Who We Are
El Informador Newspaper has been an integral vehicle to inform the local Latino population in coastal South Carolina since 2008.
We are a trusted provider of original local content, important news and connection to resources and services in multiple languages.
Our team of consultants has 20+ years of experience in Spanish media, ensuring best practices and culturally sensitive messaging/imagery for our clients.
AUDIENCE
WEBSITE
Award Recipient: Latino Publisher of the Year 2024
SOCIAL MEDIAPRINT
24,500+ READERSHIP
(Avg. 3.5 readers per copy)
Audience Demographics
El Informador Newspaper’s current audience consists of the underserved
El Informador Newspaper’s current audience consists of the underserved Latino population (Spanish and Portuguese-speaking) living in the Charleston Latino population (Spanish and Portuguese-speaking) living in the Charleston and Hilton Head metro areas. and Hilton Head metro areas.
According to the 2020 US Census data, 90,339 Latinos live in these 6 counties
According to the 2020 US Census data, 90,339 Latinos live in these 6 counties and that number is most likely three times that amount due to low reporting. and that number is most likely three times that amount due to low reporting.
The US Census 2020 data reports that The US Census 2020 data reports that Charleston County now has the fastest Charleston County now has the fastest growing Latino population in the nation. growing Latino population in the nation. The majority (63 percent) of South Carolina’s Latino immigrants were of The majority (63 percent) of South Carolina’s Latino immigrants were of Mexican origin, followed by (in order of size) those of Puerto Rican, Central Mexican origin, followed by (in order of size) those of Puerto Rican, Central American, South American, and other Caribbean origin. American, South American, and other Caribbean origin.
Readers Prefer El Informador
Well-written & Easy to Read
Family-oriented
No offensive/inappropriate advertisements
Content is Latino community-focused
Print Circulation/Distribution
CIRCULATION
- We currently have circulation of 7,000 copies per edition every two weeks.
DISTRIBUTION
- Every other Wednesday we consistently deliver our high-quality newspaper to more than 200 points of distribution in strategic locations throughout the Charleston and Hilton Head regions: Charleston, Dorchester, Berkeley, Beaufort & Jasper counties
Readership Statistics
45% have a household income of $50,000 or more. 45% have a household income of $50,000 or more.
72% are between the ages of 21-54. 72% are between the ages of 21-54.
43% keep El Informador for a week or more before discarding it.
43% keep El Informador for a week or more before discarding it.
69.4% frequently purchase products or services from ads seen in
69.4% frequently purchase products or services from ads seen in El Informador. El Informador.
76% do not speak English in the home.
76% do not speak English in the home.
Digital ad for
Weekly News Summary Videos
Info Cápsulas
(Fridays)
Al Día
(Wednesdays)
Client Promo Interviews
Info Segmentos
3-minute produced videos with top local, national, international news of the week with featured company logo in the intro and outro of the video.
Up to 20-minute Informative client interview broadcasted on all social media platforms
Educational digital videos with field/ community experts interviews
Place an ad on our popular social media platforms to connect to our 8,000+
DESKTOP & MOBILE
FOLLOWERS
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