Stella

T YPE FACES AROUND ME

Is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, and adjusting the space between pairs of letters. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.

Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.

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01 Traffic Sign

Important details, such as the curve on the end of the lowercase l...and the obliquely cut curved strokes of the letters a, c, e, f, g, j, s, t and y, were specifically designed to help retain the word shape of place names when slightly letter-spaced...This specific letterform, after two attempts, and in two weights, was officially named ‘Transport’.

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02 Supermarket targets

In typography, a typeface also known as font family is a set of one or more fonts each composed of glyphs that share common design features. Each font of a typeface has a specific weight, style, condensation, width, slant, italicization, ornamentation, and designer or foundry, and formerly size, in metal fonts.