TOM FERRY PLAYBOOK
PROSPECTING
SPHERE ENGAGEMENT
POST SALE MARKETING
PROSPECTING:
SPHERE ENGAGEMENT:
SPHERE ENGAGEMENT:
ALL AGENTS SHOULD TEXT 5 CLIENTS A DAY, THIS WILL START THE CONVERSATION:
Hey name, what did you think about all that equity?
I’ve set aside some time this week to do more precise equity report, would you like one?
Curious, do you have any plans to improve the home this year or next?
POST SALE MARKETING IDEAS:
