2013 Orange Pasture´s shopping mall Showroom

store-age.nl Orange Pasture

Orange Pasture Show Room

store-age.nl Orange Pasture

100% Dutch

store-age.nl Orange Pasture

Debrief BACKGROUND:

GOAL:

“Original taste of The Netherlands” the slogan under which Orange Pasture is not only providing food but also health standards and dutch lifestyle to its consumer. Orange Pasture is a new brand importing 100% dutch milk products and also other food from The Netherlands such as baby food, mineral water, fruit juice, snacks, cheese, alcohol and coffee to China.

Create a touchpoint to bring this promise of Orange Pasture to the Chinese consumer;

Orange Pasture aims to reach the affluential, well travelled Chinese consumer with a taste for Dutch food, culture and design.

- An experience center - Cheese as the main subject Famous dairy products product A Core that could sumarize Holland culture and lifestyle

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WE GOT INSPIRED BY:

CHEESE!

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CHEESE??

?

HOLLAND CHEESE

Ta al in

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a in

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Or ig

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CHEESE!!

Show Room

l Ta

ste Of The N e t he rl

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CHEESE! is one of the most famous Holland´s dairy product

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Show Room

CONCEPT

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1,2,3: CHEESE CONCEPT! TM

Let CHEESE invade the Shopping Mall!

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Let ORANGE invade

f The Ne the te O rla s a n lT

O r i g in a

ds

Ori g in

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a

the Shopping Mall!

f The Ne th e te O r la n as lT

Let

f The Ne the te O rla s a n lT

Ori g in a

ds

Ori g in

ds

a

store-age.nl Orange Pasture

show

what Holland is!

f The Ne th e te O r la n as lT

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Show Room

CONCEPT

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HAVE A SLICE OF THE BEST OF HOLLAND!

CONCEPT! “A SLICE OF HOLLAND”

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wind mills dutch design traditional products

CHEESE! bicycles

small ships

holland bricks flower crops

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store-age.nl Orange Pasture

CHEESE SLICE CONCEPT!

LED traditional products LED LED

tulip crop

holland bricks bleachers

CHEESE SLICE CONCEPT! Wall maping

LED LED

product exhibition

product exhibition dutch design

cofee shop product exhibition

CHEESE SLICE CONCEPT! games\books\more

holland art work

music\books

product exhibition

WIFI

reader´s corner

CHEESE SLICE CONCEPT! LED video maping dutch art work dutch design

WIFI product exhibition

brands apps

TOP PLAN

relax area green pasture

brands library tech products art exhibition

product exhibition c ou

n

/ta t er

b le

product/bleachers

dutch design

Holland cafĂŠ

entrance

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ENTRANCE VIEW

Entrance view

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INSIDE VIEW

video for advertising wall for maping

product samples

glance from holland cafĂŠ

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INSIDE VIEW

store-age.nl Orange Pasture

INSIDE VIEW

store-age.nl Orange Pasture

INSIDE VIEW

store-age.nl Orange Pasture

INSIDE VIEW

store-age.nl Orange Pasture

INSIDE VIEW

fidge for dairy

snacks exhibition

IPAD´s for product exploration

glance from entrance

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INSIDE VIEW

“Mondrian” brand´s library

young dutch designers creations

glance from dutch design area

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INSIDE VIEW

dutch art area

“blue delf” puffs

glance from relax area

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INSIDE VIEW Dutch Building for “maping”

screen for brand´s history

IPAD´s for brand surfing

product history modules

glance from brand library area

PRODUCT KNOWLEDGE

product analysis Beside the apps, and Using IPADs inside the showroom, the visitor can easily scan the products around and read about their history inside Holland and abroad.

The application that can detect the bar codes inside Orange Pasture´s show room also could be downloaded in any mobile phone.

product display

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TOUCHSCREEN a in

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Or ig

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APPS l Ta

ste Of The Ne t h e rl

SHOWROOM PERFORMANCES

wall maping Maping is a kind of performance that use video projectors in order to change a facade of a building in an live scenario.

Inside the showroom orange pasture will use a wall just aside the café to project over a “fake holland building” a video pojection that will surprise the visitors every hour.

(SEE ATTACHED VIDEO)

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Amsterdam / Shanghai / Singapore / Seattle www.store-age.nl

Thank you!