Nuria Garcia

TYPEFACES IN SPORTS BRANDS

NIKE Nike has always uses Futura Extra Bold Condensed but nowadays has nearly completed its transition to Trade Gothic as the primary typeface for the brand. Nike is a powerful brand. The logo represents an icon of sport and one of the best known in the world.

ADIDAS Adidas use AvantGarde LT Medium and Arial. The brand was born in 1924 in Germany. The first people to use adidas were the German athletics team. The company is also a sponsor of events and great athletes.

REEBOK Reebok was funded in 1958 in England by a pair of brothers Joe and Jeff Foster. Reebok use Motter Tektura like typography. Logos have changed a lot over the years so the last one coincides with Reebok’s singular focus on fitness. The new Reebok Delta symbol represents the positive and transformative change that fitness can have on a person’s life. Through the millennia the delta has been a symbol of change and transformation. ... It’s not a logo, it’s a symbol ... a way of life. “

NEW BALANCE New Balance was founded as New Balance Arch Support Company in 1906 by William J. Riley. The typography use is Avant Garde Gothic and they have changed the color of the logo over the years. New Balance has become more famous over the years sponsoring events and marathons.