Brand Guidelines

INNOVATION HONOR EXCELLENCE COMMITMENT INTEGRITY

ELEVATUS ARCHITECTURE

Excellence

We pursue excellence in all aspects of our work, striving to create remarkable spaces that transcend the ordinary and inspire awe. From concept to completion, we hold ourselves to the highest standards of craftsmanship, innovation, and attention to detail, delivering solutions that stand the test of time and leave a lasting impact on the communities we serve.

Commitment

We are deeply committed to our clients, our craft, and each other. Our unwavering dedication to our mission drives us to continuously improve, innovate, and push the boundaries of what's possible. We approach every challenge with determination, resilience, and a steadfast resolve to achieve success, no matter the obstacles we may face.

Integrity

Integrity is the cornerstone of our practice, guiding our interactions, decisions, and actions. We conduct ourselves with honesty, transparency, and ethical conduct, earning the trust and respect of our clients, colleagues, and partners. We hold ourselves accountable to the highest standards of integrity, ensuring that we always do what is right, even when no one is watching.

Honor

We approach our work with a sense of honor and pride, recognizing the privilege and responsibility inherent in shaping the built environment. We honor the trust placed in us by our clients, honoring our commitments, and delivering on our promises with integrity and professionalism. We take pride in our work, knowing that each project reflects our values, expertise, and dedication to excellence.

Innovation

Innovation is at the heart of everything we do, driving us to push the boundaries of design, technology, and sustainability. We embrace creativity, curiosity, and forward thinking, seeking out new ideas and approaches to solve complex challenges and deliver transformative solutions. We are committed to staying at the forefront of our industry, continuously learning, adapting, and innovating to meet the evolving needs of our clients and the world around us.

VALUES

C

C

COLOUR PALETTE

Embodying innovation and professionalism, the vibrant Azure (#00adef) exudes trust and stability, while the rich Midnight Azure (#133753) adds depth and contrast, amplifying Elevatu's impact. Complemented by the timeless Gray (#707372), symbolizing strength and sophistication, and the elegant Silver (#d2d9dd), reflecting creativity and modernity, the palette culminates with the powerful Black (#000000), signifying authority and excellence. Together, these colors form a harmonious blend that not only enhances the visual appeal of the brand but also reinforces its core values of innovation, reliability, creativity, and prestige.

AaPRIMARY

PRIMARY TYPOGRAPHY

Aa

Myriad Pro, with its clean lines and modern aesthetic, embodies the essence of versatility and sophistication. Its balanced proportions and subtle elegance reflect our company's commitment to precision and excellence in architectural design. With a timeless appeal and a wide range of weights and styles, Myriad Pro lends itself seamlessly to various applications, enhancing our brand's visual identity with a sense of professionalism and contemporary refinement.

Aa

Myriad Pro

PRIMARY TYPOGRAPHY

The inclusion of Myriad Pro in regular, bold, light, and italic weights offers our design projects unmatched flexibility. From bold and authoritative to sophisticated and modern or elegant and subtle, Myriad Pro allows us to convey diverse tones and emotions across our branding materials. This comprehensive typographic palette enhances readability and creativity, ensuring our brand's voice remains consistent yet adaptable to various design requirements

FONT PAIRING

Myriad Pro headlines and subheads convey modern sophistication, while Garamond body text exudes timeless elegance, reflecting our ethos. Together, they form a cohesive typographic palette, blending innovation with tradition and mirroring the dynamic essence of our architectural identity.

LARGE TITLE HEADLINES

Medium Headings, Quotes/ Italics

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Myriad Pro

Garamond

COLOR VARIATION

Maintain brand consistency by placing our logo on backgrounds of various colors with clarity and visibility. Use the standard logo version on primary brand colors for maximum contrast, and choose variations that ensure visibility on accent colors and different backgrounds. Provide logo variations in different color schemes while maintaining clear space around the logo to uphold its integrity as the focal point of our brand identity.

LOGO SIZE

Our logo, designed as a vertical rectangle, is optimized for various digital applications with dimensions tailored to ensure visibility and consistency. Ranging from a compact 50 pixels in height, ideal for constrained spaces like email signatures or mobile app icons, to a larger 200-pixel height suitable for website footers or banners, our logo maintains its proportions and readability across diverse platforms. With sizes of 100 pixels and 150 pixels in height also available, we ensure our logo remains versatile, appearing crisp and clear in social media profile pictures or website headers, while adhering to our Elevatus’s visual identity.

ELEMENTS

Our brand elements — rectangles, squares, hieroglyphics, triangles, and arrows — are essential components of our branding, featured prominently in our booklets, presentations, and marketing materials. These elements embody precision, creativity, and innovation, lending our visual identity stability, narrative depth, and a dynamic spirit across all mediums.

LETTERHEAD

BOOKLETS

Our Market Booklets showcase our architectural expertise with vibrant visuals and concise information. Featuring our iconic hieroglyphic art, each booklet offers a curated glimpse into our diverse projects tailored for specific markets.

These booklets serve as inviting portals into the world of architecture, combining aesthetic appeal with informative content. They are more than catalogs; they are gateways to inspiration.

These booklets serve as inviting portals into the world of architecture, combining aesthetic appeal with informative content. They are more than catalogs; they are gateways to inspiration.

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