2013 orange pasture´s outdoor showroom

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Outdoor Show Room

CONCEPT

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1,2,3: CHEESE CONCEPT! TM

Let CHEESE invade the Square!

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O r i g in a

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a

Let ORANGE invade the Square!

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Let

f The Ne the te O rla s a n lT

Ori g in a

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show

what Holland is!

f The Ne th e te O r la n as lT

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Show Room

BUILDING

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1,2,3: CHEESE CONCEPT!

1

exhibition center

2 3

green cafĂŠ

pedestrian path dutch daylife experience

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store-age.nl Orange Pasture

1,2,3: CHEESE CONCEPT! Show Room

exhibition center

BUILDING The new building will be divided into three different areas in order to offer different kind of experiences at the same showroom.

green cafĂŠ

pedestrian path dutch daylife experience

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1,2,3: CHEESE CONCEPT! Brand Identity

LCD screens

Bicycle Parking green lifestyle alternative techs

entertainment

day walks night performances experience center

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Show Room´s

EXHIBITION CENTRE

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EXHIBITION CENTRE LED BIG SCREEN

option 1 option 2

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EXHIBITION CENTRE LED BIG SCREEN

LED option 1

LED option 2

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EXHIBITION CENTRE MAIN ACTIVITIES

dutch culture

puzzles apps

product display dairy food

EXHIBITION CENTRE MAIN ACTIVITIES

videorama

brand´s museum history DNA

videos movies

interactive games apps puzzles

ste O f The Ne t a T he al rl in

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ds

Or ig

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TOUCHSCREEN a in

d an

Or ig

s

APPS l Ta

ste Of The Ne t h e rl

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EXHIBITION CENTRE MAIN ELEMENTS internal modules divide inner space product showcase video

brand product values samples Holland free trialbrands´DNA Holland productbrands´History experience

product samples free trial product experience

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Show Room´s

GREEN CAFÉ

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GREEN CAFÉ

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GREEN CAFÉ MAIN ELEMENTS

Bicyle´s frames sculpture Glass roof

Gradstands Brand´s Logo

Grass floor “Welcome” props

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GREEN CAFÉ MAIN ACTIVITIES

ART GALLERY BOOKSTORE PRODUCT TRIALS

GIFT SHOP

COFFEE SHOP

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Show Room´s

PEDESTRIAN PATH

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PEDESTRIAN PATH BRICKS

TRADITIONAL BRICKS The path will use a traditional kind of Holland´s technique, which uses high and innovative technology in order to reach a traditional “old style” look all over the path.

This path will held many kinds of community activities, hence the path will be called “Holland Street”

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PEDESTRIAN PATH MAIN ACTIVITIES “HOLLAND ST.”

SEASON ACTIVITIES

LED BACKGROUND

PRODUCT EXHIBITION

BICYCLE ROAD

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Amsterdam / Shanghai / Singapore / Seattle www.store-age.nl

Thank you!