNOLOGY
We use a digital tool called geofencing to target people based on where they go. For example, if someone visits a nearby neighborhood, a shopping center, or even a competing business, they can start seeing ads for your business on their phone. Reaches local buyers who are already out looking Targets people who are likely to be in the market Gives your business more exposure than traditional marketing alone
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