More earned media reach than any brand

M EM BE R S OF FORBES GLOBAL P ROPERTI E S BENEF IT FRO M AN UN PARALLELED BRAND HALO EFF E CT AND G LOBAL BRAND AWAR E NES S THR OUGH FORBES.

Members of Forbes Global Properties benefit from an unparalleled brand halo effect earned media reach than any brand in the luxury real

Forbes Global Properties benefit from an unparalleled brand halo effect and global brand awareness through brand in the luxury real estate space. halo effect and global brand awareness through Forbes

78%

12%

4%

4%

INDUSTRY SHARE OF VOICE

Forbes / Forbes Global Properties Berkshire Hathaway / BHHS / Sotheby’s / Sotheby’s Int. Real Christie’s / Christie’s Int. Real

1% Coldwell Banker

Comparison of aggregate brandmentions