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Ashton mixes classic design with upbeat modernism. It’s an emerging “it” spot – the ideal locale for the urban sophisticate who thrives on energy and seeks out the unique and intriguing. Here, just south of Uptown Charlotte, South End’s distinguished galleries, shopping, entertainment and dining district is just outside your door.

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publisher’s note I hope all is well -- I’m so glad football season is here! As summer leaves us and the cool weather gusts in, Elevate Lifestyle is bringing you our annual Fall Fashion Issue. This issue is packed full of the hottest looks from the best boutiques, new trends from local designers, and even throw-back styles from true vintage shops. We also have the 411 on make-up styles, and how to choose the fragrance that is right for you.

So as we unveil this year’s Fashion Issue, what better time to launch our search for the Elevate Cover Girl 2010. So ladies, if you think you have the look, e-mail us at The winner will be on the cover of our seventh anniversary issue in November, and will also receive an Elevate Lifestyle prize package and maybe a couple other surprises along the way. So now with the heat gone, it’s time for some fun. Elevate Lifestyle has some great events coming up. We’re getting things started at Cosmos on Sept. 24 with a “Friday Happy Hour,” then we keep things going on Monday, Sept. 27 with our annual golf tournament, Chipping In Fore Charity Golf Classic. That following Wednesday, Sept. 29, join us for our monthly “After Work Surrender,” when we take the Elevate Lounge on the road to Chima Brazilian Steakhouse. And then to kick off October, Elevate is hosting our fourth annual Pink Party at Mez on Saturday, Oct. 2.   As always, you can stay up-to-date on these and other events at   Have a great month, Steve


team Publisher: Steve Caldwell | Editor: Edy Hinson Creative Director: Greg Smith | Design and Production: Greenspon Advertising AUTUMN COUTURE Photographer: Jim Merrill; JMT Photography,, Models: Emily Armstrong, Maria Giraldo, Mike Press, and Spencer Sims, Hair: Maria Theoharis, Volume Salon, MUA: Danelle Photopoulos, Volume Salon ATTENTION Photographer:, Hair and Makeup: Lee Taylor, Stylist: Kate Neal Models: Olivia, Evolution Models and Jaclyn, Carolina Talent FALL FASHION OFF THE LINE Photographer: Jonathan Hutchings Photography, Models: Carolina Talent; Katie Shearin, and Zach Montague, Styling /Hair/Makeup: Lee Taylor, Carolina Talent COLOR ME BAD Photographer: Jason Sherard, Jason Photography, Models: Carolina Talent; Arielle Chambers and Grace Provost, Wardrobe Stylist: Londyn Pe, Hair and Makeup: Jennie Shantay REAL BEAUTY – MAKEUP MAGIC Models: Wilhelmina/Evolution; Anna Wolfe, Meredith Parks, and Olivia Pires, Makeup Artist: Heather Richardson | Hair Stylist: Stefani Poli, Makeup: Tah Tah Cosmetics,, Art Director: Kelly Koeppel FASHION FINDS FALL Photographer: Vasko, Models: Arielle Chambers, Kaitlyn Johnston, and Michael Capella; Evolution Talent; Chad Guthrie, Ice Agency; Krysta Mouncer, Carolina Talent; Chelsey Fuller, Nakeup Artist: Lisa Her of Blue Kiss Studios, Hair Stylist: Lizzy Joy Rivera of Belle Vive Advertising, Sponsorship, and Website Sales/General Advertising Sales Information: Christine Younghans, Dempsey Gibson, and Steve Caldwell Contributing Writers: Ericka Foster | Event, Article and Web Site Photography: Eun Park,; Steve Caldwell

FALL FASHION ISSUE 24 32 44 56 68 78 86

Real Beauty – Makeup Magic Autumn Couture Attention Fall Fashion Off The Line Fashion Finds Fall Color Me Bad Feels like a chemical reaction




COVER GIRL NOw’S YOuR CHANCE TO BE ON THE COVER Coming In September For More Details Please Email us At:



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soups | salads | pastas | fresh vegetables burgers | pizzas | entrees | paninis | desserts Monday: 1/2 Priced Appetizers (Dine-In) Tuesday: $2 Domestic Bottles and $3 Premium and Imports Wednesday: Kids Eat FREE ALL Day (Limit 1 Child per Adult, Dine-in Only) Thursday: 1/2 Priced Bottles of Wine Friday: 1/2 Priced Desserts All Day (Dine-In) Saturday: Free Small Gelato ALL Day (Dine-In Only) Sunday: $4 Mimosas and Bellinis

Serving Lunch and Dinner Mon:-Fri: 10am-10pm Serving Brunch 9am-3pm | Sat: 9am-10pm | Sun: 9am-9pm Cotswold Village Shops | 306 S. Sharon Amity follow us on Facebook | 704.362.3731

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1800 Camden Road, Suite 100, Charlotte, NC 28203 Come visit our Hair Designers at Bentala Salon Sept 1, 2010 thu Nov 1, 2010 and receive a FREE brow wax with the purchase of a $45 Hair Service. Bentala Salon has a refreshing approach to hair design that brings a level of fun, excitement and improved self image to clients.



real beauty - makeup magic Popular makeup looks for 2010 include smoky eyes, red lips, colorful eyeshadows and natural-looking makeup. The natural look is all about flawless skin. So the only way to achieve it is to take care of your skin! To keep your skin looking its best, always use sunscreen, moisturizer and a concealer that matches your skin tone perfectly. Smoky eyes create a dramatic sexy look that will work on the runway as well as a night on the town. Add false lashes to create a look that really pops. Simple yet glamorous red lips have been popular for decades now, and they have not lost any of their sexiness. The bold, red statement works perfectly with fair complexions as well as tanned skin. Heather Richardson of Tah Tah Cosmetics is a master at her craft. Yes, this is her very own makeup line. With a twist of Heather’s

magic wand (brushes and sponges), any “Plain Jane” is transformed into a real beauty, with the added bonus of feeling empowered. You know it when you look smoking hot, and it gives you that extra boost of confidence that makes you even sexier! Heather has done makeup for television -- she’s the secret weapon on my TV show -- movies, videos and print; and she boasts a roster of clients that includes countless stars and celebrities. Having studied at Joe Blasco’s Makeup Academy in Hollywood -- arguably the best makeup school in the world -Heather is undoubtedly one of the best makeup artists in Charlotte. Also gifted in the art of styling hair, Heather possesses the talent and skill to endow her clients with a full “magical makeover” as you will witness in this editorial feature. Join me for Charlotte Fashion Week as I host “Boutique Night,” on Thursday, Sept. 23 at the Bank of America Urban Garden, located at 150 N. College St. See you there! Bringing you the best in all things beauty and fashion – Debra Kennedy

All About the Face: Olivia Pires


26 Lip Appeal: Meredith Parks

27 Natural Beauty: Anna Wolfe

28 Smoky Eyes For Everyone: Anna Wolfe, Meredith Parks, and Olivia Pires

Makeup Artist: Heather Richardson Makeup: Tah Tah Cosmetics, Art Director: Kelly Koeppel | Hair Stylist: Stefani Poli Models: Wilhelmina/Evolution; Anna Wolfe, Meredith Parks, and Olivia Pires



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520 W. 5th St. Charlotte, NC 28202 704.333.8589

the ultIMAte urbAn retreAt For your lIFestyle A unique choice in a prime location...Perimeter Station offers a variety of modern floor plans and amenities to meet your needs. We are in a fabulous location near I-77, I-485 and I-85, Uptown Charlotte is only minutes away! Located in the heart of Northlake shopping district, Perimeter Station offers a perfect blend of convenience and urban stlye living. Modern amenities and exceptional shopping, dining and entertainment...all at your finger tips. Who knew living could be so care free. If you are looking for an apartment community that is in the center of it all, look no further you’ve found your new home! Perimeter Station...near everything... including perfection. Features and Amenities: Spacious 1 & 2 BR Apts. w/Loft & Sunroom Options Large Swimming Pool and Sundeck with Wi-Fi Access Executive Fitness Center with 24 Hour Access Resident Cyber Cafe with Billiards Fantastic Location Steps from Northlake Mall Walk to outdoor shops/dining at Northlake Commons Washers and Dryers included Ask us about our 5 Star Resident Services

For More InForMAtIon 866-980-8649

ATTEN Olivia (left) K La Shredded Mini Skirt $28 | K La Black Tank $59 Banana Republic Silver “Dice” Necklace $55 Jaclyn (right) The Limited Military Jacket $98 | American Eagle Tank Top $16.50 The Limited Black Skirt $79.90 | Urban Outfitter’s Boots $68


American-Army Navy Store Military Blazer $10 | K La Belt $14 American Eagle Tank Top $15.50 | J Crew Sequin Mini-Skirt $128

K La Tank $13.30 | American-Army Navy Store Hat $5 J Crew Camo Skirt $128 | Francesca’ s Bracelet $24

Shredded Tank, Urban Outfitter’s $38 | K La Hat $18 Crop Jean, Urban Outfitter’s $49 | Stylist’s own, Cuff Urban Outfitter’s Boots $68 | Aldo Bracelet $20

Olivia (right) Marshall’s Metallic Tank Dress $12.99 | Francesca’s Cardigan $34 Jaclyn (left) Marshall’s Military Shirt $12.99 | The Limited Leggings $29.50 American-Army Navy Store Hat $5 | Guess Patent Heels $79

Urban Outfitter’s Gray Burnout T-Shirt $18 | The Limited Skirt $79.90 Urban Outfitter’s Work shirt $48 | Urban Outfitter’s Rubber Boots $38 The Limited Messenger Bag $49.50 | The Limited Necklace $26.50

Urban Outfitter’s Lace Bodysuit $28 Bebe Cargo Shorts $79 | Aldo Necklace $15 Photography: Hair and Makeup: Lee Taylor | Stylist: Kate Neal Models: Evolution Models; Olivia and Carolina Talent; Jaclyn


We have the hottest monthly culture, dining, entertainment, fashion, fitness, and nightlife publication to hit the streets of Charlotte, we host the largest variety of events than anyone else and we will soon have one kick ass new website! Now is your opportunity to come work for us, Elevate Lifestyle is looking for someone who: Has a proven sales history, ability to listen and comprehend clients needs, enjoys meeting lots of new people everyday, and likes making money while having fun. You would be selling the following products: Magazine Advertisements, Event Sponsorships, Online Sales, and Charlotte Half Price Program. To join the Elevate Lifestyle team, please forward a cover letter and your resume in word format to

Fall Fashion

Off The Line Clothes, Accessories, Handbags, and Shoes: Ivy and Leo’s 100 N. Tryon St. Suite 200 | 6401 Morrison blvd. Suite 13A Models: Carolina Talent; Katie Shearin, and Zach Montague Styling /Hair/Makeup: Carolina Talent; Lee Taylor Photography: Jonathan Hutchings Photography

Clothing: Navy faux suede high neck long sleeve tie back jacket with front sash Accessories: Silver brush cuff bracelet with blue pentagon design


Clothing: White thong back bolero with tie front Accessories: Gold pearl ball ring

Clothing: Grey tunic with button front and front pockets Accessories: Grey with gold outline zig zags purse | Pink and gold flower bracelet | Pewter pearl ball ring | Pewter silver grey and black belt Shoes: Black multi rain boot

Clothing: Long black maxi dress with flower design | Short camel zip front tassel faux suede jacket Accessories: Matte gold necklace with balls | Gold and bronze ball ring | Brown over the shoulder bag | Cream and gold oval ring with flower Shoes: Camel faux suede cowgirl boot

Clothing: Black waist length jacket with ruffle front | Pink lace rope strap tank | Skinny jeans Accessories: Pink and gold flower bracelet | Silver square dangle earrings Shoes: Black faux square holes pump

Clothing: Plum ruffle-tier dress, black denim leggings Accessories: Antique gold cuff bracelet | Turquoise and gold chandelier design earrings | Turquoise and gold necklace Shoes: Camel rider boot Clothing on line: Black multi color swirl print empire belt dress | Zebra print long shrug | Multi color flower print tie front dress

Clothing: Champaign round the neck backless ruffle front romper | Mocha button front balloon skirt dress Accessories: Brown ribbon twisted with gold links and wine color tear drop stone Shoes: Black faux suede square hole pumps Clothing on line: Black multi color swirl print empire belt dress | Zebra print long shrug | Multi color flower print tie front dress

Clothing: Mocha long sleeve shrug with braided bottom | Skinny jeans Accessories: Silver brush cuff bracelet with blue pentagon design | Pewter pearl ball ring | Long black chain necklace | Black and silver round ring with butterfly

Multiple studios on-location Green Screen Studio Casting Studio Sound Recording Studio Warehouse Studio

Features / Amenities: ·Oversized “Green Screen” ·Separate control room (overlooking set) ·Private on-set dressing rooms ·Drive in Stage (warehouse studio) ·Set / Prep Area (Break room) ·Private studio entrance ·Wireless Internet ·Equipment rental available


FINDS FALL Kaitlyn Johnston Saddle Swing Wrap Dress (made to order ~ price on request)

Arielle Chambers Derby Drape Skirt $250 Slouch Blouse $125 Emperor Sunset Bodice Belt $225

Chad Guthrie Gray Chalk Stripe Select Tie $150

Krysta Mouncer Tie Halter Dress in Birdseye Suiting (made to order ~ price on request)

Michael Capella Noir Event Baritone Bowtie $75

Kaitlyn Johnston The Hunt Gown in Midnight Noir Pinwale Corduroy with Fox Shrug (made to order ~ price on request)

Michael Capella British Blue Cashmere Knit Heritage Tie $185

Photography: Vasko Fall 2010 Collection by Lore Emelio Lore Emelio, LLC Studio Appointment @ 704.376.1054 Make-up Artist: Lisa Her of Blue Kiss Studios Hair Stylist: Lizzy Joy Rivera of Belle Vive Models: Arielle Chambers, Kaitlyn Johnston, and Michael Capella; Evolution Talent; Chad Guthrie, Ice Agency; Krysta Mouncer, Carolina Talent; Chelsey Fuller

Chelsey Fuller Faun Taupe Felt Day Hat $175 Midnight Noir Suede Wrap Belt $125 Mae West Wool Tattersall Skirt (made to order ~ price on request)

Pizza is like sex. When it’s bad, it’s good. When it’s good, it’s really good! Come to Revolution Pizza & Ale House for the best pizza, beer selection and gelato in Charlotte. Hand tossed pizzas, over 40 beers on draft and homemade gelato. Located in the Heart of Noda.

3228 N. Davidson Street | Charlotte, NC 28205 704.333.4440

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feels like a chemical reaction Any true player knows a fragrance is essential to leaving a lasting impression. Scientists will tell you that smell is the sense most often tied to human memory. Cologne or perfume is mandatory if your plan is to be unforgettable. But it is intimidating to walk through the fragrance aisle smelling flowers, food, plants and other exotic scents that you may or may not have ever experienced. And by the time you smell three or four, you can’t remember which one you liked or how it smells. Although a fragrance is supposed to make you feel something, (i.e. pretty, sexy, fresh, etc.) there is a science behind it: a chemical reaction. Scents have families: fresh, woody, floral, oriental, fougére (fern-like) and leather (the last two being found primarily in men’s fragrances). Also known as citrus scents, fresh scents are meant to smell fresh (it may be science, but it’s not rocket science). Woody scents are

reminiscent of smells you might find in a forest. Floral scents, smell like (you guessed it!) flowers. Oriental scents fall into the category of “exotic,” and include spices, balsams, resins and amber. These are the scents meant for the evening. Once you decide which type fits your personality, you need to pay attention to the notes – the top notes, middle notes and base notes. If you have ever heard someone say a fragrance smells different throughout the day, this is what they mean. Some scents don’t last very long, so they’re top notes. Some scents last forever -- they are the base notes. The ones in between are called the middle notes. If you spray on your cologne before work, you will smell a little different by the time you get there and get your coffee -- the top notes are prevalent. By lunch time you’ll smell a little different – those will be the middle notes-- and by happy hour, the base notes come out to play. When choosing a fragrance, keep all of that in mind. You may want a scent that smells fresh in the morning, but by the end of the day morphs into something more exotic, like vanilla. As you comb through the fragrance aisles, keep in mind the code words: true perfume, perfume extract, eau de parfum, eau de cologne, or eau de toilette. They are listed in order of strength. Keep in mind that eau is the French word for water, so eau de anything is a watered down version of the true perfume. Although the concentrated versions last longer, they cost more. With that being said, your fragrance should incite emotion, whether it’s glee, romance, relaxation or sex (or a combination of all of those). You can use the various families and notes as a guide, but in the end, it is all about how the scent makes you feel. Flowers may make you feel sexy, while vanilla reminds you of your grandmother. 87

“Finding the perfect scent for yourself definitely comes from trial and error,” said Amelia Keith, of Charlotte Pretty City. She advises using store and magazine samples in the morning and checking the scent again in the afternoon and evening to see if you still like it. How does it make you feel throughout the day? “Also, make sure you do not test many fragrances at once,” she said. Amelia explained that not only will the various scents give you a headache, but they can react with one another and be confusing. Most importantly, have fun with it. “Spice it up a bit!” Amelia said. “Have something light for day time and sexy for evening.” Remember, your fragrance is an accessory meant to enhance your style like a hat, scarf or funky piece of jewelry. Change it based on your mood, or have a reliable fragrance that always makes you feel comfortable and sexy. By Ericka Foster




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IN FOCUS photos by:

4th Ward Summer Block Party At Crave Dessert Bar 7/24/2010

thursdays. $20.00 bottomless wine. we dare you.

500 west 5th street - charlotte, nc 28202 704.335.0588 -

IN FOCUS photos by:

Saturday Night At BlackFinn 8/14/2010

IN FOCUS photos by: eun park

Elevate Lounge Chima Bazilian Steakhouse 8/25/2010

IN FOCUS photos by:

Heating Things Up At Mez 8/14/2010

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Enjoying Some Cocktails At Kazba 8/14/2010

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Live Music At Buckhead Saloon 8/14/2010

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Fishing For Drinks At Whisky River 8/14/2010

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Alive After 5 At Pavilion At EpiCentre 8/12/2010

September 2010  
September 2010  

Fall Fashion Issue