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TYPOGRAPHY RESTAURANTS AROUND THE WORLD

Typog

graphy Typography is more

than just written words, it is an element of graphic design that contributes to the overall meaning and aesthetic of visual Communication, Typography, however, introduces important layers of definition to a logo’s message and reflects different cultural understandings.

Ivonne Schwemer Scheddin,

specialised author and typographer. has said: ‘The concept of “nation” is political, whereas script is connected directly to language and its geographic linguistic areas.’

TYPOGRAPHY, CULTURE AND RESTORANTS

To know the typographical differences between restaurants from diverse countries, we can have a look a bit of each culture.

CENTRAL AMERICA

The climates of Central America are essentially tropical, tempered by proximity to the sea, its people have colorful cultures and the forests hide all sorts of treasures.

These typographies remains the nature, farms, beaches. At the same time these ones contain strong and striking colours such as yellow, blue,red, and green.

All the logos have variation in their typographies.

The restaurants use casual typographies, fun, and sometimes handwriting.

Based in colours to attract attention.

CHINA

RED COLOUR. Chinese culture represents red colour as good luck, liveliness, improvement and loveliness, etc.

In these pictures we observe the similarity of the logos.

After my research I could notice that many logos restaurants incluide red color on it. The mayority of these typographies are very striking and luminous.

ITALY

Italy has the greatest artistic, historical and architectural heritage. Influenced by renaissance movement, between others, we can see its style on the Italian streets.

The gentle logos of the restaurants, classics and stylish in my opinion, contrast very well with the architecture. Their logos are designed mostly by colours like spring wood, black and brown. The typography usually is thin and sometimes italic.

TYPO

GRAPHY