The Brief
Highlight how leveraging Sherbet's extensive taxi advertising solutions can significantly amplify your brand presence across London.
The following slides demonstrate strategies and solutions highlighting Sherbet's offerings
The IdeaLiveries
High-Impact Fully Wrapped Electric Taxis
Your brand’s electric taxis can serve as mobile billboards, turning heads across London’s busiest streets. These fully wrapped vehicles will showcase:
• Signature Branding – A bold, instantly recognisable full-body wrap in the colours of your brand reinforcing brand visibility.
• High Resolution Imagery – Images of your brands offerings sparking interest and immediate engagement.
• Dynamic Messaging – Customisable text elements promoting seasonal offers, launches, or exclusive discounts.
• Seamless, Sleek Design – A clean, modern aesthetic with matching roof and neutral hubcaps for a polished and professional look.
• Sustainability Messaging – Highlighting your brand’s commitment to eco-friendly service or products with “100% Electric” or “Sustainable Messages” incorporated into the design.
These taxis don’t just advertise—they create a moving brand experience, ensuring maximum exposure in high-footfall areas, business districts, and nightlife hotspots.
The IdeaSupersides
Superside Advertising
Maximise brand visibility with high-impact Superside taxi wraps, covering the lower half of both sides for eye-catching exposure on the move.
Strategic Placement – Ensures your brand remains highly visible to pedestrians and road users alike.
Cost-Effective Solution – Ideal for high-frequency campaigns that deliver strong reach while optimising budgets.
Short-Term Impact, Big Results – Perfect for time-sensitive promotions, product launches, or seasonal campaigns.
Get your brand moving through the heart of the city with Superside taxi advertising!
The Idea – Tip Seats
Extended Engagement: With average journey times of approximately 25 minutes in London Sherbet passengers have ample time to absorb your message in a comfortable setting.
Prime Visibility: Positioned directly in front of passengers, tip seat ads ensure your message remains front and centre throughout the ride.
Targeted Demographic: Taxi passengers often belong to the ABC1 demographic, providing access to an audience with significant purchasing power.
Interactive Opportunities: Incorporate QR codes, web addresses, or special offers to encourage immediate engagement and response.
Brand Reinforcement: Keep your brand top-of-mind by maintaining a consistent presence during the passenger's journey
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Detailed Messaging: Convey comprehensive information about your products or services, ensuring passengers have the time to fully engage with your content.
Call-to-Action Campaigns: Drive immediate responses by prompting passengers to interact with your brand during their journey.
By utilising tip seat advertising in TXE electric taxis, you can create a memorable and impactful experience that resonates with passengers long after their ride has ended.
Branded “Taxi Instacabs”
The Idea – PR Stunts
offering free samples, experiences and journeys, with an experience inside the taxi as alluring as the external wrap to complement your brand.
VIP Taxis
Where influencers or lucky customers get to pose, receive a ride, an journey or gifts delivered by your brand’s taxi.
Targeted Event & Festival Presence
High-visibility taxis near stadiums, festivals, and entertainment hubs with tailored messages.
Sponsoring Taxi rides to key events.
Social Media Amplification
Encouraging passengers to share photos of your branded taxis for a chance to win discounts.
Collaborations
With brand influencers who take your branded taxis to create engaging content.
Competitor Analysis
GoPuff's recent three-month taxi livery campaign in London was nothing short of monumental. Deploying a fleet of 300 branded taxis, the campaign achieved:
Total Distance Covered: An astounding 2,404,080 miles, effectively blanketing the city.
Borough Penetration: An impressive 98% of all London boroughs reached, ensuring widespread brand visibility.
Individual Taxi Performance: On average, each taxi operated for 130 days during the campaign, covering 572.4 miles weekly, completing 76 jobs, and spending 484 hours with passengers on board.
This strategic initiative not only maximized GoPuff's presence across London but also reinforced its commitment to innovative and farreaching advertising solutions.
Zapp is currently running an impactful 8-week campaign in London, utilsing 110 Superside Taxis.
This strategic initiative is designed to deliver high-frequency exposure, ensuring that the Zapp brand remains prominently visible throughout the city.
The extensive reach and repetition of this Superside campaign is set to significantly enhance brand recognition and recall among London's diverse audience.
Proposal – Option
12 weeks £447,750 £202,500 £148,500 £45,750 £194,250
3 full days of PR Professional Photography VALUE £2,500
27% off Market Rate
Measure, Track, Engage
The Sherbet dashboard (coming soon) provides real-time, transparent data on your moving media assets, including vehicle locations, distance travelled, impressions, and overall campaign ROI.
Seamlessly integrate these results with your attribution tools through our custom API.
Once your campaign is live, you'll receive login credentials to track its progress.
Additionally, every campaign will receive a PCA (Post-Campaign Analysis) highlighting key findings.
Sustainabili ty
Sherbet Media is committed to sustainability, offering electric taxis that help reduce emissions and promote green travel and advertising.
By choosing to advertise on our fleet, brands align themselves with a forward-thinking, ecofriendly initiative that resonates with environmentally conscious consumers. Your PCA will provide you with the information which will allow you to share with the client Co2 savings
8,943,1
33 miles driven by branded EV Taxi*
2,818,874 CO2 Savings by using branded EV Taxi*
