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The Winter Skincare
Shea Butter takes the Skincare industry by storm

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By Johanne Kabiwa
Shea butter has become increasingly popular in recent years due to its many benefits for the skin, hair, and overall health.
A natural ingredient extracted from the nuts of the Shea tree, Shea Butter has been used for centuries in West Africa and some parts of East Africa for its moisturizing and healing properties.
Grand View Research indicates that the global Shea butter market size was valued at USD 2.07 billion in 2021 and is expected to grow even bigger in the coming years.
What is Shea Butter?
Shea butter is a natural fat that is extracted from the nuts of the African Shea tree (Vitellaria paradoxa). The Shea tree itself is native to West Africa, and part of East Africa, and the butter has been used for centuries by African communities for both culinary and cosmetic purposes.
It comes in different forms (Raw, unrefined, and refined), which depends on how it was processed and whether it is from a West African or East African Shea tree.
Many people are now becoming conscious and curious about the ingredients used in their skin care products, leaning towards natural products that are gentle on the skin and good for the environment.
Why is Shea Butter a popular winter skincare trend?
As temperatures drop, many people experience dry, rough, and flaky skin, leaving the skin more susceptible to damage and irritation. Shea Butter comes to the rescue, with its ability to provide intense hydration and nourishment to the skin. But that’s not the only reason more and more consumers are turning to this wonder butter.
• Easily absorbed into the skin, Shea butter forms a protective barrier that helps to prevent moisture loss and keeps the skin hydrated.
• An anti-inflammatory containing compound that can help to reduce inflammation and redness in the skin, making it a great choice for those with eczema or psoriasis.
• It also contains antioxidants that can help to protect the skin from environmental damage and reduce the appearance of fine lines and wrinkles.
• Shea butter also packs vitamins A, E, and F, which are important for healthy skin. Vitamin A helps to improve the skin’s texture and tone, while vitamin E is a powerful antioxidant that can help to protect the skin from free radical damage. Vitamin F, which is a combination of essential fatty acids, can help to soothe dry and irritated skin.
Versatile and easy to use you can boost your winter skincare routine by using Shea butter as a face moisturizer, body butter, lip balm, hand cream, or even a foot balm.

Shea Butter is available in its raw and unrefined form on www.elitebeautysa.co.za
Do you have any beauty-related questions? please email us at info@workingmamaza.com
