BORIS MANUELVICENTEMENDOZA

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TYPEFACES all around me

Boris Manuel Vicente Mendoza

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BIG W The font used for Big W logo is very similar to VAG Rounded Light, which is a geometric sans serif font designed by Alan Meeks and published by Linotype.

It combines elements that mix a certain degree of stability with dynamism, it shows a very versatile personality and an aspect of seriousness and elegance.

VODAFONE The font used for Vodafone logo is Comenia Sans Bold, which is a humanist sans serif font designed by TomĂĄĹĄ Brousil and published by Suitcase. It transmit modernity, strength, dynamism, power, topicality. The thickness is the same throughout the letter path and has high readability even in small sizes.

COMMONWEALTH The font used for Commonwealth Bank logo is Helvetica Neue 95 Black, which is a grotesque sans serif font designed

by Eduard Hoffmann & Max Miedinger and published by Linotype. You can see that the strokes are uniform. They are easier to read. Also, they transmit modernity, strength, dynamism and minimalism. Giving texts security and neutrality.

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WOOLWORTHS The font used for Woolworths logo is very similar to Bastardus Sans, which is a free sans serif font designed by Manfred Klein. The woolworths design solution focuses on expressing the practicality of their products through vibrant, genuine and charming typefaces that add a human touch while bright and bold colors are accessible and friendly. The Woolworths logo color acts as a promise of quality and a commitment to value.

MYER The font used for Myer logo is NPS 1935, which is a free sans serif font designed by E. V. Norat. It is an elegant and accessible typeface, perfect for balancing form and function. Managing to express the elegance, modernity and minimalism that the brand represents.

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NIKE

The font used for NIKE logo is Futura STD Extra Bold Condensed Oblique. This are modern fonts with simple, minimalist edges, with a youthful air and a clearer and more readable reading.

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These fonts are often used to convey innovation, youth and minimalism. They are also using capital letters in their word marks, to express their power and strength.

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SHOPPING CENTERS There are different types of retail businesses in Australia’s shopping centers and it is interesting to see how the different types of fonts used by each brand influence the potential customers who see these brands as they pass. These different typefaces represent the thoughts and lifestyle of the people you are interested in attracting.

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9 For example: the HYPE store applies a modern, youthful and minimalist typeface.

The Foot Locker store transmits modernity, strength, dynamism, power. The H&M store uses handwritten typefaces that resemble the products they sell.

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The HYPE store applies a modern, youthful and minimalist typeface.

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FAST FOOD The McDonald’s uses the corporate typeface Lovin’ Sans for all typography.

Lovin’ Sans is a customized version of Process Type Foundry’s Colfax. It was adapted at Leo Burnett (a long-term communication partner of McDonald’s) with Brian Loehr’s involvement.

The Subway logo above was designed based on Helvetica Neue Black Condensed but a font called Subway designed by Sharkshock was created to imitate the lettering of the logotype

Food products are some groups where typograph most influence. Some typ seem more appetizing th appealing to our wishes curvy shapes and depth.

These are mostly styles a with less healthy and mo cessed food options.

Because we instinctively ciate typefaces with a ro and robust shape with sw vors. Meanwhile, the mo shapes are associated w bittersweet flavors.

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e of the hy can pefaces han others, with their . associated ore pro-

y assoounded weet flaore angled with more

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COLES The font used for Coles logo is very similar to Avant Garde Gothic Demi Bold, which is a geometric sans serif font designed by Herb Lubalin & Tom Carnase and published by ITC. As Woolworths typeface, the design solution focuses on expressing the practicality of their products through vibrant, genuine and charming typefaces that add a human touch while bright and bold colors are accessible and friendly.

TYPEFACES all around me

Boris Manuel Vicente Mendoza