LANEIGE-presentation

Luminous Beauty Cosmetics

Jisu Park

Laneige?

Laneige is a South Korean cosmetics brand launched by Amore Pacific in 1994. Its name comes from the French "la neige", which translates to "the snow."

Laneige is noted by its parent company as one of their first brands to be launched and find popularity outside Korea.

Laneige discovered the amazing power of moisture that multiplies the effects of hydrating, brightening and antiaging and has developed Water Science™, the core technology of Laneige, by converting water, the source of life, into explosive moisture energy.

Design Concept

The brand's previous central concept is based on its Advanced Water Science technology, an emphasis on skin hydration. The design direction should be focusing on rebranding it as a luxury and elegant brand.

The main concept of the branding is to represent the products with moistures and watery images.

Targuet Audience - All age of Women - International customers

Colour Palette

C : 62% M : 22% Y : 1% K : 1% #58A2D5

R : 88 G : 162 B : 213

C : 56% M : 39% Y : 2% K : 0% #778EC3

R : 119 G : 142 B : 195

C : 33% M : 20% Y : 17% K : 0% #ADBAC4

R : 173 G : 186 B : 196

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Business Card

Jisu Park

Cosmetic Consultant

Jisu Park

Cosmetic Consultant

18 Rose Street, Southport

18 Rose Street, Southport

Gold Coast, Australia

Gold Coast, Australia

jisupark39@laneige.com

jisupark39@laneige.com

+61-435-592-633

+61-435-592-633

us.laneige.com

us.laneige.com

LUMINOUS BEAUTY COSMETICS

LUMINOUS BEAUTY COSMETICS

Letter Head 18 Rose Street, Southport

18 Rose Street, Southport

Gold Coast, Australia

Gold Coast, Australia

jisupark39@laneige.com

jisupark39@laneige.com

+61-435-592-633

+61-435-592-633

us.laneige.com

us.laneige.com

Dear customers, Laneige is a South Korean cosmetics brand launched by Amore Pacific in 1994.

Its name comes from the French "la neige", which translates to "the snow."

The brand's central concept is based on its Advanced Water Science technology, an emphasis on skin hydration. Laneige is noted by its parent company as one of their first brands to be launched and find popularity outside Korea.

Laneige believes that everyone has a sparkling charm. Your own beauty that makes you shine with confidence whenever and wherever - that is the Sparkling Beauty Laneige pursues.

Laneige has researched the interaction between water and skin for 20 years.

Through the research, Laneige has learned that moisture is the key to vibrant and beautiful skin that transcends time. The perfect natural layer on skin at birth that locks in moisture loses its strength with time, which is the essential cause of skin damage. Laneige discovered the amazing power of moisture that multiplies the effects of hydrating, brightening and antiaging and has developed Water Science™, the core technology of Laneige, by converting water, the source of life, into explosive moisture energy.

Starting from Hong Kong and Shanghai, China in 2002, Laneige has made inroads into the global market and become Asian women’s favorite brand with its innovative products that lead beauty trends in line with the trendy sensibility and lifestyle of young women around the world.

Bibliography

Page 2 : https://www.laneige.com/int/en/ https://www.apgroup.com/int/en/ https://en.wikipedia.org/wiki/Laneige

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Thank you!