2014 ELECTRA CATALOG by Robin Vallaire

BIK E

C O LLEC T IO N

E R ’ E W S R O T A V O N N I . T R A E H AT inside coverIpage N S T S I T AR . L U O S R U O

How does an independent bike company like Electra thrive for 20 years? Well, it helps to have some pretty sweet bikes, but it’s more than that. It’s a basic outlook on life that everything can always be made better. Cooler. Awesomer. We’re innovators at heart. Artists in our soul. We’re a forward-facing company. Always looking for the next place to ride. The next innovation. The next sunny day. Not only is it more fun that way, but it’s helped us stay on the leading edge of the industry. Take our patented Flat Foot Technology®. We dared to re-engineer the sacred bike frame geometry of yore and ended up with a more comfortable, easier-to-control ride. Go figure. While riding is our passion, we’ve always believed our brand is as much about the people who ride our bikes as it is the bikes themselves.

CONTENTS

HOW

R T C E L E R U O TO CHOOSE Y

The only hard part about riding an Electra is choosing which one to get. They’re all easy to ride and they look amazing. So take your time to figure out which one is perfect for you. We have multiple collections with different models within each line. Here are a few things to consider that will help you while you peruse.

Commuting? Burning calories? Joyriding? Find one that lives at the speed of you. As important as anything. It’s got to be love at first sight. There is no dress code, but if you’re biking in pants or a long skirt you might want a chainguard and fenders.

Comfort is a cornerstone of Electra bikes. In fact, we’ve got two patents on comfort – our Flat Foot Technology® optimizes comfort, control and confidence.

Fat tires are cushy and 700c tires are skinnier and faster. If you’re into super cushy, then our balloon tires fit that bill.

People come in all shapes and sizes. The world’s more fun that way. Whatever your measurements are, you’ll find an Electra with a perfect fit. With our patented Flat Foot Technology®, the Amsterdam®, Cruiser and Townie® frame geometry adjusts to fit a wide range of sizes. Some Cruiser and Townie models are available in 24” and tall sizes too. The relaxed touring geometry of the Ticino comes in two sizes for men and one for ladies. The Verse’s fitness geometry is offered in four sizes for men and two for the ladies. Kids’ come in 20” with Flat Foot Technology and 16” for the littlest ones. There are no rules. But if you keep these things in mind it will help you focus in on the bike that is tailor made for you. Work with your local authorized Electra dealer to determine which model is best for you.

CONTENTS INTRODUCTION....................................................1 HOW TO CHOOSE YOUR ELECTRA................... 2 TOWNIE GO!........................................................ 5 FLAT FOOT TECHNOLOGY ®..................... .........11 TOWNIE ®..............................................................13 AMSTERDAM ®..................................................... 35 TICINO®... ............................................................ 51 VERSE®................................................................. 61 CRUISER.............................................................. 71 KIDS’...................................................................121

TOWNIE GO!

We can’t be responsible for the look on your face when the motor kicks in.

The Electra Townie® Go! is an easy to use, pedal assist bike with surprising power that’ll make you want to go forever. The system automatically kicks in once you start pedaling for an added boost to help conquer hills with a smile and ride long distances without breaking a sweat. We could get into a long description about how the Go!’s SRAM E-matic system works with lots of big words like planetary gear systems and thrust application, but it’s really quite simple. The motor monitors your pedaling power and speed, then automatically delivers some extra power when you need it. The pedal assist system has been perfectly blended into Electra’s Townie Balloon bicycle. It’s like the jetpack you’ve always wanted, and the comfort and control you’ve always enjoyed with Electra’s patented Flat Foot Technology®. Yes, the future is here.

TOWNIE GO!

et.

s ready.

TOWNIE GO!

MATTE GOLD

STEP-THRU / SKY BLUE

TOWNIE GO! SRAM E-matic electric-assist system with 250W rear hub motor

L ightweight 6061-T6 aluminum frame with patented Flat Foot Technology and Hi-Ten steel unicrown fork

Hub Dynamo powered front and rear LED lights

速

Lithium-ion battery 7.7Ah/280wh, 36.2V - Average distance on full charge: 30 miles* - Charge time: 3-4 hours - Maximum assisted speed: 15mph - Battery life: 2 years under normal conditions

Powerful linear-pull brakes, alloy spring tension adjusters, braided stainless inner wires and cable casings

Painted double-wall rims, stainless eyelets, double butted stainless spokes, two cross lacing Frame lock keyed to match battery lock * Distance dependent on conditions, terrain and rider weight

Motor, controller, speed sensor and gear box completely enclosed in rear hub with single-plug connection.

Bright, multi-stage battery charge-level indicator.

Easy on/off button.

Fast charging lithium-ion battery locks securely into place under rear rack carrier. Charge while on or off the bike.

TOWNIE GO! TOWNIE GO!

MODEL

Traditional: Black, Matte Gold Step-Thru: Black, Sky Blue

COLOR

6061-T6 Aluminum w/Patented Flat Foot Technology

FRAME

Hi-Ten Steel Unicrown, Straight/Tapered Leg

FORK

1 1/8” Steel Threaded/Semi-Integrated

HEADSET

Sealed Cartridge 68mm/127mm

BOTTOM BRACKET

Double-Wall Alloy w/Eyelets 26” x 36h, Painted w/Machined Sidewalls

RIMS

14 Gauge Double Butted Stainless/ Brass Nipples

SPOKES

SRAM D3 Dynamo, 3W Output, 36h

FRONT HUB

SRAM E-MATIC, 250W Output, 36h

REAR HUB

Schwalbe Fat Frank 26” x 2.35” Balloon w/Puncture-Resistant Kevlar Guard Casing, 67TPI

TIRES

Forged Alloy 170mm w/44T Chainring

CRANKSET

Alloy Platform w/Non-Slip Rubber Tread

PEDALS

N/A

SHIFTERS

N/A

FRONT DERAILLEUR

N/A

REAR DERAILLEUR

SRAM 17T

CASSETTE/REAR COG

KMC Z7 Rustbuster 1/2” x 1/8”

CHAIN

Front/Rear: Cold-Forged Alloy Linear-Pull

BRAKE

Alloy 4-Finger, Reach Adjustable

LEVERS

Ergonomic w/Shock-Absorbing Elastomers

SADDLE

Classic Alloy Pillar 27.2mm Micro-Adjust

SEATPOST

Alloy Custom Bend 25.5” Width/5” Rise

HANDLEBAR

Forged Alloy 25.4mm Quill, 100mm Extension

STEM

Ergo-Shaped Hand-Stitched Leatherette

GRIPS

SRAM E-MATIC 7.7AH Battery & Charger, Alloy Rear Rack/Battery Carrier, Hub Dynamo Powered Spanniga Front and Rear LED Lighting Set, ABUS Frame Lock, Painted Fenders, Internal Cable Routing, Painted Rims, Alloy Double-Prong Kickstand, and Stainless Steel and Anti-Rust Hardware

SPECIAL FEATURES

WHEELSET

FRAMESET

TOWNIE GO!

STEP-THRU / BLACK

Specifications and availability are subject to change without notice.

BRAKING SEATING

BLACK

CONTROLS

TOWNIE GO!

DRIVETRAIN

YOU CAN’T FAKE IT

Wide view of the road

FEEL THE DIFFERENCE OF FLAT FOOT TECHNOLOGY IN THESE ELECTRA COLLECTIONS:

Relaxed arm position Upright seating

Full and proper leg extension when pedaling

TOWNIE®

AMSTERDAM®

Plant your feet flat on the ground whenever you want.

FLAT FOOT TECHNOLOGY

Patented comfort. Patented control.

Flat Foot Technology . It’s been awarded not one, but two patents. And it’s awesome. You really have to ride an Electra to feel it, but the overall benefit of Flat Foot Technology is more comfort and more control. It provides an upright, relaxed riding position with proper leg extension that also lets you plant your feet flat on the ground whenever you want without leaving the saddle.

CRUISER

KIDS 20”

TOWNIE

We’ve got a patent for comfort. Checkmate, guy who invented the couch.

The revolution started here. The Townie introduced Electra’s patented Flat Foot Technology® to the world and it was love at first sight. It challenged the sacred geometry of bike design and created a completely different riding experience, not to mention a few shockwaves in the industry. With an upright seating position that lets you see the world better and place your feet flat on the ground whenever you want, the Townie sets a new standard in comfort and control. Although many Electra bikes feature Flat Foot Technology to some degree, the Townie showcases it in all its glory. We know there are so many Townies to choose from, it can be hard to decide. Some people just pick their favorite color, which is cool. But you might want to look into things like the number of gears, balloon tires or fenders. No matter what, it’s all good.

TOWNIE

TOWNIE ORIGINAL 1

MEN’S / BLACK / SINGLE - SPEED

TOWNIE ORIGINAL 1

LADIES’ / WHITE / SINGLE - SPEED

ORIGINAL 1 Experience Townie in its purest form. All the benefits of Electra Flat Foot Technology® coupled with the refreshing simplicity of a single-speed drivetrain plus a powerful rear coaster brake with a front linear-pull brake. Enjoy as-is, or personalize your ride with Electra parts and accessories to make it your own. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME

SINGLE-SPEED W/COASTER BRAKE

ALLOY LINEAR-PULL FRONT BRAKE

DOUBLE-WALL ALLOY RIMS

26”x 2.0” SEMI-SLICK STREET TIRES

TOWNIE

TOWNIE ORIGINAL 3i

MEN’S / SATIN GRAPHITE / 3- SPEED

TOWNIE ORIGINAL 3i

LADIES’ / LEAF GREEN / 3-SPEED

TOWNIE ORIGINAL 3i

MEN’S / SATIN MIDNIGHT BLUE / 3- SPEED

LADIES’ / SUN YELLOW / 3-SPEED

ORIGINAL 3i Enjoy all the advantages of Townie’s Flat Foot Technology® — comfort, control, efficiency and a wide view of the road along with a Shimano Nexus 3-speed internal hub that makes shifting as easy as a twist-of-the-wrist. The gearing is protected inside the rear hub, so there’s virtually no maintenance required to keep shifting smoothly.

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME PAINTED ALLOY FENDERS

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

ALLOY LINEAR-PULL FRONT BRAKE

DOUBLE-WALL ALLOY RIMS

SHIMANO REVO TWIST SHIFTER

26”x 2.0” SEMI-SLICK STREET TIRES

TOWNIE

TOWNIE ORIGINAL 3i

LADIES’ / LILAC / 3-SPEED

TOWNIE ORIGINAL 3i

LADIES’ / CHAMPAGNE PEARL / 3-SPEED / ALSO AVAILABLE IN 24” WHEELS

LADIES’ / CARIBBEAN BLUE / 3-SPEED

TOWNIE

TOWNIE ORIGINAL 7D TOWNIE ORIGINAL 7D

MEN’S / MOSS METALLIC / 7-SPEED

MEN’S / SLATE BLUE / 7-SPEED

TOWNIE ORIGINAL 7D

MEN’S / GRAPHITE / 7-SPEED

ORIGINAL 7 Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology®. Just decide which color catches your eye, then get on and go. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/44T CHAINRING & DUAL GUARDS

SHIMANO TX-35 7-SPEED W/MEGARANGE GEARING

ALLOY LINEAR-PULL BRAKES

DOUBLE-WALL ALLOY RIMS

SHIMANO REVO TWIST SHIFTER

/ /

FORGED ALLOY CRANKSET

26”x 2.0” SEMI-SLICK STREET TIRES

TOWNIE ORIGINAL 7D

MEN’S / BLACK / 7-SPEED / ALSO AVAILABLE IN TALL

MEN’S / RED / 7-SPEED / ALSO AVAILABLE IN TALL

TOWNIE

TOWNIE ORIGINAL 7D

LADIES’ / VANILLA / 7-SPEED / ALSO AVAILABLE IN 24” WHEELS

TOWNIE ORIGINAL 7D

LADIES’ / CORAL / 7-SPEED

LADIES’ / POLAR BLUE / 7-SPEED

TOWNIE

TOWNIE ORIGINAL 7D

LADIES’ / BLACK / 7-SPEED

TOWNIE ORIGINAL 7D

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME ALLOY LINEAR-PULL BRAKES

SHIMANO TX-35 7-SPEED W/MEGARANGE GEARING

FORGED ALLOY CRANKSET W/44T CHAINRING & DUAL GUARDS

PAINTED ALLOY FENDERS

26”x 2.0” SEMI-SLICK STREET TIRES LADIES’ / QUARTZ GREY / 7-SPEED

TOWNIE ORIGINAL 7D

LADIES’ / MATTE SAGE / 7-SPEED

SHIMANO REVO TWIST SHIFTER

TOWNIE ORIGINAL 7D

LADIES’ / ORANGE PEARL / 7-SPEED

DOUBLE-WALL ALLOY RIMS

TOWNIE ORIGINAL 7D

LADIES’ / VIOLET / 7-SPEED

LADIES’ / FUCHSIA / 7-SPEED

TOWNIE

TOWNIE ORIGINAL 21D

MEN’S / BLACK SATIN / 21-SPEED / ALSO AVAILABLE IN TALL

TOWNIE ORIGINAL 21D

MEN’S / LIQUID SILVER / 21-SPEED

ORIGINAL 21 The go-anywhere Townie. Ride with abandonment with a wide-range of 21 speeds equipped to handle hills. Appreciate the distinct, modern clean lines of the innovative Electra Flat Foot Technology® frame or customize it to fit your needs with extras like racks, bags and fenders. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME OR REVO TWIST SHIFTERS [LADIES’]

SHIMANO TX-35 21-SPEED W/MEGARANGE GEARING

ALLOY LINEAR-PULL BRAKES

DOUBLE-WALL ALLOY RIMS

/ /

SHIMANO EZ-FIRE PLUS SHIFTERS [MEN’S] 26”x 2.0” SEMI-SLICK STREET TIRES

TOWNIE ORIGINAL 21D

MEN’S / CRIMSON METALLIC / 21-SPEED

MEN’S / BLUE METALLIC / 21-SPEED

TOWNIE

TOWNIE ORIGINAL 21D

LADIES’ / PEWTER / 21-SPEED

TOWNIE ORIGINAL 21D

LADIES’ / PERSIMMON / 21-SPEED

TOWNIE ORIGINAL 21D

LADIES’ / WINTERMINT / 21-SPEED

LADIES’ / POLISHED BLUE / 21-SPEED

You can see the difference right away. But if you think the balloon tires look awesome, wait until you take a ride on ‘em. There’s magic in these high volume, low pressure Kevlar Guard premium tires. They absorb impact with less rolling resistance to give you a smooth, cushy ride with added protection against the dreaded flat.

TOWNIE BALLOON 3i

MEN’S / ARMY GREY / 3-SPEED

TOWNIE BALLOON 3i

LADIES’ / PLUM / 3-SPEED

BALLOON 7

TOWNIE BALLOON 7D

MEN’S / MATTE BLACK / 7-SPEED

TOWNIE BALLOON 7D

LADIES’ / LIME / 7-SPEED

LIGHTWEIGHT 6061 ALUMINUM FRAME LIGHTWEIGHT 6061-T6 ALUMINUM FRAME TWIST SHIFTER

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

ALLOY LINEAR-PULL FRONT BRAKE

PAINTED ALLOY RIMS

SHIMANO REVO

SCHWALBE FAT FRANK 26”x 2.35” TIRES

TOWNIE

BALLOON 3i

SHIMANO REVO TWIST SHIFTER

SHIMANO 7-SPEED W/ALTUS DERAILLEUR

ALLOY LINEAR-PULL BRAKES

FORGED ALLOY CRANKSET W/44T CHAINRING & DUAL GUARDS

PAINTED ALLOY RIMS W/MACHINED SIDEWALLS

SCHWALBE FAT FRANK 26”x 2.35” TIRES

TOWNIE

TOWNIE BALLOON 8i

LADIES’ / BURGUNDY METALLIC / 8-SPEED

BALLOON 8i /

SHIMANO NEXUS INTERNAL 8-SPEED W/FREEWHEEL

SHIMANO NEXUS ROLLER BRAKES W/COOLING FINS

PAINTED ALLOY RIMS

SHIMANO NEXUS TWIST SHIFTER

SCHWALBE FAT FRANK 26”x 2.35” TIRES

COLOR

6061-T6 Aluminum w/Patented Flat Foot Technology®

FRAME

Hi-Ten Steel Unicrown, Straight/Tapered Leg

FORK

1 1/8” Steel Threaded/ Semi-Integrated

HEADSET

Sealed Cartridge 68mm/118mm

Sealed Cartridge 68mm/122mm

Sealed Cartridge 68mm/124.5mm

Sealed Cartridge 68mm/122mm

BOTTOM BRACKET

Double-Wall Alloy 26”x 32/36h

Double-Wall Alloy 24”/26” x 32/36h Painted w/Machined Sidewalls (Select Models)

Double-Wall Alloy 26”x 32h Painted w/Machined Sidewalls (Select Models)

Painted Alloy/Machined Sidewalls 26”x 32/36h

Painted Alloy 26”x 36h

RIMS

14 Gauge Stainless/ Brass Nipples

SPOKES

Alloy Low Flange 32h w/QR

Shimano Nexus HB-IM40 w/Roller Brake Alloy 36h

FRONT HUB

Coaster Brake 36h

Shimano Nexus 3-Speed Internal 36h

Alloy Low Flange 32h w/QR

Shimano Nexus 3-Speed Internal 36h

Alloy Low Flange 32h w/QR

Shimano Nexus 8-Speed Internal w/Roller Brake, Alloy 36h

REAR HUB

Electra 26”x 2.0” Semi-Slick

26”: Electra 26”x 2.0” Semi-Slick 24”: Electra 24”x 2.0” Semi-Slick

Electra 26”x 2.0” Semi-Slick

Schwalbe Fat Frank 26”x 2.35” Balloon w/Puncture-Resistant Kevlar® Guard Casing, 67TPI

TIRES

Forged Alloy 170mm w/Steel 44T Chainring

Forged Alloy 170mm (160mm on 24”) w/Steel 44T Chainring

Forged Alloy 170mm (160mm on 24”) w/Steel 44T Chainring/Double Chainguards

Forged Alloy 170mm Triple: 48/38/28T Chainrings

Forged Alloy 170mm w/Steel 44T Chainring

Forged Alloy 170mm w/Steel 44T Chainring/Double Chainguards

Forged Alloy 170mm w/Steel 44T Chainring

CRANKSET

Resin Platform w/Non-Slip Tread

Alloy Platform w/Non-Slip Rubber Tread

PEDALS

N/A

Shimano Revo 3-Speed Twist w/Optical Gear Display

Shimano Revo 7-Speed Twist w/Optical Gear Display

Shimano E-Z Fire Plus 21-Speed Trigger (Men’s), Shimano Revo 21-Speed Twist (Ladies’)

Shimano Revo 3-Speed Twist w/Optical Gear Display

Shimano Revo 7-Speed Twist w/Optical Gear Display

Shimano Nexus 8-Speed Twist w/Optical Gear Display

SHIFTERS

N/A

Shimano C051

N/A

FRONT DERAILLEUR

N/A

Shimano TX-35 7-Speed

N/A

Shimano Altus 7-Speed

N/A

REAR DERAILLEUR

22T

Shimano 20T

Shimano 7-Speed 14-34T

Shimano 20T

Shimano 7-Speed 14-34T

Shimano 20T

CASSETTE/REAR COG

KMC 1/2”x 1/8”

KMC 1/2”x 1/8” Nickel Plated

Taya Octo 1/2”x 3/32” Nickel Plated

KMC 1/2”x 1/8” Nickel Plated

Taya Octo 1/2”x 3/32” Nickel Plated

KMC 1/2”x 1/8” Nickel Plated

CHAIN

Rear: Coaster Brake Front: Cold-Forged Alloy Linear-Pull

Rear: Shimano Nexus Coaster Brake Front: Cold-Forged Alloy Linear-Pull

Front/Rear: Cold-Forged Alloy Linear-Pull

Rear: Shimano Nexus Coaster Brake Front: Cold-Forged Alloy Linear-Pull

Front/Rear: Cold-Forged Alloy Linear-Pull

Shimano Nexus Roller Brakes Front/Rear: BR-IM50 w/Cooling Fins

BRAKE

Alloy 4-Finger, Reach Adjustable

Shimano Nexus Alloy 4-Finger, Reach Adjustable

LEVERS

Ergonomic w/Shock-Absorbing Elastomers

SADDLE

Alloy 27.2mm x 400mm (Men’s) 300mm (Ladies’)

Alloy 27.2mm x 400 (Men’s) 300mm (Ladies’)

Alloy 27.2mm x 400mm (Men’s) 300mm (Ladies’)

Butted Alloy Micro Adjust 27.2mm x 400mm (Men’s) 300mm (Ladies’)

SEATPOST

Alloy Custom Bend 25.5” Width/5” Rise

HANDLEBAR

Forged Alloy 25.4mm Quill, 80mm Extension

STEM

Kraton Rubber

Kraton Rubber or Electra Hand-Stitched (Select Models)

Ergo-Shaped Hand-Stitched Leatherette

GRIPS

Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

Internal Cable Routing, Painted Alloy Fenders, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

Internal Cable Routing, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

Internal Cable Routing, Painted Rims, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

Internal Cable Routing, Painted Rims, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

SPECIAL FEATURES

* Also available in 24” Wheels ** Also available in Tall

*Also available in Tall

Specifications and availability are subject to change without notice.

FRAMESET

MODEL MODEL

Men’s: Ebony Ladies’: Burgundy Metallic

WHEELSET

BALLOON 8i

Men’s: Matte Black Ladies’: Lime

DRIVETRAIN

BALLOON 7D

Men’s: Army Grey Ladies’: Plum

*Also available in 24” Wheels

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME

BALLOON 3i

ORIGINAL 21D Men’s: Black Satin*, Blue Metallic, Crimson Metallic, Liquid Silver Ladies’: Wintermint, Persimmon, Pewter, Polished Blue

BRAKING

MEN’S / EBONY / 8-SPEED

ORIGINAL 7D Men’s: Moss Metallic, Graphite, Red**, Black**, Slate Blue Ladies’: Vanilla*, Coral, Fuchsia, Quartz Grey, Polar Blue, Orange Pearl, Violet, Black

SEATING

TOWNIE BALLOON 8i

ORIGINAL 3i Men’s: Satin Graphite, Satin Midnight Blue Ladies’: Leaf Green, Caribbean Blue, Yellow Metallic, Lilac, Champagne Pearl*

CONTROLS

ORIGINAL 1 Men’s: Black Ladies’: White

AMSTERDAM

Stop and smell the lattes.

A modern take on the Dutch city bike, the Amsterdam will make you fall in love with cycling all over again with its elegant combination of practicality, comfort and style. The fast-rolling 700c wheels mixed with our patented Flat Foot Technology® provide a nice, easy ride while the full chainguard and fenders let you ride without fear of messing up your threads. It’s perfect for everyday transportation, running errands or just rolling around town. Some models are dressed up with additional features like a coat/skirt guards, racks, lights and the coveted bell. Ding, ding. Be sure to check out the new Love, Joyride and Bloom ladies’ fashion editions.

AMSTERDAM

AMSTERDAM FORGET-ME-NOT 3i

LADIES’ / YELLOW / 3-SPEED

AMSTERDAM LOVE 3i

LADIES’ / WHITE / 3-SPEED

AMSTERDAM FASHION 3i Like the perfect find in a boutique, Amsterdam Fashion bikes bring something distinctively sophisticated and unique to cycling. Their charm is evident in the meticulously detailed designs that let you ride without a care. It looks like a runway piece. It rides like your favorite pair of jeans. It’s all artfully coordinated with the colorful rims and matching bell. Finally, the headlight lets you strut your stuff day and night.

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME ROLLER BRAKE

SHIMANO NEXUS INTERNAL 3-SPEED W/ COASTER BRAKE

FULL CHAINGUARD AND INTEGRATED ALLOY CRANK

FRONT AND REAR LED LIGHTS

PAINTED DOUBLE-WALL ALLOY RIMS

/ /

ALLOY COAT/SKIRT GUARD PREMIUM CHROME

SHIMANO REVO TWIST SHIFTER

SHIMANO DYNAMO FRONT HUB

700 x 40c CITY TIRES

ALLOY REAR RACK

SHIMANO NEXUS FRONT

HUB DYNAMO POWERED SPANNINGA

MATCHING BELL

39 37

AMSTERDAM

AMSTERDAM JOYRIDE 3i

LADIES’ / BRIGHT PINK / 3-SPEED

AMSTERDAM

AMSTERDAM BLOOM 3i

LADIES’ / CREAM / 3-SPEED

AMSTERDAM

AMSTERDAM ORIGINAL 3i

MEN’S / DARK BLUE METALLIC / 3-SPEED

ORIGINAL 3i

AMSTERDAM ORIGINAL 3i

MEN’S / DARK RED METALLIC / 3-SPEED

A stylish, streamlined Dutch bike with Amsterdam-signature features: comfortable and efficient patented Flat Foot Technology®, enclosed chaincase and matching full fenders. Stunning in its simplicity, yet playful with its palette.

AMSTERDAM

AMSTERDAM ORIGINAL 3i

LADIES’ / ORANGE / 3-SPEED

AMSTERDAM ORIGINAL 3i

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME

LADIES’ / SPRING GREEN / 3-SPEED

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

FULL CHAINGUARD AND INTEGRATED ALLOY CRANK

MATCHING FULL FENDERS

ALLOY CALIPER BRAKE

POLISHED DOUBLE-WALL ALLOY RIMS

SHIMANO REVO TWIST SHIFTER

700 x 40c CITY TIRES

AMSTERDAM ORIGINAL 3i

LADIES’ / DEEP PINK / 3-SPEED

LADIES’ / CREAM / 3-SPEED

AMSTERDAM

AMSTERDAM ROYAL 8i

ROYAL 8i

AMSTERDAM ROYAL 8i

MEN’S / SATIN GRAPHITE / 8-SPEED

AMSTERDAM ROYAL 8i

LADIES’ / PEARL WHITE / 8-SPEED

AMSTERDAM ROYAL 8i

MEN’S / BLACK / 8-SPEED

A truly aristocratic ride. The Royal 8i is our lightweight aluminum premium-edition Dutch bike: well-bred for stylish luxury and yet practical everyday cycling. Top-of-the-line Shimano Nexus 8-speed internal hub, smooth and powerful front and rear roller brakes and durable tires with Kevlar® puncture-resistant casing are a few of the special upgraded features that adorn Electra’s comfortable and ergonomic Amsterdam frame with patented Flat Foot Technology ®. Now anyone can feel like royalty.

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME ABUS RING LOCK

SHIMANO NEXUS INTERNAL 8-SPEED W/FREEWHEEL

FULL CHAINGUARD AND INTEGRATED ALLOY CRANK

AND REAR LED LIGHTS

PREMIUM CHROME

LADIES’ / AQUAMARINE / 8-SPEED

SHIMANO NEXUS TWIST SHIFTER

SHIMANO NEXUS FRONT AND REAR ROLLER BRAKE

ALLOY COAT/SKIRT GUARDS / SHIMANO DYNAMO FRONT HUB

700 x 40c CITY TIRES W/KEVLAR ® PUNCTURE-RESISTANT CASING

ALLOY REAR RACK

HUB DYNAMO POWERED SPANNINGA FRONT

CUSTOM BELL

AMSTERDAM

ROYAL 8i

Dutch Royal 6061-T6 Aluminum w/Patented Flat Foot Technology®

FRAME

Hi-Ten Steel Unicrown, Curved/Tapered Leg

4130 Chromoly, Unicrown; Tapered, Radiused Leg

FORK

1 1/8” Steel Threaded

1 1/8” Alloy Threaded

HEADSET

Sealed Cartridge 68mm/116mm

BOTTOM BRACKET

Painted Double-Wall Alloy 36h

Polished Double-Wall Alloy 36h

RIMS

14 Gauge Stainless/Brass Nipples

SPOKES

Shimano Nexus Dynamo w/Roller Brake 36h

Alloy Low Flange Nutted 36h

Shimano Nexus Dynamo w/Roller Brake 36h

FRONT HUB

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

Shimano Nexus 8-Speed Internal w/Roller Brake 36h

REAR HUB

City 700 x 40c (Cream Color on Joyride)

City 700 x 40c (Cream Color on Select Models)

City 700 x 40c w/Kevlar® Puncture-Resistant Casing (Cream Color on Select Models)

TIRES

Forged Alloy 170mm w/Steel 38T Chainring

CRANKSET

Resin Platform w/Non-Slip Tread

Alloy Platform w/Non-Slip Rubber Tread

PEDALS

Shimano Revo 3-Speed Twist w/Optical Gear Display

Shimano Nexus 8-Speed Twist w/Optical Gear Display

SHIFTERS

N/A

FRONT DERAILLEUR

N/A

REAR DERAILLEUR

Shimano 19T

CASSETTE/REAR COG

Taya 1/2”x 1/8” GST Rustproof

CHAIN

Front: Shimano Nexus Roller w/Cooling Fin BR-IM45, Rear: Shimano Coaster

Front: Cold Forged Alloy Side-Pull Rear: Shimano Coaster

Front/Rear: Shimano Nexus Roller w/Cooling Fin BR-IM45

BRAKE

Alloy 4-Finger, Reach Adjustable

LEVERS

Retro Leatherette w/Steel Springs

SADDLE

Classic Alloy Pillar 27. 2mm x 350mm

Classic Alloy Pillar 27.2mm x 350mm

Butted Alloy Micro Adjust 27.2mm x 350mm

SEATPOST

Alloy Custom Bend 24.8” Width/3.5” Rise

HANDLEBAR

Alloy Head, 1 1/8” Steel Quill, 40mm Extension

STEM

Ergo-Shaped Hand-Stitched Leatherette

GRIPS

Ring Lock Mounts, Full Chainguard, Coat/ Skirt Guards, Painted Steel Fenders, Alloy Rear Rack w/Strap, Spanninga Front and Rear Hub Dynamo-Powered LED Lighting Set, Matching Bell, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome

Ring Lock Mounts, Full Chainguard, Painted and Pinstriped Steel Fenders, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome

Ring Lock Mounts, Full Chainguard, New Coat/Skirt Guards, ABUS Ring Lock, Painted and Pinstriped Steel Fenders, Alloy Rear Rack w/Strap, Spanninga Headlight and Rear Hub Dynamo-Powered LED Lighting Set, Matching Bell, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome

SPECIAL FEATURES

WHEELSET

Dutch Royal 6061-T6 Aluminum w/Patented Flat Foot Technology®

DRIVETRAIN

Dutch Royal 6061-T6 Aluminum w/Patented Flat Foot Technology®

BRAKING

COLOR

FRAMESET

MODEL

Men’s: Black, Satin Graphite Ladies’: Pearl White, Aquamarine

SEATING

ORIGINAL 3i Men’s: Dark Red Metallic, Dark Blue Metallic Ladies’: Orange, Cream, Deep Pink, Spring Green

CONTROLS

FASHION 3i Forget-Me-Not: Yellow Joyride: Bright Pink Bloom: Cream Love: White

Specifications and availability are subject to change without notice.

TICINO

They don’t make them like this anymore. We do, but they don’t.

Love is in the details, and after one look at the Ticino you’ll be ready for a serious commitment. The retro-inspired hubs, cranksets, chainrings, tourist handlebars, forks, pedals and rims show off the classic craftsmanship reminiscent of the European bike builders of the 40s and 50s. But it’s more than just a pretty face. Great for everyday transportation and longer distances, the Ticino sports fast-rolling 700c wheels and a lightweight frame for a fine-tuned, smooth-gliding ride.

TICINO

TICINO 7D

MEN’S / MIDNIGHT BLUE / 7-SPEED

TICINO 7D

LADIES’ / LEMON CHIFFON / 7-SPEED

TICINO 7D

MEN’S / RUBY / 7-SPEED

LADIES’ / GLACIER BLUE / 7-SPEED

TICINO 7 This 7-speed bike is the epitome of simple elegance. The hammered fenders are the perfect accent to its understated style and clean design. Choose either the traditional men’s diamond frame or the graceful ladies’ mixte frame.

6061-T6 ALUMINUM FRAMESET

INVESTMENT-CAST CROWN, TAPERED-LEG, STEEL FORK

W/42T CHAINRING/DUAL GUARDS TICINO DUAL-DENSITY SADDLE

SHIMANO 7-SPEED ALTUS DRIVETRAIN

SHIMANO CANTILEVER BRAKES [MEN’S] CENTER-PULL BRAKES [LADIES’]

HAMMERED ALLOY FENDERS

SHIMANO TX50 THUMB SHIFTER PLUS

32H LOW FLANGE ALLOY HUBSET

FORGED ALLOY CRANKSET

DOUBLE-WALL ALLOY RIMS

700 x 35c TIRES

TICINO

TICINO 8D

MEN’S / RACING GREEN / 8-SPEED

TICINO 8D

LADIES’ / KIWI / 8-SPEED

MEN’S / GOLD PATINA / 8-SPEED

TICINO 8D

LADIES’ / WISTERIA / 8-SPEED

TICINO 8 The Ticino 8 D is packed with Electra design details. Like vintage, hammered-finish alloy fenders, classically-styled alloy crankset, touring pedals and a brilliant chrome-plated stem. Unique reverse-hinged bar-end levers operate retro-style brakes-cantilevers on the men’s and center-pulls on the ladies’.

BUTTED 6061 ALUMINUM FRAMESET 8-SPEED CLARIS DRIVETRAIN

INVESTMENT-CAST CROWN, TAPERED-LEG, BUTTED CHROMOLY FORK

SHIMANO ACERA RAPIDFIRE SHIFTER

DUAL GUARDS / TEKTRO CANTILEVER BRAKES [MEN’S], ALLOY CENTER-PULL BRAKES [LADIES’] ELECTRA ELITE DOUBLE-WALL ALLOY RIMS / 700 x 35c TIRES HAMMERED ALLOY FENDERS

SHIMANO

FORGED ALLOY CRANKSET W/42T ALLOY CHAINRING

TICINO DUAL-DENSITY SADDLE

/ /

32H LOW FLANGE HUBSET TICINO TOURING PEDALS

TICINO

TICINO 20D

MEN’S / BLACK / 20-SPEED

LADIES’ / MERLOT / 20-SPEED

TICINO 20 No expense spared, no detail overlooked on our flagship Ticino 20D. Handcrafted, butted 6061 aluminum frame. Classic hand-brazed, tapered, butted chromoly, double-chromed investment crown fork. Enduring reverse-hinged brake levers and exclusive wrapped grips. Wide-range Shimano Tiagra 20-speed gearing and Rapidfire trigger shifters, lightweight polished alloy rear carrier, Japanese Panaracer Pasela 35c skinwall tires and a host of vintage touches – normally you’d be placed on a waiting list for a handmade bike like this.

BUTTED 6061 ALUMINUM FRAMESET RAPIDFIRE SHIFTERS 32H HUBSET

TRADITIONAL HAND-BRAZED, INVESTMENT-CAST CROWN, TAPERED-LEG CHROMOLY FORK

TICINO FORGED ALLOY COMPACT DOUBLE 50/39T CRANKSET

ELECTRA ELITE HIGH-POLISHED DOUBLE-WALL ALLOY RIMS W/STAINLESS EYELETS

TICINO ALLOY TOURING PEDALS

HAND-BRAZED CHROMOLY QUILL STEM

SHIMANO 20-SPEED TIAGRA DRIVETRAIN

TEKTRO CANTILEVER BRAKES [MEN’S] ALLOY CENTER-PULL BRAKES [LADIES’] /

PANARACER PASELA ARAMID FOLDING BEAD 700 x 35c TIRES

HAMMERED ALLOY FENDERS

ALLOY REAR CARRIER

SHIMANO TIAGRA

TICINO FIVE STAR HIGH FLANGE

TICINO DUAL-DENSITY SADDLE

TICINO

TICINO 20D

6061-T6 Butted Aluminum Men’s: Regular, Large Ladies’: Regular

FRAME

Steel Investment-Cast Lugged Crown; Tapered, Radiused Blades

Steel Investment-Cast Lugged Crown; Tapered, Radiused Chromoly Blades

Steel Investment-Cast Lugged Crown; Tapered, Radiused, Butted Chromoly Blades

FORK

1 1/8” Steel Threaded

1 1/8” Alloy Threaded

HEADSET

Sealed Cartridge 68mm/113mm

Sealed Cartridge 68mm/110mm

BOTTOM BRACKET

Double-Wall Alloy 32h

Electra Elite Double-Wall Alloy w/Stainless Eyelets 32h

Electra Elite Double-Wall Alloy w/Stainless Eyelets 32h, High-Polished

RIMS

14 Gauge Stainless/Brass Nipples

SPOKES

Alloy Low Flange 32h/QR

Ticino Five Star High Flange 32h/QR

FRONT HUB

Alloy Low Flange 32h/QR

Alloy Low Flange Cassette 32h/QR

Ticino Five Star High Flange Cassette 32h/QR

REAR HUB

700 x 35c, Mixed Tread Skinwall

Panaracer Pasela 700 x 35c, 66 TPI Aramid Folding Bead

TIRES

Ticino Forged Alloy 172.5mm (Men’s Regular), 175mm (Men’s Large), 170mm (Ladies’) w/42T Chainring/ Double-Alloy Chainguards

Ticino Forged Alloy 172.5mm (Men’s Regular), 175mm (Men’s Large), 170mm (Ladies’) w/7075 Alloy 50/39T Compact Double Chainrings

CRANKSET

Alloy City w/Non-Slip Rubber Tread

Ticino Touring Pedal Alloy Body w/Alloy Cage

PEDALS

Shimano 7-Speed Thumb Shifter Plus

Shimano 8-Speed Rapidfire Trigger

Shimano Tiagra 10-Speed Rapidfire Trigger

SHIFTERS

N/A

Shimano Tiagra 10-Speed

FRONT DERAILLEUR

Shimano Altus 7-Speed

Shimano Claris 8-Speed

Shimano Tiagra 10-Speed

REAR DERAILLEUR

Shimano 7-Speed 14-34T

SRAM 8-Speed 11-28T

Shimano Tiagra 10-Speed 12-30T

CASSETTE/REAR COG

KMC Z7 Nickel Plated

Shimano 10-Speed

CHAIN

Front/Rear: (Men’s) Shimano Cantilever Front/Rear: (Ladies’) Alloy Center-Pull

Front/Rear: (Men’s) Tektro Cantilever Front/Rear: (Ladies’) Alloy Center-Pull

BRAKE

Alloy 4-Finger, Reach Adjustable

Bar End Alloy 4-Finger, Reach Adjustable

LEVERS

Ticino Cyclo-Tourist Dual-Density Base, Hand-Stitched Cover, Stainless Steel Bag Loops

SADDLE

Alloy 27.2mm x 350mm

Alloy Micro-Adjust 27.2mm x 350mm

SEATPOST

Ticino Cyclo-Tourist 6061 Alloy 25.4mm Clamp, 640mm Width/70mm Rise

HANDLEBAR

25.4mm Tig-Welded Quill, Regular: 80mm Extension, 15º Rise Large: 100mm Extension, 10º Rise

25.4mm Brazed Chromoly Quill, Regular: 80mm Extension, 15º Rise Large: 100mm Extension, 10º Rise

STEM

Electra Hand-Stitched

Electra Cyclo-Tourist Ergo Base w/Leatherette Tape Wrap

GRIPS

Hammered Alloy Fenders, Stainless Steel and Anti-Rust Hardware

Hammered Alloy Fenders, Rear Alloy Carrier, Stainless Steel and Anti-Rust Hardware

SPECIAL FEATURES

Specifications and availability are subject to change without notice.

WHEELSET

6061-T6 Butted Aluminum Men’s: Regular, Large Ladies’: Regular

DRIVETRAIN

6061-T6 Butted Aluminum Men’s: Regular, Large Ladies’: Regular

BRAKING

COLOR

FRAMESET

MODEL

Men’s: Black Ladies’: Merlot

SEATING

TICINO 8D Men’s: Racing Green, Gold Patina Ladies’: Wisteria, Kiwi

CONTROLS

TICINO 7D Men’s: Midnight Blue, Ruby Ladies’: Glacier Blue, Lemon Chiffon

VERSE

Outrun boring.

Our bikes are like the people that ride them. They don’t fit neatly into a category or somebody else’s definition of what they should be. And so goes the Verse. A sporty, lightweight, 700c bicycle that brings distinctive style to fitness cycling and everyday two-wheel transportation. The smooth, clean lines give it an appearance unlike anything in the category, while the artistic detail and quality of the finish rival what you would find on a high-end road bike, right down to the internal cable routing that maintains the bike’s fluid lines. But, the attention to detail is much more than cosmetic. Starting with a clean slate, the Verse was built from the ground up to bring a higher level of performance than other Electra collections. Upright fitness geometry, a semi-integrated headset with easily adjustable quill handlebar stem, and performance-oriented gearing leave no doubt this bike will go as long and hard as you’re willing to. The Verse was also designed with integrated mounting points for seamless customization so you can outfit it to your specific needs. Available in 21 and 24-speed options, it is finished off with a custom Electra saddle, low-rise handlebars and grips. The Disc and Disc Equipe models bring added features and upgrades to the line. So no, the Verse doesn’t fit neatly into a category. But then again, neither do you. Sounds like you’re perfect for each other.

VERSE

VERSE 21D VERSE 21D

LADIES’ / STRAWBERRY/CREAM / 21-SPEED

MEN’S / BLACK / ULTRAMARINE / 21-SPEED

VERSE 21D

VERSE 21

MEN’S / GRAPHITE / ORANGE / 21-SPEED

A 21-gear salute to looking as good as you feel, this lightweight performance machine will handle anything you throw at it. The attention to detail and seamless component integration separates this bike from the pack. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING SR SUNTOUR FORGED ALLOY CRANKSET

SHIMANO 21-SPEED ALTUS MEGARANGE DRIVETRAIN

ALLOY DUAL PIVOT CALIPER BRAKES

DOUBLE WALL ALLOY RIMS

SHIMANO EZ-FIRE PLUS SHIFTERS

700 x 37c MIXED TREAD TIRES

ELECTRA CUSTOM SPORT FITNESS SADDLE

VERSE 21D

LADIES’ / PURPLE / MINT / 21-SPEED

LADIES’ / SKY BLUE / CANARY / 21-SPEED

VERSE

VERSE 24D VERSE 24D

LADIES’ / CHOCOLATE / PINK / 24-SPEED

MEN’S / INDIGO / TRUE BLUE / 24-SPEED

VERSE 24D

VERSE 24

VERSE 24D

MEN’S / MATTE BLACK / MATTE GOLD / 24-SPEED

A few more gears and another notch up the performance ladder, the Verse 24D will get the most out of you and the ride. We may be splitting hairs here, but three more gears is three more gears. And when you’re at the top of your game, every detail matters. Then again, maybe you just like the color better. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING ALLOY DUAL PIVOT CALIPER BRAKES

DOUBLE WALL ALLOY RIMS

SHIMANO 24-SPEED ACERA DRIVETRAIN

700 x 37c MIXED TREAD TIRES

SHIMANO EZ-FIRE PLUS SHIFTERS

ELECTRA CUSTOM SPORT FITNESS SADDLE

SR SUNTOUR FORGED ALLOY CRANKSET

VERSE 24D

LADIES’ / BERRY/ FERN / 24-SPEED

LADIES’ / CYAN / POPPY / 24-SPEED

VERSE

VERSE 24D DISC

MEN’S / WALNUT/ TANGERINE / 24-SPEED

VERSE 24

ISC

VERSE 24D DISC

LADIES’ / MAGENTA /AQUAMARINE / 24-SPEED

If you ride hard in mixed weather conditions, you might give some serious thought to disc brakes. They give you extra stopping power and, honestly, they’re just plain cool. The Verse Disc ups the ante on an already impressive 24-speed model by adding Shimano disc brakes with Centerlock rotors and upgraded components. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING SHIMANO DISC BRAKES W/CENTERLOCK ROTORS

SHIMANO 24-SPEED DRIVETRAIN

DOUBLE WALL ALLOY RIMS

SHIMANO RAPIDFIRE PLUS SHIFTERS

700 x 37c MIXED TREAD TIRES

SHIMANO FORGED ALLOY CRANKSET

ELECTRA CUSTOM SPORT FITNESS SADDLE

VERSE

VERSE 24

VERSE 24D DISC EQUIPE

ISC EQUIPE

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING /

DOUBLE WALL ALLOY RIMS

SHIMANO DYNAMO FRONT HUB

SHIMANO 24-SPEED DRIVETRAIN

700 x 37c MIXED TREAD TIRES

SPANNIGA FRONT AND REAR LIGHTS

6061-T6 Aluminum Men’s: 17”, 19”, 20.5”, 22.5” Ladies’: 16.5”, 18.5”

FRAME

Hi-Ten Steel Unicrown, Tapered/Radiused Leg

6061-T6 Alloy Unicrown Tapered/ Radiused Leg/Disc Brake Compatible

FORK

1 1/8” Steel Threaded/ Integrated

HEADSET

Sealed Cartridge 118mm/68mm

BOTTOM BRACKET

Double-Wall Alloy, 700c x 32h

RIMS

14 Gauge Stainless/ Brass Nipples

SPOKES

Alloy Low Flange 32h w/QR

Shimano RM66 Centerlock Disc, Alloy, 32H w/QR

Shimano Dynamo Hub w/Centerlock Disc, Alloy, 32h w/QR

FRONT HUB

Alloy Low Flange 32h w/QR

Shimano Cassette 32h w/QR

Shimano RM66 Cassette, Centerlock Disc, Alloy, 32H w/QR

Shimano M435 Cassette, Centerlock Disc, Alloy, 32H w/QR

REAR HUB

700 x 37c Mixed Tread

TIRES

SR Suntour Forged Alloy 170mm w/48/38/28T Chainrings

Shimano M361 Alloy 170mm w/48/38/28T Chainrings

CRANKSET

Resin Platform w/Non-Slip Tread

Alloy Cage/Resin Body

PEDALS

Shimano EZ-Fire Plus 21-Speed Trigger

Shimano EZ-Fire Plus 24-Speed Trigger

Shimano ST-M310 Rapidfire Plus 24-Speed Trigger

SHIFTERS

Shimano TZ51

Shimano M191

Shimano Acera

FRONT DERAILLEUR

Shimano Altus

Shimano Acera

Shimano Deore

REAR DERAILLEUR

Shimano 7-Speed 14-34T

Shimano 8-Speed 11-32T

CASSETTE/REAR COG

KMC Z51 1/2” x 3/32” Nickel Plated

CHAIN

Alloy Dual Pivot Caliper

Shimano M375 Disc w/Shimano Centerlock Rotors

BRAKE

Alloy 4-Finger, Reach Adjustable

Shimano ST-M310 Alloy 2-Finger, Reach Adjustable

LEVERS

Electra Ergonomic Fitness Specific Men’s and Ladies’ Designs

Electra Ergonomic Fitness, Specific Men’s and Ladies’ Designs

Electra Ergonomic Fitness Specific Men’s and Ladies’ Designs

SADDLE

Alloy Micro Adjust 27. 2mm x 350mm

SEATPOST

Custom Bend 30mm Rise

Alloy Custom Bend 30mm Rise

HANDLEBAR

Forged Alloy 25.4mm Quill

STEM

Verse Dual Density Kraton Rubber

GRIPS

Internal Cable Routing, Stainless Steel and Anti-Rust Hardware

Spanniga LED Front and Rear Dynamo Powered Lighting Set, Front and Rear Alloy Fenders, Verse Alloy Rear Rack, Internal Cable Routing, Stainless Steel and Anti-Rust Hardware

SPECIAL FEATURES

WHEELSET

6061-T6 Aluminum Men’s: 17”, 19”, 20.5”, 22.5” Ladies’: 16.5”, 18.5”

DRIVETRAIN

6061-T6 Aluminum Men’s: 17”, 19”, 20.5”, 22.5” Ladies’: 16.5”, 18.5”

FRAMESET

MODEL COLOR

LADIES’ / SILVER/WHITE / 24-SPEED

This thing is loaded. We started with our top of the line, 24-speed disc brake Verse then outfitted it with lightweight alloy fenders, an alloy rack and LED lighting set. We were going to add the kitchen sink, but didn’t want the extra weight. After all, every ounce counts. W/CENTERLOCK ROTORS

VERSE 24D DISC EQUIPE Men’s: Olive/Putty Ladies’: Silver/White

BRAKING

MEN’S / OLIVE/PUTTY / 24-SPEED

VERSE 24D DISC Men’s: Walnut/Tangerine Ladies’: Magenta/Aquamarine

SHIMANO RAPIDFIRE PLUS SHIFTERS

ELECTRA CUSTOM SPORT FITNESS SADDLE

SHIMANO FORGED ALLOY CRANKSET

FRONT / REAR ALLOY FENDERS

SHIMANO DISC BRAKES

VERSE ALLOY REAR RACK

Specifications and availability are subject to change without notice.

CONTROLS

VERSE 24D DISC EQUIPE

VERSE 24D Men’s: Matte Black/Matte Gold, Indigo/True Blue Ladies’: Cyan/Poppy, Berry/Fern, Chocolate/Pink

SEATING

VERSE 21D Men’s: Black/Ultramarine, Graphite/Orange Ladies’: Sky Blue/Canary, Purple/Mint, Strawberry/Cream

CRUISER

You feel that? That’s nostalgia. Or maybe heat stroke.

This is the bike that started it all. 21 years ago we launched the company on the idea that we could improve on an American classic. So we opened up the frame geometry, moved the pedals forward, relaxed the seat angle and gave the entire body some breathing room. The result was a less clunky, more ergonomic ride that features our patented Flat Foot Technology®. And then we dialed it in with our signature Electra style and attention to detail. 21 years later, our Cruiser collection is all grown up. Choose between an alloy or steel frame, single or multiple gears, and a variety of styles and accessories that let your true self shine. With so many colors and personalities to consider, you’ll want to be sure to notice the brand new Ladies’ Fashion models and Men’s Attitude bikes. They’re pretty sweet. Once you’ve decided on your bike, check out Electra apparel and accessories on electrabike.com for more ways to customize your ride.

FASHION

CHROMA

CHROMA 3i

LADIES’ / WHITE / 3-SPEED

6061-T6 ALUMINUM BOOMERANG FRAME W/COASTER BRAKE

SHIMANO NEXUS INTERNAL 3-SPEED

SHIMANO NEXUS REVO SHIFTER

SEALED CARTRIDGE BOTTOM BRACKET

ALLOY CRANK AND

26” x 2.125” TIRES

MATCHING BELL

CRUISER

Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology® for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep.

CRUISER

GYPSY

SUGAR SKULLS GYPSY 3i

LADIES’ / FOREST GREEN / 3-SPEED

CHÉRIE

SUGAR SKULLS 3i

LADIES’ / BLACK / 3-SPEED

6061-T6 ALUMINUM BOOMERANG FRAME

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

26”x 2.125” TIRES

MATCHING BELL

SHIMANO NEXUS REVO SHIFTER

GENUINE LEATHER STREAMERS

CHÉRIE 3i 6061-T6 ALUMINUM BOOMERANG FRAME

SEALED CARTRIDGE BOTTOM BRACKET

26” x 2.125” TIRES

LADIES’ / HOT PINK / 3-SPEED

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE /

SHIMANO NEXUS REVO SHIFTER

MATCHING BELL AND VALVE CAPS [CHÉRIE]

ALLOY CRANK AND

CHROME BELL AND BASKET [GYPSY]

CRUISER

BLANC ET NOIR

BLANC ET NOIR 3i

LADIES’ / WHITE / 3-SPEED

DAISY

DAISY 3i 6061-T6 ALUMINUM BOOMERANG FRAME

LADIES’ / YELLOW FADE / 3-SPEED

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

26” x 2.125” TIRES

MATCHING BELL

SHIMANO NEXUS REVO SHIFTER

GENUINE LEATHER STREAMERS [BLANC ET NOIR]

CRUISER

FLORA & FAUNA

FLORA & FAUNA 3i

LADIES’ / BLACK / 3-SPEED

6061-T6 ALUMINUM BOOMERANG FRAME

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

26”x 2.125” TIRES

MATCHING BELL

SHIMANO NEXUS REVO SHIFTER

GENUINE LEATHER STREAMERS

CRUISER

CIRQUE

LACE CIRQUE 3i

LADIES’ / CREAM / 3-SPEED

BLACK BETTY

LACE 3i

LADIES’ / RED / 3-SPEED

6061-T6 ALUMINUM BOOMERANG FRAME

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

26”x 2.125” TIRES

MATCHING BELL

SHIMANO NEXUS REVO SHIFTER

GENUINE LEATHER STREAMERS

BLACK BETTY 3i 6061-T6 ALUMINUM BOOMERANG FRAME 26” x 2.125” TIRES

LADIES’ / BLACK / 3-SPEED

SHIMANO NEXUS INTERNAL 3-SPEED WITH COASTER BRAKE

SHIMANO NEXUS REVO SHIFTER

MATCHING BELL [CIRQUE] / CLASSIC FORK STRUTS, DICE VALVE CAPS AND GENUINE LEATHER STREAMERS [BLACK BETTY]

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

CRUISER

NIGHT OWL

HANAMI NIGHT OWL 3i

LADIES’ / BLUE FADE / 3-SPEED

KARMA

HANAMI 3i

LADIES’ / MIDNIGHT BLUE / 3-SPEED

6061-T6 ALUMINUM BOOMERANG FRAME

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

26”x 2.125” TIRES

MATCHING BELL

SHIMANO NEXUS REVO SHIFTER

GENUINE LEATHER STREAMERS

KARMA 3i 6061-T6 ALUMINUM BOOMERANG FRAME

LADIES’ / PURPLE FADE / 3-SPEED

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

26”x 2.125” TIRES

MATCHING BELL

SHIMANO NEXUS REVO SHIFTER

CLASSIC FORK STRUTS (KARMA)

CRUISER

WREN

WREN 3i

LADIES’ / AUBERGINE / 3-SPEED

6061-T6 ALUMINUM BOOMERANG FRAME

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

26”x 2.125” TIRES

MATCHING BELL

SHIMANO NEXUS REVO SHIFTER

GENUINE LEATHER STREAMERS

Cars. Motorcycles. Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology® and you’ve got yourself one sweet ride.

DELIVERY

DELIVERY 3i

ALUMINUM / MEN’S / BROWN / 3-SPEED

CRUISER

ATTITUDE

CRUISER

DELIVERY

DELIVERY 3i

ALUMINUM / MEN’S / RED / 3-SPEED

6061-T6 ALUMINUM STREAM RIDE ® FRAME W/WOODEN TANK PLATE SHIMANO NEXUS REVO SHIFTER

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

PAINTED ALLOY FRONT TRAY AND REAR RACK W/WOOD SLATS

SHIMANO NEXUS FRONT ROLLER BRAKE

26”x 2.35” VINTAGE DIAMOND BALLOON TIRES

SPINNER BELL

Blank wooden plate available to create custom signage. Go to electrabike.com for details.

RATROD

RATROD 3i

ALUMINUM / MEN’S / MATTE BLACK / 3-SPEED

6061-T6 ALUMINUM STREAM RIDE ® FRAME

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

26” x 2.125” HOTSTER FLAME TIRES

SHIMANO NEXUS REVO SHIFTER

DICE VALVE CAPS

91 83

SPARKER SPECIAL 3i

CRUISER

SPARKER SPECIAL

TIGER SHARK

TIGER SHARK 3i

ALUMINUM / MEN’S / RED / 3-SPEED

ALUMINUM / MEN’S / MIDWAY GREY / 3-SPEED

INDY

SPARKER SPECIAL 3i 6061-T6 ALUMINUM CLASSIC FRAME

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

INDY 3i

ALUMINUM / MEN’S / BLACK / 3-SPEED

SHIMANO NEXUS REVO SHIFTER

26”x 2.125” RETRORUNNER FRONT TIRE AND 24”x 3.0” FATTI-O REAR TIRE

6061-T6 ALUMINUM BULLET TANK FRAME BOTTOM BRACKET

ALLOY FENDER STAYS

ALUMINUM / MEN’S / RED / 3-SPEED

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE /

CLASSIC FORK STRUTS

SHIMANO NEXUS REVO SHIFTER

26”x 2.35” VINTAGE DIAMOND BALLOON TIRES

ALLOY CRANK AND SEALED CARTRIDGE

MATCHING BELL [TIGER SHARK]

CRUISER

77 93

MOD

MOD 3i

ALUMINUM / MEN’S / BLACK / 3-SPEED

6061-T6 ALUMINUM BULLET TANK FRAME CARTRIDGE BOTTOM BRACKET

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

ALLOY FENDER STAYS

CLASSIC FORK STRUTS

SHIMANO NEXUS REVO SHIFTER

26”x 2.35” VINTAGE DIAMOND BALLOON TIRES

ALLOY CRANK AND SEALED

CRUISER

FAST 5

FAST 5 3i

STRAIGHT 8

STRAIGHT 8 3i

ALUMINUM / MEN’S / MATTE TITANIUM / 3-SPEED

HYDROFORMED 6061-T6 ALUMINUM FRAME

SRAM I-MOTION INTERNAL 3-SPEED W/COASTER BRAKE

SRAM I-MOTION 3-SPEED SHIFTER

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

MECHANICAL FRONT DISC BRAKE

24”x 3.0” FATTI-O TIRES

ALUMINUM / MEN’S / BLACK SATIN / 3-SPEED

HYDROFORMED 6061-T6 ALUMINUM FRAME

SRAM I-MOTION 3-SPEED W/COASTER BRAKE

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

24”x 3.0” FATTI-O TIRES

SRAM I-MOTION TWIST SHIFTER

EIGHT BALL VALVE CAPS

CRUISER

RAT FINK

RAT FINK 3i

Ed “Big Daddy” Roth was, to many, the consummate artist, free-spirited maverick of Southern California’s car culture of the 1950s through the ‘90s. His Rat Fink grinning, fly-pestered image is an icon of the Southern California car scene and beatnik years. Ed was constantly inventing and innovating new cars, new trikes and new bikes. We believe Ed would be pleased to find that his namesake is the coolest of cool bikes.

ALUMINUM / MEN’S / METAL FLAKE GREEN / 3-SPEED

GHOSTRIDER

GHOSTRIDER 3i EXTRA-STRETCHED HYDROFORMED 6061-T6 ALUMINUM FRAME EXTRA LONG CHROME PLATED TRIPLE CLAMP FORK

ALUMINUM / MEN’S / BLACK / 3-SPEED

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

SHIMANO NEXUS REVO SHIFTER

24”x 3.0” FATTI-O TIRES

DICE VALVE CAPS [RAT FINK]

CLASSIC

CRUISER

Never underestimate a classic. It pedals smooth and sweet, but still invokes all the classic cruiser’s dreamy lines and vintage styling. Nineteen years ago, we were the first to paint flowers on a bike. Today, we’ve refined the traditional cantilever frame, added our patented Flat Foot Technology® and offer a variety of gearing options. From distinctively refined Cruiser and Coaster graphics to the two-tone dart paint on the Super Deluxe to the hibiscus floral design on the Hawaii, fun rolls with every ride.

SUPER DELUXE 3i

ALUMINUM / MEN’S / NAVY/CREAM / 3-SPEED

SUPER DELUXE

SUPER DELUXE 3i 6061-T6 ALUMINUM CLASSIC FRAME PAINTED ALLOY RIMS

REAR RACK

/ /

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE CLASSIC FORK STRUTS

ALLOY FENDER STAYS

ALUMINUM / LADIES’ / AQUA/CREAM / 3-SPEED

SHIMANO NEXUS REVO SHIFTER

26”x 2.125” RETRORUNNER TIRES

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

101

CRUISER

CRUISER CUSTOM 3i

MEN’S / BLACK/DARK GREY / 3-SPEED

LADIES’ / LAVENDER / PURPLE / 3-SPEED

CRUISER CUSTOM

CRUISER CUSTOM 3i CLASSIC STEEL FRAME

PAINTED ALLOY RIMS

STAINLESS STEEL SPOKES

SRAM I-MOTION 3-SPEED W/COASTER BRAKE /

MEN’S / BLUE/DARK BLUE / 3-SPEED

SRAM I-MOTION TWIST SHIFTER

26”x 2.125” CLASSIC KNOBBY TIRES

PAINTED FENDERS

CRUISER CUSTOM 3i

LADIES’ / STRAWBERRY/CREAM / 3-SPEED

103

CRUISER

CRUISER 1

MEN’S / BLUE / SINGLE-SPEED

MEN’S / MATTE KHAKI / SINGLE-SPEED / ALSO AVAILABLE IN TALL

CLASSIC STEEL FRAME

SINGLE-SPEED W/COASTER BRAKE

26”x 2.125 ” CLASSIC KNOBBY TIRES

ALLOY RIMS

STAINLESS STEEL SPOKES

CRUISER 1

MEN’S / SILVER / SINGLE-SPEED

CRUISER 1

MEN’S / SILVER / SINGLE-SPEED

105

CRUISER

CRUISER 1

LADIES’ / PEARL WHITE / SINGLE-SPEED

CRUISER 1

LADIES’ / PINK / SINGLE-SPEED / ALSO AVAILABLE IN 24” WHEELS

CRUISER 1

LADIES’ / ORANGE / SINGLE-SPEED

CRUISER 1

LADIES’ / BLUE / SINGLE-SPEED

LADIES’ / SEAFOAM / SINGLE-SPEED / ALSO AVAILABLE IN 24” WHEELS

CRUISER 1

LADIES’ / LAVENDER / SINGLE-SPEED

107

CRUISER

CRUISER 7

CRUISER 7D

MEN’S / BLACK SATIN / 7-SPEED / ALSO AVAILABLE IN TALL AND IN 24” WHEELS

CLASSIC STEEL FRAME TWIST SHIFTER

CRUISER 7D

MEN’S / MATTE KHAKI / 7-SPEED / ALSO AVAILABLE IN TALL

SHIMANO TX-35 7-SPEED W/MEGARANGE 14-34T GEARING

ALLOY RIMS

STAINLESS STEEL SPOKES

SHIMANO REVO

26”x 2.125” CLASSIC KNOBBY TIRES

CRUISER 7D

LADIES’ / PEARL WHITE / 7-SPEED

LADIES’ / SEAFOAM / 7-SPEED / ALSO AVAILABLE IN 24” WHEELS

CRUISER 7D

LADIES’ / PINK / 7-SPEED

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CRUISER

COASTER 1

ALUMINUM / MEN’S / BLACK SATIN / SINGLE-SPEED

COASTER 1

ALUMINUM / MEN’S / CLAY / SINGLE-SPEED

Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology® combined with custom bend handlebars. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME ALLOY SEAT POST

SINGLE-SPEED W/COASTER BRAKE

26”x 2.125” RETRORUNNER TIRES

PAINTED FENDERS

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

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CRUISER

COASTER 1

COASTER 3i

ALUMINUM / LADIES’ / WHITECAP / SINGLE-SPEED

ALUMINUM / MEN’S / BLACK SATIN / 3-SPEED

COASTER 3i

COASTER 1

COASTER 3i

ALUMINUM / LADIES’ / SUN YELLOW / SINGLE-SPEED

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME

SEALED CARTRIDGE BOTTOM BRACKET

ALLOY SEAT POST

ALUMINUM / MEN’S / ATLANTIC BLUE / 3-SPEED

SRAM I-MOTION 3-SPEED W/COASTER BRAKE /

SRAM I-MOTION TWIST SHIFTER

26”x 2.125” RETRORUNNER TIRES

PAINTED FENDERS

ALLOY CRANK AND

113

CRUISER

COASTER 3i

ALUMINUM / LADIES’ / GOLD / 3-SPEED

COASTER 3i

ALUMINUM / LADIES’ / GREEN FLASH / 3-SPEED

115

CRUISER

COASTER 7D

ALUMINUM / MEN’S / DARK GREY / 7-SPEED

ALUMINUM / LADIES’ / PEARL WHITE / 7-SPEED

COASTER 7

COASTER 7D LIGHTWEIGHT 6061-T6 ALUMINUM FRAME

SHIMANO TX-35 7-SPEED W/MEGARANGE 14-34T CLEARING

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

COASTER 7D

ALUMINUM / MEN’S / BLACK SATIN / 7-SPEED

ALLOY SEAT POST

SHIMANO REVO TWIST SHIFTER

26”x 2.125” RETRORUNNER TIRES

PAINTED FENDERS

ALUMINUM / LADIES’ / BALI BLUE / 7-SPEED

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CRUISER

HAWAII

HAWAII 1/3i

ALUMINUM / LADIES’ / PURPLE METALLIC / SINGLE-SPEED OR 3-SPEED / ALSO AVAILABLE IN 24” WHEELS

ALUMINUM / LADIES’ / PINK / SINGLE-SPEED OR 3-SPEED / ALSO AVAILABLE IN 24” WHEELS

HAWAII 1/3i

ALUMINUM / LADIES’ / LIME METALLIC / SINGLE-SPEED OR 3-SPEED

ALUMINUM / LADIES’ / RED / SINGLE-SPEED OR 3-SPEED

6061-T6 ALUMINUM CLASSIC FRAME SHIFTER

SINGLE-SPEED OR SRAM I-MOTION 3-SPEED W/COASTER BRAKE

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

STRAT-O-BALLOON WHITEWALL TIRES ON 24”]

PAINTED ALLOY RIMS

/ /

SRAM I-MOTION TWIST

26”x 2.125” BLOSSOM TRAIL WHITEWALL TIRES [24”x 2.125” HAWAII CUSTOM GRIPS AND HAWAII CUSTOM BELL

CRUISER COASTER 3i

COASTER 7D

SUPER DELUXE 3i

KIDS’ 16”

KIDS’ 20”

TOWNIE KIDS’ 20” 7D

MODEL

Rat Fink: Metal Flake Green Ghostrider: Black

Matte Black

Red, Black

Red, Brown

Men’s: Black/Dark Grey, Blue/Dark Blue Ladies’: Strawberry/Cream, Lavender/Purple

Men’s: Black Satin*, Silver, Blue, Matte Khaki Ladies’: Seafoam*, Pink*, Blue, Pearl White, Lavender, Orange

Men’s: Black Satin*, Matte Khaki Ladies’: Seafoam, Pink, Pearl White

26”: Pink, Purple Metallic, Red, Lime Metallic, Blue Metallic 24”: Pink, Purple Metallic

Men’s: Black Satin, Clay Ladies’: Sun Yellow, Whitecap

Men’s: Black Satin, Atlantic Blue Ladies’: Green Flash, Gold

Men’s: Dark Grey, Black Satin Ladies’: Pearl White, Bali Blue

Men’s: Navy/Cream Ladies’: Aqua/Cream

Mini Rod Boys’: Black, Red Hawaii Girls’: Pink, Purple Metallic

Various, Refer to Catalog Page

Boys’: Black Girls’: Lilac

COLOR

FRAME

Boomerang 6061-T6 Aluminum w/Patented Flat Foot Technology®

6061-T6 Aluminum w/Hydroformed Bullet Tank and Patented Flat Foot Technology®

6061-T6 Aluminum w/Hydroformed Top Tube and Patented Flat Foot Technology®

6061-T6 Aluminum w/Hydroformed Top Tube

Stream Ride 6061-T6 Aluminum w/Patented Flat Foot Technology®

Classic 6061-T6 Aluminum w/Patented Flat Foot Technology®

Stream Ride 6061-T6 Aluminum w/ Wooden Tank Plate and Patented Flat Foot Technology®

Classic Steel w/Patented Flat Foot Technology®

Classic Hi-Ten Steel w/Patented Flat Foot Technology®

Classic 6061-T6 Aluminum w/Patented Flat Foot Technology®

Classic Steel

Classic Steel w/Patented Flat Foot Technology®

6061-T6 Aluminum w/Patented Flat FootTechnology®

FRAME

Steel Unicrown (some models w/Classic Fork Struts*)

Steel Unicrown w/Classic Fork Struts

Steel Unicrown Straight Blade

Extra Long Triple Clamp Steel

Steel Unicrown

Steel Unicrown Straight Blade

Steel Unicrown

Steel Unicrown w/Classic Fork Struts

Steel Unicrown

Hi-Ten Steel Unicrown, Straight Tapered Leg

FORK

1” Steel Threaded

1 1/8” Steel Threadless

1” Steel Threaded

HEADSET

Sealed Cartridge

9-PC Loose Ball

Sealed Cartridge

9-PC Loose Ball

Steel 3 Piece

BOTTOM BRACKET

Painted Alloy

Ghostrider: Polished Alloy Rat Fink: Painted Alloy

Painted Alloy

Painted Alloy/Alloy

Alloy

Painted Alloy

Alloy

Painted Alloy

Painted Alloy w/machined sidewalls

RIMS

14 Gauge Stainless Steel/ Brass Nipples (some models with powdercoat finish*)

14 Gauge Stainless Steel/ Brass Nipples

14 Gauge Stainless Steel/ Brass Nipples (Powdercoated on Straight 8)

14 Gauge Stainless Steel/ Brass Nipples

SPOKES

Alloy 36h

Shimano Nexus HB-IM40 w/Roller Brake Alloy 36h

Steel 36h

Alloy 36h

Alloy 28h

Alloy 36h

Alloy Low Flange 28h Nutted

FRONT HUB

REAR HUB

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

SRAM i-Motion 3-Speed Internal w/Coaster Brake 36h

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

SRAM i-Motion 3-Speed Internal w/Coaster Brake 36h

Coaster 36h

Alloy 36h

1: Coaster 36h 3: SRAM i-Motion 3-Speed Internal w/Coaster Brake 36h

Coaster 36h

SRAM i-Motion 3-Speed Internal w/Coaster Brake 36h

Alloy 36h

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

Coaster 28h

Coaster 36h

Alloy Low Flange 28h Nutted

REAR HUB

Electra Vintage Diamond 26”x 2.35” (Cream on Tiger Shark and Indy)

Electra Fatti-O 24’’x 3”

Electra Hotster 26”x 2.125”

Front: RetroRunner 26”x 2.125” Rear: Fatti-O 24”x 3”

Vintage Diamond Balloon 26”x 2.35” (Cream on Delivery Brown)

Classic Knobby 26”x 2.125”

26”: Classic Knobby 26”x 2.125” 24”: Classic Knobby 24”x 2.125” (Whitewall on Ladies’)

26”: Blossom Trail 26”x 2.125” 24”: Strat-O-Balloon 24”x 2.125” (Whitewall)

RetroRunner 26”x 2.125” (Whitewall on Ladies’)

Mini Rod: Hotster 16”x 2.125” Hawaii: Blossom Trail 16”x 2.125”

RatRod, Sparker, Betty: Hotster 20”x 2.125”; Chérie, Hawaii: Strat-O-Balloon 20”x 2.125”

TIRES

RetroRunner, Blossom Trail or Hotster* 26”x 2.125”

26”: Classic Knobby 26”x 2.125” 24”: Classic Knobby 24”x 2.125” (Whitewall on Ladies’)

Electra 20”x 2.125” Semi-Slick

TIRES

Electra Custom Alloy 3-Piece

Classic Steel One Piece

Electra Custom Alloy 3-Piece

Classic Steel One Piece

Forged Alloy 152mm w/40T Chainring/Double Chainguards

CRANKSET

Electra Custom Alloy 3-Piece

Electra Custom Alloy 3-Piece w/44T Chainring/Double Chainguards

Electra Custom Alloy 3-Piece

Classic Steel One Piece w/44T Chainring/Double Chainguards

Electra Custom Alloy 3-Piece

CRANKSET

Electra Retro

Alloy Platform

Electra Retro

Deluxe Block

Alloy Cage w/Rubber Inserts

Electra Retro

Deluxe Block

Resin Barefoot

Electra Retro

Resin

PEDALS

Shimano Revo 3-Speed Twist w/Optical Gear Display

SRAM i-Motion Twist w/Optical Gear Display

Shimano Revo 3-Speed Twist w/Optical Gear Display

SRAM i-Motion 3-Speed Twist w/Optical Gear Display

N/A

Shimano Revo 7-Speed Twist w/Optical Display

1: N/A 3: SRAM i-Motion 3-Speed Twist w/Optical Gear Display

N/A

SRAM i-Motion 3-Speed Twist w/ Optical Gear Display

Shimano Revo 7-Speed Twist w/Optical Display

Shimano Revo 3-Speed Twist w/Optical Gear Display

N/A

Shimano Revo 7-Speed Twist w/Optical Gear Display

SHIFTERS

FRONT DERAILLEUR

N/A

FRONT DERAILLEUR

REAR DERAILLEUR

N/A

Shimano Tourney TX-35

N/A

Shimano Tourney TX-35

N/A

Shimano FT-35 7-Speed

REAR DERAILLEUR

CASSETTE/REAR COG

22T

20T

22T

Shimano 14-34T

22T

Shimano 14-34T

22T

16T

18T

Shimano 7-Speed 14-28T

CASSETTE/REAR COG

CHAIN

KMC 1/2 x 1/8 Nickel Plated

KMC 410 Rustproof

KMC 410

KMC Z51

KMC 410

KMC Z51

KMC 410

Shimano Coaster

Straight 8: Front: N/A, Rear: SRAM Coaster Fast 5: Front: Mechanical Disc, Rear: SRAM Coaster

Shimano Coaster

Front: Shimano BR-IM45 Roller Rear: Shimano Coaster

SRAM Coaster

Coaster

Alloy Linear Pull

1: Coaster 3i: SRAM Coaster

Coaster

SRAM Coaster

Alloy Linear Pull

Shimano Coaster

Coaster

KMC Z51 7-Speed 1/2”x 3/32” Front/Rear: Cold Forged Alloy Linear-Pull

CHAIN

BRAKE

Alloy

N/A

Alloy

N/A

Alloy 4-Finger, Reach Adjustable

LEVERS

N/A

Straight 8: N/A, Fast 5: Alloy

N/A

Alloy

N/A

Electra Low Profile w/Double-Coil Springs

Rat Fink: Electra Flame Bucket w/Double-Coil Springs Ghostrider: Electra Low Profile w/Double-Coil Springs

Electra Comfort w/Double-Coil Springs

Perforated Low Profile w/Double-Coil Springs

Electra Low Profile w/Double-Coil Springs

Electra Comfort w/Elastomer Springs

Electra Comfort w/Elastomer Springs and Hawaii Design

Electra Comfort w/Elastomer Springs

Electra Low Profile w/Double-Coil Springs

Electra Kids Comfort w/Elastomer Springs and Flame Design (Mini Rod) or Hawaii Design (Girls’)

RatRod, Sparker, Betty, Chérie: Electra Kids w/Double-Coil Springs; Hawaii: Electra Kids w/Elastomer Springs

Ergonomic w/Shock-Absorbing Elastomers

SADDLE

Electra Comfort with Matching Design w/Double-Coil Springs

Electra Comfort w/Elastomer Springs

Classic Steel Pillar

Classic Alloy Pillar

Classic Steel Pillar

Alloy 27.2mm x 250mm

SEATPOST

Classic Alloy Pillar

Classic Steel Pillar

Electra Bullhorn

Electra Café

Electra Attitude

Electra Bullhorn

Electra Alloy Bullhorn

Electra Café

Electra Bullhorn

Alloy Custom Bend 21.0” Width/5.0” Rise

HANDLEBAR

Electra Attitude

Men’s: Electra Bullhorn Ladies’: Electra Café

Electra Kids Cruiser Bar

Electra Café

Men’s: Electra Bullhorn Ladies’: Electra Café

Electra Kids Cruiser Bar

Electra Café

Men’s: Electra Bullhorn Ladies’: Electra Café

Electra Bullhorn

HANDLEBAR

Alloy Classic

Alloy

Alloy Classic

Polished Alloy Classic

Threadless 4-Bolt

Alloy Classic

Polished Alloy Classic

Alloy Classic

Forged Alloy 22.2mm Quill, 40mm Extension

STEM

STEM GRIPS

Various, Coordinated to Bike

Hand-Stitched

Electra Custom

Rat Fink: Electra Rat Fink Ghostrider: Electra Custom

Electra RatRod Flame

Electra Custom

Comfort Kraton

Hand-Stitched w/Tassels

Comfort Kraton

Hand-Stitched

Electra Kraton

RatRod, Hawaii: Electra Kraton; Sparker, Chérie: Electra Hand-Stitched

Hand-Stiched

GRIPS

Painted Fenders, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware & Bell. Some Models Include: Wicker Basket, Custom Valve Caps, Bar-End & Saddle Tassels. *Refer To Catalog Page For Details

Painted Fenders, Alloy Fender Stays, Integrated Kickstand, and Stainless Steel and AntiRust Hardware Tiger Shark: Ding Dong Bell

Painted Stubby Rear Fender, Kickstand, and Stainless Steel and Anti-Rust Hardware, Straight 8: Checker Rear Rim, 8-Ball Valve Caps

Painted Stubby Rear Fender, Kickstand, and Stainless Steel and Anti-Rust Hardware Rat Fink: Dice Valve Caps

Painted Fenders, Dice Valve Caps, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Painted Stubby Rear Fender, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Painted Fenders, Painted Alloy Front Tray and Rear Rack with Wood Slats, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware, Spinner Bell

Painted Fenders, Integrated Kickstand and Stainless Steel and Anti-Rust Hardware

Integrated Kickstand and Stainless Steel and Anti-Rust Hardware

Painted Fenders, Integrated Kickstand, Stainless Steel and Anti-Rust Hardware, Hawaii Design Saddle, Hawaii Grips w/Tassels, Hawaii Bell

Painted Fenders, Integrated Kickstand and Stainless Steel and Anti-Rust Hardware

Rear Rack, Painted Fenders, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Painted Fenders, Training Wheels, and Stainless Steel and Anti-Rust Hardware

Painted Fenders, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

Internal Cable Routing, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

SPECIAL FEATURES

FORK

HEADSET

FRONT HUB

PEDALS

SHIFTERS

LEVERS SADDLE

SEATPOST

SPECIAL FEATURES

*Also available in 24” Wheels Men’s Black Satin and Matte Khaki also available in Tall

BRAKE

Specifications and availability are subject to change without notice.

FRAMESET

COASTER 1

Straight 8: Black Satin Fast 5: Matte Titanium

WHEELSET

HAWAII 1/3i (26”/24”)

DRIVETRAIN

CRUISER 7D (26”/24”)

BRAKING

CRUISER 1 (26”/24”)

CRUISER CUSTOM 3i

SEATING

DELIVERY 3i

SPARKER SPECIAL 3i

CONTROLS

FRAMESET WHEELSET

RATROD 3i

Mod: Black Tiger Shark: Midway Grey Indy: Red

SPOKES

DRIVETRAIN

RAT FINK 3i/ GHOSTRIDER 3i

Various, Refer to Catalog Page

RIMS

BRAKING

STRAIGHT 8 3i/ FAST 5 3i

COLOR

BOTTOM BRACKET

SEATING

BULLET TANK 3i MODELS

LADIES’ FASHION 3i MODELS

MODEL

CONTROLS

119

121 111

KIDS’

You can’t buy your kid’s love. But Best-Parent-Ever status is definitely fair game.

For a kid, a cool bike is pretty much as good as it gets. Sure, there’s the rare kid with a pet iguana or a dad that drives a monster truck, but riding down the block with an awesome bike is one of the best feelings in the world. And awesome is what Electra is all about.

The first thing you’ll notice about the kids’ bikes is the Electra style. They’re like munchkin versions of our adult bikes that come in single-speed Cruisers and 7-speed Townies. But what sets Electra apart from the pack is the patented Flat Foot Technology®. Available on all 20” models, it ensures proper leg extension and no tippy-toe stops because kids can put their feet flat on the ground without having to stand up. In addition, our specially designed kid-sized saddles, handlebars and grips help guarantee perfect fit while our adjustable frame design accommodates major growth spurts. Parents will appreciate the rustproof stainless steel hardware, alloy rims, and thud-resistant steel chainguards and fenders. They’re also available in 16” Cruisers with removable training wheels because it’s never too early to get in on the awesome.

123

KIDS’

MINI ROD KIDS’ 1

(16” WHEELS)

BOYS’ / BLACK / SINGLE-SPEED

HAWAII KIDS’ 1

(16” WHEELS)

MINI ROD KIDS’ 1

TRAINING WHEELS

SINGLE-SPEED W/COASTER BRAKE

ALLOY RIMS, FRONT HUB, SEAT CLAMP AND STEM

16”x 2.125” BLOSSOM TRAIL TIRES [HAWAII] OR 16”x 2.125” HOTSTER TIRES [MINI ROD]

BOYS’ / RED / SINGLE-SPEED

HAWAII KIDS’ 1

GIRLS’ / PINK / SINGLE-SPEED

KIDS’ 16” CRUISER HI-TEN STEEL FRAME

(16” WHEELS)

GIRLS’ / PURPLE METALLIC / SINGLE-SPEED

125

KIDS’

CHÉRIE KIDS’ 1

SPARKER SPECIAL KIDS’ 1 (20” WHEELS)

(20” WHEELS)

GIRLS’ / HOT PINK / SINGLE-SPEED

BOYS’ / BLACK / SINGLE-SPEED

HAWAII KIDS’ 1

SPARKER SPECIAL KIDS’ 1 (20” WHEELS)

(20” WHEELS)

GIRLS’ / PINK / SINGLE-SPEED

BOYS’ / RED / SINGLE-SPEED

HAWAII KIDS’ 1

RATROD KIDS’ 1

(20” WHEELS)

GIRLS’ / PURPLE METALLIC / SINGLE-SPEED

BOYS’ / MATTE BLACK / SINGLE-SPEED

KIDS’ 20” Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology®.

BETTY KIDS’ 1 (20” WHEELS)

CRUISER HI-TEN STEEL FRAME

SINGLE-SPEED W/COASTER BRAKE

GIRLS’ / BLACK / SINGLE-SPEED

ALLOY RIMS, FRONT HUB AND SEAT CLAMP

ALLOY STEM AND KICKSTAND

20”x 2.125” STRAT-O-BALLOON TIRES [CHÉRIE, HAWAII] OR 20”x 2.125” HOTSTER TIRES [RATROD, SPARKER SPECIAL, BETTY]

127

KIDS’

(20” WHEELS)

ALUMINUM / BOYS’ / BLACK / 7-SPEED

TOWNIE KIDS’ 7D

(20” WHEELS)

ALUMINUM / GIRLS’ / LILAC / 7-SPEED

KIDS’ TOWNIE Modern Electra style and all the benefits of patented Flat Foot Technology® in a lightweight aluminum 7-speed offering. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME

SHIMANO FT-35 7-SPEED

ALLOY RIMS, SEATPOST AND HANDLEBAR

Q/R SEAT CLAMP

SHIMANO REVO TWIST SHIFT

20”x 2.125” SEMI-SLICK STREET TIRES

LINEAR-PULL BRAKES

ALLOY CRANK W/DOUBLE CHAINGUARD

Photography by Brian Kuhlmann, Mark Clifford and Erin Perryman. More at electrabike.com

TOWNIE KIDS’ 7D

inside cover page

BE INSPIRED BY COLOR

MIX+MATCH

DRESS YOUR BIKE. DRESS YOURSELF. Now that you’ve found your bike, it’s time to make it your own. As fun as it would be, you can’t live your whole life on your bike. We have an extensive line of bags, shirts and socks as well as parts and accessories that go beyond the bike and into your life. Be sure to check out electrabike.com or your local Electra dealer for ways to trick out your ride.

USA HEADQUARTERS Electra Bicycle Company®, LLC. 3275 Corporate View Vista, CA 92081 Tel 760-607-2453 Order line 800-261-1644 Fax 760-598-7350 www.electrabike.com EUROPE Electra Bicycle Company® GmbH Hamburg, Germany Tel +49 40 55 00 60 60 Fax +49 40 55 00 60 629 yes@electrabike.com www.electrabike.de CANADA Revolution Sport Supply, Inc. #15, 5656 10th Street NE Calgary, Alberta T2E 8W7 Tel 403-569-2686 Toll free 877-809-2453 www.revolutionss.com AUSTRALIA Southcott Cycles 37 Lakewood Boulevard Carrum Downs, Victoria Australia 3201 Tel +61 (0)3 9770 8817 Fax +61 (0)3 9775 1623 Toll Free 1 800 805 024 www.southcottcycles.com.au JAPAN Rainbow Products Japan 8096 Ohba Fujisawa Kanagawa Japan 251-0861 Tel +81 (0)466 47 8885 www.electra-bike.jp

for our complete list of dealers and international distributors please visit electrabike . com

Amsterdam®, Flat Foot Technology®, Ticino®, Townie®, Verse®, Stream Ride® and Way to Roll™ are trademarks of Electra Bicycle Company®, LLC. Specifications and availability are subject to change without notice. Always wear a helmet. ©2013 Electra Bicycle Company®, LLC. All rights reserved. Printed in the USA.