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Outdoor Show Room
CONCEPT
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1,2,3: CHEESE CONCEPT! TM
Let CHEESE invade the Square!
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O r i g in a
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Ori g in
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a
Let ORANGE invade the Square!
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Let
f The Ne the te O rla s a n lT
Ori g in a
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Ori g in
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store-age.nl Orange Pasture
show
what Holland is!
f The Ne th e te O r la n as lT
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Show Room
BUILDING
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1,2,3: CHEESE CONCEPT!
1
exhibition center
2 3
green cafĂŠ
pedestrian path dutch daylife experience
store-age.nl Orange Pasture
store-age.nl Orange Pasture
1,2,3: CHEESE CONCEPT! Show Room
exhibition center
BUILDING The new building will be divided into three different areas in order to offer different kind of experiences at the same showroom.
green cafĂŠ
pedestrian path dutch daylife experience
store-age.nl Orange Pasture
1,2,3: CHEESE CONCEPT! Brand Identity
LCD screens
Bicycle Parking green lifestyle alternative techs
entertainment
day walks night performances experience center
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Show Room´s
EXHIBITION CENTRE
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EXHIBITION CENTRE LED BIG SCREEN
option 1 option 2
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EXHIBITION CENTRE LED BIG SCREEN
LED option 1
LED option 2
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EXHIBITION CENTRE MAIN ACTIVITIES
dutch culture
puzzles apps
product display dairy food
EXHIBITION CENTRE MAIN ACTIVITIES
videorama
brand´s museum history DNA
videos movies
interactive games apps puzzles
ste O f The Ne t a T he al rl in
an
ds
Or ig
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TOUCHSCREEN a in
d an
Or ig
s
APPS l Ta
ste Of The Ne t h e rl
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EXHIBITION CENTRE MAIN ELEMENTS internal modules divide inner space product showcase video
brand product values samples Holland free trialbrands´DNA Holland productbrands´History experience
product samples free trial product experience
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Show Room´s
GREEN CAFÉ
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GREEN CAFÉ
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GREEN CAFÉ MAIN ELEMENTS
Bicyle´s frames sculpture Glass roof
Gradstands Brand´s Logo
Grass floor “Welcome” props
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GREEN CAFÉ MAIN ACTIVITIES
ART GALLERY BOOKSTORE PRODUCT TRIALS
GIFT SHOP
COFFEE SHOP
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Show Room´s
PEDESTRIAN PATH
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PEDESTRIAN PATH BRICKS
TRADITIONAL BRICKS The path will use a traditional kind of Holland´s technique, which uses high and innovative technology in order to reach a traditional “old style” look all over the path. This path will held many kinds of community activities, hence the path will be called “Holland Street”
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PEDESTRIAN PATH MAIN ACTIVITIES “HOLLAND ST.”
SEASON ACTIVITIES
LED BACKGROUND
PRODUCT EXHIBITION
BICYCLE ROAD
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Amsterdam / Shanghai / Singapore / Seattle www.store-age.nl
Thank you!