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Beyond the Headlines Property Management Campaign Pack
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How To Use The Campaign Assets 1.
Choose your topic a) b) c)
2.
Choose your effort level a. b.
3.
Local Rental Market – what’s happening in the local market Tenant Demand – how much demand exists and what do tenants want Investment Strategy – is your investment strategy working in the current market
Ready to post: minimal changes required Add your expertise: customise with local market information
Localise and Publish a. b. c.
Update the relevant fields with local information Add an appropriate local image Use a suggested caption if required
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Local Rental Market Creative Suite There are approximately three social media designs per message which include data
-driven carousels and ready -to-post graphics.
Click here to access in Canva.
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Local Rental Market Example Social Media Copy Example 1
Example 3
National rental headlines do not tell you how your property is competing.
You might get gains from increasing rent by $30 per week. But the highest advertised rent isn’t always the strongest overall result.
Demand can change by suburb, property type and price point. So can the number of competing listings and the time it takes to secure the right tenant. A local view can help you understand where your investment sits in the current market. Speak with your local Elders property manager about what is happening in [CITY/TOWN/SUBURB].
Example 2 Vacancy in [SUBURB] is [X%]. But available demand does not automatically mean every property will perform equally. Tenants are comparing weekly rent, presentation, features and location before deciding where to apply. If your property entered the market today, how would it compare?
Ask your local Elders property manager for a review of your investment’s current rental position.
An extended vacancy can quickly offset a higher weekly return. Tenant retention, property condition and leasing demand also need to be considered. The right rental position balances income with the property’s ability to compete. When was your investment last reviewed? Talk to Elders about its position in the current market.
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Tenant Demand Creative Suite There are approximately three social media designs per message which include data
-driven carousels and ready -to-post graphics.
Click here to access in Canva.
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Tenant Demand Example Social Media Copy Example 1
Example 3
Strong demand does not remove competition. It changes what tenants compare.
A property can be available, affordable and well located, yet still be overlooked if it no longer meets tenant expectations.
The right rent may generate attention, but presentation, parking, storage, outdoor space, heating and cooling, and proximity to everyday services can influence the next decision.
Renters may consider heating and cooling, storage, natural light, connectivity, usable space and overall presentation when comparing properties.
The important question is not simply whether tenants are looking. It is whether your property matches what they are looking for.
That does not mean every investment needs a major upgrade. It means knowing which features matter to tenants in your market before deciding where to spend.
Talk to Elders about tenant preferences in your local market.
Talk to your local Elders property manager about how your investment compares.
Example 2 The right rent can earn a click. The complete leasing experience helps turn interest into applications. Tenants are also assessing property condition, presentation, listing accuracy and how easy it is to inspect and apply. If these elements are disconnected, adjusting the weekly rent may not solve the underlying issue. Talk to Elders about a leasing strategy that brings the full tenant experience together.
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Investment Strategy Creative Suite There are approximately three social media designs per message which include data
-driven carousels and ready -to-post graphics.
Click here to access in Canva.
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Investment Strategy Example Social Media Copy Example 1
Example 3
Occupancy only tells you that someone is living in your property.
Small property issues rarely become easier or less expensive when left unnoticed.
It doesn't tell you whether the rental position reflects the market, whether upcoming lease decisions are being planned for, or whether the broader strategy is still right for your investment. That is why good property management should look beyond whether a property is simply occupied. Talk to our property management team about reviewing the strategy behind your investment.
Regular inspections can help identify concerns early. Timely maintenance can reduce the risk of smaller issues becoming more disruptive. Planning ahead for lease dates, rental reviews and changing conditions can also support better decisions. Good property management is not measured only by how problems are resolved. It is also reflected in how many problems are anticipated. Talk to our team about our proactive approach to managing your investment.
Example 2 Occupancy is not a reason to stop reviewing your investment. It is an opportunity to plan before the next decision is due. Rental conditions can move. Maintenance priorities can change. Lease dates and tenant needs can create new considerations. Reviewing these factors early gives you more time to weigh the options instead of reacting at the last minute. Ask us about reviewing your current investment strategy.
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Data-driven
Ready -to-post
Post Examples These are examples of social media posts from the Tenant Demand suite.
Both posts build authority, trust and position you as an expert in your local area. The data -driven example allows you to prove your expertise by including data points from your local area.
The right rent can earn a click. The complete leasing experience helps turn interest into applications.
A property can be available, affordable and well located, yet still be overlooked if it no longer meets tenant expectations.
Tenants are also assessing property condition, presentation, listing accuracy and how easy it is to inspect and apply.
Renters may consider heating and cooling, storage, natural light, connectivity, usable space and overall presentation when comparing properties.
If these elements are disconnected, adjusting the weekly rent may not solve the underlying issue. Talk to us about a leasing strategy that brings the full tenant experience together.
That does not mean every investment needs a major upgrade. It means knowing which features matter to tenants in your market before deciding where to spend. Talk to your local Elders property manager about how your investment compares.
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