2) Destinations

Arenas should be a destination to attract people not only on event days. The goal, then, is to insert the Arena in a wider mixed-use destination. This makes people flows more viable and increases attendance, increasing the expenses of people visiting the area and having a positive economic effect on the neighborhood.

Our design in Santa Giulia was, then, worried in providing this by creating a gallery (inspired in the Milanese tradition) to bring different uses for the Arena and make it an everyday place for the community in the surroundings, but also those visiting the park around. This commercial use for the area will also be enhanced by reinforcing the existent commercial boulevard built by Norman Foster’s proposal (2004).

2) Identity

The arena surrounds and public realm should enhance the local identity. This has to be done by taking reference from local and vernacular culture and reinterpreting it in contemporary content. This was achieved in Santa Giulia’s Arena design after a deep understanding of Milanese civic and public spaces design. Analyzing references as Rotonda Della Besana, Lazzaretto, and Galleria

Vittorio Emanuelle, it was possible to conclude that the typical Milanese public space is a central construction, surrounded by rings by a void and again a construction. This, extrapolated, inspired the design of Santa Giulia Arena creating a gallery that gives access both to the main building (the Sports Hall) and the functions exterior ring.