Yamma

Typography all around me

Author: Xueying Zhang

coffee because adulting is hard~!!

Wake up with a cup of coffee

hot chocolate and waffles to wake up your day~~~~~~~

fashion clothing logos always include bright colors and eyecatching typography.

Some high-end brands like to use black typography to represent the simplicity and classic style.

bars & nightclubs’ logos normally display artistic typography trying to getting the attention and stand out.

cosmetic brands like to use unusual fonts to showcase the unique style of their brand.

also the color of the fonts is important for making an announcement, it represents the whole conception of this brand.

The use of different colors in the background will give the audience a unique vibe. The pink color showcase an comfortable and trustworthy feeling. The purple color of the typography with the M shade in the background will make an impression to people.

For those brands who proud to be environmental friendly tend to use the green typography to show their aimbition and determination. With the orange fonts Alibaba displayed, it’s easy to catch and stand out.

The typography in university’s logos are quite specific to schools themselves. They want to make their logos different in a way and also to be convey their spirit.

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