“PACKAGING
DESIGN”
INTRODUCTION 1
OCTANE ENERGY
Octane Energy is a performance-driven nutrition brand built for people who live life in the fast lane. Inspired by automotive power and precision, Octane Energy delivers convenient, high-quality energy sticks designed to fuel focus, endurance, and daily performance. With bold flavors and a formula engineered for results, our mission is to keep you moving at full throttle—whether you’re in the gym, on the road, or chasing your next goal.
TARGET MARKET
The target market for Octane Energy consists primarily of individuals ages 16–30 who lead active, fast-paced lifestyles and value performance, convenience, and energy. This includes car enthusiasts, gym-goers, athletes, and college students who are part of social circles centered around fitness, automotive culture, and productivity-driven lifestyles. The brand appeals to individuals who are influenced by social media trends, car culture, and performance-focused communities. With a moderate disposable income, this audience is willing to invest in convenient, high-quality energy products that enhance focus, endurance, and daily performance while aligning with their personal identity and interests.
RESEARCH
Alani Reboot Celcius
Alani has been well known in the energy drink industry for their unique dessert-like flavors with zero sugar and their aesthetic product packaging design. Founded in 2018, the brand gained rapid popularity for its bright pastel packaging and high caffeine content (200mg) designed for young adults and fitness enthusiasts.
Reboot is a new to the industry energy supplement brand focusing on brain focus, anti-anxiety, and mental clarity through use of Nootropics. They’ve recently partnered with CboysTV, a popular social media group known for their extreme stunts and automotive builds and released exclusive flavors known as “Reboot Wide Open”.
Celcius is a very popular energy drink brand in the fitness industry that markets itself as a healthier alternative, using ingredients designed to boost metabolism and provide sustained energy without sugar or artificial preservatives. It targets active individuals and promotes a lifestyle centered around performance, wellness, and clean energy.
PLANET KOSMOS
Proxima Nova Black
Proxima Nova Bold
Proxima Nova Medium
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IDEATION
For Octane, I wanted to create something eye-catching and unique for automotive and fitness enthusiasts in the young adult target audience. I chose bold and contrasting colors, as well as a unique font for the logo. I created the colorful atmospheric gradient design based off my chosen color palette, and added static noise for a grunge feel. The theme of the brand is supposed to feel fast and motivated for people with productive lifestyles.
PRESENTATION 5
The overall design for Octane’s energy stick box consisted of the atmospheric gradient design to stand out on the shelves. I used the orange and blue colors for the logo and text elements. I created the tagline “Fuel Your Drive” for a catchy memorable reminder of the product. My feedback from the first draft consisted of fixing the bleed, adding contact information, and adjusting colors. After those changes were made, the design was finalized and converted into a physical mockup.
