REPORTING SUMMARY OCTOBER 2026
Online Ads/Geofencing Analytics
Campaign IDs 4942498, 4942501,4942499, 5066756
IMPRESSIONS 92,248 ads served Impression: An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
CLICKS
relative to # of ads purchased
55
Clicks: Registers when a consumer actually clicks on the ad.
REACH 21,266 devices reached
FREQUENCY 4.34 ads per device
Reach: The total number of devices your ads were served on.
Frequency: The number of times the ads were displayed per device.
CTR
WEIGHTED ACTIONS 981
.10% & above is the target
0.06%
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves.
978 foot traffic visits to your model home/community this month 3 Total View Throughs
see next page for extended details
Location Performance (Top 15)
Glossary Additional Terms: Weighted Actions: Anything the client deems important to track that can be tracked, beyond impressions, reach, clicks and CTR. Actions are counting clickthrough and viewthrough conversions—both online and offline. Actions also include conversion zone foot traffic. Clickthrough Conversions: A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Viewthrough Conversions: A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Conversion Zone: This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, we check to see if any users who were served an ad later appeared in that zone.
Geo Fencing by Ad by Target and Conversion Fence by Day
Geo Fencing by Ad by Target and Conversion Fence by Day (Cont.)
Geo Fencing by Ad by Target and Conversion Fence by Day (Cont.)
Geo Fencing by Ad by Target and Conversion Fence by Day (Cont.)
Geo Fencing by Ad by Target and Conversion Fence by Day (Cont.)
Geo Fencing by Ad by Target and Conversion Fence by Day (Cont.)
Geo Fencing by Ad by Target and Conversion Fence by Day (Cont.)
Display Domain Delivery (Top 15)
YOUR ONLINE ADS INFO
Animated Ads - Updated August 2026
YOUR ONLINE ADS INFO
Target Audience: UPDATED MAP FOR EAGLES RIDGE
UPDATED MAP FOR EASTBROOKE
Areas/Communities Geofenced: Cambridge Park, Eagles Creek, Edgewater, The Woodlands of Chapman Farms Summit Homes, Ashlar, TruMark Custom Homes, Rausch Coleman (lennar) Highland Meadows; Multiple Builders at Hook Farms; Inspire at Kensington Farms; Ashler at Woodlawn; Summit at Creekmoor; Summit Homes at Edgewater; The Woodlands at Chapman Farm & Woodlawn Estates-Ashlar Homes, Cambridge Park-Rausch Coleman & Lennar Homes, Eagles Ridge-D. R. Horton
UPDATED MAP FOR STONEY CREEK
ZILLOW NEW HOMES UPDATE STONEY CREEK
ZILLOW NEW HOMES UPDATE EASTBROOKE AT CREEKMOOR
ZILLOW NEW HOMES UPDATE EAGLES RIDGE