Loon Arte-presentation

Brand Presentation Loon arte

LOON

-ARTe-

your pet into

an adorable

cartoon loonarte.com

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Create a visual language that synthesizes the classic good design with the innovation.

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Rebranding

Loon Arte is a new proposal for people to keep pictures of their pets. We create digital illustrations from a picture of your pet. Moreover, we offer a printing and delivery service where we send you the picture in a handmade portrait.

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Typography, grids, space, scale, color, and imagery.

Create meaning in the experience.

Manifes

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Manifesto

sto

LOON

-ARTe-

ART

Moon art has changed to Loon Arte including the logo and identity with the intention to organize a bigger company and legal reasons as well.

Our rebranding is an inspiration from the previous name. principally the shape articulate of a paintbrush crossing a full moon bring out the 2 words moon and art.

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Logo introduction Logo variations Logo construction and clear space Aplication on a background Logo aplication, Correct logo placement Typography

Logo

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Logo introduction

Concept

Shape

Our loon arte logo consists of 2 elements: the moon, and a paintbrush.

The moon represents what progress we have made and to reflect on how far you have come and the paintbrush the fun and discovery of learning. These are balanced by an asymmetrical logotype reflecting loonarte’s expertise.

These 2 elements should never appear separately. The only exception to this rule is in selected digital uses (favicon and avatar) and merchandise material that has been approved by the brand team.

Moon ART

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Logo construction and clear space Concept When you place our logo in a design, please make sure you give it room to breathe; we call this “Clearspace.” Always leave a clearspace area equal to the square height of the space Logo artwork comes withthe clearspace dimensions included in the art board size.

LOON LO O

-ARTeRTe--

LOON -ARTe-

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Aplication on a background

LOON

LOON

LOON

LOON

-ARTe-

-ARTe-

-ARTe-

-ARTe-

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Concept We want people to see our logo clearly across all our communications. To make sure it’s visible to everyone, we have a minimum size for print and digital formats.

There will be exceptions, such as merchandise and stationery, but please stick to the minimum sizes wherever possible.

Digital: Minimum width 49 px.

Print: Minimum width 30 mm

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Correct logo placement

LOON -ARTe-

LOON

-ARTe-

LOON -ARTe-

Min 3 cm

LOON -ARTe-

LOON -ARTe-

LOON

-ARTe-

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Corporate font Main font Secondary font

Font

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Corporate font

bebas Neue Font Bebas Neue is a display family suitable for headlines, captions, and packaging, designed by Ryoichi Tsunekawa. It’s based on the original Bebas typeface. The family is suitable for pro users due to its extended character set and OpenType features

bebas neue Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890?!*+(.,) bebas bneue Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890?!*+(.,) bebas bneue light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890?!*+(.,)

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Futura Futura Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890?!*+(.,) Futura Book abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890?!*+(.,) Futura extra bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890?!*+(.,)

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Secondary font

Light Book Bold

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The primary color system Logo color system The secondary color system

Colo

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The primary color system

or

PANTONE 7635 C

PANTONE 7635 C

PANTONE 2394 C C 0 M92 Y 18 K 0

PANTONE 360 C

PANTONE 360 C

PANTONE 2394 C C 45 M21 Y 19 K 2

PANTONE Black 6 C

PANTONE 2394 C C 12 M45 Y 89 K 43

PANTONE Black 6 C

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The Graphic System can be used to create a image theme that reflects the brand and style.

Graphic

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Graphic system

Art example

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Stationery Grid systems Iconography

Statione

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Stationery

ery

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Summary

Bibliography https://fonts.adobe.com/fonts/futura-pt https://fonts.google.com/specimen/Bebas+Neue

Summa

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Contact

Contact Australia 45 Boundary Street, South Brisbane QLD 4101 +61420779841 loonarte.com

ary

LOON

-ARTe-

your pet into

an adorable

cartoon loonarte.com