Marcello

TYPEF ACESA

LLARO UNDME

TYPEFACES ARE NOT LIMITED IN THE RANGE OF FORMS THEY CAN TAKE, THE MEDIA THEY CAN BE USED ON, MESSAGES THEY CAN COMMUNICATE, AND PURPOSES. WHETHER IT IS READING THE NEWSPAPER IN THE MORNING, USING LABELED PRODUCTS THROGHOUT THE DAY OR WATCHING TV, WE INTERACT WITH TYPEFACES ALL THE TIME IN THE MODERN SOCIETY WHERE DESIGN PLAYS A MAIN ROLE IN MARKETING TECHNIQUES AND ARTS. Changing the shape of letters and words introduces another visual aid to the reader, bringing up emotions and impressions that forms bring faster than words. That is what they say, an image is worth a thousand words, and this is basically what typefaces bring into a text: the power of words and images together.

In computational design, typography can be animated and used in ads, animation videos, movies, cartoons, lyric videos and much more. Words and letters move around, change colours, sizes, fonts and formatting, enhancing the experience of who is watching it.

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CAN ALSO LOOK REALLY COOL. COLOURS

USED ON THE RIGHT PLACE, IT

RSPECTIVE AND THE

R. USING LARGE FONTS IN

ULSIVE FOR THE EYES TO READ LONG TO AN IMPORTANT SIGN ON THE ROAD.

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b a

h g f

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W r i t i f n r g o u m p c t s i o h d el e bm e t i d e ft n o r i t s w , n o n g t u s h o n i r ir e u d n g o m g r r b a d h e t, e r n r s d s a o o n f m d c l w o e o t n - sdr t e t.n

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