1/13/22, 11 :15 AM
Elements & The Mass Timber Revolution
Elements & The Mass Timber Revolution
Last November and December, lnnovia conducted interviews with leading architects (MJMA and BNKC} and engineers (RJC} working at the forefront of mass timber in Canada. This
interview rounds out our three-part profile series by bringing you a conversation with the founder of one of the country's most exciting young firms: Element5. lnnovia's founder and principal, Rowley Mossop, sat down virtually with Patrick Chouinard to hear first-hand how the firm is helping to spur an industry-wide shift towards sustainable - and affordable - mass timber solutions.
Can you tell me about the original insights that led you to start Elements?
Oh [chuckle], that goes way back. I was in the log home industry for about five years, working for a small company in Northern Ontario that I thought had a strong business model. They milled logs exclusively for the homes they sold and provided what they called a complete weatherhttps://innoviapartners.com/element5-mass-timber-revolution/
1/9