Introduction

Prada has entered a new era; it is evolving with the help of Raf Simons. In this portfolio of research, I will be showing my process of getting to my final installation. It will show visually my journey of development alongside my written research to help strengthen my knowledge of my chosen idea. In my previous research book, I covered the past and present of Prada and Raf Simons, so this book will mainly focus on my ideas for a campaign whilst also discussing how Prada and other brands have successfully or unsuccessfully created campaigns.

PRADA Spring Summer 2019

My initial idea for a campaign for Prada inovoled bringing it back to basics, and enjoying the simple things of life. Fashion now is so focused on the future and whilst moving forward is important, sometimes all we need is to be grounded. It is true that Raf Simons is an innovator and is often looking to the future for ideas, but with his collaborative relationship with Prada he has had to apply Miuccia’s way of thinking. In the everchanging world of fashion, I think it is time we slow down and appreciate the smaller details instead of chasing the next quick fad.