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ARTS + DESIGN HOTEL


SECOVIRIO’S SCHNEIDER ACKNOWLEDGED THAT THE CITY’S DEMOGRAPHICS MAY CHANGE. ABOUT A QUARTER OF RIO’S 6 MILLION PEOPLE LIVE IN THE 1,071

FAVELAS.

“IN THE COMING 10-15 YEARS, RICH PEOPLE ARE GOING TO BE BUYING HOUSES AND DEVELOPERS ARE GOING TO BE BUILDING CONDOMINIUMS IN CERTAIN FAVELAS THAT ARE WELL LOCATED, WITH VIEWS,” SAID SCHNEIDER. “NATURALLY, THE POOR PEOPLE WILL MOVE TO ANOTHER AREA AND CERTAIN FAVELAS, LIKE VIDIGAL, ARE GOING TO BE TRANSFORMED INTO LUXURY NEIGHBORHOODS.” “WIELEND SAYS HE HAS BEEN OFFERED $300,000 – 30 TIMES WHAT HE PAID – BUT WON’T SETTLE FOR LESS THAN $750,000.” “THAT MIGHT SOUND LIKE A LOT, BUT IT MIGHT ACTUALLY END UP BEING A BARGAIN,” SAID WIELEND, HIS GREEN EYES TWINKLING AS HE GAZED AT THE OCEAN FROM THE CRACKED AND GRAFFITI-SCRAWLED TERRACE.

“WHO KNOWS, MAYBE IN 10 YEARS THIS WILL END UP BEING THE MOST VALUABLE PROPERTY IN ALL OF RIO DE JANEIRO.”

FACTS


BUSINESS PLAN GOALS/MISSION OUR OBJECTIVE

A DESIGN HOTEL PROVIDING CREATIVE SPACE.OBTAINING A PERMANENT PLACE IN THE LOCAL AND INTERNATIONAL MARKET IS OUR PRIMARY GOAL. OUR MAIN MISSION IS TO PROVIDE HIGH QUALITY AMENITIES AND RESOURCES FOR PEOPLE COMING FROM A CREATIVE FIELD, LOOKING FOR A PLACE TO WORK AND REST AT THE SAME TIME, CATERING IN SPECIFIC FOR ARCHITECTS, ARTISTS, DESIGNERS, MUSICIANS, PERFORMERS (7ARTS). IS TO CONTRIBUTE TO THE ENRICHMENT OF THE AND VISITORS TOGETHER INSPIRING ONE ANOTHER.

FAVELA THROUGH AN ARTISTIC MEDIUM, BRINGING THE LOCALS

PHILOSOPHY/IDENTITY

ACCOMODATION AND DESIGN FACILITIES WILL MEET HIGHEST STANDARDS, OFFERING HIGH QUALITY

PRICING

MID- RANGE PRICING, DEPENDING ON SPECIFIC PACKAGE CHOSEN, NIGHTLY RATE AND WEEKLY RATE VARY DE-

LOCATION

AMENITIES AND DESIGN.

PENDING ON SEASON AND EVENTS IN THE HOTEL. DURING AUCTION AND ART FAIRS, PRICES MAY BE HIGHER.

LOCATED IN THE ROCINHA

FAVELA. CHOSEN DUE TO THE DIALOGUE OF THE SURROUNDING BUILDINGS, THE FAVELA

PAINTING PROJECT HAS IMPACTED THAT AREA GREATLY AND ALSO LED US TO CHOOSE TO BE IN THIS ARTISTIC DISTRICT. THE RADIATING COLORS ON COMPLETE BLOCKS IS INSPIRING FOR OUR GUESTS NOT ONLY TO SEE BUT FOR OUR HOTEL TOO TO CONTRIBUTE TO THIS TRANSFORMATIVE SOCIAL ART MOVEMENT. OFFERING OPPORTUINITY AND ECONOMIC STIMULUS TO THE AREA.

GEOGRAPHICAL MARKET

PRIMARY MARKET WILL BE INTERNATIONAL, ATTRACTING PEOPLE FORM INTERNATIONAL CREATIVE FIRMS/TEAMS/INDIVIDUALS WHO ARE LOOKING FOR A PLACE TO WORK, REST AND BE INSPIRED. WE ALSO INVITE LOCAL BRAZILIAN ARTISTS TO STAY AND BECOME A PART OF WHAT OUR HOTEL HAS TO OFFER.

STRATEGIC POSITIONING

NOT JUST A GUEST HOUSE, BUT A DESIGN HOTEL WITH VARIOUS SERVICES


CREATIVE PEOPLE SMALL COMPANIES OF 4-10 PARTIES AND INDIVIDUAL ARTISTS INDIVIDUAL PEOPLE WHO WANT TO LEARN ABOUT ARTS

TARGET MARKET 1

2

3

ON LINE BOOKING

QUESTIONNAIRE

RESERVATION

MAC SEA VIEW

WORK

MOUNTAIN VIEW

LEARN

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

4 ARRIVAL

IN ROOM

PC DRAFTING

INDIVIDUAL

HOURS/DAY

WORKSHOP

IN STUDIO PRIVATE IN GROUP

RESERVATION HOURS/DAY

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

DAYS/MONTH

3-5 PEOPLE

STUDIO

COMPANY SCREENING 5 OR MORE

1 2 3 4 5 6 7 8 9 10 11 12 13

IN ROOM

STUDIOS AUDITORIUM

14 15 16 17 18 19 20 21 22 23 24 25 MAC PC DRAFTING

26

27

28

29

30

31 RESERVATION


EXPLORE YOUR LIMITS YOUR IMAGINATION YOUR SURROUNDINGS YOURSELF


LEARN FROM OTHERS. FROM YOUR ENVIRONMENT. FROM FAVELAS. FROM LOCALS. FROM THE EXPERIENCE. FROM THE SOURCE


CREATE FOR YOU. FOR THE COMMUNITY. FOR YOUR WORK TO BE SEEN. SOMETHING NEW.


SHARE

YOUR KNOWLEDGE. YOUR THOUGHTS. YOUR CONCERNS. YOUR DOUBTS. YOUR IDEAS.


CONNECT WITH OTHER ARTISTS. WITH COLLECTORS. WITH GALLERIES.


ADMIRE ADMIRE ART AND DESIGN IN A UNIQUE PART OF BRAZIL AND A NEW FORM OF ART WORK IN A HOTEL SPACE


INTERACT

INTERACT AMONGST A NETWORK OF ASPIRING BRAZILIAN ARTISTS AND INTERNATIONAL RENOWNED ARTISTS STAYING IN THE HOTEL CREATING A DIVERSE MIX OF PEOPLE


“PHOTOGRAPHY IS AN ART OF OBSERVATION. IT HAS LITTLE TO DO WITH THE THINGS YOU SEE AND EVERYTHING TO DO WITH THE WAY YOU SEE THEM” ELLIOTT ERWITT

OBSERVE

OBSERVE THE LOCAL CULTURE AND TRADITION TO FIND INSPIRATION FOR ART WORK

THE HIGHEST FORM OF HUMAN INTELLIGENCE IS TO OBSERVE YOURSELF WITHOUT JUDGEMENT. JIDDU KRISHNAMURTI


EXPERIENCE MAP STUDIOS FOR ARCHITECTS + DESIGNERS A PLACE FOR WORKACHOLICS THAT WANT TO FIND INSPIRATION AND CREATE BUT IN THE SAME TIME GET SOME REST WHILE THEY HAVE ALL THE NECESSARY MEDIUM TO WORK AS IF THEY ARE IN THEIR OFFICE.

WOODSHOP + METAL SHOP + CERAMIC SHOP CRAFTS IS PART OF ART. MATERIALS WILL BE PROVIDED BOTH TO PROFESSIONALS AND TO THOSE WHO WANT TO LEARN THROUGH WORKSHOPS

DESIGN STORE A DIFFERENT KIND OF STORE IN A HOTEL. MATERIALS WILL BE SOLD AND ALSO PIECES OF ARTS OF THE RESIDENTS THAT WANT TO PROMOTE THEIR WORK AND FROM LOCAL ARTISTS.


GALLERIES FOR EXHIBITIONS GALLERIES AND MUSEUMS AROUND THE WORLD WILL EXHIBIT IN A ONCE A YEAR SHOW WHILE ORGANAZING IT BY STAYING IN THE HOTEL AND HAVING ALL THE COMFORTS THAT THEY NEED IN A SAME TIME WHERE THEY CAN RELAX. AT THE SAME TIME HOTEL RESIDENTS CAN EXHIBIT THEIR WORK.

DARK ROOM + RECORDING STUDIO A RECORDING STUDIO THAT CAN BE USED BOTH FROM FAMOUS SINGERS AND BANDS BUT ALSO FROM AMATEURS THAT WANT TO GET THE EXPERIENCE

THEATER + MUSIC SCENE A PERFORMANCE SPACE BOTH FOR PROFESSIONALS BUT ALSO FOR THE LOCAL COMMUNITY AND THE RESIDENTS OF THE HOTEL WHO WANT TO HAVE A PRIVATE SHOW ON THEIR OWN


AUCTION SPACE AUCTION WILL TAKE PART IN THE HOTEL.

DESIGN BAR DIFFERENT SCENIC BAR THAT WILL BE MADE OUT OF MOVABLE PARTS AND WILL CHANGE EVERY DAY SO IT WILL NEVER BE THE SAME

MOLECULAR RESTAURANT DESIGN PIECES FROM CUTLERIES TO THE FLOOR AND THE CEILING DESIGN

RETHINKING THE FAVELLAS  

MIDTERM STUDIO 3 PROJECT

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