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2027_MarketingPartnership_Playbook_Web

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ELK

GROVE

PARK

DISTRICT

Go Beyond the Expected!

MISSION To provide safe and innovative parks a nd recreational opportunities.

GET IN THE GAME TODAY!


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Partnership Opportunities General Overview

The Elk Grove Park District, established in 1966, is a vital part of our community. The Park District enhances daily life by providing recreational opportunities and maintaining safe, innovative parks and green spaces for all to enjoy. This playbook highlights opportunities for your brand to connect with residents of all ages who visit parks and facilities, participate in programs and attend events that promote health, wellness and recreation while celebrating life’s milestones. For questions about how to launch a successful partnership with the Elk Grove Park District, contact Kelly Carbon Director of Marketing & Communications Office 847.228.3548 Email kcarbon@elkgroveparks.org

Ways to Partner with the Elk Grove Park District   Sponsor one of our six Signature Special Events. Host a meet and greet table at our annual Get Fit Fair.

lace a print ad in the quarterly Parks and  PRecreation Guide. dvertise in the quarterly Senior Magazine,  AThe Buzz.

 R eserve a billboard for your company at the Rainbow Falls Pickleball Courts.  D igital ad space is also available at the Pavilion Fitness Center.  Sponsor a Monthly Senior Luncheon or BINGO.  S upport local history by sponsoring a Historical Museum Special Event. ake a cash or in-kind gift to the Elk Grove Parks Foundation.  MDoor prize items for the annual Duck Race are always welcome.

2027 Marketing Partnership Playbook


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Elk Grove Park District Signature Events The Elk Grove Park District has a strong reputation for successful special events. Attendees travel from neighboring communities to participate in these very popular events that attract 200 to 4,000 attendees each year.

Movies in the Park

Movies in the Park

Play, Picnic & Party

Sunday, July 18  11am - 3pm This year marks the 11th Anniversary of Elk Grove Village’s most popular event, Play, Picnic & Party! In collaboration with the Village of Elk Grove and Elk Grove Village Public Library, this year’s event will be bigger and better than ever. This FREE event will host live music, games, food, activities and interactive rides. Expected attendance is 4,000+

Play, Picnic & Party

Fridays, June 11 & 25  July 9 & 23  8pm Families will gather in the field behind the Pavilion to watch a PG movie with children of all ages on the large Jumbotron. As a business, you would have your logo displayed on the screen prior to the movie and also host a meet and greet table as families arrive. If you commit to all four shows, you will be listed as a sponsor on our pre-promotional postcards. Set-up for this FREE event starts at 7pm. We do not refund for cancellations – nor can they be rescheduled due to movie contracts. Expected attendance is 200+

Saturday, August 7  12 - 3pm What is better than a BOUNCE HOUSE? A whole field of Bounce Houses and Inflatables! Join us for a celebration for children and adults to bounce back to school. This FREE community event will include music, multiple bounce houses, games, community resource partners and sponsors sharing information on how to start the school year off right. Expected attendance is 800+

Bounce Back 2 School

Bounce Back 2 School

Bark in the Park

Sunday, August 29  11am - 3pm The 3rd Annual Bark in the Park welcomes vendors, sponsors and hundreds of 2-legged and 4-legged guests. It is a day for all things dogs! Guests will experience a variety of activities, crafts, food trucks, a Pooch Parade, grooming, caricatures, over 30 vendors, booths and live music. Expected attendance is 800+ Bark in the Park

elkgroveparks.org  847.437.9494


4 Elk Grove Park District Signature Events (cont’) Halloween Fest

Halloween Fest

Friday, October 29  5 - 7:30pm Take part in the Trick or Treat Trail to showcase your business. Activities include a not-so-scary haunted house, games, snacks, rides, a pumpkin patch and our famous Trick or Treat Trail. This is a registered event for families with children ages 1 - 12yrs. Businesses will connect with attendees and pass out treats as the families visit your booth. Expected attendance is 1,500+ Halloween Fest

Winter Fun Fest

Saturday, December 4  3 - 7pm The Park District has created a NEW event showcasing everything magical about Winter and the holidays. Attendees will experience indoor and outdoor activities, snacks, games, crafts, rides and photos with Santa, Mrs. Claus and their elves. This is a registered event for ages 1 - 12yrs and their families. Sponsorships will be limited due to the indoor space. Book today! Expected attendance is 1,500+

Get Fit Fair

Fitness Event Sponsorships Get Fit Fair

Saturday, September 11  8am - 12pm Host a table at 2nd annual Health Fair taking place during the Pavilion Fitness Open House. These events appreciate our current Aquatics and Fitness members and introduce guests on the amenities and benefits of a membership. Your company will have an opportunity to connect with potential new customers who are interested in health and wellness. Expected attendance is 500+

Run Fox Run 5K

Saturday, November 27  8am This annual event held by Pavilion Fitness Center allows participants to run or walk the beautiful golf course path at Fox Run Golf Links. As a sponsor, benefits include your company name on the back of the souvenir race sweatshirts, an 8’ table for a meet and greet with our runners, pre-event promotion on the Fitness Digital Screens and acknowledgement in our Fall Parks & Recreation Guide. Note: This is a chip timed 5K

Run Fox Run 5K

2027 Marketing Partnership Playbook


5 Sponsor a Family-Friendly Event DATE

EVENT

TIME

LOCATION

FEES (start at)

March 17

Get Fit Fest

4 - 8pm

Pavilion

$350

May 15

Polish Festival

12 - 3pm

Museum

$250

June 11

Movies in the Park

7pm

Pavilion Field

$200

June 25

Movies in the Park

7pm

Pavilion Field

$200

July 9

Movies in the Park

7pm

Pavilion Field

$200

July 10

Dairy Day

12 - 3pm

Museum

$250

July 18

Play, Picnic & Party

12 - 4pm

Pavilion Field

$1,000

July 23

Movies in the Park

7pm

Pavilion Field

$200

August 7

Archaeology Day

12 - 3pm

Museum

$250

August 7

Bounce Back 2 School

12 - 3pm

Pavilion Field

$500

August 29

Bark in the Park

12 - 4pm

Hattendorf Center

$350

September 11

Pioneer Day

12 - 3pm

Museum

$250

September 11

Get Fit Fair

8am - 12pm Pavilion

$350

October 16

Biergarten

12 - 3pm

Museum

$250

October 29

Halloween Fest

5 - 7:30pm

Pavilion

$200

November 27

Run Fox Run 5K

8am

Fox Run Golf Links $350

December 4

Winter Fun Fest

3 - 7pm

Pavilion

$500

Event dates and times are subject to change.

elkgroveparks.org  847.437.9494


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Sponsor an Event or Advertise to our Active 55+yrs Community! The Elk Grove Park District has a thriving and engaged community of adults ages 55+yrs. The Sheila Ray Adult Center is where our active adults gather for fitness, recreation and learning. The Center hosts a membership above 400 men and women and welcomes guests and drop ins for daily activities and special events throughout the year. You are welcome to visit the Center at any time for a tour to see how your company would benefit from a partnership.

Exclusive Event Sponsorships Monthly Themed Luncheons

Average Attendance of 100+ Fee $350 per event Note These events book quickly. We limit sponsorships to 2 luncheons per organization. Call today to see what is still available. Sponsor a luncheon and experience the following benefits:  Pre-event print/digital advertising in the Active Adult Magazine, The Buzz (circ. 1,200)  Pre-event print/digital advertising in the Parks & Recreation Program Guide (circ. 17,000) D igital Display Ad acknowledegment on screens in the Sheila Ray Adult Center and Pavilion Recreation and Aquatic Center  Thank you acknowledgement on the printed menus  A table for meet and greet opportunities with all guests attending the event.  The opportunity to give a 5 minute presentation before lunch is served to the guests.

Host a Weekly BINGO Event

Average Attendance of 100+ Fee $150 plus (20) $5 gift cards (not coupons) to award as prizes to local Pharmacies, Fast Food Restaurants or Grocery Stores.  Be a Guest BINGO caller  Give a 5 minute presentation before the game begins  A table for meet and greet opportunities with all guests attending the event.

Advertise in the Active Adult Magazine, The Buzz Connect with our Sheila Ray members with print advertising in the quarterly Active Adult Magazine, The Buzz! This publication advertises all activities, events and important local resources for Active Adults. We offer 1/4 page ads for $400 per issue (Spring, Summer & Fall) with a circulation of 1.2K to promote your business. The Winter publication is $600 with a circulation of 15K. Our mature adults keep these in their homes for 4 months! Check out our digital copy here https://www.elkgroveparks.org/activity-guides/ The magazine lead time is typically 3 months. It is extremely important to provide verified ad content for this publication due to category exclusivity. 2027 Marketing Partnership Playbook


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Print Advertising Advertise in the Seasonal Program Guide. According to our recent Community Wide Survey, The Parks & Recreation Program Guide is our #1 marketing platform to share information regarding programs, memberships, special events, capital park projects and registration information. Most readers keep the Guide in their homes for 4 to 6 months. Program Guides are printed and mailed to 14,000 households (Winter, Spring, Summer and Fall). Each season, 17,000 Program Guides are published and distributed at the United States Post Office and for pickup at various facilities throughout the Elk Grove Park District.

Rates Production Schedule Quarter Page

$400 per season

Half Page

$600 per season

Full Page

$1,100 per season

Camera ready ads are approved and accepted on the following print production schedule. 2027 Spring

December 5, 2026

2027 Summer

March 6, 2026

2027 Fall

May 26, 2027

2028 Winter

October 1, 2027

The Elk Grove Park District reserves the right to only accept advertisers that align with the mission, vision and values of the Agency.

D onations to the Parks Foundation The Elk Grove Parks Foundation is dedicated to supporting safe and innovative parks and recreational opportunities for the Elk Grove Park District. As a 501(c)(3) organization the Foundation enables individuals and corporations to make tax deductible donations to the Elk Grove Park District. The Foundation funds parks and recreation initiatives not typically supported by property taxes. Parks and recreation is an important asset to the community providing activities and services for all ages. It is well documented that communities with an excellent park district have lower adolescent crime rates and increased property values. You can donate a gift of any amount to be dedicated to a specific project, facility or program. Contributions can be made to our scholarship program given to deserving high school seniors who have shown community and also for financial support for families to participate in Park District programs.

elkgroveparks.org  847.437.9494


Wait...There’s More! Pickleball Billboard Displays

Pickleball is America’s favorite and fastest growing sport. We invite you to place a Pickleball Billboard ad at our Outdoor Complex located at 200 Rev. Morrison Blvd., Elk Grove Village, to promote your brand to thousands of active adults and teens who use the facility from May through October and beyond (weather permitting).

Billboard Display Specifications The Boards are displayed May 15 - October 30. The finished size is 96” by 30”. Fee is $500 (includes production and installation)

Facility Digital Screen Displays

Information Monitors at Pavilion Fitness Center, Pirates’ Cove Children’s Theme Park and Rainbow Falls Waterpark. Promote your business to thousands of daily visitors as they enter the facilities. Spaces are $100 per month per location and rotate with approx 6 to 8 other displays.

Digital Screen Display Specifications Pavilion Fitness and Aquatic Center (Annual) Rainbow Falls and Pirates’ Cove (June through September)  Digital files must be submitted as a high resolution JPG, PNG or PDF format  Screen resolutions Maximum 150dpi Minimum 72dpi  Screen size 1080 pixels (width) x 1920 pixels (height) Files with animation, white backgrounds, TIF and GIF formats are not accepted.

499 Biesterfield Rd., Elk Grove Village, IL 60007  847.437.9494  elkgroveparks.org


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