2024 Amsterdam News Media Kit

2024 MEDIA KIT 2340 Frederick Douglass Boulevard Harlem NYC NY 10027

2340 Frederick Douglass Boulevard Harlem NYC NY 10027

AMERICA’S MOST INFLUENTIAL OLDEST CONTINUOUSLY 1 PUBLISHED BLACK NEWSPAPER, FOUNDED IN 1909.

HEADQUARTERED IN THE NATION’S MOST POPULOUS CITY 8M AND SERVING THE COUNTRY’S LARGEST 2 BLACK AND BROWN COMMUNITY 1.8 M.

REACH & DEMOGRAPHICS 100 80 60 40 20 0

AA/ Black 98% Audience

DISTRIBUTION:

F 60% 5 M 40%

Age 3 55

Age 4 45

Sex

Print Median age3

WEB/SOCIAL MEDIA Median age

7

MAILED SUBSCRIPTION 2,000 NEWSSTAND DISTRIBUTION 10,000

WEEKDAY E"EDITORIALLY BLACK

• 1 ENCYCLOPEDIA BRITANNICA • 2 U.S. CENSUS 2020 • 4 GOOGLE ANALYTICS • 5 AFRICAN-AMERICAN MEDIA TODAY 2019 DEMOCRACY FUND/OBSIDIAN COLLECTION • 7 2

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2024 MEDIA KIT

R ACIAL EQUIT Y INTEGRIT Y COMMUNIT Y

The NY Amsterdam News newsroom circa 1930 at its former location U.S. National Historic Landmark and U.S. National Register of Historic Places at 2293 Seventh Ave Harlem NYC NY. Since 1935 to present the Amsterdam News has been continuously published from the Historic NY Amsterdam News building at 2340 Frederick Douglass Blvd.

-NEWSLETTER CK" 18,000 READERS

MONTHLY WEB READERSHIP 4 357,000 PAGE VIEWS

MONTHLY WEB READERSHIP 4 153,000 UNIQUE READERS

2020 VERIFIED CIRCULATION AUDITED BY AAM, NY AMSTERDAM NEWS A VERIFIED CIRCULATION PAPER SINCE 1935 • 8 WHY BLACK PRESS MATTERS NOW 2021 CUNY.EDU

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2340 Frederick Douglass Boulevard Harlem NYC NY 10027

WHY NY AMSTERDAM NEWS SHOULD BE AN IMPORTANT PART OF YOUR MEDIA MIX

RACIAL EQUITY INTEGRITY COMMUNITY

Photo of the 1963 March on Washington from Saturday September 6, 1963 edition of The NY Amsterdam News.

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Enhance Your Brand

Expand your reach into the Black and brown communities that are rapidly becoming the nation’s majority� with the nation’s most influential publication that serves those communities.

Align Your Brand

In these pivotal times, enhance your brand by partnering with NY Amsterdam News - showing your support for Black press - for over 100 years the essential voice for racial equity in our nation.

High Performance Investment

A reflection of the critical role NY Amsterdam News and Black press serves for its readers - Black Media outperforms Mainstream Media 6x.�

NY AMSTERDAM NEWS AT A GLANCE Black Woman Ownership

Minority owned and operated - Black woman Publisher and Editor-In-Chief Elinor R Tatum at the helm for 28 years.

Influential and Robust

Local News Reporting with National and International Scope Weekly tabloid print newspaper + Digital E-Edition + with web newspaper + weekday e-newsletter Editorially Black + growing social media - all covering NYC Metro local news plus national and international news that impacts the Black and brown community.

Deeply Engaged and Loyal Readership

Print newsstand cost $1.00 with complimentary Digital E-Edition + Digital only E-Edition subscribers growing + complementary e-newsletter Editorially Black + complimentary access to web newspaper.

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Digital Transformation

including new mobile enabled secure web newspaper projected to have additional 10% content over print + weekday e-newsletter Editorially Black + rapidly growing social media.

Verified Circulation Paper Via AAM Founded in 1909 and headquartered since 1935 in the heart of Harlem NYC from the Historic NY Amsterdam News Building at 2340 Frederick Douglass Boulevard Harlem NYC NY 10027 + Our first building from 1909 to 1934 now a National Landmark Building at 2293 Seventh Avenue Harlem NYC NY 10036.

Parent company

AmNews Corp includes both The NY Amsterdam News newspaper and digital platforms plus The Amsterdam News Educational Foundation.

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2340 Frederick Douglass Boulevard Harlem NYC NY 10027

DISPLAY PRINT AD SPECIFICATIONS

FULL PAGE 1/2 PAGE HORIZONTAL FULL PAGE: 10.00" W X 10.75" D

HALF HORIZONTAL: 10.00" W X 5.3125" D

1/2 PAGE VERTICAL

HALF VERTICAL: 4.9375" W X 10.75" D

J 6

1/6 PAGE VERTICAL

1/3 PAGE

HORIZONTAL THIRD HORIZONTAL: 10.00" W X 3.5" D

1/4 PAGE QUARTER PAGE: 4.9375" W X 5.3125" D

1/8 PAGE SIXTH PAGE: 3.25" W X 5.3125" D EIGHT PAGE: 4.9375" W X 2.625" D

F (

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2024 MEDIA KIT

R ACIAL EQUIT Y INTEGRIT Y COMMUNIT Y

PRINT AD SIZES

FULL PAGE: 10.00" W X 10.75" D

JUNIOR PAGE

1/2 HORIZONTAL: 10.00" W X 5.3125" D 1/2 VERTICAL: 4.9375" W X 10.75" D JUNIOR PAGE: 6.625" W X 10.75" D 1/3 HORIZONTAL: 10.00" W X 3.5" D

JUNIOR PAGE: 6.625" W X 10.75" D

1/4 PAGE: 4.9375" W X 5.3125" D 1/6 PAGE: 3.25" W X 5.3125" D 1/8 PAGE: 4.9375" W X 2.625" D FRONT BANNER (STRIP): 10.00" W X 1.25" D

COVER PAGE

FRONT PAGE BANNER

FRONT PAGE BANNER/ (STRIP AD): 10.00" W X 1.25" D

B E R — W W W. A M STE R DA M N E WS .CO M /A DV E RTI S E

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2340 Frederick Douglass Boulevard Harlem NYC NY 10027

NY AMSTERDAM NEWS THROUGHOUT THE DECADES

DI

FOR

The fo

Micr Exce Low

FILE Front cover of April 1947 issue with Jackie Robinson as first African-American to play in the major league baseball.

CO

Scree

Resol Special Editions Top: Back cover of Jan. 2009 Special Inaugural Issue. MLK: The Dreamer, Obama: The Dream.

Bottom: Front cover of Nov. 2008 Obama U.S. President Win Front cover of Jan. 1972 issue Shirley Anita St. Hill Chisholm, the first woman and African-American to seek the Democratic nomination for President of the United States.

Midto open

Shad the s

Color PMS using the v 4-co Total

Logo shou

Unsh imag

FRONT COVERS L-R: HER-STORIC: Kamala Harris's - Biden's 2020 VP Pick,

ADAMS' BIG WIN, HERSTORY: First Black woman named NYPD commissioner

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ISPLAY PRINT AD SPECIFICATIONS

RMATS ACCEPTED: PDF, TIFF, JPEG

BLACK & WHITE GUIDELINES

ollowing formats are NOT accepted:

Screen ruling: 100 LPI

rosoft Publisher files, Word, Powerpoint files, el files, GIF files, Low Resolution Tiff or w Resolution JPEG files

E SIZE LIMIT: 25MB

OLOR GUIDELINES

en ruling: 100 LPI

lution: minimum 300 DPI at 100% Ad size

ones: Allow for 30% dot gain. Midtones should be n for newspaper stock.

dows: Limit Cyan, Magenta and Yellow to 90% at shadow end. Halftone Black limit is 85%.

r format: CMYK colors only. No RGB, Lab color, S or extra channels. No 4-color black. When g black in color ads, it is preferable to set values to C 0% M 0% Y 0% K 100% avoiding a olor/rich black color combination. ink coverage: Should not exceed 240%.

Art: For best possible reproduction logos uld be supplied as vector art.

Recommended grayscale: 300 dpi, bitmap dpi 1200.

Logo Art: For best possible reproduction logos should be supplied as vector art.

Recommended Aim Points: Highlights 3%; Quarter tone 18%; Midtone 35%; Shadow 85%.

Dot gain: Expect a 30% dot gain in the mid-tone range.

The file should reflect this amount of gain in the scan or adjusted with photo editing software.

Color formats: Are not accepted for black & white.

Unsharp masking: Sharpening should be applied to image cropped at print size for best visual effect.

FONTS

RULES

Must be embedded. Only Type 1, 3 and CID fonts are acceptable. No True Type or Multiple Master fonts.

Minimum rule weights:

Minimum type sizes:

10 point for single color reverse type use 10 point also.

12 point when reversing text out of four color. A sans serif font is recommended, to avoid the text filling in on the press. Color text should also be sans serif.

2 point for black on white, 2 point for reverse out of black.

2 points is recommended for any rules made of or reversing out of, more than one color.

No 4-color black type.

harp masking: Sharpening should be applied to ge cropped at print size for best visual effect.

M B E R W W W. A M STE R DA M N E WS .CO M /A DV E RTI S E

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2340 Frederick Douglass Boulevard Harlem NYC NY 10027

LEADERBOARD & BANNER:

DESK TO

WWW.AMSTER

ex: H 90 PIXELS W 728 PIXELS

A. LEADERBOARD

728 PIXELS X 90 PIXELS

B. BANNER

728 PIXELS X 90 PIXELS

NARROW SK YSCRAPER:

MEDIUM RECTANGLE: ex:

ex:

H 250 PIXELS

W 300 PIXELS

C. MEDIUM

D. NARROW

H 600 PIXELS

SKYSCRAPER

160 X 600 PIXEL PIXEL

B.

RECTANGLE

300 PIXEL X 250 PIXEL W 160 PIXELS

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2024 MEDIA KIT

R ACIAL EQUIT Y INTEGRIT Y COMMUNIT Y P VIEW OF

RDAMNEWS.COM

A.

DIGITAL AD SPECIFICATIONS: WEBSITE ADS YOUR THREE DIGITAL ADVERTISING PROGRAMS: PREMIUM — RUN OF SITE PAPER — WIDE RANGE Premium ad location and rotated throughout the website homepage and subpages.

PREMIUM — BRANDED CONTENT Premium branded content with dedicated subpage on sitemap.

You have control of content for your subpage.

TARGETED-PAGE SPECIFIC Perfect for you targeted program or audience.

C.

THE THREE DIGITAL AD SIZES: D.

M B E R W W W. A M STE R DA M N E WS .CO M /A DV E RTI S E

Leaderboard / Banner:

728 pixel x 90 pixel

Medium Rectangle:

300 pixel x 250 pixel

Narrow Skyscraper:

160 pixel x 600 pixel

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2340 Frederick Douglass Boulevard Harlem NYC NY 10027

WEEKDAY E-NEWSLETTER pop up and e-newsletter sign up form

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M B E R W W W. A M STE R DA M N E WS .CO M /A DV E RTI S E

2024 MEDIA KIT

R ACIAL EQUIT Y INTEGRIT Y COMMUNIT Y

DIGITAL AD SPECIFICATIONS: EMAIL NEWSLETTER NY Amsterdam News' curated "Editorially Black" weekday e-newsletter builds trust and educates our expanding audience. Readers trust us and choose to opt-in to receive "Editorially Black" as a company in touch with the community, mission with racial equity, and century-old established integrity. Email newsletter features weekly exclusivity to it advertisers who's ad have a bigger spotlight due to the bite sized news stories plus the added credibility.

TWO AD SIZES FOR EMAIL NEWSLETTER:

LEADERBOARD / BANNER

MEDIUM RECTANGLE

300 PIXELS X 250 PIXELS

728 PIXELS X 90 PIXELS FILE TYPES SUPPORTED: GIF, JPG, AND PNG MAX FILE SIZE: 150KB

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2340 Frederick Douglass Boulevard Harlem NYC NY 10027

MAKE YOUR AD DYNAMIC TO OPTIMIZE YOUR REACH

EXAMPLE CAMPAIGN: NYS TROOPER

STRONG MESSAGE

STRONG IMAGERY

EXAMPLE CAMPAIGN: MJ THE MUSICAL

LOGO

STRONG CONTRAST COLORS

EYE GRABBING HEADLINE

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2024 MEDIA KIT

R ACIAL EQUIT Y INTEGRIT Y COMMUNIT Y

DIGITAL AD SPECIFICATIONS NY Amsterdam News has dramatically expanded its digital footprint across all available platforms.

Take advantage of this rapidly growing digital audience with 153,000 unique readers monthly and growing to AmsterdamNews.com + 1.4 million Facebook engagements and growing + 18k readers to our weekday e-newsletter "Editorially Black" and more.

Combine your traditional print advertising in NY Amsterdam News with our rapidly growing digital offerings to deliver a powerful high ROI for your business or clients.

CALL OF ACTION ELEMENT

TIPS FOR DESIGNING YOUR ONLINE ADS: LESS IS MORE - KEEP YOUR DESIGN SIMPLE MINIMAL COPY / BIG CLEAR HEADLINES GOOD CONTRAST BETWEEN GRAPHICS ELEMENTS CALL-TO-ACTION ELEMENT STRONG IMAGERY CALL OF ACTION ELEMENT

M B E R W W W. A M STE R DA M N E WS .CO M /A DV E RTI S E

LOGO VISIBLE AND CLEAR

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