Elaine King, CFP, ranked in Investopedia's 2020 Most Influential Top Advisor List, and People's Magazine 25 Most Influential Latinas, is an expert in family finances. Author of 8 books, founder of the Family and Money Matters(TM) Institute. Has worked with over 100 multigenerational Latin family businesses and Fortune 500 companies in the areas of family financial governance, preservation of capital, and empowerment of the next generation.