store-age.nl Orange Pasture
Orange Pasture Show Room
store-age.nl Orange Pasture
100% Dutch
store-age.nl Orange Pasture
Debrief BACKGROUND:
GOAL:
“Original taste of The Netherlands” the slogan under which Orange Pasture is not only providing food but also health standards and dutch lifestyle to its consumer. Orange Pasture is a new brand importing 100% dutch milk products and also other food from The Netherlands such as baby food, mineral water, fruit juice, snacks, cheese, alcohol and coffee to China.
Create a touchpoint to bring this promise of Orange Pasture to the Chinese consumer;
Orange Pasture aims to reach the affluential, well travelled Chinese consumer with a taste for Dutch food, culture and design.
- An experience center - Cheese as the main subject Famous dairy products product A Core that could sumarize Holland culture and lifestyle
store-age.nl Orange Pasture
WE GOT INSPIRED BY:
CHEESE!
store-age.nl Orange Pasture
CHEESE??
?
HOLLAND CHEESE
Ta al in
ste O f The Ne t he rl
an
a in
an
Or ig
ds
ds
Or ig
store-age.nl Orange Pasture
CHEESE!! Show Room
l Ta
ste Of The N e t he rl
store-age.nl Orange Pasture
CHEESE! is one of the most famous Holland´s dairy product
store-age.nl Orange Pasture
Show Room
CONCEPT
store-age.nl Orange Pasture
1,2,3: CHEESE CONCEPT! TM
Let CHEESE invade the Shopping Mall!
store-age.nl Orange Pasture
Let ORANGE invade
f The Ne the te O rla s a n lT
O r i g in a
ds
Ori g in
ds
a
the Shopping Mall!
f The Ne th e te O r la n as lT
Let
f The Ne the te O rla s a n lT
Ori g in a
ds
Ori g in
ds
a
store-age.nl Orange Pasture
show
what Holland is!
f The Ne th e te O r la n as lT
store-age.nl Orange Pasture
Show Room
CONCEPT
store-age.nl Orange Pasture
HAVE A SLICE OF THE BEST OF HOLLAND!
CONCEPT! “A SLICE OF HOLLAND”
store-age.nl Orange Pasture
wind mills dutch design traditional products
CHEESE! bicycles
small ships
holland bricks flower crops
store-age.nl Orange Pasture
store-age.nl Orange Pasture
CHEESE SLICE CONCEPT!
LED traditional products LED LED
tulip crop
holland bricks bleachers
CHEESE SLICE CONCEPT! Wall maping
LED LED
product exhibition
product exhibition dutch design
cofee shop product exhibition
CHEESE SLICE CONCEPT! games\books\more
holland art work
music\books
product exhibition
WIFI
reader´s corner
CHEESE SLICE CONCEPT! LED video maping dutch art work dutch design
WIFI product exhibition
brands apps
TOP PLAN
relax area green pasture
brands library tech products art exhibition
product exhibition c ou
n
/ta t er
b le
product/bleachers
dutch design
Holland cafĂŠ
entrance
store-age.nl Orange Pasture
ENTRANCE VIEW
Entrance view
store-age.nl Orange Pasture
INSIDE VIEW
video for advertising wall for maping
product samples
glance from holland cafĂŠ
store-age.nl Orange Pasture
INSIDE VIEW
store-age.nl Orange Pasture
INSIDE VIEW
store-age.nl Orange Pasture
INSIDE VIEW
store-age.nl Orange Pasture
INSIDE VIEW
store-age.nl Orange Pasture
INSIDE VIEW
fidge for dairy
snacks exhibition
IPAD´s for product exploration
glance from entrance
store-age.nl Orange Pasture
INSIDE VIEW
“Mondrian” brand´s library
young dutch designers creations
glance from dutch design area
store-age.nl Orange Pasture
INSIDE VIEW
dutch art area
“blue delf” puffs
glance from relax area
store-age.nl Orange Pasture
INSIDE VIEW Dutch Building for “maping”
screen for brand´s history
IPAD´s for brand surfing
product history modules
glance from brand library area
PRODUCT KNOWLEDGE
product analysis Beside the apps, and Using IPADs inside the showroom, the visitor can easily scan the products around and read about their history inside Holland and abroad. The application that can detect the bar codes inside Orange Pasture´s show room also could be downloaded in any mobile phone.
product display
ste O f The Ne t a T he al rl in
an
ds
Or ig
store-age.nl Orange Pasture
TOUCHSCREEN a in
d an
Or ig
s
APPS l Ta
ste Of The Ne t h e rl
SHOWROOM PERFORMANCES
wall maping Maping is a kind of performance that use video projectors in order to change a facade of a building in an live scenario. Inside the showroom orange pasture will use a wall just aside the café to project over a “fake holland building” a video pojection that will surprise the visitors every hour. (SEE ATTACHED VIDEO)
store-age.nl Orange Pasture
Amsterdam / Shanghai / Singapore / Seattle www.store-age.nl
Thank you!