Tree of Life - CHFA Virtual Tradeshow Document - Corporate Brochure

WE BRING SOMETHING good TO THE TABLE.

Whether your brand is well established or new to the Canadian Market, the Tree of Life team brings passion and expertise to help grow your brand at all retailer levels; Key Accounts, Independents, Online and Food Service.

Why Tree of Life?

• Access to over 90 percent (ACV) of where food is sold and served in Canada.

• Unparalleled category expertise in our industry, making On Trend easy.

• Known for our strong relationships with major chains and our strength in the independent channel.

• Efficient logistic solutions designed to meet your brand and our customer needs.

• Client management structure that drives focus on your brand.

• A generation of success growing brands in Canada.

SELLING INTO OVER 90 PERCENT ACV OF WHERE FOOD IS SOLD AND SERVED IN CANADA. • More than 90 Retail Sales Representatives calling on stores every day.

• More than 30 Customer Development Managers calling on Head Offices all across Canada.

• National broker network servicing and providing culinary expertise to Food Service establishments across Canada.

We have a history of success growing brands in Canada!

FOOD YOU CAN TRUST

VITALITY

PLANT POWER

GLOBAL CUISINE

ALLERGY FRIENDLY

BETTER BEVERAGES

SMARTER SNACKING

BUSINESS SEGMENTS

36%

Natural and Organic

How we do it?

Your Brand Development Manager acts as a champion for your brand throughout Tree of Life.

27%

Gourmet/ Specialty

31%

Seafood/Meat/ Bakery/Deli

6%

Commodities

SINGLE POINT OF CONTACT

- Coordinates communication and follow up with purchasing, sales, logistics and finance.

BRAND DEVELOPMENT

- Opportunities for brand growth and increased distribution are identified and managed.

- Brand plan development in collaboration with the Sales team.

FINANCIAL MANAGEMENT

- Tracking and management of all financial aspects including trade spend.

75%

Ambient

REPORTING

- Monthly sales reports and ad hoc analysis as needed.

12%

Full transparency.

12%

“This document contains confidential and proprietary business information owned by

Refrigerated

Frozen

No surprises.

Tree of Life Canada, ULC. The information contained herein shall not be disclosed or used by any person without the express consent of Tree of Life Canada, ULC.�

SALES COVERAGE

YK NT

NU NL

BC

AB

MB

SK

QC

PE

ON

NS NB

Head Office Retail Customer Team

6

2

Food Service Sales Team

5

7

2

TOTAL PER DEPARTMENT

2

ATLANTIC

9

QUEBEC

SASKATCHEWAN

13

ONTARIO

ALBERTA

Retail Development Team

MANITOBA

BRITISH COLUMBIA

Office Locations

2

43

18

8

95

16

5

2

31

11

15

7

51

4

TOTAL

Ready to come to Canada? We can help!

Get in touch with our New Business team today!

Canada.NewClient@treeoflife.com

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