17 CROSSWAYS MARKETING PLAN | KYLE ROSKO
KYLE ROSKO
PERSONAL RELATIONSHIPS Having successfully represented numerous high-caliber assets and leveraging the nationwide strength of the Eklund Gomes Team, we have been involved in some of the most notable sales across the country. EG as a whole has a dedicated network of buyers for properties of this caliber. I have strong relationships with all the top brokers in the area, and when your home hits the market, I’ll personally reach out to them. These brokers represent serious buyers, and they trust my listings. I’ll make sure your property gets in front of the right people right away. I work closely with trusted and experienced local and New York attorneys to provide precise advice and gather accurate information for buyers. Lastly, because of my great, long-lasting relationship with Blank Creative Media and local photographers/videographers, we move quickly on capturing the story and leverage their following.
MARKET LEADERSHIP We have successfully transacted the highest sales in Montauk, setting multiple new benchmarks for the market. Our portfolio includes some of the most significant and recognizable properties in the area 29 Wills Point (record-breaking sale for non-oceanfront 2026), 42 Deforest, 18 Maple (recordbreaking sale for non-oceanfront 2025), The Stone House, 31 Startop—each representing a defining piece of Montauk’s luxury landscape. Recently sold, 250 Old Montauk Highway, with a $55M ask, secured off-market, further reinforcing our ability to transact at the highest level with discretion and precision. Currently, 40 Deforest is in contract, with a $16.745M ask, alongside our broader portfolio, comprise a majority share of the premier inventory in and around Montauk, positioning us as the dominant force within this market segment.
TARGET BUYER We understand the target buyer as we have interest from a couple already in this caliber. The targeted buyer for your home is likely someone with substantial wealth—often in the range of $500 million to $1 billion—who owns multiple homes. Additionally, we have strong relationships with current homeowners in the area who may be looking to upgrade. At the same time, our broad reach ensures we connect with a diverse pool of qualified buyers, from local prospects to international clientele.
MARKET PREPARATION These steps are essential because the first impression—often through online listings— can significantly impact a potential buyer's interest. Have attorneys and team to do the due diligence required to discuss all the parameters in which the property can be developed or brought to highest and best use. Align with the Eklund Gomes team for country-wide representation on a wide-scale. Align with Douglas Elliman’s PR Team. Professional services (drone photos & videos, Interior & Exterior Photos, Floor Plans, Staging, etc.) Broker to create personal website dedicated to 17 Crossways. Broker to prepare a digital information packet for prospective buyers. Broker to create print & digital brochures, advertisements with key details and visuals. Broker to coordinate with head of public relations. Broker to write a compelling listing description that highlights 17 Crossway’s features for the listing. Broker to review & finalize all professional services assets prior to official launch date. Owner to review & approve listing information.
LAUNCH In these cases, we prefer to implement a Private Market time frame. This allows us to fine-tune the pricing strategy, gauge buyer interest, and even explore the possibility of selling off-market. With a large and active buyer pool in this area and beyond, we will leverage all of our resources to position your home at the upper echelon of the market first. As we approach the winter market, it’s advantageous to launch your home as a Private Market listing. This strategy allows us to showcase it exclusively to high-end clientele in prime locations like Palm Beach, Miami, and St. Barths, etc. before making it publicly available. PR will drop leading up to listing launch & throughout life of listing. Listing will go live in MLS Systems. Schedule private showings with not only my personal customers/buyers, but top brokers, any and all Inquiries. Host Open Houses regularly and possible events. Utilize all marketing that was created and send weekly eblasts, social media posts, upload videos to YouTube, etc. Boost content and listing. Personal Followups and conversations to continue.
30-DAY CHECK-IN Following the launch of your property, we will conduct a comprehensive 30-day review to evaluate market response, buyer interest, and the effectiveness of our marketing strategy. This review will include detailed reporting on all outreach and marketing initiatives completed, buyer and broker engagement, showing activity, and feedback received. From there, we will continue providing monthly activity reports and strategic updates. It is important that we connect to review these findings, strategize together, and implement any necessary adjustments to our efforts. This collaborative approach ensures we are taking informed, proactive steps to maintain momentum and ultimately achieve our shared goal of selling your home.
At Eklund|Gomes, we take pride in our in-house expertise, ensuring that every aspect of your property’s presentation is handled with care and precision. That’s why we offer custom-made websites crafted entirely in-house, meticulously designed to showcase your home in its best light. These custom websites are tailored exclusively for your property, offering uninterrupted viewing attention and a seamless user experience to ensure that every detail is crafted to reflect the unique features and selling points of your home.
AYS 17 CROSSW ON PT EAST HAM
Showcase Your Property with Unmatched Sophistication Our dedicated team of marketing experts will craft a bespoke, visually stunning book that showcases your property in its finest light. This exclusive publication, alongside personalized VIP calls and text messages, will be digitally distributed from Eklund|Gomes to our elite network of high-end real estate brokers across key markets, including NYC, The Hamptons, LA, Orange County, Miami, Palm Beach, Austin and nationwide. To further enhance your property’s allure, luxurious printed editions of the book will be prominently displayed at the property itself.
17 CROSSWAYS EAST HAMPTON
Captivating Email Blasts Designed to captivate and impress, our innovative email campaigns ensure your property garners the attention it deserves nationwide. At Eklund|Gomes, we don’t rely on traditional direct mail but instead create custom, high-end campaigns that evoke interest on a new level. Each campaign is meticulously crafted for maximum impact, targeting discerning buyers and influential brokers across the country and beyond. Your property will be promoted with bespoke materials and a customized e-blast, reaching thousands of brokers and potential buyers, ensuring unparalleled visibility and engagement.
Access to Thousands of Elite Contacts Our email campaigns reach an exclusive list of tens of thousands of contacts, comprised of elite brokers and Ultra High Net Worth Individuals actively seeking new homes. This carefully curated database includes individuals in your neighborhood, nationwide, and even internationally, ensuring your property garners maximum attention. Each email blast is designed to captivate and engage, showcasing your property to the most discerning and influential audience. Leveraging this powerful network, we ensure your listing receives the visibility it deserves, connecting with those who truly appreciate its value.
With our Personal Relationship with DroneHub Media, We are Dedicated to Visual Storytelling by the Award-Winning Photographers and Videographers. We will ensure your property tells a compelling visual story through an extensive photoshoot, capturing the exquisite beauty of your home’s interiors and exteriors at various times of the day. Working exclusively with elite photographers, we produce stunning images that highlight the unique story and timeless appeal of your home. These artfully crafted photos will be prominently featured across all our marketing materials, showcasing your property in the most captivating and memorable way. With Eklund|Gomes, your luxury home will be presented with elegance and charm, making it irresistible to discerning buyers.
We Do Things Differently
Private Firm, Public Company
Our approach at E|G is unconventional. In an ever-evolving industry, we position ourselves as leaders and change-makers, unafraid to explore new methods and strategies. We’re committed to staying ahead of the curve, constantly innovating in the way we conduct our business.
As a private boutique firm within a powerful publicly traded company, we enjoy the best of both worlds. Our smaller size allows for agility and flexibility, while still benefiting from the robust support and resources of a larger corporation.
Work Culture
We Are Innovators
E|G’s culture sets us apart. Our organizational structure is like a wheel, with the executive team at the center and every team member a vital spoke. We progress together, valuing each individual’s contribution equally. Our culture is rooted in mutual support, celebration of success, and fostering a fun, social environment. We believe that a happy, supported team excels in all aspects of their work, making E|G a truly unique place to partner with.
Innovation is at the heart of E|G. From creating a forward-thinking and modern brand to embracing technology like our AI assistant Maya and investing in cutting-edge property technology companies, we’re always at the forefront of industry advancements. Our proactive involvement with tech companies also gives us early access to new technologies, providing us with a competitive advantage.
5 States, 13 Offices
High-Quality Exposure
Working with Eklund|Gomes means being in more than one location. You’ll be connected to a network spanning 5 states across 13 offices, with the best agents in the industry collaborating to get your home sold.
When you list a property with E|G, it gains exposure to a team of over 80 professionals and an audience of more than 2 million unique followers across our team accounts, ensuring your property receives the attention it deserves.
Good People At E|G, integrity and ethics form the bedrock of our practice. We pride ourselves on decades of respect and unwavering ethical standards in the industry, ensuring that our team is synonymous with trust and professionalism.
Social Media Excellence At Eklund|Gomes, we pride ourselves on our unparalleled expertise in social media strategy. With the largest following and highest engagement in the real estate industry, our approach to social media is both meticulous and strategic. When we launch a property, it’s not just about generating impressions—it’s about curating an immersive experience for our audience. Through our social media “blitz,” we ensure that your property receives the attention it deserves, garnering hundreds of thousands of views and sparking meaningful engagement. Trust us to elevate your property’s online presence and captivate potential buyers with our unrivaled social media prowess.
KYLE ROSKO Licensed Real Estate Salesperson kyle.rosko@elliman.com | M: 631.678.7179 | @nycsilversurfer 2331 Montauk Hwy, P.O. Box 1251, Bridgehampton, NY 11932
www.eklundgomes.com