Exposure Skin Cancer Awareness day

Event Branding

Client identity

Skin cancer is one of the most important health problems in Australia.

More people are getting skin cancer every year, especially in Queensland.

Cancer Council Queensland is holding a special event to raise people’s awareness of the danger of skin cancerand to acknowledges this environmental situation.

EXPOSURE skin care awareness day A strong name is simple and conects different meanings in a single sentence. A tagline is necessary to say the obvious, making a strong group alltogether.

Naming

Organic, yet, minimalist.

Design Concept

That was the bottom line we are going to build upon the key visuals and graphic elements.

Logo

Logo

Logo B&W

Logo Reverse

C60 M100 Y30 K15 C5 M100 Y75 K0

Colour palette

The impact of the heat upon the skin is represented by the warm red. The purple was chosen to make also a point, in ressemblance of the ultra violet rays.

PRESENTS

F R I D A Y N O V E M B E R

13

GOLD COAST CONVENTION AND EXHIBITION CENTRE

FOR MORE INFO

WWW.EXPOSURE2020.AU # S K I N D E E P L Y A W A R E

Key Visual Poster

The skin and its suffered impacts are graphic presented by waves and its sinuous form also reminds heat waves.

- https://www.cancer.org.au/about-cancer/types-of-cancer/skin-cancer.html - https://www.aihw.gov.au/reports/cancer/skin-cancer-in-australia/summary - https://br.pinterest.com/search/pins/?rs=ac&len=2&q=cancer%20awareness%20events&eq=cancer%20awareness&etslf=4134&term_meta[]=cancer%7Cautocomplete%7C6&term_meta[]=awareness%7Cautocomplete%7C6&term_meta[]=events%7Cautocomplete%7C6 - https://www.google.com/search?q=skin+cancer+awareness+events&tbm=isch&ved=2ahUKEwiXv7imj63qAhXCMLkGHUvbAlsQ2-cCegQIABAA&oq=skin+cancer+awareness+events&gs_lcp=CgNpbWcQA1DqTlioVGCHVWgAcAB4AIABzwGIAasGkgEFMC4xLjOYAQCgAQGqAQtnd3Mtd2l6LWltZw&sclient=img&ei=fBD9XpeRGMLh5OUPy7aL2AU&bih=553&biw=1114&client=firefox-b-d

Bibliography